List of Top 100 Brands in 2024

List of Top 100

What Are The Top Brands Operating.
Discover what brands are popular. Continue reading to know the top brands. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 2,568,778 Top Brands on Instagram.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 Nike
@nike
Sports Apparel Streetwear 306.5M 0.04%
2 National Geographic
@natgeo
Nature Photography News Media/News Company Publishers 284.1M 0.02%
3 FC Barcelona
@fcbarcelona
Sports Soccer 127.5M 0.30%
4 NASA
@nasa
Politics Space Government Organization Government Agencies 96.8M 0.49%
5 NBA
@nba
Sports Basketball Sports League Local Events 82.8M 0.08%
6 Victoria's Secret
@victoriassecret
Fashion Apparel Bikini 76M 0.01%
7 UEFA Champions League
@championsleague
Sports Soccer Sports League Local Events 73.1M 0.60%
8 433
@433
Sports Entertainment and Music Soccer Community Non-Profits & Religious Organizations 70.9M 0.93%
9 Premier League
@premierleague
70.7M 0.17%
10 Marvel Entertainment
@marvel
Entertainment and Music Arts and Crafts Animation and Cosplay Celebrity Comics Film 67.2M 0.09%
11 Paris Saint-Germain
@psg
Sports Soccer Journalists 64.8M 0.10%
12 ZARA
@zara
Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 61.6M 0.16%
13 CHANEL
@chanelofficial
Fashion Home and Garden Fashion Design 59.9M 0.06%
14 9GAG: Go Fun The World
@9gag
Entertainment and Music Video Gaming Humor Entertainment Memes App App Page Content & Apps 56.9M 0.11%
15 Louis Vuitton
@louisvuitton
Home and Garden Styling Bags Company Home Services 55.5M 0.06%
16 GUCCI
@gucci
Fashion and Accessories Home and Garden Modeling Lifestyle Company Home Services 52.4M 0.06%
17 Vogue
@voguemagazine
Fashion and Accessories Arts and Crafts News Modeling Magazines Magazine Publishers 49.4M 0.23%
18 WorldStar Hip Hop / WSHH
@worldstar
Entertainment and Music News News Site Publishers 47.9M 0.05%
19 DOVE
@dovecameron
Beauty and Self Care Entertainment and Music Celebrity Actors Performance Art Local Events 47.7M 4.13%
20 National Geographic Travel
@natgeotravel
Nature Travel Photography News 47.3M 0.05%
21 LaLiga
@laliga
Sports Entertainment and Music Home and Garden Soccer 46.1M 0.04%
22 Tasty
@buzzfeedtasty
Food Food and Drink Cooking Lifestyle Topic Kitchen Supplies Kitchen/Cooking Home Goods Stores 46.1M 0.02%
23 Dior Official
@dior
Fashion and Accessories Beauty and Self Care Home and Garden Design Lifestyle Company Home Services 45.8M 0.05%
24 Nike Football (Soccer)
@nikefootball
Soccer Sports Footwear 45.8M 0.17%
25 5-Minute Crafts
@5.min.crafts
DIY and Life Hacks Arts and Crafts Product Education Interior Design Furniture Design 44.5M 0.05%
26 FIFA World Cup
@fifaworldcup
News 43.4M 0.17%
27 UFC
@ufc
Sports Sports League Local Events 40.5M 0.21%
28 Disney
@disney
Entertainment and Music Movies Entertainment Topic Arts Entertainment Local Events 39.1M 1.45%
29 BMW
@bmw
Auto and Vehicles Cars BMW Car Auto Dealers 38.6M 0.15%
30 H&M
@hm
Fashion and Accessories Styling Clothing Personal Goods & General Merchandise Stores 38.4M 0.06%
31 Marvel Studios
@marvelstudios
Entertainment and Music Medical Health Film Comics Movie Content & Apps 38.4M 0.33%
32 SportsCenter
@sportscenter
Tv Show Content & Apps 38.3M 0.51%
33 Mercedes-Benz
@mercedesbenz
Auto and Vehicles Automotive Cars Luxury Mercedes Car Auto Dealers 37.9M 0.10%
34 Pubity
@pubity
Entertainment and Music Celebrity News Community Non-Profits & Religious Organizations 35.2M 2.06%
35 Netflix Brasil
@netflixbrasil
Entertainment and Music News News&Politics TV Shows 34.6M 0.34%
36 adidas Originals
@adidasoriginals
Fashion and Accessories Shoes Streetwear Topic Shopping Retail Personal Goods & General Merchandise Stores 34.4M 0.09%
37 Lamborghini
@lamborghini
Auto and Vehicles Automotive Cars Luxury Automotive Manufacturing Home & Auto 34.3M 0.52%
38 Prada
@prada
Fashion and Accessories Home and Garden Company Home Services 33.4M 0.07%
39 adidas Football
@adidasfootball
Sports Soccer Sports Outdoors Personal Goods & General Merchandise Stores 33.3M 0.74%
40 Netflix US
@netflix
Entertainment and Music TV Shows Arts & Entertainment Local Events 33.1M 0.17%
41 Team India
@indiancricketteam
Sports Publishers 32.9M 1.97%
42 apple
@apple
Photography iPhone Product Service Personal Goods & General Merchandise Stores 32.1M 0.54%
43 SHEIN.COM
@sheinofficial
Fashion and Accessories Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 31.8M 0.02%
44 YouTube
@youtube
Entertainment and Music Education 31.1M 0.01%
45 Dolce&Gabbana
@dolcegabbana
Fashion Styling Luxury 30.8M 0.05%
46 PlayStation
@playstation
Entertainment and Music Games Game Development Entertainment Video Games Content & Apps 30.7M 0.43%
47 Versace
@versace
Fashion Business and Finance Styling Fashion Design 30.1M 0.21%
48 Porsche
@porsche
Auto and Vehicles Automotive Cars Luxury Racing Car Auto Dealers 29.8M 1.01%
49 The Shade Room
@theshaderoom
Entertainment and Music News Music Modeling Entertainment Site Publishers 28.9M 0.27%
50 NFL
@nfl
Sports American football Professional Sports League 28.4M 0.09%
51 Ferrari
@ferrari
Automotive Cars Luxury Car Auto Dealers 27.8M 0.44%
52 WWE
@wwe
Entertainment and Music Sports News Entertainment 27.2M 0.27%
53 BBC News
@bbcnews
Education News TV Channel News&Politics Media News Company Publishers 26.9M 0.16%
54 ESPN
@espn
Sports News Basketball Tv Network Publishers 26.6M 1.26%
55 Cameron Dallas
@camerondallas
Entertainment and Music Actors 26.6M 0.27%
56 adidas
@adidas
Sports Fashion and Accessories Training Product Service Personal Goods & General Merchandise Stores 26.6M 0.12%
57 TikTok
@tiktok
Entertainment and Music Music Entertainment App Content & Apps 26.6M 0.03%
58 EA SPORTS FIFA
@easportsfifa
Games Soccer 26.5M 0.61%
59 Arnold Schwarzenegger
@schwarzenegger
Entertainment and Music Actors 26.3M 0.74%
60
@6ix9ine
Entertainment and Music Music Singer Rap 26.3M 7.89%
61 BEAUTIFUL DESTINATIONS
@beautifuldestinations
Travel Nature News Media News Company Publishers 26.2M 0.20%
62 Kylie Cosmetics
@kyliecosmetics
Beauty and Self Care Product Showcase Business Spa Beauty Personal Care Lifestyle Services 25.6M 0.11%
63 Calvin Klein
@calvinklein
Fashion and Accessories Product Showcase Parenting Fashion Design Clothing Personal Goods & General Merchandise Stores 25.1M 1.35%
64 Fortnite
@fortnite
Games Video Games 25M 1.68%
65 Netflix Latinoamérica
@netflixlat
Entertainment and Music News Medical Center 24.6M 0.15%
66 Positive & Motivational Quotes
@thegoodquote
Education Life and Society Books News Humor Quotes 24.6M 0.34%
67 M·A·C Cosmetics
@maccosmetics
Beauty and Self Care Lifestyle Product Service Personal Goods & General Merchandise Stores 24.5M 0.01%
68 Jordan
@jumpman23
Basketball Sports 24.1M 0.16%
69 E! News
@enews
Entertainment and Music News 24M 0.08%
70 Dagelan
@dagelan
Art Humor Nature & Outdoors 23.6M 0.31%
71 FORMULA 1®
@f1
Auto and Vehicles Sports Entertainment and Music Personal Finance Racing Bikes 23.5M 1.31%
72 MEMEZAR • MEMES & MEME-CULTURE
@memezar
Funny Celebrity News Publisher Publishers 23.3M 1.33%
73 ICC
@icc
Sports 22.5M 0.10%
74 Rockstar Games
@rockstargames
Entertainment and Music Games News Video Gaming Xbox Video Games Game Development 22.4M 0.50%
75 Sephora
@sephora
Beauty and Self Care Cosmetics Health Beauty Personal Goods & General Merchandise Stores 22.3M 0.04%
76 FashionNova.com
@fashionnova
Fashion and Accessories Modeling Plus Size Celebrities Clothing (Brand) Personal Goods & General Merchandise Stores 21.5M 0.01%
77 Hugo Gloss
@hugogloss
Entertainment and Music Celebrity News Journalists 21.1M 0.11%
78 GoPro
@gopro
Photography Product Showcase 20.9M 0.10%
79 BUGATTI
@bugatti
Auto and Vehicles Cars Luxury Automotive Manufacturing Home & Auto 20.7M 1.20%
80 KIRK
@dababy
Art Music Singer Entertainment Artist Creators & Celebrities 20.6M 0.65%
81 MTV
@mtv
Entertainment and Music Funny News Music 20.5M 0.37%
82 Emporio Armani
@emporioarmani
Fashion and Accessories Lifestyle 20.3M 0.01%
83 Burberry
@burberry
Fashion and Accessories Fashion Design Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 20.1M 0.08%
84 Fendi
@fendi
Fashion and Accessories Org General Non-Profits & Religious Organizations 20M 0.15%
85 BBC NEWS فارسی
@bbcpersian
News 19.5M 0.03%
86 Michael Kors
@michaelkors
Fashion and Accessories Home and Garden Styling Lifestyle Company Home Services 19.3M 0.04%
87 CNN
@cnn
Entertainment and Music News TV Channel News&Politics Media News Company Publishers 19.3M 0.25%
88 Borussia Dortmund
@bvb09
Sports Soccer 19.2M 0.20%
89 Discovery
@discovery
Education Nature 19.2M 0.12%
90 Flamengo
@flamengo
Sports Soccer 19M 0.76%
91 Valentino
@maisonvalentino
Fashion and Accessories Home and Garden Company Home Services 18.9M 0.05%
92 Anastasia Beverly Hills
@anastasiabeverlyhills
Beauty and Self Care Business Cosmetics Spa Beauty Personal Care Lifestyle Services 18.9M 0.06%
93 Red Bull
@redbull
Sports Outdoor Activity Personal Finance Riders 18.8M 0.48%
94 Big Brother Brasil
@bbb
Entertainment and Music TV Shows 18.1M 0.39%
95 Bleacher Report
@bleacherreport
Sports 18.1M 1.70%
96 Instagram for Business
@instagramforbusiness
News Events Design Marketing 18M 0.11%
97 PrettyLittleThing
@prettylittlething
Fashion and Accessories Business 18M 0.06%
98 Starbucks
@starbucks
Food Lifestyle Brand Food & Personal Goods 17.9M 0.10%
99 TNT Sports Brasil
@tntsportsbr
Sports News Soccer 17.9M 0.40%
100 The New York Times
@nytimes
News Media News Company Publishers 17.8M 0.14%

Most Talked-About Brands Ranking Analysis

Nike is ranked #1 as the most popular brand for 05 in 2024. The average engagement rate is 0.04 with 306,542,549 followers count. In addition to being ranked the number one brand on Instagram, Nike is also the top brand in the Sports category.
National Geographic and FC Barcelona are ranked 2nd and 3rd in the list. In terms of user engagement, National Geographic has an average engagement rate of 0.02, follower size of 284,140,626. Similarly, FC Barcelona average engagement rate is 0.30, with 127,469,664 followers.
NASA is a top Instagram Brand that ranks in 4th place.
Number five on our list is NBA, a top brand in the category of Sports, The follower on Instagram is 82,799,561.