List of Top 100 Brands of Philippines in 2023

List of Top 100

What Are The Top Brands Operating in Philippines.
Discover what brands are popular in Philippines. Continue reading to know the top brands of Philippines. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 8,799 Top Brands on Instagram in Philippines.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 Toni Gonzaga-Soriano
Singer 7.8M 0.49%
2 Star Magic
News 3.1M 0.03%
News Actors Modeling 2.6M 0.02%
4 Kapuso Mo, Jessica Soho
Travel 2.2M 0.10%
5 ABS-CBN News
News 2M 0.01%
6 gmanetwork
News Music 2M 0.02%
7 Melai Cantiveros - Francisco
Education Art Singer 1.8M 0.11%
8 GMA News
News Moms Music 1.8M 0.04%
9 ABS-CBN Films, Star Cinema
News Actors Film Music 1.3M 0.04%
Home and Garden Fashion Fashion Design Events Celebrities 1.3M 1.20%
11 Pinoy Big Brother
1M 0.10%
12 Vans Philippines
Music Fashion 1M 0.20%
13 Penshoppe
Fashion Events Modeling Shoes 1M 0.50%
14 TikTok PH Official Account
Beauty Music 0.9M 0.10%
15 𝐀𝐩𝐚𝐫𝐭𝐦𝐞𝐧𝐭 8 𝐂𝐥𝐨𝐭𝐡𝐢𝐧𝐠
Home and Garden Fashion Modeling Design Celebrities 814K 0.01%
16 Niceprintphoto
Home and Garden Modeling Local Home Services 786.1K 0.10%
17 Travel Hop Explore Philippines
Travel Adventure 762.4K 0.80%
18 Lazada Philippines
Travel Art 692K 0.03%
Parenting 664.2K 10.90%
20 UNIQLO Philippines
Design Fashion Interior Design Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores 657.5K -
21 Diana Zubiri-Smith
Parenting Fashion Modeling Lifestyle 652.5K 0.40%
22 BENCH/ lifestyle + clothing
Fashion Styling 649.5K 0.58%
23 adidas Philippines
Fitness Shoes Streetwear 642K 0.20%
24 Andrea Brillantes
Beauty Fashion 603.7K 1.10%
25 Bettinna Carlos Eduardo
Actors Speaker Entrepreneur 600.8K 0.50%
Video Gaming Basketball Shoes Sporting Goods Store Personal Goods & General Merchandise Stores 563.6K 0.40%
27 Pimp Kicks
Fitness Modeling Lifestyle Sports Outdoors Outdoor & Sporting Goods Company Personal Goods & General Merchandise Stores 561K 0.01%
28 𝐈𝐬𝐬𝐚
Fashion Modeling 534.8K 1.00%
29 Belo Medical Group
Beauty Business 523.2K 0.40%
30 MYX Global
News Music Singer Songwriting 508K 0.03%
31 ILLO's Party Trays ™️
482.1K -
32 CNN Philippines
Music Travel 476.5K 0.50%
33 Rappler
Art News 466.5K 0.07%
34 Metro Magazine
News Fashion Beauty News&Politics 466.3K 0.10%
35 Vice Cosmetics
Pets Parenting Music Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 465.9K 0.20%
36 Happy Skin Cosmetics®
Beauty Business Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 462.2K 0.30%
37 S&R Membership Shopping
Shopping Food Recipes Restaurants 457.6K 0.02%
38 LVNA By Drake Dustin
Marketing and Advertising Jewelry 455.7K 0.02%
39 GMA Drama
Beauty Music 455.4K 0.03%
40 Lauren Reid
Parenting Fitness Modeling Music 454.7K 2.60%
41 McDonald's Philippines
Food and Drink 452.5K 0.20%
42 Jollibee
Food and Drink Food Cooking 443.9K 0.10%
43 Push
News 427.1K 0.07%
44 mel
Food and Drink 423.8K 2.06%
45 blk cosmetics ph
Beauty 421.4K 1.10%
46 Sunnies Face
Beauty Health Beauty Personal Goods & General Merchandise Stores 420K 0.29%
Business and Finance Art 420K 4.50%
48 Lorin Gutierrez
Parenting 415.4K 10.20%
49 Sole Academy
Shopping Events Shoes Streetwear Plus Size 410.9K 0.08%
50 Philmar Alipayo
403.4K 2.60%
51 MetroSunnies
Shopping 401.5K 0.06%
Beauty 392.5K 0.20%
53 Philippine Basketball Asscn
Fitness Basketball Sports League Local Events 390.5K 0.10%
54 One Sports
News 389K 0.06%
55 Sunday Pinasaya
Beauty 388K 0.10%
56 GMA Public Affairs
News 386.2K 0.02%
News Music Singer Modeling 383.3K 0.02%
Fashion News News&Politics 376.2K 0.39%
59 Tokyo Revengers
375.4K 15.70%
60 Sunnies Studios
Fashion Modeling Nature & Outdoors Architecture 370.1K 0.30%
61 Colourette Cosmetics
Beauty Business Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 367.3K 0.20%
62 Klook Philippines
364.1K 0.10%
63 Ever Bilena Cosmetics
Beauty Actors Business Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 361.6K 0.20%
64 Justin Vasquez
Music 360.2K 6.81%
Fashion News News&Politics 356.3K 0.30%
66 Dreamscape Entertainment
Home and Garden Music 355.2K 0.10%
67 MMKOfficial
Parenting Fashion 354.5K 0.07%
352K 0.30%
69 NetflixPH
News Music 349.1K 1.80%
Beauty Business 346.9K -
71 Trendsetter's Bazaar
Fashion Styling 343.3K 0.05%
72 Magandang Buhay
Parenting Moms Singer 342.2K 0.05%
73 Under Armour South East Asia
339.5K 0.10%
74 Top Gear Philippines
Automotive News Cars Luxury 336.9K 0.08%
75 48 Laws Of Love
332.2K 2.40%
76 Mavrick Bautista
Home and Garden Basketball Coaching 322.1K 2.40%
77 Cebu Pacific Air
Parenting Adventure 319.9K 0.50%
78 ZALORA Philippines
Shopping Fashion Beauty Styling Lifestyle Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 318.9K 0.20%
News Music Singer 315.7K 0.50%
80 Tonight With Boy Abunda
Fitness Singer Music 312.7K 0.09%
81 for the Strong & Beautiful You
Beauty Parenting 312.2K 0.02%
82 Discover MNL✨🇵🇭
Marketing and Advertising Fashion Nature & Outdoors Food & Drink Architecture Cooking Food Travel Site Local & Travel Website Transportation & Accomodation Services 298.2K 0.30%
83 Forever 21 Philippines
Fashion Lifestyle Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 296.5K -
294.3K 3.40%
85 Philippine Airlines
Travel Adventure 293.3K 0.30%
86 Martine Ho
Beauty Parenting Design Modeling 291.6K 4.70%
Beauty Music Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 285.9K 0.50%
88 National Book Store
Shopping 285.2K 0.04%
89 Home of Giveaways Philippines
284.9K 1.00%
90 DJ Nicole Hyala
Fashion Moms Singer Modeling 282.6K 0.20%
91 BTS Island: In the SEOM
275.5K 21.50%
92 HUE Shoes
Fashion Styling Nature & Outdoors Film, Music & Books Architecture 274.3K 0.20%
93 Philippines Travel Stories
Travel Adventure 273.7K 0.37%
94 Your Personalized Jewelries
270.4K 0.20%
Art Modeling 270K 0.70%
96 Payless ShoeSource PH
Home and Garden Styling 267.7K 0.01%
97 Plains & Prints
Shopping Design 263.8K 0.10%
98 Star Music
Music Singer Songwriting 263.5K 0.10%
99 Access Travel
Travel Adventure 262.6K 0.30%
100 Rex Intal 🇵🇭
Fitness Personal Finance Music Singer 261.6K 1.90%

Most Talked-About Brands Ranking Analysis

Toni Gonzaga-Soriano is ranked #1 as the most popular brand in Philippines for 01 in 2023. The average engagement rate is 0.49 with 7,774,427 followers count. In addition to being ranked the number one brand on Instagram, Toni Gonzaga-Soriano is also the top brand in the Singer category.
Star Magic and ABS-CBN are ranked 2nd and 3rd in the list. In terms of user engagement, Star Magic has an average engagement rate of 0.03, follower size of 3,091,213. Similarly, ABS-CBN average engagement rate is 0.02, with 2,613,090 followers.
Kapuso Mo, Jessica Soho is a top Instagram Brand that ranks in 4th place.
Number five on our list is ABS-CBN News, a top brand in the category of News, The follower on Instagram is 2,016,456.