Top Instagram Influencers and Instagram Users in 2025
Find out who are the top Instagram influencers. Download the list of the most popular Instagram accounts.

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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 5,324,207 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Cristiano Ronaldo
@cristiano
Sports Finance Soccer 660.5M 1.29%
2 Leo Messi
@leomessi
Sports Soccer Activity General General Interest 506.2M 0.83%
3 Selena Gomez
@selenagomez
Beauty and Self Care Entertainment and Music Music Actors Musician/Band 418.7M 0.55%
4 Kylie
@kyliejenner
Beauty and Self Care Product Showcase Modeling Public Figure 393.4M 0.32%
5 Dwayne Johnson
@therock
Entertainment and Music Actors Public Figure 393.1M 0.06%
6 Ariana Grande
@arianagrande
Entertainment and Music Music Singer Actors 374.7M 0.55%
7 Kim Kardashian
@kimkardashian
Fashion and Accessories Beauty and Self Care Actors Public Figure 356.3M 0.30%
8 Beyoncé
@beyonce
Music Singer 310.8M 0.28%
9 Khloé Kardashian
@khloekardashian
Fashion and Accessories Modeling Public Figure 302.8M 0.16%
10 Kendall
@kendalljenner
Food Fashion and Accessories Modeling Fashion Model 287.3M 0.76%
11 Taylor Swift
@taylorswift
Entertainment and Music Music Singer Songwriting Musician 280.8M 2.44%
12 Virat Kohli
@virat.kohli
Sports Cricket Athlete 274M 5.19%
13 Jennifer Lopez
@jlo
Art Food and Drink Entertainment and Music Celebrity Modeling Music Singer Artist Creators & Celebrities 248.4M 0.10%
14 Neymar Jr
@neymarjr
Sports Soccer Athlete 229.6M 0.62%
15 Barbie
@nickiminaj
Fashion and Accessories Singer Artist 228M 0.25%
16 Kourtney Kardashian Barker
@kourtneykardash
Entertainment and Music Business and Finance Modeling Actors 218.4M 0.15%
17 Miley Cyrus
@mileycyrus
Music 212.8M 0.19%
18 KATY PERRY
@katyperry
Entertainment and Music Music Singer Bands Musicians Creators & Celebrities 204.3M 0.12%
19 Zendaya
@zendaya
Entertainment and Music Acting and Drama Celebrity Actors Artist 178.3M 2.10%
20 Kevin Hart
@kevinhart4real
Entertainment and Music Comedian Creators & Celebrities 177.6M 0.19%
21 Real Madrid C.F.
@realmadrid
Entertainment and Music Sports Soccer 176M 0.47%
22 Cardi B
@iamcardib
Entertainment and Music Singer Hair & Beauty Celebrities Design Artist 163.8M 0.72%
23 👑
@kingjames
Sports Basketball 159.8M 0.74%
24 Demi Lovato
@ddlovato
Entertainment and Music Singer Songwriting Music Musician 153.5M 0.86%
25 badgalriri
@badgalriri
Music Singer 151.2M 1.20%
26 BROWN
@chrisbrownofficial
Art Singer Artist 144.8M 0.26%
27 champagnepapi
@champagnepapi
Entertainment and Music Singer Rap 143.1M 0.40%
28 Ellen DeGeneres
@ellendegeneres
Celebrity TV Shows Comedy Actors Comedian 136.5M 0.02%
29 BILLIE EILISH
@billieeilish
Art Singer 124.6M 3.99%
30 Kylian Mbappé
@k.mbappe
Sports Business and Finance Home and Garden Soccer Local Local Business Home Services 124.4M 3.04%
31 Gal Gadot
@gal_gadot
Entertainment and Music Food Actors Artist 107.9M 0.26%
32 LISA
@lalalalisa_m
Singer 106.2M 3.20%
33 Vin Diesel
@vindiesel
Producers Director Actors 103.4M 0.47%
34 Narendra Modi
@narendramodi
Politics 96M 2.82%
35 Shakira
@shakira
Music Singer Musician/Band 91.9M 0.44%
36 Priyanka
@priyankachopra
Actors Artist Creators & Celebrities 91.5M 1.16%
37 David Beckham
@davidbeckham
Sports Soccer Public Figure 88.3M 0.65%
38 DUA LIPA
@dualipa
Entertainment and Music Singer Artist 88M 1.20%
39 J
@jennierubyjane
Singer 87.4M 4.73%
40 Alia Bhatt 💛
@aliaabhatt
Acting and Drama Celebrity Actors Actor 86.4M 1.52%
41 snoopdogg
@snoopdogg
Entertainment and Music Music Food Chef Actor Creators & Celebrities 84.7M 0.06%
42 Shraddha ✶
@shraddhakapoor
Beauty and Self Care Celebrity Actors Actor 84.2M 1.99%
43 ROSÉ
@roses_are_rosie
Entertainment and Music Singer Artist 84M 2.65%
44 Khabane Lame
@khaby00
Entertainment and Music Funny Education Life and Society Video Gaming Gaming Video Creator 80.9M 1.34%
45 Katrina Kaif
@katrinakaif
Beauty and Self Care Celebrity Actors Actor 80.2M 1.95%
46 दीपिका पादुकोण
@deepikapadukone
Entertainment and Music Actors 80.1M 0.59%
47 JISOO🪐
@sooyaaa__
Art Singer 79.4M 3.80%
48 Neha Kakkar
@nehakakkar
Entertainment and Music Singer Musician 78.4M 0.27%
49 Ronaldo de Assis Moreira
@ronaldinho
Sports Automotive Soccer 77.3M 0.63%
50 Gigi Hadid
@gigihadid
Fashion and Accessories Business and Finance Modeling TV Host Entrepreneur 77M 1.09%
51 BTS official
@bts.bighitofficial
Entertainment and Music Music Band Singer 76.7M 2.00%
52 Raffi Ahmad and Nagita Slavina
@raffinagita1717
Entertainment and Music Family Celebrity Marketing and Advertising Entertainment 76.4M 0.46%
53 Karim Benzema
@karimbenzema
Sports Entertainment and Music Soccer 75.9M 0.50%
54 Abel
@theweeknd
Art Singer Artist 75.4M 1.59%
55 MrBeast
@mrbeast
Food Entertainment and Music Finance 74.4M 7.04%
56 Emma Watson
@emmawatson
Entertainment and Music Fashion and Accessories Education Celebrity Actors Public Figure 73.2M 0.38%
57 URVASHI RAUTELA
@urvashirautela
Art Beauty Acting and Drama Beauty and Self Care Entertainment and Music Music Celebrity Actors Modeling Artist 72.7M 0.26%
58 Justin Timberlake
@justintimberlake
Art Actors Entertainment Songwriting 72.6M 0.14%
59 Shawn Mendes
@shawnmendes
Music Singer Songwriting Musician 70.9M 1.02%
60 KAROL G
@karolg
Entertainment and Music Humor Film, Music & Books Celebrities Health & Fitness 70.8M 2.61%
61 Salman Khan
@beingsalmankhan
Entertainment and Music Celebrity Actor 69.9M 1.75%
62 AnushkaSharma1588
@anushkasharma
Entertainment and Music Actors Artist 69.6M 3.38%
63 Will Smith
@willsmith
Entertainment and Music Producers Hip hop music Artist 69.4M 0.33%
64 Marcelo Vieira
@marcelotwelve
Sports Soccer 69M 0.56%
65 V
@thv
Art Artist 68.1M 15.31%
66 Akshay Kumar
@akshaykumar
Entertainment and Music Celebrity Actors Actor 67M 0.54%
67 Georgina Rodríguez
@georginagio
Books Lifestyle Modeling 67M 1.80%
68 camila
@camila_cabello
Entertainment and Music Celebrity Singer Music Modeling 65.1M 0.97%
69 Mohamed Salah
@mosalah
Sports 65M 1.52%
70 Manchester United
@manchesterunited
Sports Fashion and Accessories Soccer 64.4M 0.27%
71 Sergio Ramos
@sergioramos
Sports Soccer 64.3M 0.97%
72 MALUMA
@maluma
Entertainment and Music Music Singer 64.2M 0.51%
73 Anitta 🎤
@anitta
Art Entertainment and Music Music Singer 63.8M 0.35%
74 Millie Bobby Brown
@milliebobbybrown
Celebrity Actors 63.8M 1.22%
75 Tom Holland
@tomholland2013
Entertainment and Music Acting and Drama Actors 63.3M 1.69%
76 Zlatan Ibrahimović
@iamzlatanibrahimovic
Fashion and Accessories Auto and Vehicles Soccer 63.1M 0.29%
77 Paul Labile Pogba
@paulpogba
Sports 62.7M 0.85%
78 Bella 🦋
@bellahadid
Technology Modeling Scientist 61.6M 1.79%
79 disha patani (paatni) 🦋
@dishapatani
Celebrity Actors 61.3M 0.42%
80 Zac Efron
@zacefron
Actors 60.5M 0.94%
81 Leonardo DiCaprio
@leonardodicaprio
Entertainment and Music Celebrity Actors Producers 60.3M 0.05%
82 Juventus
@juventus
Sports Soccer Sports Team Creators & Celebrities 60M 0.13%
83 flame
@travisscott
Music Art DJ 58.9M 3.17%
84 Chris Hemsworth
@chrishemsworth
Actors 58.5M 0.95%
85 Adele
@adele
Singer Music 58.4M 4.09%
86 Wardell Curry
@stephencurry30
Sports Basketball Athlete Creators & Celebrities 58.1M 0.82%
87 Kriti
@kritisanon
Art Modeling Artist 58.1M 0.75%
88 Whindersson Nunes
@whinderssonnunes
Entertainment and Music Funny Celebrity Comedy Comedian 58M 0.38%
89 BLΛƆKPIИK
@blackpinkofficial
Entertainment and Music Music Band Musician/Band 57.8M 1.86%
90 Paulo Dybala
@paulodybala
Sports Soccer 57.8M 1.71%
91 Lady Gaga
@ladygaga
Shopping Music Singer Songwriting Musician 57.6M 1.60%
92 Ayu Tingting
@ayutingting92
Beauty and Self Care Celebrity Music Lifestyle Singer 57.2M 0.04%
93 HUDA BEAUTY
@hudabeauty
Beauty and Self Care Blogger Creators & Celebrities 57M 0.05%
94 Michelle Obama
@michelleobama
Books Pets Author Creators & Celebrities 57M 0.46%
95 Robert Downey Jr.
@robertdowneyjr
Actors 57M 1.99%
96 Sunny Leone
@sunnyleone
Beauty and Self Care Modeling Actors Actor 56.8M 0.09%
97 Tata Werneck
@tatawerneck
Entertainment and Music Actors Artist 56.5M 0.25%
98 Prilly Latuconsina
@prillylatuconsina96
Entertainment and Music Fashion and Accessories Celebrity Actors 56.4M 0.08%
99 Manchester City
@mancity
Sports Soccer 56.1M 0.25%
100 Hailey Rhode Bieber
@haileybieber
Fashion and Accessories Celebrity Modeling 55.2M 4.62%
FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @cristiano with 660.5M subscribers.
The second most popular influencer on Instagram is @leomessi. The @leomessi profile has 506.2M subscribers. Among other top-ranked Instagram profiles is @selenagomez. @selenagomez has 393.4M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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