List of Top 100 Brands of Germany in 2024

List of Top 100

What Are The Top Brands Operating in Germany.
Discover what brands are popular in Germany. Continue reading to know the top brands of Germany. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 23,784 Top Brands on Instagram in Germany.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 Mercedes-Benz
@mercedesbenz
Auto and Vehicles Automotive Cars Luxury Mercedes Car Auto Dealers 37.9M 0.10%
2 Borussia Dortmund
@bvb09
Sports Soccer 19.2M 0.20%
3 Mercedes-AMG
@mercedesamg
Auto and Vehicles Automotive Cars Luxury Mercedes 16.6M 0.20%
4 Jérôme Boateng
@jeromeboateng
Soccer 9.5M 0.37%
5 BMW M GmbH
@bmwm
Auto and Vehicles Automotive Cars Luxury BMW 9.2M 0.58%
6 Bundesliga
@bundesliga
Sports 8.1M 0.20%
7 Joshua Kimmich
@jok_32
Lifestyle Fashion 8M 3.25%
8 Faktastisch - Das Original
@faktastisch
Education Quotes 8M 1.30%
9 Mercedes-Benz Deutschland
@mercedesbenz_de
Auto and Vehicles Automotive Cars Luxury Mercedes 7.9M 0.27%
10 Antonio Rüdiger
@toniruediger
Soccer 7.7M 3.31%
11 PRINZ MARCUS VON ANHALT 🇦🇪💯
@prinzmarcus
Lifestyle Fashion 7.1M 0.04%
12
@manheim.eu
Auto and Vehicles 5.9M -
13 Audi
@audiofficial
Auto and Vehicles Automotive Adventure 3.7M 0.49%
14 ℳirjam | Workouts
@mirjamcheriefitness
Fitness and Health Home and Garden Bikini Gym Health & Fitness 3.2M 2.18%
15 Netflix DE
@netflixde
Entertainment and Music News Lifestyle Media News Company Publishers 2.8M 0.23%
16 BMW i. Born Electric.
@bmwi
Auto and Vehicles Automotive Cars Luxury 2.7M 0.10%
17 Mercedes-Benz Museum
@mercedesbenzmuseum
Auto and Vehicles Automotive Parenting Cars Luxury 2.5M 0.48%
18 Audi Sport
@audisport
Auto and Vehicles Sports Automotive Cars Audi Luxury 2.4M 0.31%
19 Tattoo Inspiration Page
@inkspiringtattoos
Arts and Crafts Beauty and Self Care Tattoos 2.2M 0.16%
20
@manheim.deutschland
Auto and Vehicles 2M -
21 Porsche Newsroom
@porsche_newsroom
Auto and Vehicles Automotive Cars 2M 0.05%
22 DESENIO - POSTERS ONLINE
@desenio
Arts and Crafts Home and Garden Product Showcase Design Interior Design 2M 0.03%
23 Olaf Scholz
@bundeskanzler
1.9M 0.93%
24 Women’s Fashion Brand
@lichi_brand
Fashion and Accessories Modeling 1.9M 0.99%
25 Popcore Games
@popcore
Games News 1.9M 0.04%
26 WESTWING Deutschland
@westwingde
Home and Garden 1.8M -
27 dm-drogerie markt Deutschland
@dm_deutschland
Beauty and Self Care Home and Garden Product Education Lifestyle 1.8M 0.10%
28 Lorena Rae 🦋
@lorena
Fashion and Accessories Modeling Celebrities Health & Fitness 1.8M 2.13%
29 Anna Katharina
@akatharinav
Fashion and Accessories Fitness and Health Product Showcase Celebrity Bikini Coaching 1.7M 0.32%
30 Boris Brejcha
@borisbrejcha
Entertainment and Music Parenting Music DJ Producers 1.6M 1.08%
31 BRABUS
@theofficialbrabus
Auto and Vehicles Automotive Cars Luxury Audi 1.6M 2.10%
32 bilou • made with love
@mybilou
Beauty and Self Care Product Education Product Showcase Lifestyle 1.6M 0.22%
33 RB Leipzig
@rbleipzig
Sports Lifestyle 1.6M 0.46%
34 Peter Lindbergh Foundation
@therealpeterlindbergh
Arts and Crafts Photography Modeling Fashion Design 1.5M 0.59%
35 Lufthansa
@lufthansa
Travel Adventure Airline Transportation & Accomodation Services 1.5M 0.27%
36
@1lovebabys
1.4M 0.40%
37 Der Postillon 📯
@realpostillon
Funny Education News Events Lifestyle 1.4M 0.43%
38 Leica Camera
@leica_camera
Photography 1.4M 0.43%
39 Promiflash
@promiflash
Entertainment and Music News News&Politics 1.4M 0.20%
40 IKEA Deutschland
@ikeadeutschland
Lifestyle Design 1.3M 0.18%
41 FC Schalke 04
@s04
Sports Soccer 1.3M 1.73%
42 kicker
@kicker
Entertainment and Music Sports News Soccer 1.2M 1.19%
43 Mercedes-AMG Motorsport
@mercedesamgmotorsport
Auto and Vehicles 1.2M 0.53%
44 Sky Sport DE
@skysportde
News Soccer 1.2M 0.56%
45 BSTN Store
@bstnstore
Fashion and Accessories Shoes Apparel 1.1M 0.06%
46 shima khosravi
@shimakhosravi_org
Home and Garden Marketing and Advertising Architecture Design DIY & Crafts Gardening 1.1M 0.48%
47 Douglas Cosmetics
@douglas_cosmetics
Beauty and Self Care Product Showcase Lifestyle 1.1M 0.05%
48 NEW YORKER Fashion
@newyorkeronline
Fashion and Accessories Lifestyle 1M 0.20%
49 Stylish Girls Worlwide
@fashion_bgig
Fashion and Accessories Lifestyle Styling Celebrities Hair & Beauty Design Health & Fitness 1M 1.31%
50 dealbunny.de® GmbH & Co.KG
@dealbunny.de
Finance Lifestyle 1M 0.09%
51 Nürburgring
@nuerburgring
Auto and Vehicles Racing Cars 1M 0.97%
52 Gesundheitsfakten
@gesundheitsfakten
Fitness and Health Lifestyle 1M 1.25%
53 trivago
@trivago
Travel Hotels Luxury 1M 0.01%
54 GERMANY*S NEXT TOPMODEL
@germanysnexttopmodel
Lifestyle Fashion Tv Show Content & Apps 1M 1.46%
55 Meydan TV
@meydantv
Health and Medical Services Art 1M 0.24%
56 Marcel - From Germany 🇩🇪📷
@_marcelsiebert
Travel Photography 0.9M 0.35%
57 Eintracht Frankfurt Official
@eintrachtfrankfurt
Sports Entertainment and Music 0.9M 1.44%
58 Kapten & Son
@kaptenandson
Fashion and Accessories Product Showcase Accessories Celebrities Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 0.9M 0.04%
59 Miniatur Wunderland
@miniaturwunderland
Fashion 0.9M 5.80%
60 BRAVO
@bravomagazin
Entertainment and Music News TV Channel Lifestyle 890.9K 0.08%
61 🪞 𝐁𝐄𝐓𝐖𝐄𝐄𝐍 MIЯЯФЯƧ 🪞
@between.mirrors
Arts and Crafts Illustrator 868.9K 5.02%
62 ROSSMANN
@mein_rossmann
Beauty and Self Care Lifestyle 857.4K 0.18%
63 RIMOWA
@rimowa
Fashion and Accessories Home and Garden Design Modeling 851K 0.27%
64 AUTODOC—autoparts online shop
@autodoc_autoparts
Auto and Vehicles Product Education Automotive News Cars Luxury 849.7K 0.41%
65 DEPOT
@depot_online
Home and Garden DIY and Life Hacks Lifestyle 809.8K 0.12%
66 JENNY BURGARTZ
@jennyburgartz
Business and Finance Music Lifestyle 809.7K 1.84%
67 Borussia Mönchengladbach | Bundesliga
@borussia
Sports Soccer 792.6K 1.22%
68 MCM
@mcmworldwide
Fashion and Accessories Modeling Fashion Design 792.2K 0.05%
69 ABT Sportsline
@abt_sportsline
Auto and Vehicles Product Education Automotive Cars Audi 789.7K 1.33%
70 Volkswagen USA
@vw
Auto and Vehicles Cars Racing 789K 0.54%
71 C&A
@ca
Fitness Bikes 788.8K 0.10%
72 بكالوريا 2023 🔵
@bac.avec.mention
784.1K 0.66%
73 Arthur Bechtel Classic Motors
@arthurbechtelclassicmotors
Auto and Vehicles 784.1K 0.48%
74 Balea
@dm_balea
Beauty and Self Care Lifestyle 782.8K 0.44%
75 PAUL HEWITT
@paul_hewitt
Fashion and Accessories Parenting Lifestyle Celebrities 776.9K 0.06%
76 Lieblingsmensch
@lieblingsmensch
Family Product Showcase 772.9K 0.81%
77 CYBEX
@cybex_global
Family Product Showcase Auto and Vehicles Automotive Design Interior Design 768.6K 0.12%
78 Lidl Deutschland
@lidlde
Fashion Lifestyle Topic Food Grocery Grocery & Convenience Stores 758.6K 0.06%
79 Asphaltgold GmbH
@asphaltgold
Fashion and Accessories 757.3K 0.14%
80 WELT
@welt
News News&Politics 751.7K 0.42%
81 GZSZ
@gzsz
Lifestyle Fashion 748.2K 0.62%
82 DW News
@dwnews
Travel Adventure Photography 746.1K 0.18%
83 Disney+ DE
@disneyplusde
Entertainment and Music Family 742.6K 0.23%
84 Süddeutsche Zeitung
@sz
Education News Lifestyle 728.1K 0.13%
85 Schwarzkopf Professional
@schwarzkopfpro
Beauty and Self Care Styling Hair Salons 725.4K 0.09%
86 Terra X Nature
@terrax
Nature Education Lifestyle 724.1K 1.67%
87 adidas Deutschland
@adidas_de
Fashion and Accessories Sports Lifestyle 721.6K 1.43%
88 YOODEL.CO ∙ Für Studierende 📚
@yoodel.co
Education Life and Society 715K 4.09%
89 News von ZDF heute
@zdfheute
News News&Politics 711.3K 0.80%
90 Berlin - Tag & Nacht
@berlintagundnacht
Entertainment and Music Lifestyle 706.8K 0.75%
91 Chefkoch
@chefkoch
Food Lifestyle 699.4K 0.07%
92 Late Night Berlin
@latenightberlin
Entertainment and Music Lifestyle 694.4K 2.59%
93 Audi Connected by Wejo 🇩🇪
@audiconnected
Auto and Vehicles Cars Audi Luxury 685.3K 0.60%
94 Liebscher & Bracht
@liebscher.bracht
Pets Lifestyle Gym 684.5K 0.57%
95 90er & 2000er Nostalgie
@_wisst.ihr.noch_
Arts and Crafts Bodybuilding Gym 679.2K 0.11%
96 Star Alliance
@staralliance
Travel Adventure 668.5K 0.41%
97 Kochrezepte
@kochrezepte
Food 662.4K 0.27%
98 Superbikers 🇩🇪
@superbikers
658.6K 0.20%
99 VERO MODA
@veromoda
Fashion and Accessories Product Showcase Styling Lifestyle 652.5K 0.03%
100 VISUAL STATEMENTS®
@visualstatements
Product Showcase News Lifestyle 650.7K 0.90%

Most Talked-About Brands Ranking Analysis

Mercedes-Benz is ranked #1 as the most popular brand in Germany for 04 in 2024. The average engagement rate is 0.10 with 37,921,125 followers count. In addition to being ranked the number one brand on Instagram, Mercedes-Benz is also the top brand in the Auto and Vehicles category.
Borussia Dortmund and Mercedes-AMG are ranked 2nd and 3rd in the list. In terms of user engagement, Borussia Dortmund has an average engagement rate of 0.20, follower size of 19,239,544. Similarly, Mercedes-AMG average engagement rate is 0.20, with 16,554,017 followers.
Jérôme Boateng is a top Instagram Brand that ranks in 4th place.
Number five on our list is BMW M GmbH, a top brand in the category of Auto and Vehicles, The follower on Instagram is 9,193,675.