List of Top 100 Brands of New Zealand in 2025

List of Top 100

What Are The Top Brands Operating in New Zealand.

Discover what brands are popular in New Zealand. Continue reading to know the top brands of New Zealand. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 3,541 Top Brands on Instagram in New Zealand.

Instagram

TikTok

YouTube

Threads

Create a Free Account to see more results

Download Full Listing

#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	New Zealand @purenewzealand	New Zealand	Travel Nature Home and Garden Adventure	1.1M	1.40%
2	RF 👑 @officialroyalfamilydancecrew	New Zealand	Entertainment and Music Music Choreographer Dance	1.1M	0.30%
3	Glassons @glassons	New Zealand	Fashion and Accessories Styling Lifestyle	687.2K	0.09%
4	Forever New @forevernew_official	New Zealand	Fashion and Accessories Styling Lifestyle	470.8K	0.06%
5	Exploring New Zealand @exploringnewzealand	New Zealand	Travel	439.9K	1.00%
6	Air New Zealand ✈️ @airnz	New Zealand	Travel Television Adventure	438.1K	1.03%
7	H A N N A H J E N S E N F O X 🇳🇿 @hannahjensenart	New Zealand	Arts and Crafts	407.5K	1.43%
Sign up to view the full list
8	Troy Donovan @the_donnies	New Zealand	Fashion and Accessories Actors Design Architecture	401K	2.56%
9	Māori Worldwide @maoriworldwide	New Zealand	Education	391.8K	31.12%
10	Men in Kilts @meninkiltsstarz	New Zealand	Entertainment and Music	376.3K	4.30%
11	UNIVERSAL PROMOTION @amazing__world._	New Zealand	Education Upskilling	355.5K	-
12	New Zealand @newzealandguide	New Zealand	Travel News Landscaping	335.7K	2.20%
13	Ing Ateeta @ateeta	New Zealand		323.5K	1.96%
14	EXPEDITION EARTH @expeditionearth.live	New Zealand		305.9K	5.60%
15	Super Rugby NZ @superrugbynz	New Zealand	Sports Personal Finance	304.6K	1.54%
16	Gooseberry Intimates Swimwear @gooseberry.seaside	New Zealand	Fashion and Accessories	296.5K	0.11%
17	روانشناس \| تینا پارسا @tinaparsa	New Zealand	Education	289.4K	2.44%
18	Black Ferns @blackferns	New Zealand	Sports	285.5K	0.95%
19	Damian Mckenzie @damianmckenzie_	New Zealand	Sports	283.1K	6.40%
20	Daniel Rankin @mancancooknz	New Zealand		268.6K	8.04%
21	Amanda Palmer 🎹 @amandapalmer	New Zealand	Arts and Crafts Life and Society Music Actors	247.7K	1.10%
22	Expressenz Dance Center®️ @expressenz	New Zealand	Entertainment and Music Music Dance Choreographer	227.9K	3.63%
23	Sky Sport NZ @skysportnz	New Zealand	Sports News Soccer Cricket	227.6K	0.54%
24	George & Willy @georgeandwilly	New Zealand	Arts and Crafts Home and Garden Writers Lifestyle	225.2K	0.43%
25	Auckland, New Zealand @visitauckland	New Zealand	Travel Photography Adventure	214.3K	0.41%
26	Wētā Workshop @wetaworkshop	New Zealand	Arts and Crafts Visualizations	208.8K	1.06%
27	RQ 👑 @officialrequestdancecrew	New Zealand	Entertainment and Music Music Entertainment Singer	203.2K	1.97%
Sign up to view the full list
28	1News @1newsnz	New Zealand	Entertainment and Music Parenting Health and Medical Services TV Channel	169.8K	0.93%
29	NEW ZEALAND @destinationnz	New Zealand	Travel Adventure Nature & Outdoors Architecture	159K	2.53%
30	NEW ZEALAND @newzealandvacations	New Zealand	Travel Nature Adventure	155.9K	2.50%
31	Playboy New Zealand @playboymag_nz	New Zealand	Entertainment and Music	147.1K	0.30%
32	parkour.freerunning @parkour_freerun.tv	New Zealand	Art	144K	1.76%
33	Department of Conservation @docgovtnz	New Zealand	Nature Politics Adventure	143.1K	0.69%
34	jessica @calliandco	New Zealand	Arts and Crafts Home and Garden Actors Illustrator Design	140.1K	1.68%
35	vagabrothers @vagabrothers	New Zealand	Travel Entertainment and Music Adventure Nature & Outdoors Architecture	140K	2.84%
36	Stuff @nzstuff	New Zealand	Life and Society News News&Politics	139.3K	1.20%
37	Mai Morning Crew @maimorningcrew	New Zealand	Music Singer Entertainment	139K	1.09%
38	The Fabric Store @wearethefabricstore	New Zealand	Fashion and Accessories Arts and Crafts DIY and Life Hacks Styling Boutique	135.2K	0.14%
39	Haka Rugby Global @hakarugbyglobal	New Zealand		134.5K	1.19%
40	ArchiPro @archipro_	New Zealand	Home and Garden	127.8K	1.11%
41	Thin Lizzy Beauty @thinlizzybeauty	New Zealand	Beauty Art Business	127.7K	-
42	Bottle Service NZ @bottleservicenz	New Zealand	Education Food and Drink Adventure	126.8K	0.01%
43	The Edge @theedgenz	New Zealand	Entertainment and Music Music Singer Songwriting	125K	0.96%
44	ACME Porcelain Specialty Cups @acmeandco	New Zealand	Food Design Interior Design Celebrities Hair & Beauty Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores	120.1K	0.30%
45	we'll all meet tolkien one day @tolkien.lovers	New Zealand	Arts and Crafts	117.2K	7.00%
46	Città @citta	New Zealand	Home and Garden Soccer Design Interior Design	114.6K	0.08%
47	Gordon Toi @gtoinative	New Zealand	Home and Garden Careers Actors	110.3K	0.37%
Sign up to view the full list
48	TLC \| FIFO @thelastchad	New Zealand	Fitness Entertainment and Music	109.3K	8.47%
49	Bendon Lingerie @bendonlingerie	New Zealand	Fashion and Accessories	109.2K	0.09%
50	Wellington, New Zealand @wellingtonnz	New Zealand	Travel Adventure	107.6K	1.52%
51	Kowtow @kowtowclothing	New Zealand	Fashion and Accessories Design	107K	0.14%
52	Te Paati Māori o Aotearoa @maori_party	New Zealand	Education	105.4K	2.77%
53	SARAH FARR \| PILATES TEACHER 💗 @core_control_pilates	New Zealand	Fitness and Health Home and Garden	101.4K	1.76%
54	JORDAN PIE / NUTRITIONIST @jordiepieface	New Zealand	Fitness and Health Food Food and Drink News Recipes Health	101.3K	2.61%
55	Superette @superettestore	New Zealand	Fashion and Accessories Home and Garden Music Modeling Styling	101K	0.22%
56	Fishermans Bay Garden @fishermansbay_garden	New Zealand	Home and Garden	101K	3.94%
57	Emily C. Browning @emily.c.browning	New Zealand	Travel	100.8K	0.71%
58	HANNAH BARRETT @hannahlaity	New Zealand	Finance Education Lifestyle	100.7K	3.67%
59	Expanse Academy \| Save The Universe @everydayspacecadet	New Zealand	Education	100.4K	1.20%
60	mr money jeweller @mrmoney_official	New Zealand	Finance	100.2K	1.10%
61	Unity Wētā Tools @weta_digital	New Zealand	Arts and Crafts Celebrity News	99.2K	2.82%
62	RUBY @rubytakessnaps	New Zealand	Nature Styling Modeling	98.5K	0.58%
63	Canterbury @canterburynz	New Zealand	Sports Personal Finance Coaching Training	98.2K	0.72%
64	adidas New Zealand @adidasnz	New Zealand	Fashion and Accessories Sports Personal Finance Streetwear Modeling	96.2K	0.27%
65	Maiko Nagao @maikonagao	New Zealand	Arts and Crafts Home and Garden Moms Design	93.9K	0.21%
66	Newshub @newshubnz	New Zealand	News	92.2K	1.20%
67	SnackCrate @snackcrate	New Zealand	Food	91.1K	0.14%
Sign up to view the full list
68	Anna Salvador @annararo	New Zealand	Fashion and Accessories Architecture Nature & Outdoors	88K	0.59%
69	BOOST LAB Co. @boostlabco	New Zealand	Beauty Beauty and Self Care	87.5K	0.22%
70	LOADED 🇳🇿 @loadednz	New Zealand	Fashion and Accessories Music Basketball Shoes Streetwear	86.8K	0.06%
71	Gotta Love NZ @gottalovenz	New Zealand	Travel Adventure	86.5K	0.84%
72	Yip.Studio @yip.studio_	New Zealand	Food	86.4K	2.55%
73	homestyle magazine @homestylemag	New Zealand	Home and Garden Arts and Crafts News Design Interior Design Furniture	83.5K	0.28%
74	MEADOWLARK ™ JEWELLERY @meadowlarkjewellery	New Zealand	Fashion and Accessories Home and Garden Jewelry Design	82.7K	0.04%
75	Re: News @renewsnz	New Zealand	Education Life and Society News	82.6K	2.92%
76	Urban List NZ @urbanlistnz	New Zealand	Travel	81.5K	0.30%
77	Chris Birch @birchynz	New Zealand	Outdoor Activity Sports News Riders Bikes Motorcycle Racing	81.4K	4.42%
78	Onsen Hot Pools @onsenhotpools	New Zealand	Outdoor Activity Beauty and Self Care Home and Garden Adventure	81.1K	0.68%
79	Denizen @denizenmagazine	New Zealand	Travel News News&Politics	80.5K	0.20%
80	Erin Chance @erinchancetattoo	New Zealand		78K	1.80%
81	The ACC @theaccnz	New Zealand	Entertainment and Music Sports Celebrity News	77.7K	0.88%
82	Antipodes Scientific Green Beauty @antipodesskincare	New Zealand	Beauty and Self Care Organics	76.9K	0.20%
83	Shamarra Alpaca Farm @shamarra_alpacas	New Zealand	Nature Fashion and Accessories	76.4K	0.43%
84	Nicole LaBarge Travel Blog @travelgalnicole	New Zealand	Travel Adventure	76.2K	0.09%
85	Together Journal @togetherjournal	New Zealand	Romance and Wedding Fashion and Accessories News Events Portraits	75.8K	0.35%
86	Canopy Camping Escapes @canopycampingescapes	New Zealand	Travel Outdoor Activity Home and Garden	74.4K	0.72%
87	ZhuoYa @zhuoyanz	New Zealand	Photography Romance and Wedding	74K	2.97%
Sign up to view the full list
88	Celebration Box @celebrationbox_nz	New Zealand	Shopping	73.6K	0.45%
89	Link Engine Management @link_ecu	New Zealand	Auto and Vehicles Product Education Automotive Racing	73.4K	0.33%
90	JD Sports New Zealand @jdsportsnz	New Zealand	Sports Fashion Shopping Fashion and Accessories	73.1K	0.84%
91	Wānaka, New Zealand @lakewanakanz	New Zealand		73K	0.80%
92	Molly \| UK Creator @molly.marsland	New Zealand	Travel Food	72.8K	0.80%
93	Remix Magazine @remixmagazine	New Zealand	Fashion and Accessories Beauty and Self Care Life and Society News News&Politics Celebrities	72.3K	1.79%
94	New Zealand Labour Party @nzlabour	New Zealand	Personal Finance Music Modeling	72K	0.60%
95	Rugby Toolbox @rugby_toolbox	New Zealand	Sports	72K	0.79%
96	ilabb ® @ilabb	New Zealand	Fashion and Accessories	71.9K	0.20%
97	New Zealand @newzealand_fan_page	New Zealand	Travel Adventure	71.8K	0.49%
98	Neat Places @neatplaces	New Zealand	Food Travel Design Lifestyle Nature & Outdoors Architecture	71.8K	0.22%
99	The Merchandise Collective @themerchandisecollective	New Zealand		71.1K	0.30%
100	𝘥𝘪𝘴𝘩 @dishmagnz	New Zealand	Food Food and Drink News Music Restaurants Recipes	70.3K	0.20%

See Full List

Most Talked-About Brands Ranking Analysis

New Zealand is ranked #1 as the most popular brand in New Zealand for 07 in 2025. The average engagement rate is 1.40 with 1,129,548 followers count. In addition to being ranked the number one brand on Instagram, New Zealand is also the top brand in the Travel category.

RF 👑 and Glassons are ranked 2nd and 3rd in the list. In terms of user engagement, RF 👑 has an average engagement rate of 0.30, follower size of 1,056,251. Similarly, Glassons average engagement rate is 0.09, with 687,171 followers.

Forever New is a top Instagram Brand that ranks in 4th place.

Number five on our list is Exploring New Zealand, a top brand in the category of Travel, The follower on Instagram is 439,879.

This website uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

List of Top 100 Brands of New Zealand in 2025

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

LEARN MORE

INFLUENCER MARKETING