List of Top 100 Brands of Germany in 2024

List of Top 100

What Are The Top Brands Operating in Germany.
Discover what brands are popular in Germany. Continue reading to know the top brands of Germany. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 23,784 Top Brands on Instagram in Germany.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 Mercedes-Benz
Auto and Vehicles Automotive Cars Luxury Mercedes Car Auto Dealers 37.9M 0.10%
2 Borussia Dortmund
Sports Soccer 19.2M 0.20%
3 Mercedes-AMG
Auto and Vehicles Automotive Cars Luxury Mercedes 16.6M 0.20%
4 Jérôme Boateng
Soccer 9.5M 0.37%
5 BMW M GmbH
Auto and Vehicles Automotive Cars Luxury BMW 9.2M 0.58%
6 Bundesliga
Sports 8.1M 0.20%
7 Joshua Kimmich
Lifestyle Fashion 8M 3.25%
8 Faktastisch - Das Original
Education Quotes 8M 1.30%
9 Mercedes-Benz Deutschland
Auto and Vehicles Automotive Cars Luxury Mercedes 7.9M 0.27%
10 Antonio Rüdiger
Soccer 7.7M 3.31%
Lifestyle Fashion 7.1M 0.04%
Auto and Vehicles 5.9M -
13 Audi
Auto and Vehicles Automotive Adventure 3.7M 0.49%
14 ℳirjam | Workouts
Fitness and Health Home and Garden Bikini Gym Health & Fitness 3.2M 2.18%
15 Netflix DE
Entertainment and Music News Lifestyle Media News Company Publishers 2.8M 0.23%
16 BMW i. Born Electric.
Auto and Vehicles Automotive Cars Luxury 2.7M 0.10%
17 Mercedes-Benz Museum
Auto and Vehicles Automotive Parenting Cars Luxury 2.5M 0.48%
18 Audi Sport
Auto and Vehicles Sports Automotive Cars Audi Luxury 2.4M 0.31%
19 Tattoo Inspiration Page
Arts and Crafts Beauty and Self Care Tattoos 2.2M 0.16%
Auto and Vehicles 2M -
21 Porsche Newsroom
Auto and Vehicles Automotive Cars 2M 0.05%
Arts and Crafts Home and Garden Product Showcase Design Interior Design 2M 0.03%
23 Olaf Scholz
1.9M 0.93%
24 Women’s Fashion Brand
Fashion and Accessories Modeling 1.9M 0.99%
25 Popcore Games
Games News 1.9M 0.04%
26 WESTWING Deutschland
Home and Garden 1.8M -
27 dm-drogerie markt Deutschland
Beauty and Self Care Home and Garden Product Education Lifestyle 1.8M 0.10%
28 Lorena Rae 🦋
Fashion and Accessories Modeling Celebrities Health & Fitness 1.8M 2.13%
29 Anna Katharina
Fashion and Accessories Fitness and Health Product Showcase Celebrity Bikini Coaching 1.7M 0.32%
30 Boris Brejcha
Entertainment and Music Parenting Music DJ Producers 1.6M 1.08%
Auto and Vehicles Automotive Cars Luxury Audi 1.6M 2.10%
32 bilou • made with love
Beauty and Self Care Product Education Product Showcase Lifestyle 1.6M 0.22%
33 RB Leipzig
Sports Lifestyle 1.6M 0.46%
34 Peter Lindbergh Foundation
Arts and Crafts Photography Modeling Fashion Design 1.5M 0.59%
35 Lufthansa
Travel Adventure Airline Transportation & Accomodation Services 1.5M 0.27%
1.4M 0.40%
37 Der Postillon 📯
Funny Education News Events Lifestyle 1.4M 0.43%
38 Leica Camera
Photography 1.4M 0.43%
39 Promiflash
Entertainment and Music News News&Politics 1.4M 0.20%
40 IKEA Deutschland
Lifestyle Design 1.3M 0.18%
41 FC Schalke 04
Sports Soccer 1.3M 1.73%
42 kicker
Entertainment and Music Sports News Soccer 1.2M 1.19%
43 Mercedes-AMG Motorsport
Auto and Vehicles 1.2M 0.53%
44 Sky Sport DE
News Soccer 1.2M 0.56%
45 BSTN Store
Fashion and Accessories Shoes Apparel 1.1M 0.06%
46 shima khosravi
Home and Garden Marketing and Advertising Architecture Design DIY & Crafts Gardening 1.1M 0.48%
47 Douglas Cosmetics
Beauty and Self Care Product Showcase Lifestyle 1.1M 0.05%
48 NEW YORKER Fashion
Fashion and Accessories Lifestyle 1M 0.20%
49 Stylish Girls Worlwide
Fashion and Accessories Lifestyle Styling Celebrities Hair & Beauty Design Health & Fitness 1M 1.31%
50® GmbH & Co.KG
Finance Lifestyle 1M 0.09%
51 Nürburgring
Auto and Vehicles Racing Cars 1M 0.97%
52 Gesundheitsfakten
Fitness and Health Lifestyle 1M 1.25%
53 trivago
Travel Hotels Luxury 1M 0.01%
Lifestyle Fashion Tv Show Content & Apps 1M 1.46%
55 Meydan TV
Health and Medical Services Art 1M 0.24%
56 Marcel - From Germany 🇩🇪📷
Travel Photography 0.9M 0.35%
57 Eintracht Frankfurt Official
Sports Entertainment and Music 0.9M 1.44%
58 Kapten & Son
Fashion and Accessories Product Showcase Accessories Celebrities Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 0.9M 0.04%
59 Miniatur Wunderland
Fashion 0.9M 5.80%
Entertainment and Music News TV Channel Lifestyle 890.9K 0.08%
Arts and Crafts Illustrator 868.9K 5.02%
Beauty and Self Care Lifestyle 857.4K 0.18%
Fashion and Accessories Home and Garden Design Modeling 851K 0.27%
64 AUTODOC—autoparts online shop
Auto and Vehicles Product Education Automotive News Cars Luxury 849.7K 0.41%
Home and Garden DIY and Life Hacks Lifestyle 809.8K 0.12%
Business and Finance Music Lifestyle 809.7K 1.84%
67 Borussia Mönchengladbach | Bundesliga
Sports Soccer 792.6K 1.22%
68 MCM
Fashion and Accessories Modeling Fashion Design 792.2K 0.05%
69 ABT Sportsline
Auto and Vehicles Product Education Automotive Cars Audi 789.7K 1.33%
70 Volkswagen USA
Auto and Vehicles Cars Racing 789K 0.54%
71 C&A
Fitness Bikes 788.8K 0.10%
72 بكالوريا 2023 🔵
784.1K 0.66%
73 Arthur Bechtel Classic Motors
Auto and Vehicles 784.1K 0.48%
74 Balea
Beauty and Self Care Lifestyle 782.8K 0.44%
Fashion and Accessories Parenting Lifestyle Celebrities 776.9K 0.06%
76 Lieblingsmensch
Family Product Showcase 772.9K 0.81%
Family Product Showcase Auto and Vehicles Automotive Design Interior Design 768.6K 0.12%
78 Lidl Deutschland
Fashion Lifestyle Topic Food Grocery Grocery & Convenience Stores 758.6K 0.06%
79 Asphaltgold GmbH
Fashion and Accessories 757.3K 0.14%
News News&Politics 751.7K 0.42%
Lifestyle Fashion 748.2K 0.62%
82 DW News
Travel Adventure Photography 746.1K 0.18%
83 Disney+ DE
Entertainment and Music Family 742.6K 0.23%
84 Süddeutsche Zeitung
Education News Lifestyle 728.1K 0.13%
85 Schwarzkopf Professional
Beauty and Self Care Styling Hair Salons 725.4K 0.09%
86 Terra X Nature
Nature Education Lifestyle 724.1K 1.67%
87 adidas Deutschland
Fashion and Accessories Sports Lifestyle 721.6K 1.43%
88 YOODEL.CO ∙ Für Studierende 📚
Education Life and Society 715K 4.09%
89 News von ZDF heute
News News&Politics 711.3K 0.80%
90 Berlin - Tag & Nacht
Entertainment and Music Lifestyle 706.8K 0.75%
91 Chefkoch
Food Lifestyle 699.4K 0.07%
92 Late Night Berlin
Entertainment and Music Lifestyle 694.4K 2.59%
93 Audi Connected by Wejo 🇩🇪
Auto and Vehicles Cars Audi Luxury 685.3K 0.60%
94 Liebscher & Bracht
Pets Lifestyle Gym 684.5K 0.57%
95 90er & 2000er Nostalgie
Arts and Crafts Bodybuilding Gym 679.2K 0.11%
96 Star Alliance
Travel Adventure 668.5K 0.41%
97 Kochrezepte
Food 662.4K 0.27%
98 Superbikers 🇩🇪
658.6K 0.20%
Fashion and Accessories Product Showcase Styling Lifestyle 652.5K 0.03%
Product Showcase News Lifestyle 650.7K 0.90%

Most Talked-About Brands Ranking Analysis

Mercedes-Benz is ranked #1 as the most popular brand in Germany for 04 in 2024. The average engagement rate is 0.10 with 37,921,125 followers count. In addition to being ranked the number one brand on Instagram, Mercedes-Benz is also the top brand in the Auto and Vehicles category.
Borussia Dortmund and Mercedes-AMG are ranked 2nd and 3rd in the list. In terms of user engagement, Borussia Dortmund has an average engagement rate of 0.20, follower size of 19,239,544. Similarly, Mercedes-AMG average engagement rate is 0.20, with 16,554,017 followers.
Jérôme Boateng is a top Instagram Brand that ranks in 4th place.
Number five on our list is BMW M GmbH, a top brand in the category of Auto and Vehicles, The follower on Instagram is 9,193,675.