List of Top 100 Brands of Brazil in 2024

List of Top 100

What Are The Top Brands Operating in Brazil.
Discover what brands are popular in Brazil. Continue reading to know the top brands of Brazil. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 144,972 Top Brands on Instagram in Brazil.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 Netflix Brasil
@netflixbrasil
Entertainment and Music News News&Politics TV Shows 34.6M 0.34%
2 Hugo Gloss
@hugogloss
Entertainment and Music Celebrity News Journalists 21.1M 0.11%
3 Flamengo
@flamengo
Sports Soccer 19M 0.76%
4 Big Brother Brasil
@bbb
Entertainment and Music TV Shows 18.1M 0.39%
5 Seleção Brasileira de Futebol
@cbf_futebol
15.8M 0.68%
6 americanas
@americanas
Soccer 13.2M 0.02%
7 TV Globo
@tvglobo
Entertainment and Music News TV Channel 13.1M 0.03%
8
@l7nnon
Art 11.6M 2.36%
9 Garena Free Fire Brasil
@freefirebr_oficial
Games 11.5M 0.08%
10 La casa de papel - BERLÍN
@lacasadepapel
Art Actors 11.4M 3.46%
11 SBT
@sbt
Entertainment and Music News TV Channel 10.7M 0.01%
12 Riverdale
@thecwriverdale
Entertainment and Music Celebrity Actors Film Movies 10.4M 0.63%
13 Fatos Desconhecidos
@fatosdesconhecidos
Education News Entertainment 9.6M 0.45%
14 Mario Sergio Cortella
@cortellaoficial
Education Home and Garden Writers 9M 0.08%
15 Lojas Renner
@lojasrenner
Romance and Wedding Marketing and Advertising Fashion Design 8.5M 0.01%
16 g1
@portalg1
News TV Shows 8.4M 0.35%
17 Thiago Nigro | O Primo Rico
@thiago.nigro
Finance Education News 8.2M 0.49%
18 Forbes Brasil
@forbesbr
Finance News 7.7M 0.09%
19 Havan
@havanoficial
Fashion and Accessories Home and Garden Video Gaming 6.8M 0.08%
20 C&A Brasil
@cea_brasil
Fashion and Accessories Soccer 6.8M 0.01%
21 CARAS
@carasbrasil
News News&Politics 6.8M 0.11%
22 Lu do Magalu 💙
@magazineluiza
Art 6.7M 0.02%
23 🌸Luiza Sobreira 🌸
@luiza.sobreira
Fashion and Accessories 6M 0.11%
24 Pânico No Instagram
@programapanico
Entertainment and Music TV Shows 6M 0.01%
25 Portal R7
@portalr7
News News&Politics 5.7M 0.03%
26 SportsCenter Brasil
@sportscenterbr
News Sports Soccer 5.6M 0.13%
27 Record TV
@recordtvoficial
Entertainment and Music News 5.6M 0.01%
28 Razões Para Acreditar
@razoesparaacreditar
Education News 5.5M 0.42%
29 CONMEBOL Libertadores
@libertadores
Sports Marketing and Advertising Actors 5.4M 0.77%
30 Fofocalizando
@fofocalizando
Entertainment and Music TV Shows 5.4M 0.08%
31 Quarto de bebê e infantil
@graodegente
Family Fashion and Accessories 5M 0.03%
32 adidas Brasil
@adidasbrasil
Sports 4.9M 0.13%
33 Cifras
@cifras.com.br
Entertainment and Music News Entertainment 4.9M 0.33%
34 Lojas Marisa
@voudemarisa
Fashion and Accessories Marketing and Advertising 4.8M 0.04%
35 Um Cartão
@umcartao
Life and Society Quotes 4.7M 0.47%
36 MIRACLE BELT
@cintasmiraclebelt
Fashion and Accessories 4.4M 0.03%
37 Free Fire Esports Brasil #LBFF
@ffesportsbr
4.4M 0.30%
38 Moleca Oficial
@moleca_oficial
Fashion and Accessories Marketing and Advertising Shoes 4.4M 0.07%
39 Melissa Brasil
@melissaoficial
Fashion and Accessories Design 4.3M 0.12%
40 Avon Brasil 💄
@avonbrasil
Shopping 4.2M 0.13%
41 ARQUITETURA & DESIGN
@arq_designer
Art 4M 0.20%
42 Vizzano
@vizzano_oficial
Fashion and Accessories 3.9M 0.20%
43 CNN Brasil
@cnnbrasil
Travel News 3.9M 0.25%
44 Sule Hair Transplant
@sulehairtransplant
Beauty 3.9M 0.60%
45 Tattoodo
@tattoodo
Fashion Piercing 3.9M 0.06%
46 Salon Line
@salonlinebrasil
Beauty and Self Care 3.8M 0.16%
47 AliExpress Brasil 🇧🇷
@aliexpressbr
Product Showcase 3.8M 0.01%
48 Cacau Protasio
@cacauprotasiooficial
Entertainment and Music Acting and Drama Plus Size 3.8M 0.06%
49 CB da Casas Bahia 🧢
@casasbahia
Games Entertainment and Music Design 3.8M 0.03%
50 O Segredo
@osegredooficial
Entertainment and Music Life and Society News 3.8M 0.01%
51 Folha de S.Paulo
@folhadespaulo
News News&Politics 3.7M 0.18%
52 Quem
@quem
Entertainment and Music 3.7M 0.30%
53 Méqui
@mcdonalds_br
Food Food and Drink Soccer 3.6M 0.10%
54 MasterChef Brasil
@masterchefbr
Food 3.5M 0.20%
55 🧠 Instituto Neuro® Cursos
@institutoneuro
3.5M 0.04%
56 Havaianas
@havaianas
Marketing and Advertising Product Service Personal Goods & General Merchandise Stores 3.5M 0.05%
57 TikTok Brasil
@tiktokbrasil
Entertainment and Music 3.4M 0.01%
58 Hering Oficial
@hering_oficial
Fashion and Accessories Health and Medical Services 3.4M 0.02%
59 MTV Brasil
@mtvbrasil
Entertainment and Music News Music DJ Songwriting 3.2M 0.05%
60 AdoroCinema
@adorocinema
Entertainment and Music News Cinema 3.2M 0.10%
61 👔Empreendedorismo💪🏻Motivação
@mentalidade_milionaria
Finance Business and Finance 3.2M 1.16%
62 Marvel Brasil
@marvelbrasil
Entertainment and Music News Movies 3.1M 0.28%
63 Discovery Engenharia
@discovery.engenharia
Education Home and Garden 3.1M 1.30%
64 Canção Nova
@cancaonova
3.1M 0.10%
65 Dailus
@dailus
Beauty and Self Care Product Showcase Hair & Beauty Celebrities Design 3M 0.17%
66 Quem Disse, Berenice?
@quemdisseberenice
Beauty and Self Care Product 3M 0.04%
67 Reflexão Padre Fábio de Melo
@reflexaopadrefabiodemelo
3M 0.50%
68 👉 Peinados & Trenzas 😊
@ipeinados
Beauty and Self Care DIY and Life Hacks Actors Modeling 3M 0.07%
69 The Noite com Danilo Gentili
@sbtthenoite
Entertainment and Music Funny Health and Medical Services 3M 0.66%
70 Dakota Calçados
@dakotacalcados
Fashion and Accessories Shoes 2.9M 0.08%
71 Colcci
@colccioficial
Fashion and Accessories Music 2.9M 0.01%
72 Loja Vida e Cor
@lojavidaecor
Home and Garden Product Showcase 2.9M 0.01%
73 Exame
@exame
Finance News News&Politics 2.9M 0.22%
74 Balanço Geral
@balancogeral
Entertainment and Music TV Shows 2.9M 0.05%
75 Risqué
@risqueoficial
Fashion and Accessories Health 2.9M 0.07%
76 Richard Camacho
@richardcamacho
Singer 2.9M 2.22%
77 Joias Vivara
@vivaraonline
Fashion and Accessories Home and Garden 2.9M 0.06%
78 Assaí Atacadista
@assaiatacadistaoficial
Fashion and Accessories 2.9M 0.04%
79 GloboNews
@globonews
Entertainment and Music 2.8M 0.23%
80 Nubank
@nubank
Finance 2.8M 0.09%
81 Samy Dana
@samydanaoficial
Finance Education 2.8M 0.28%
82 Via Marte
@viamarte
Fashion and Accessories 2.8M 0.03%
83 Outback Brasil
@outbackbrasil
Food Food and Drink 2.8M 0.08%
84 Ministério da Saúde
@minsaude
Education Politics 2.8M 0.06%
85 Vestcasa
@vestcasa_oficial
Home and Garden 2.7M 0.01%
86 Aderbal Freire
@aderbalfreire
Celebrity Actors 2.7M 0.01%
87 FENIX360 | App 📱
@fenix360_net
Art Technology 2.7M 0.02%
88 Receitas Fáceis
@_receitas_faceis_
Food 2.7M 0.80%
89 Hair Video for you every day!
@hair2pearl
Beauty and Self Care Styling Hair Salons Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 2.7M 0.12%
90 Samsung Brasil
@samsungbrasil
Travel Modeling 2.7M -
91 Sephora Brasil
@sephorabrasil
Beauty and Self Care Marketing and Advertising 2.7M 0.03%
92 " Musicas As Melhores "
@musicas_as_melhores
2.6M 0.21%
93 PlayStation Brasil
@playstation_br
Entertainment and Music 2.6M 0.42%
94 Diferentona
@diferentona
2.6M 1.35%
95 CVC Viagens
@cvcviagens
Travel 2.6M 0.01%
96 Pit Bull Jeans Oficial
@pitbulljeansoficial
Fashion and Accessories Apparel 2.5M 0.06%
97 Mari Maria Makeup
@marimariamakeup
Beauty and Self Care 2.5M 0.06%
98 UFC Brasil
@ufc_brasil
Sports Entertainment and Music Politics 2.5M 0.68%
99 Cúmplices de Um Resgate
@cumplicesresgateoficial
2.5M 0.03%
100 NBA Brasil
@nbabrasil
Sports Video Gaming Basketball 2.5M 0.07%

Most Talked-About Brands Ranking Analysis

Netflix Brasil is ranked #1 as the most popular brand in Brazil for 03 in 2024. The average engagement rate is 0.34 with 34,646,237 followers count. In addition to being ranked the number one brand on Instagram, Netflix Brasil is also the top brand in the Entertainment and Music category.
Hugo Gloss and Flamengo are ranked 2nd and 3rd in the list. In terms of user engagement, Hugo Gloss has an average engagement rate of 0.11, follower size of 21,081,977. Similarly, Flamengo average engagement rate is 0.76, with 19,022,527 followers.
Big Brother Brasil is a top Instagram Brand that ranks in 4th place.
Number five on our list is Seleção Brasileira de Futebol, The follower on Instagram is 15,803,702.