List of Top 100 Brands in 2023

List of Top 100

What Are The Top Brands Operating.
Discover what brands are popular. Continue reading to know the top brands. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 2,491,279 Top Brands on Instagram.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 Nike
@nike 		Sports Apparel Streetwear 305.1M 0.02%
2 National Geographic
@natgeo
United States
Nature Photography News Media/News Company Publishers 283.3M 0.02%
3 FC Barcelona
@fcbarcelona
Spain
Sports Soccer 123.7M 0.51%
4 NASA
@nasa
United States
Politics Space Government Organization Government Agencies 95.8M 0.84%
5 NBA
@nba 		Sports Basketball Sports League Local Events 82.8M 0.08%
6 Victoria's Secret
@victoriassecret
United States
Fashion Apparel Bikini 76.1M 0.02%
7 UEFA Champions League
@championsleague 		Sports Soccer Sports League Local Events 73.1M 0.60%
8 Premier League
@premierleague 		69M 0.12%
9 Marvel Entertainment
@marvel 		Entertainment and Music Arts and Crafts Animation and Cosplay Celebrity Comics Film 68.1M 0.12%
10 433
@433 		Sports Entertainment and Music Soccer Community Non-Profits & Religious Organizations 67.2M 0.76%
11 Paris Saint-Germain
@psg
France
Sports Soccer Journalists 66.5M 0.18%
12 ZARA Official
@zara
Spain
Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 59.8M 0.02%
13 9GAG: Go Fun The World
@9gag 		Entertainment and Music Video Gaming Humor Entertainment Memes App App Page Content & Apps 57.9M 0.13%
14 CHANEL
@chanelofficial
France
Fashion Home and Garden Fashion Design 56.7M 0.04%
15 Louis Vuitton
@louisvuitton
United States
Home and Garden Styling Bags Company Home Services 54.7M 0.04%
16 GUCCI
@gucci 		Fashion and Accessories Home and Garden Modeling Lifestyle Company Home Services 52.4M 0.64%
17 DOVE
@dovecameron 		Beauty and Self Care Entertainment and Music Celebrity Actors Performance Art Local Events 48.3M 3.99%
18 National Geographic Travel
@natgeotravel 		Nature Travel Photography News 47.3M 0.05%
19 Vogue
@voguemagazine 		Fashion and Accessories Arts and Crafts News Modeling Magazines Magazine Publishers 46.8M 0.34%
20 LaLiga
@laliga
Spain
Sports Entertainment and Music Home and Garden Soccer 46.1M 0.04%
21 Nike Football (Soccer)
@nikefootball 		Soccer Sports Footwear 45.8M 0.17%
22 Tasty
@buzzfeedtasty 		Food Food and Drink Cooking Lifestyle Topic Kitchen Supplies Kitchen/Cooking Home Goods Stores 44.9M -
23 5-Minute Crafts
@5.min.crafts 		DIY and Life Hacks Arts and Crafts Product Education Interior Design Furniture Design 44.5M 0.05%
24 Dior Official
@dior
France
Fashion and Accessories Beauty and Self Care Home and Garden Design Lifestyle Company Home Services 44.3M 0.06%
25 FIFA World Cup
@fifaworldcup 		News 43.4M 0.17%
26 Marvel Studios
@marvelstudios 		Entertainment and Music Medical Health Film Comics Movie Content & Apps 38.4M 0.33%
27 H&M
@hm 		Fashion and Accessories Styling Clothing Personal Goods & General Merchandise Stores 38.3M 0.02%
28 Disney
@disney
United States
Entertainment and Music Movies Entertainment Topic Arts Entertainment Local Events 38.2M 0.21%
29 UFC
@ufc 		Sports Sports League Local Events 37.5M 0.18%
30 Mercedes-Benz
@mercedesbenz
United States
Automotive Cars Luxury Mercedes Car Auto Dealers 37.3M 0.11%
31 SportsCenter
@sportscenter 		Tv Show Content & Apps 37.2M 0.51%
32 Netflix Brasil
@netflixbrasil
Brazil
Entertainment and Music News News&Politics TV Shows 34.6M 0.34%
33 adidas Originals
@adidasoriginals
United States
Shoes Streetwear Fashion Topic Shopping Retail Personal Goods & General Merchandise Stores 34.4M 0.09%
34 Lamborghini
@lamborghini
Italy
Auto and Vehicles Automotive Cars Luxury Automotive Manufacturing Home & Auto 34.3M 0.52%
35 WorldStar Hip Hop / WSHH
@worldstar
United States
Entertainment and Music News News Site Publishers 33.8M 0.10%
36 adidas Football
@adidasfootball
Brazil
Soccer Sports Sports Outdoors Personal Goods & General Merchandise Stores 33.3M 0.74%
37 Netflix US
@netflix
United States
Entertainment and Music TV Shows Arts & Entertainment Local Events 33.1M 0.14%
38 Prada
@prada
United States
Fashion Home and Garden Company Home Services 32.7M 0.06%
39 Pubity
@pubity 		Entertainment and Music Celebrity News Community Non-Profits & Religious Organizations 31.8M 0.72%
40 apple
@apple 		Photography iPhone Product Service Personal Goods & General Merchandise Stores 31.7M 0.49%
41 BMW
@bmw 		Auto and Vehicles Cars BMW Car Auto Dealers 31.6M 0.40%
42 YouTube
@youtube 		Entertainment and Music Education 30.6M 0.04%
43 SHEIN.COM
@sheinofficial 		Fashion and Accessories Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 30.4M 0.02%
44 Dolce&Gabbana
@dolcegabbana
Italy
Fashion Styling Luxury 30.2M 0.04%
45 PlayStation
@playstation 		Entertainment and Music Games Game Development Entertainment Video Games Content & Apps 30.2M 0.39%
46 Versace
@versace 		Fashion Business and Finance Styling Fashion Design 29.6M 0.07%
47 Porsche
@porsche
United States
Auto and Vehicles Automotive Cars Luxury Racing Car Auto Dealers 28.6M 0.57%
48 The Shade Room
@theshaderoom
United States
Entertainment and Music News Music Modeling Entertainment Site Publishers 28.4M 0.42%
49 NFL
@nfl 		Sports American football Professional Sports League 28.4M 0.09%
50 WWE
@wwe
United States
News Entertainment 27.2M 0.27%
51 Ferrari
@ferrari
United States
Automotive Cars Luxury Car Auto Dealers 27.1M 0.55%
52 TikTok
@tiktok 		Entertainment and Music Music Entertainment App Content & Apps 26.7M 0.02%
53 Cameron Dallas
@camerondallas
United States
Actors 26.6M 0.27%
54 adidas
@adidas
United States
Fashion Training Sports Product Service Personal Goods & General Merchandise Stores 26.6M 0.12%
55 EA SPORTS FIFA
@easportsfifa 		Games Soccer 26.5M 0.61%
56 BBC News
@bbcnews
United Kingdom
Education News TV Channel News&Politics Media News Company Publishers 26.4M 0.25%
57
@6ix9ine 		Entertainment and Music Music Singer Rap 26.1M 8.45%
58 BEAUTIFUL DESTINATIONS
@beautifuldestinations
United States
Travel Nature News Media News Company Publishers 25.8M 0.45%
59 Kylie Cosmetics
@kyliecosmetics 		Beauty and Self Care Product Showcase Business Spa Beauty Personal Care Lifestyle Services 25.6M 0.11%
60 Fortnite
@fortnite 		Games Video Games 24.7M 0.49%
61 M·A·C Cosmetics
@maccosmetics
United States
Beauty Fashion Lifestyle Product Service Personal Goods & General Merchandise Stores 24.5M 0.02%
62 Positive & Motivational Quotes
@thegoodquote
United States
Education Life and Society Books News Humor Quotes 24.5M 0.14%
63 Netflix Latinoamérica
@netflixlat
Chile
Entertainment and Music News Medical Center 24.5M 0.12%
64 ESPN
@espn 		Sports News Basketball Tv Network Publishers 24.2M 0.54%
65 Jordan
@jumpman23
Jordan
Basketball Sports 24.1M 0.16%
66 Calvin Klein
@calvinklein
United States
Fashion and Accessories Product Showcase Parenting Fashion Design Clothing Personal Goods & General Merchandise Stores 24.1M 0.07%
67 FORMULA 1®
@f1
United States
Auto and Vehicles Sports Entertainment and Music Personal Finance Racing Bikes 23.5M 1.31%
68 Dagelan
@dagelan 		Art Humor Nature & Outdoors 22.7M 0.16%
69 ICC
@icc 		Sports 22.5M 0.10%
70 Rockstar Games
@rockstargames 		Games News Video Gaming Xbox Video Games Game Development 22.4M 0.50%
71 MEMEZAR • MEMES & MEME-CULTURE
@memezar 		Funny Celebrity News Publisher Publishers 22M 1.96%
72 Sephora
@sephora 		Beauty and Self Care Cosmetics Health Beauty Personal Goods & General Merchandise Stores 21.8M 0.03%
73 FashionNova.com
@fashionnova
United States
Fashion and Accessories Modeling Plus Size Celebrities Clothing (Brand) Personal Goods & General Merchandise Stores 21.7M 0.01%
74 BUGATTI
@bugatti
United States
Cars Luxury Automotive Manufacturing Home & Auto 20.7M 1.20%
75 Hugo Gloss
@hugogloss
Brazil
Entertainment and Music Celebrity News Journalists 20.7M 0.03%
76 KIRK
@dababy 		Art Music Singer Entertainment Artist Creators & Celebrities 20.6M 0.65%
77 Team India
@indiancricketteam
India
Sports Publishers 20.6M 1.30%
78 MTV
@mtv 		Entertainment and Music Funny News Music 20.5M 0.37%
79 Burberry
@burberry
United Kingdom
Fashion and Accessories Fashion Design Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 20.1M 0.02%
80 Fendi
@fendi 		Fashion and Accessories Org General Non-Profits & Religious Organizations 20M 0.15%
81 BBC NEWS فارسی
@bbcpersian
United Kingdom
News 19.5M 0.03%
82 CNN
@cnn 		Entertainment and Music News TV Channel News&Politics Media News Company Publishers 19.3M 0.25%
83 E! News
@enews
United States
Entertainment and Music News 19.3M -
84 Borussia Dortmund
@bvb09
Germany
Sports Soccer 19.1M 0.22%
85 Anastasia Beverly Hills
@anastasiabeverlyhills
United States
Beauty and Self Care Business Cosmetics Spa Beauty Personal Care Lifestyle Services 19.1M 0.02%
86 Michael Kors
@michaelkors
United States
Fashion and Accessories Home and Garden Styling Lifestyle Company Home Services 19M 0.02%
87 Emporio Armani
@emporioarmani 		Fashion and Accessories Lifestyle 19M 0.01%
88 PrettyLittleThing
@prettylittlething
United Kingdom
Shopping Fashion and Accessories Business 18.4M 0.02%
89 Big Brother Brasil
@bbb
Brazil
Entertainment and Music TV Shows 18.3M 0.24%
90 Starbucks Coffee ☕
@starbucks
United States
Food Lifestyle Brand Food & Personal Goods 18.2M 0.22%
91 Bleacher Report
@bleacherreport
United States
Sports 18.1M 1.70%
92 Red Bull
@redbull
Australia
Sports Outdoor Activity Personal Finance Riders 17.9M 1.58%
93 Flamengo
@flamengo
Brazil
Sports Soccer 17.7M 0.44%
94 The New York Times
@nytimes
United States
News Media News Company Publishers 17.6M 0.10%
95 GoPro
@gopro 		Photography Product Showcase 17.5M 0.40%
96 Jason Momoa
@prideofgypsies
United States
Actors Motorcycle Racing 17.3M 0.14%
97 Kate Hudson
@katehudson
United States
Fashion and Accessories Actors Topic Arts Entertainment Arts & Entertainment Local Events 17.3M 0.32%
98 Valentino
@maisonvalentino 		Fashion and Accessories Home and Garden Company Home Services 16.9M 0.06%
99 Discovery
@discovery 		Education Nature 16.9M 0.18%
100 Audi USA
@audi
United States
Cars Audi 16.7M 0.32%
See Full List

Most Talked-About Brands Ranking Analysis

Nike is ranked #1 as the most popular brand for 10 in 2023. The average engagement rate is 0.02 with 305,105,754 followers count. In addition to being ranked the number one brand on Instagram, Nike is also the top brand in the Sports category.
National Geographic and FC Barcelona are ranked 2nd and 3rd in the list. In terms of user engagement, National Geographic has an average engagement rate of 0.02, follower size of 283,310,274. Similarly, FC Barcelona average engagement rate is 0.51, with 123,725,503 followers.
NASA is a top Instagram Brand that ranks in 4th place.
Number five on our list is NBA, a top brand in the category of Sports, The follower on Instagram is 82,799,561.