Top Instagram Influencers and Instagram Users in 2024
Find out who are the top Instagram influencers. Download the list of the most popular Instagram accounts.


Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 5,122,577 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Cristiano Ronaldo
Finance Soccer 622.4M 1.00%
2 Leo Messi
Sports Soccer Activity General General Interest 499.5M 0.93%
3 Selena Gomez
Beauty and Self Care Entertainment and Music Music Actors Musician/Band 429.6M 1.15%
4 Kylie
Beauty and Self Care Product Showcase Modeling Public Figure 400.5M 0.84%
5 Dwayne Johnson
Entertainment and Music Actors Public Figure 397.3M 0.06%
6 Ariana Grande
Entertainment and Music Music Singer Actors 380.3M 0.49%
7 Kim Kardashian
Fashion and Accessories Beauty and Self Care Actors Public Figure 364.3M 0.46%
8 Beyoncé
Music Singer 319.9M 0.83%
9 Khloé Kardashian
Fashion and Accessories Modeling Public Figure 310.9M 0.31%
10 Kendall
Food Fashion and Accessories Modeling Fashion Model 294.7M 1.25%
11 Justin Bieber
Entertainment and Music Music Singer Musician 293.1M 0.35%
12 Taylor Swift
Entertainment and Music Music Singer Songwriting Musician 280.7M -
13 Virat Kohli
Sports Cricket Athlete 266.6M 1.33%
14 Jennifer Lopez
Art Food and Drink Entertainment and Music Celebrity Modeling Music Singer Artist Creators & Celebrities 253.6M 0.10%
15 Barbie
Fashion and Accessories Singer Artist 229.4M 0.25%
16 Kourtney Kardashian Barker
Entertainment and Music Business and Finance Modeling Actors 224.4M 0.50%
17 Neymar Jr
Sports Soccer Athlete 219.6M 1.33%
18 Miley Cyrus
Music 217M 1.10%
Entertainment and Music Music Singer Bands Musicians Creators & Celebrities 206.8M 0.06%
20 Zendaya
Entertainment and Music Acting and Drama Celebrity Actors Artist 184.8M 2.99%
21 Kevin Hart
Entertainment and Music Comedian Creators & Celebrities 179.5M 0.03%
22 Cardi B
Entertainment and Music Singer Hair & Beauty Celebrities Design Artist 169.3M 0.98%
23 👑
Sports Basketball 157.7M 0.96%
24 Demi Lovato
Entertainment and Music Singer Songwriting Music Musician 157.4M 0.26%
25 badgalriri
Music Singer 152.6M 1.74%
26 Real Madrid C.F.
Entertainment and Music Sports Soccer 148.1M 0.20%
Art Singer Artist 144.2M 0.23%
28 champagnepapi
Entertainment and Music Singer Rap 143.9M 0.92%
29 Ellen DeGeneres
Celebrity TV Shows Comedy Actors Comedian 139.8M 0.02%
30 Kylian Mbappé
Sports Business and Finance Home and Garden Soccer Local Local Business Home Services 111.7M 2.54%
Art Singer 110.3M 2.99%
32 Gal Gadot
Entertainment and Music Food Actors Artist 109.3M 0.15%
33 Vin Diesel
Producers Director Actors 102.7M 0.63%
Singer 101.4M 6.51%
35 Priyanka
Actors Artist Creators & Celebrities 90.6M 1.10%
36 Shakira
Music Singer Musician/Band 90.6M 0.98%
Entertainment and Music Singer Artist 88.7M 1.71%
38 Narendra Modi
Politics 87M 2.81%
39 David Beckham
Sports Soccer Public Figure 87M 0.71%
40 snoopdogg
Entertainment and Music Music Food Chef Actor Creators & Celebrities 84.7M 0.06%
41 Shraddha ✶
Beauty and Self Care Celebrity Actors Actor 84.2M 1.99%
42 J
Singer 83.6M 7.43%
43 Alia Bhatt 💛
Acting and Drama Celebrity Actors Actor 83M 2.03%
44 Khaby Lame
Entertainment and Music Funny Education Life and Society Video Gaming Gaming Video Creator 80M 1.63%
45 Katrina Kaif
Beauty and Self Care Celebrity Actors Actor 79.5M 1.07%
46 Gigi Hadid
Fashion and Accessories Business and Finance Modeling TV Host Entrepreneur 78.6M 1.74%
47 दीपिका पादुकोण
Entertainment and Music Actors 77.7M 1.07%
Art Singer 77.5M 5.16%
49 Neha Kakkar
Entertainment and Music Singer Musician 77.5M 0.67%
Entertainment and Music Singer Artist 76.4M 5.13%
51 Karim Benzema
Sports Entertainment and Music Soccer 76.1M 1.42%
52 Ronaldo de Assis Moreira
Sports Automotive Soccer 75.6M 0.35%
53 Emma Watson
Entertainment and Music Fashion and Accessories Education Celebrity Actors Public Figure 75.4M 1.41%
54 Raffi Ahmad and Nagita Slavina
Entertainment and Music Family Celebrity Marketing and Advertising Entertainment 75M 0.96%
55 BTS official
Entertainment and Music Music Band Singer 74.1M 3.05%
56 Shawn Mendes
Music Singer Songwriting Musician 73.2M 2.29%
57 Justin Timberlake
Art Actors Entertainment Songwriting 72.4M 0.32%
58 Abel Tesfaye
Art Singer Artist 71.8M 1.95%
59 Urvashi Rautela
Art Beauty Acting and Drama Beauty and Self Care Entertainment and Music Music Celebrity Actors Modeling Artist 70.3M 0.34%
60 Akshay Kumar
Entertainment and Music Celebrity Actors Actor 67.9M 0.98%
Entertainment and Music Humor Film, Music & Books Celebrities Health & Fitness 67.5M 5.85%
62 camila
Entertainment and Music Celebrity Singer Music Modeling 66.5M 1.42%
63 Tom Holland
Entertainment and Music Acting and Drama Actors 66.5M 4.52%
64 Marcelo Vieira
Sports Soccer 66.5M 0.92%
65 AnushkaSharma1588
Entertainment and Music Actors Artist 65.2M 2.27%
66 Anitta 🎤
Art Entertainment and Music Music Singer 65.1M 0.60%
67 Will Smith
Entertainment and Music Producers Hip hop music Artist 64.7M 0.28%
68 V
Art Artist 64.2M 18.00%
69 Zlatan Ibrahimović
Fashion and Accessories Auto and Vehicles Soccer 64M 0.65%
Entertainment and Music Music Singer 63.9M 1.51%
71 Mohamed Salah
Sports 63.5M 1.41%
72 Salman Khan
Entertainment and Music Celebrity Actor 63.1M 1.74%
73 Manchester United
Sports Fashion and Accessories Soccer 63M 0.37%
74 Millie Bobby Brown
Celebrity Actors 63M 1.43%
75 Leonardo DiCaprio
Entertainment and Music Celebrity Actors Producers 62.1M 0.20%
76 Zac Efron
Actors 62.1M 1.36%
77 Sergio Ramos
Sports Soccer 61.6M 1.33%
78 Paul Labile Pogba
Sports 61.1M 0.89%
79 Bella 🦋
Technology Modeling Scientist 60.9M 1.83%
80 disha patani (paatni) 🦋
Celebrity Actors 60.7M 0.76%
81 Juventus
Sports Soccer Sports Team Creators & Celebrities 60.4M 0.20%
82 Whindersson Nunes
Entertainment and Music Funny Celebrity Comedy Comedian 59.7M 1.02%
83 Chris Hemsworth
Actors 58.5M 1.60%
Entertainment and Music Music Band Musician/Band 57.9M 2.34%
85 Paulo Dybala
Sports Soccer 57.6M 2.07%
86 Tata Werneck
Entertainment and Music Actors Artist 57.2M 0.32%
87 Robert Downey Jr.
Actors 57.2M 0.62%
88 Michelle Obama
Books Pets Author Creators & Celebrities 57.1M 0.25%
89 Ayu Tingting
Beauty and Self Care Celebrity Music Lifestyle Singer 56.7M 0.51%
90 Georgina Rodríguez
Books Lifestyle Modeling 56.6M 5.84%
91 Lady Gaga
Shopping Music Singer Songwriting Musician 56.4M 0.96%
92 Wardell Curry
Sports Basketball Athlete Creators & Celebrities 56M 0.76%
93 Adele
Singer Music 55.9M 4.14%
94 Prilly Latuconsina
Entertainment and Music Fashion and Accessories Celebrity Actors 55.5M 0.81%
95 Kriti
Art Modeling Artist 55.5M 0.87%
96 Sunny Leone
Beauty and Self Care Modeling Actors Actor 55.1M 0.63%
97 Burak Özdemir
Food Music Chef 54.5M 0.84%
Beauty and Self Care Blogger Creators & Celebrities 54.2M 0.05%
99 Larissa Manoela
Art Acting and Drama Fashion and Accessories Entertainment and Music Business and Finance Celebrity Music Actors 54.1M 0.32%
100 Nusr_et#Saltbae
Food Business and Finance Chef 53.8M 0.13%
FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @cristiano with 622.4M subscribers.
The second most popular influencer on Instagram is @leomessi. The @leomessi profile has 499.5M subscribers. Among other top-ranked Instagram profiles is @selenagomez. @selenagomez has 400.5M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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