Top Instagram Influencers and Instagram Users in 2024
Find out who are the top Instagram influencers. Download the list of the most popular Instagram accounts.

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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 5,122,577 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Cristiano Ronaldo
@cristiano
Finance Soccer 622.4M 1.00%
2 Leo Messi
@leomessi
Sports Soccer Activity General General Interest 499.5M 0.93%
3 Selena Gomez
@selenagomez
Beauty and Self Care Entertainment and Music Music Actors Musician/Band 429.6M 1.15%
4 Kylie
@kyliejenner
Beauty and Self Care Product Showcase Modeling Public Figure 400.5M 0.84%
5 Dwayne Johnson
@therock
Entertainment and Music Actors Public Figure 397.3M 0.06%
6 Ariana Grande
@arianagrande
Entertainment and Music Music Singer Actors 380.3M 0.49%
7 Kim Kardashian
@kimkardashian
Fashion and Accessories Beauty and Self Care Actors Public Figure 364.3M 0.46%
8 Beyoncé
@beyonce
Music Singer 319.9M 0.83%
9 Khloé Kardashian
@khloekardashian
Fashion and Accessories Modeling Public Figure 310.9M 0.31%
10 Kendall
@kendalljenner
Food Fashion and Accessories Modeling Fashion Model 294.7M 1.25%
11 Justin Bieber
@justinbieber
Entertainment and Music Music Singer Musician 293.1M 0.35%
12 Taylor Swift
@taylorswift
Entertainment and Music Music Singer Songwriting Musician 280.7M -
13 Virat Kohli
@virat.kohli
Sports Cricket Athlete 266.6M 1.33%
14 Jennifer Lopez
@jlo
Art Food and Drink Entertainment and Music Celebrity Modeling Music Singer Artist Creators & Celebrities 253.6M 0.10%
15 Barbie
@nickiminaj
Fashion and Accessories Singer Artist 229.4M 0.25%
16 Kourtney Kardashian Barker
@kourtneykardash
Entertainment and Music Business and Finance Modeling Actors 224.4M 0.50%
17 Neymar Jr
@neymarjr
Sports Soccer Athlete 219.6M 1.33%
18 Miley Cyrus
@mileycyrus
Music 217M 1.10%
19 KATY PERRY
@katyperry
Entertainment and Music Music Singer Bands Musicians Creators & Celebrities 206.8M 0.06%
20 Zendaya
@zendaya
Entertainment and Music Acting and Drama Celebrity Actors Artist 184.8M 2.99%
21 Kevin Hart
@kevinhart4real
Entertainment and Music Comedian Creators & Celebrities 179.5M 0.03%
22 Cardi B
@iamcardib
Entertainment and Music Singer Hair & Beauty Celebrities Design Artist 169.3M 0.98%
23 👑
@kingjames
Sports Basketball 157.7M 0.96%
24 Demi Lovato
@ddlovato
Entertainment and Music Singer Songwriting Music Musician 157.4M 0.26%
25 badgalriri
@badgalriri
Music Singer 152.6M 1.74%
26 Real Madrid C.F.
@realmadrid
Entertainment and Music Sports Soccer 148.1M 0.20%
27 BROWN
@chrisbrownofficial
Art Singer Artist 144.2M 0.23%
28 champagnepapi
@champagnepapi
Entertainment and Music Singer Rap 143.9M 0.92%
29 Ellen DeGeneres
@ellendegeneres
Celebrity TV Shows Comedy Actors Comedian 139.8M 0.02%
30 Kylian Mbappé
@k.mbappe
Sports Business and Finance Home and Garden Soccer Local Local Business Home Services 111.7M 2.54%
31 BILLIE EILISH
@billieeilish
Art Singer 110.3M 2.99%
32 Gal Gadot
@gal_gadot
Entertainment and Music Food Actors Artist 109.3M 0.15%
33 Vin Diesel
@vindiesel
Producers Director Actors 102.7M 0.63%
34 LISA
@lalalalisa_m
Singer 101.4M 6.51%
35 Priyanka
@priyankachopra
Actors Artist Creators & Celebrities 90.6M 1.10%
36 Shakira
@shakira
Music Singer Musician/Band 90.6M 0.98%
37 DUA LIPA
@dualipa
Entertainment and Music Singer Artist 88.7M 1.71%
38 Narendra Modi
@narendramodi
Politics 87M 2.81%
39 David Beckham
@davidbeckham
Sports Soccer Public Figure 87M 0.71%
40 snoopdogg
@snoopdogg
Entertainment and Music Music Food Chef Actor Creators & Celebrities 84.7M 0.06%
41 Shraddha ✶
@shraddhakapoor
Beauty and Self Care Celebrity Actors Actor 84.2M 1.99%
42 J
@jennierubyjane
Singer 83.6M 7.43%
43 Alia Bhatt 💛
@aliaabhatt
Acting and Drama Celebrity Actors Actor 83M 2.03%
44 Khaby Lame
@khaby00
Entertainment and Music Funny Education Life and Society Video Gaming Gaming Video Creator 80M 1.63%
45 Katrina Kaif
@katrinakaif
Beauty and Self Care Celebrity Actors Actor 79.5M 1.07%
46 Gigi Hadid
@gigihadid
Fashion and Accessories Business and Finance Modeling TV Host Entrepreneur 78.6M 1.74%
47 दीपिका पादुकोण
@deepikapadukone
Entertainment and Music Actors 77.7M 1.07%
48 JISOO🪐
@sooyaaa__
Art Singer 77.5M 5.16%
49 Neha Kakkar
@nehakakkar
Entertainment and Music Singer Musician 77.5M 0.67%
50 ROSÉ
@roses_are_rosie
Entertainment and Music Singer Artist 76.4M 5.13%
51 Karim Benzema
@karimbenzema
Sports Entertainment and Music Soccer 76.1M 1.42%
52 Ronaldo de Assis Moreira
@ronaldinho
Sports Automotive Soccer 75.6M 0.35%
53 Emma Watson
@emmawatson
Entertainment and Music Fashion and Accessories Education Celebrity Actors Public Figure 75.4M 1.41%
54 Raffi Ahmad and Nagita Slavina
@raffinagita1717
Entertainment and Music Family Celebrity Marketing and Advertising Entertainment 75M 0.96%
55 BTS official
@bts.bighitofficial
Entertainment and Music Music Band Singer 74.1M 3.05%
56 Shawn Mendes
@shawnmendes
Music Singer Songwriting Musician 73.2M 2.29%
57 Justin Timberlake
@justintimberlake
Art Actors Entertainment Songwriting 72.4M 0.32%
58 Abel Tesfaye
@theweeknd
Art Singer Artist 71.8M 1.95%
59 Urvashi Rautela
@urvashirautela
Art Beauty Acting and Drama Beauty and Self Care Entertainment and Music Music Celebrity Actors Modeling Artist 70.3M 0.34%
60 Akshay Kumar
@akshaykumar
Entertainment and Music Celebrity Actors Actor 67.9M 0.98%
61 KAROL G
@karolg
Entertainment and Music Humor Film, Music & Books Celebrities Health & Fitness 67.5M 5.85%
62 camila
@camila_cabello
Entertainment and Music Celebrity Singer Music Modeling 66.5M 1.42%
63 Tom Holland
@tomholland2013
Entertainment and Music Acting and Drama Actors 66.5M 4.52%
64 Marcelo Vieira
@marcelotwelve
Sports Soccer 66.5M 0.92%
65 AnushkaSharma1588
@anushkasharma
Entertainment and Music Actors Artist 65.2M 2.27%
66 Anitta 🎤
@anitta
Art Entertainment and Music Music Singer 65.1M 0.60%
67 Will Smith
@willsmith
Entertainment and Music Producers Hip hop music Artist 64.7M 0.28%
68 V
@thv
Art Artist 64.2M 18.00%
69 Zlatan Ibrahimović
@iamzlatanibrahimovic
Fashion and Accessories Auto and Vehicles Soccer 64M 0.65%
70 MALUMA
@maluma
Entertainment and Music Music Singer 63.9M 1.51%
71 Mohamed Salah
@mosalah
Sports 63.5M 1.41%
72 Salman Khan
@beingsalmankhan
Entertainment and Music Celebrity Actor 63.1M 1.74%
73 Manchester United
@manchesterunited
Sports Fashion and Accessories Soccer 63M 0.37%
74 Millie Bobby Brown
@milliebobbybrown
Celebrity Actors 63M 1.43%
75 Leonardo DiCaprio
@leonardodicaprio
Entertainment and Music Celebrity Actors Producers 62.1M 0.20%
76 Zac Efron
@zacefron
Actors 62.1M 1.36%
77 Sergio Ramos
@sergioramos
Sports Soccer 61.6M 1.33%
78 Paul Labile Pogba
@paulpogba
Sports 61.1M 0.89%
79 Bella 🦋
@bellahadid
Technology Modeling Scientist 60.9M 1.83%
80 disha patani (paatni) 🦋
@dishapatani
Celebrity Actors 60.7M 0.76%
81 Juventus
@juventus
Sports Soccer Sports Team Creators & Celebrities 60.4M 0.20%
82 Whindersson Nunes
@whinderssonnunes
Entertainment and Music Funny Celebrity Comedy Comedian 59.7M 1.02%
83 Chris Hemsworth
@chrishemsworth
Actors 58.5M 1.60%
84 BLΛƆKPIИK
@blackpinkofficial
Entertainment and Music Music Band Musician/Band 57.9M 2.34%
85 Paulo Dybala
@paulodybala
Sports Soccer 57.6M 2.07%
86 Tata Werneck
@tatawerneck
Entertainment and Music Actors Artist 57.2M 0.32%
87 Robert Downey Jr.
@robertdowneyjr
Actors 57.2M 0.62%
88 Michelle Obama
@michelleobama
Books Pets Author Creators & Celebrities 57.1M 0.25%
89 Ayu Tingting
@ayutingting92
Beauty and Self Care Celebrity Music Lifestyle Singer 56.7M 0.51%
90 Georgina Rodríguez
@georginagio
Books Lifestyle Modeling 56.6M 5.84%
91 Lady Gaga
@ladygaga
Shopping Music Singer Songwriting Musician 56.4M 0.96%
92 Wardell Curry
@stephencurry30
Sports Basketball Athlete Creators & Celebrities 56M 0.76%
93 Adele
@adele
Singer Music 55.9M 4.14%
94 Prilly Latuconsina
@prillylatuconsina96
Entertainment and Music Fashion and Accessories Celebrity Actors 55.5M 0.81%
95 Kriti
@kritisanon
Art Modeling Artist 55.5M 0.87%
96 Sunny Leone
@sunnyleone
Beauty and Self Care Modeling Actors Actor 55.1M 0.63%
97 Burak Özdemir
@cznburak
Food Music Chef 54.5M 0.84%
98 HUDA BEAUTY
@hudabeauty
Beauty and Self Care Blogger Creators & Celebrities 54.2M 0.05%
99 Larissa Manoela
@larissamanoela
Art Acting and Drama Fashion and Accessories Entertainment and Music Business and Finance Celebrity Music Actors 54.1M 0.32%
100 Nusr_et#Saltbae
@nusr_et
Food Business and Finance Chef 53.8M 0.13%
FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @cristiano with 622.4M subscribers.
The second most popular influencer on Instagram is @leomessi. The @leomessi profile has 499.5M subscribers. Among other top-ranked Instagram profiles is @selenagomez. @selenagomez has 400.5M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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