List of Top 100 Brands of Brazil in 2023
List of Top 100
What Are The Top Brands Operating in Brazil.
Discover what brands are popular in Brazil. Continue reading to know the top brands of Brazil. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.
Ranking The Brands
How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 187,735 Top Brands on Instagram in Brazil.

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# | Brand Name | Country/Region | Categories | Followers | Engagement Rate | |
---|---|---|---|---|---|---|
1 |
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Nike Football (Soccer) @nikefootball |
Soccer Sports Footwear | 45.4M | 0.26% | |
2 |
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Netflix Brasil @netflixbrasil |
News News&Politics TV Shows | 34.6M | 0.34% | |
3 |
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adidas Football @adidasfootball |
Soccer Sports Sports Outdoors Personal Goods & General Merchandise Stores | 31.3M | 0.50% | |
4 |
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EA SPORTS FIFA @easportsfifa |
Sports Soccer | 26.5M | 0.61% | |
5 |
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Hugo Gloss @hugogloss |
Celebrity News Journalists | 20.1M | 0.10% | |
6 |
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Big Brother Brasil @bbb |
TV Shows | 18M | 0.91% | |
7 |
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Flamengo @flamengo |
Soccer | 16.2M | 1.17% | |
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8 |
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Seleção Brasileira de Futebol @cbf_futebol |
15.8M | 0.68% | ||
9 |
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Telemundo @telemundo |
News Actors Publishers | 13.5M | 0.03% | |
10 |
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americanas @americanas |
Soccer | 13.2M | 0.02% | |
11 |
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La Casa de Papel @lacasadepapel |
Art Actors | 12.6M | 9.20% | |
12 |
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Riverdale @thecwriverdale |
Celebrity Actors Film Movies | 12.1M | 1.90% | |
13 |
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Resiliência Humana @resiliencia_humana |
Modeling | 12M | 0.01% | |
14 |
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Garena Free Fire Brasil @freefirebr_oficial |
11.8M | 0.06% | ||
15 |
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SBT @sbt |
News TV Channel | 9.9M | 0.01% | |
16 |
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O Boticário @oboticario |
Beauty | 9.5M | 0.09% | |
17 |
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THeagá! @thbarbosa |
Singer Music General Music Content & Apps | 9.1M | 0.50% | |
18 |
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@multishow |
News TV Shows | 8.7M | 0.10% | |
19 |
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Grey's Anatomy Official @greysabc |
TV Shows Entertainment | 8.4M | 1.04% | |
20 |
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PANDORA @theofficialpandora |
Fashion Lifestyle Jewelry Watches Personal Goods & General Merchandise Stores | 8.2M | 0.30% | |
21 |
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Riachuelo @riachuelo |
Home and Garden | 8.1M | 0.02% | |
22 |
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Lojas Renner @lojasrenner |
Marketing and Advertising Fashion Design | 8.1M | 0.03% | |
23 |
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Tomorrowland @tomorrowland |
Home and Garden Music | 8M | 0.64% | |
24 |
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Fatos Desconhecidos @fatosdesconhecidos |
News Entertainment | 7.9M | 0.90% | |
25 |
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g1 @portalg1 |
News TV Shows | 7.7M | 0.91% | |
26 |
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Mario Sergio Cortella @cortellaoficial |
Home and Garden Writers | 7.6M | 0.10% | |
27 |
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Wish @wish |
Shopping | 7.6M | 0.01% | |
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28 |
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Élite @elitenetflix |
Fitness Actors | 7.4M | 8.90% | |
29 |
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Gshow @gshow |
News TV Shows | 7.4M | 0.10% | |
30 |
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Neymar Jr Site @neymarjrsiteoficial |
News Soccer | 7M | 1.10% | |
31 |
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C&A Brasil @cea_brasil |
Soccer | 6.7M | 0.01% | |
32 |
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Forbes Brasil @forbesbr |
News | 6.5M | 0.20% | |
33 |
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Havan @havanoficial |
Video Gaming | 6.1M | 0.04% | |
34 |
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Lu do Magalu 💙 @magazineluiza |
Art | 6M | 0.02% | |
35 |
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Taylor Shien @taylorshien |
Pets Fashion Modeling Publishing | 5.7M | 2.65% | |
36 |
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Lacoste @lacoste |
Shopping Sports Travel Shoes Activewear | 5.7M | 0.10% | |
37 |
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Thiago Nigro | O Primo Rico @thiago.nigro |
News | 5.6M | 1.90% | |
38 |
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SportsCenter Brasil (de 🏠) @sportscenterbr |
Soccer | 5.5M | 0.40% | |
39 |
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Ray-Ban @rayban |
Accessories | 5.4M | 0.12% | |
40 |
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CARAS @carasbrasil |
News News&Politics | 5.4M | 0.70% | |
41 |
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Pânico No Instagram @programapanico |
TV Shows | 5.4M | - | |
42 |
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Portal R7 @portalr7 |
News&Politics | 5.2M | 0.10% | |
43 |
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Eudora @eudora |
Fashion | 5.2M | 0.11% | |
44 |
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Dafiti @dafiti |
Shopping | 5.1M | 0.01% | |
45 |
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Fofocalizando @fofocalizando |
TV Shows | 5M | - | |
46 |
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L7 @l7nnon |
Art | 4.9M | 5.70% | |
47 |
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Liga NFA @liga.nfa |
4.9M | 0.14% | ||
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48 |
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Tasty Demais @tastydemais |
News Recipes | 4.8M | 0.20% | |
49 |
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SCHUTZ @schutzoficial |
Fashion Styling Lifestyle | 4.8M | 0.01% | |
50 |
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Razões Para Acreditar @razoesparaacreditar |
News | 4.8M | 1.20% | |
51 |
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adidas Brasil @adidasbrasil |
Sports | 4.7M | 0.17% | |
52 |
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Lojas Marisa @voudemarisa |
Marketing and Advertising | 4.7M | 0.03% | |
53 |
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Quarto de bebê e infantil @graodegente |
Shopping | 4.6M | 0.03% | |
54 |
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Um Cartão @umcartao |
Quotes | 4.5M | 1.10% | |
55 |
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MAKEUP VIDEOS @allmodernmakeup |
Beauty | 4.5M | 0.06% | |
56 |
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Hairstyles | Peinados @peynadoz |
4.5M | 0.20% | ||
57 |
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League of Legends @leagueoflegends |
Video Games | 4.4M | 2.18% | |
58 |
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100criterios® @100criterios |
4.4M | 1.90% | ||
59 |
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Mídia NINJA @midianinja |
4.3M | 0.67% | ||
60 |
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Cifras @cifras.com.br |
News Entertainment | 4.3M | 0.80% | |
61 |
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Miss Universe @missuniverse |
Fitness Actors Modeling Singer | 4.3M | 1.00% | |
62 |
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CONMEBOL Libertadores @libertadores |
Marketing and Advertising Actors | 4.2M | 0.30% | |
63 |
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awesome fashion makeups videos @awesomemakeu.p |
News Fashion Business | 4.2M | 0.40% | |
64 |
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Melissa Brasil @melissaoficial |
Fashion Design | 4.1M | 0.17% | |
65 |
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Amor Novios Frases @abcdamor |
Actors Modeling Fashion | 4.1M | 0.66% | |
66 |
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Brawl Stars @brawlstars |
Art Modeling Fashion | 4M | 0.87% | |
67 |
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O Segredo @osegredooficial |
News | 3.9M | 0.60% | |
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68 |
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Disney Channel LA @disneychannel_la |
News TV Channel Actors Music | 3.9M | 0.22% | |
69 |
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Tattoodo @tattoodo |
Fashion Piercing | 3.9M | 0.10% | |
70 |
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The Vampire Diaries @thecwtvd |
Actors Music Geek | 3.9M | 4.50% | |
71 |
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Vizzano @vizzano_oficial |
Fashion | 3.9M | 0.20% | |
72 |
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World Surf League @wsl |
Fitness Surfing | 3.8M | 0.50% | |
73 |
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Moleca Oficial @moleca_oficial |
Marketing and Advertising Shoes | 3.8M | 0.10% | |
74 |
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Instagram Oficial Rommanel @rommanel |
Marketing and Advertising Jewelry | 3.7M | 0.10% | |
75 |
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13 Reasons Why @13reasonswhy |
Parenting Film | 3.7M | 12.58% | |
76 |
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Salon Line @salonlinebrasil |
Fashion | 3.7M | 0.03% | |
77 |
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Natura @naturabroficial |
3.6M | - | ||
78 |
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Mercado Livre @mercadolivre |
Shopping | 3.6M | 0.08% | |
79 |
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Netshoes @netshoes |
Shoes | 3.5M | 0.02% | |
80 |
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ART | 365 Days A Year 🎨 @arts.hub |
Art Drawing Design | 3.4M | 0.50% | |
81 |
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Poliana Moça @polianamocaoficial |
TV Shows | 3.4M | 0.36% | |
82 |
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🇧🇷 AliExpress Brasil @aliexpressbr |
Shopping | 3.4M | 0.01% | |
83 |
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Hair.Artistry @hair.artistry |
Fashion Styling Hair Salons | 3.4M | 0.03% | |
84 |
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Corinthians Free Fire @corinthians.ff |
News Sports | 3.3M | 0.23% | |
85 |
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Hering Oficial @hering_oficial |
Health and Medical Services | 3.3M | 0.02% | |
86 |
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Esse Dia Foi Foda @essediafoifoda |
Humor | 3.3M | 2.20% | |
87 |
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Artistuniversity🌟 @artistworldly |
Celebrity Drawing Painting | 3.3M | 0.70% | |
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88 |
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MC BIN LADEN @mcbinladen |
Soccer Celebrities Hair & Beauty Health & Fitness Design Fashion | 3.2M | 0.10% | |
89 |
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Art Select @artselect |
Art Illustrator Painting | 3.2M | 0.50% | |
90 |
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Casa e Jardim @casaejardim |
Marketing and Advertising News&Politics | 3.2M | 0.02% | |
91 |
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CB da Casas Bahia @casasbahia |
Design | 3.2M | - | |
92 |
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MTV Brasil @mtvbrasil |
News Music DJ Songwriting | 3.1M | 0.10% | |
93 |
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Marianna Meinberg @mariannameinberg |
Fitness News | 3.1M | 0.30% | |
94 |
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👉 Peinados & Trenzas 😊 @ipeinados |
Beauty Actors Modeling | 3.1M | 0.20% | |
95 |
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Cacau Protásio @cacauprotasiooficial |
Art Plus Size | 3.1M | 0.30% | |
96 |
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Tok&Stok @tokstok |
Home Decor | 3.1M | 0.01% | |
97 |
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MasterChef Brasil @masterchefbr |
Art | 3.1M | 0.10% | |
98 |
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Quem Disse, Berenice? @quemdisseberenice |
Product | 3M | 0.04% | |
99 |
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McDonald's Brasil @mcdonalds_br |
Food and Drink Soccer | 3M | 0.20% | |
100 |
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Chefclub @chefclubtv |
News Lifestyle Food | 3M | 0.09% |
Most Talked-About Brands Ranking Analysis
Nike Football (Soccer) is ranked #1 as the most popular brand in Brazil for 01 in 2023. The average engagement rate is 0.26 with 45,440,791 followers count. In addition to being ranked the number one brand on Instagram, Nike Football (Soccer) is also the top brand
in the Soccer category.
Netflix Brasil and adidas Football are ranked 2nd and 3rd in the list. In terms of user engagement, Netflix Brasil has an average engagement rate of 0.34, follower size of 34,646,237. Similarly, adidas Football average engagement rate is 0.50, with 31,306,097 followers.
EA SPORTS FIFA is a top Instagram Brand that ranks in 4th place.
Number five on our list is Hugo Gloss,
a top brand in the category of Celebrity,
The follower on Instagram is 20,088,923.
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