List of Top 100 Brands of Brazil in 2023

List of Top 100

What Are The Top Brands Operating in Brazil.
Discover what brands are popular in Brazil. Continue reading to know the top brands of Brazil. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 144,912 Top Brands on Instagram in Brazil.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 Netflix Brasil
Entertainment and Music News News&Politics TV Shows 34.6M 0.34%
2 Hugo Gloss
Entertainment and Music Celebrity News Journalists 20.9M 0.09%
3 Big Brother Brasil
Entertainment and Music TV Shows 18.1M 0.39%
4 Flamengo
Sports Soccer 17.7M 0.44%
5 Seleção Brasileira de Futebol
15.8M 0.68%
6 americanas
Soccer 13.2M 0.02%
7 TV Globo
Entertainment and Music News TV Channel 13.1M 0.03%
8 Garena Free Fire Brasil
Games 11.5M 0.08%
Art 11.4M 1.52%
10 La casa de papel - BERLÍN
Art Actors 11.4M 3.46%
11 SBT
Entertainment and Music News TV Channel 10.7M 0.01%
12 Riverdale
Entertainment and Music Celebrity Actors Film Movies 10.4M 0.63%
13 Fatos Desconhecidos
Education News Entertainment 9.6M 0.45%
14 Mario Sergio Cortella
Education Home and Garden Writers 9M 0.08%
15 Lojas Renner
Romance and Wedding Marketing and Advertising Fashion Design 8.5M 0.01%
16 g1
News TV Shows 8.4M 0.35%
17 Thiago Nigro | O Primo Rico
Finance Education News 8.2M 0.49%
18 Forbes Brasil
Finance News 7.7M 0.09%
19 Havan
Fashion and Accessories Home and Garden Video Gaming 6.8M 0.08%
20 C&A Brasil
Fashion and Accessories Soccer 6.8M 0.01%
News News&Politics 6.8M 0.11%
22 Lu do Magalu 💙
Art 6.3M 0.07%
23 🌸Luiza Sobreira 🌸
Fashion and Accessories 6M 0.11%
24 Pânico No Instagram
Entertainment and Music TV Shows 6M 0.01%
25 Portal R7
News News&Politics 5.7M 0.03%
26 SportsCenter Brasil
News Sports Soccer 5.6M 0.13%
27 Record TV
Entertainment and Music News 5.6M 0.01%
28 Razões Para Acreditar
Education News 5.5M 0.42%
29 CONMEBOL Libertadores
Sports Marketing and Advertising Actors 5.4M 0.77%
30 Fofocalizando
Entertainment and Music TV Shows 5.4M 0.08%
31 Quarto de bebê e infantil
Family Fashion and Accessories 5M 0.03%
32 adidas Brasil
Sports 4.9M 0.13%
33 Cifras
Entertainment and Music News Entertainment 4.9M 0.33%
34 Lojas Marisa
Fashion and Accessories Marketing and Advertising 4.8M 0.04%
35 Um Cartão
Life and Society Quotes 4.7M 0.47%
Fashion and Accessories 4.4M 0.03%
37 Free Fire Esports Brasil #LBFF
4.4M 0.30%
38 Moleca Oficial
Fashion and Accessories Marketing and Advertising Shoes 4.4M 0.07%
39 Melissa Brasil
Fashion and Accessories Design 4.3M 0.12%
40 Avon Brasil 💄
Shopping 4.2M 0.13%
41 Vizzano
Fashion and Accessories 3.9M 0.20%
42 CNN Brasil
Travel News 3.9M 0.25%
43 Sule Hair Transplant
Beauty 3.9M 0.60%
44 Tattoodo
Fashion Piercing 3.9M 0.06%
45 Salon Line
Beauty and Self Care 3.8M 0.16%
46 AliExpress Brasil 🇧🇷
Product Showcase 3.8M 0.01%
47 Cacau Protasio
Entertainment and Music Acting and Drama Plus Size 3.8M 0.06%
48 O Segredo
Entertainment and Music Life and Society News 3.7M 0.05%
49 Folha de S.Paulo
News News&Politics 3.7M 0.18%
50 Quem
Entertainment and Music 3.7M 0.30%
51 Méqui
Food Food and Drink Soccer 3.6M 0.10%
52 MasterChef Brasil
Food 3.5M 0.20%
53 🧠 Instituto Neuro® Cursos
3.5M 0.04%
54 Havaianas
Marketing and Advertising Product Service Personal Goods & General Merchandise Stores 3.5M 0.05%
55 TikTok Brasil
Entertainment and Music 3.4M 0.01%
56 Hering Oficial
Fashion and Accessories Health and Medical Services 3.4M 0.02%
Art 3.2M 0.56%
58 MTV Brasil
Entertainment and Music News Music DJ Songwriting 3.2M 0.05%
59 AdoroCinema
Entertainment and Music News Cinema 3.2M 0.10%
60 CB da Casas Bahia
Games Entertainment and Music Design 3.2M -
61 👔Empreendedorismo💪🏻Motivação
Finance Business and Finance 3.2M 1.16%
62 Marvel Brasil
Entertainment and Music News Movies 3.1M 0.28%
63 Discovery Engenharia
Education Home and Garden 3.1M 1.30%
64 Canção Nova
3.1M 0.10%
65 Dailus
Beauty and Self Care Product Showcase Hair & Beauty Celebrities Design 3M 0.17%
66 Quem Disse, Berenice?
Beauty and Self Care Product 3M 0.04%
67 Reflexão Padre Fábio de Melo
3M 0.50%
68 👉 Peinados & Trenzas 😊
Beauty and Self Care DIY and Life Hacks Actors Modeling 3M 0.07%
69 The Noite com Danilo Gentili
Entertainment and Music Funny Health and Medical Services 3M 0.66%
70 Dakota Calçados
Fashion and Accessories Shoes 2.9M 0.08%
71 Colcci
Fashion and Accessories Music 2.9M 0.01%
72 Loja Vida e Cor
Home and Garden Product Showcase 2.9M 0.01%
73 Exame
Finance News News&Politics 2.9M 0.22%
74 Balanço Geral
Entertainment and Music TV Shows 2.9M 0.05%
75 Risqué
Fashion and Accessories Health 2.9M 0.07%
76 Richard Camacho
Singer 2.9M 2.22%
77 Joias Vivara
Fashion and Accessories Home and Garden 2.9M 0.06%
78 Assaí Atacadista
Fashion and Accessories 2.9M 0.04%
79 GloboNews
Entertainment and Music 2.8M 0.23%
80 Nubank
Finance 2.8M 0.09%
81 Samy Dana
Finance Education 2.8M 0.28%
82 Via Marte
Fashion and Accessories 2.8M 0.03%
83 Outback Brasil
Food Food and Drink 2.8M 0.05%
84 Ministério da Saúde
Education Politics 2.8M 0.06%
85 Vestcasa
Home and Garden 2.7M 0.01%
86 Aderbal Freire
Celebrity Actors 2.7M 0.01%
87 FENIX360 | App 📱
Art Technology 2.7M 0.02%
88 Receitas Fáceis
Food 2.7M 0.80%
89 Hair Video for you every day!
Beauty and Self Care Styling Hair Salons Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 2.7M 0.12%
90 Samsung Brasil
Travel Modeling 2.7M -
91 Sephora Brasil
Beauty and Self Care Marketing and Advertising 2.7M 0.03%
92 " Musicas As Melhores "
2.6M 0.21%
93 PlayStation Brasil
Entertainment and Music 2.6M 0.42%
94 CVC Viagens
Travel 2.6M 0.01%
95 Pit Bull Jeans Oficial
Fashion and Accessories Apparel 2.5M 0.06%
96 Mari Maria Makeup
Beauty and Self Care 2.5M 0.06%
97 UFC Brasil
Sports Entertainment and Music Politics 2.5M 0.68%
98 Cúmplices de Um Resgate
2.5M 0.03%
99 NBA Brasil
Sports Video Gaming Basketball 2.5M 0.07%
100 Nickelodeon
News 2.4M 0.03%

Most Talked-About Brands Ranking Analysis

Netflix Brasil is ranked #1 as the most popular brand in Brazil for 12 in 2023. The average engagement rate is 0.34 with 34,646,237 followers count. In addition to being ranked the number one brand on Instagram, Netflix Brasil is also the top brand in the Entertainment and Music category.
Hugo Gloss and Big Brother Brasil are ranked 2nd and 3rd in the list. In terms of user engagement, Hugo Gloss has an average engagement rate of 0.09, follower size of 20,937,077. Similarly, Big Brother Brasil average engagement rate is 0.39, with 18,148,902 followers.
Flamengo is a top Instagram Brand that ranks in 4th place.
Number five on our list is Seleção Brasileira de Futebol, The follower on Instagram is 15,803,702.