Top Instagram Influencers and Instagram Users in 2024
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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

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Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 5,305,264 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Cristiano Ronaldo
@cristiano
Portugal
Sports Finance Soccer 638.8M 1.28%
2 Leo Messi
@leomessi
Argentina
Sports Soccer Activity General General Interest 504.2M 0.70%
3 Selena Gomez
@selenagomez
United States
Beauty and Self Care Entertainment and Music Music Actors Musician/Band 424.5M 0.58%
4 Kylie
@kyliejenner
United States
Beauty and Self Care Product Showcase Modeling Public Figure 397M 0.71%
5 Dwayne Johnson
@therock
United States
Entertainment and Music Actors Public Figure 395.8M 0.12%
6 Ariana Grande
@arianagrande
United States
Entertainment and Music Music Singer Actors 376.9M 0.47%
7 Kim Kardashian
@kimkardashian
United States
Fashion and Accessories Beauty and Self Care Actors Public Figure 360.7M 0.49%
8 Beyoncé
@beyonce
United States
Music Singer 316.5M 0.63%
9 Khloé Kardashian
@khloekardashian
United States
Fashion and Accessories Modeling Public Figure 306.9M 0.33%
10 Justin Bieber
@justinbieber
Canada
Entertainment and Music Music Singer Musician 294.5M 1.09%
11 Kendall
@kendalljenner 		Food Fashion and Accessories Modeling Fashion Model 291.8M 1.03%
12 Taylor Swift
@taylorswift
United States
Entertainment and Music Music Singer Songwriting Musician 283.6M 2.33%
13 Virat Kohli
@virat.kohli
India
Sports Cricket Athlete 270.8M 1.78%
14 Jennifer Lopez
@jlo
United States
Art Food and Drink Entertainment and Music Celebrity Modeling Music Singer Artist Creators & Celebrities 251.3M 0.27%
15 Barbie
@nickiminaj 		Fashion and Accessories Singer Artist 229.5M 0.21%
16 Neymar Jr
@neymarjr
Brazil
Sports Soccer Athlete 224.5M 1.57%
17 Kourtney Kardashian Barker
@kourtneykardash
United States
Entertainment and Music Business and Finance Modeling Actors 221.8M 0.25%
18 Miley Cyrus
@mileycyrus
United States
Music 215M 0.36%
19 KATY PERRY
@katyperry
United States
Entertainment and Music Music Singer Bands Musicians Creators & Celebrities 205.6M 0.18%
20 Zendaya
@zendaya
United States
Entertainment and Music Acting and Drama Celebrity Actors Artist 182.3M 2.42%
21 Kevin Hart
@kevinhart4real
United States
Entertainment and Music Comedian Creators & Celebrities 179.2M 0.05%
22 Cardi B
@iamcardib
United States
Entertainment and Music Singer Hair & Beauty Celebrities Design Artist 165.7M 1.22%
23 Real Madrid C.F.
@realmadrid 		Entertainment and Music Sports Soccer 162.1M 1.01%
24 👑
@kingjames 		Sports Basketball 159.8M 0.74%
25 Demi Lovato
@ddlovato
United States
Entertainment and Music Singer Songwriting Music Musician 155.2M 0.22%
26 badgalriri
@badgalriri 		Music Singer 151.8M 1.27%
27 champagnepapi
@champagnepapi 		Entertainment and Music Singer Rap 146.2M 1.14%
28 BROWN
@chrisbrownofficial 		Art Singer Artist 144.2M 0.23%
29 Ellen DeGeneres
@ellendegeneres
United States
Celebrity TV Shows Comedy Actors Comedian 138.3M 0.02%
30 Kylian Mbappé
@k.mbappe
France
Sports Business and Finance Home and Garden Soccer Local Local Business Home Services 121.1M 4.02%
31 BILLIE EILISH
@billieeilish
United States
Art Singer 119.8M 3.45%
32 Gal Gadot
@gal_gadot
Israel
Entertainment and Music Food Actors Artist 108.9M 0.55%
33 LISA
@lalalalisa_m
Korea
Singer 104.5M 5.14%
34 Vin Diesel
@vindiesel
United States
Producers Director Actors 102.9M 0.44%
35 Priyanka
@priyankachopra 		Actors Artist Creators & Celebrities 91.5M 1.16%
36 Narendra Modi
@narendramodi
India
Politics 91.3M 1.50%
37 Shakira
@shakira 		Music Singer Musician/Band 90.3M 1.16%
38 David Beckham
@davidbeckham
United Kingdom
Sports Soccer Public Figure 88.3M 0.60%
39 DUA LIPA
@dualipa
United States
Entertainment and Music Singer Artist 87.7M 2.11%
40 J
@jennierubyjane 		Singer 85.3M 5.62%
41 Alia Bhatt 💛
@aliaabhatt
India
Acting and Drama Celebrity Actors Actor 85.2M 0.70%
42 snoopdogg
@snoopdogg 		Entertainment and Music Music Food Chef Actor Creators & Celebrities 84.7M 0.06%
43 Shraddha ✶
@shraddhakapoor 		Beauty and Self Care Celebrity Actors Actor 84.2M 1.99%
44 Khabane Lame
@khaby00
Italy
Entertainment and Music Funny Education Life and Society Video Gaming Gaming Video Creator 81.5M 3.57%
45 Katrina Kaif
@katrinakaif
India
Beauty and Self Care Celebrity Actors Actor 80.4M 2.18%
46 दीपिका पादुकोण
@deepikapadukone
India
Entertainment and Music Actors 79.9M 1.96%
47 JISOO🪐
@sooyaaa__ 		Art Singer 79.6M 5.70%
48 ROSÉ
@roses_are_rosie 		Entertainment and Music Singer Artist 79M 5.16%
49 Neha Kakkar
@nehakakkar
India
Entertainment and Music Singer Musician 78.8M 0.85%
50 Gigi Hadid
@gigihadid
United States
Fashion and Accessories Business and Finance Modeling TV Host Entrepreneur 77.7M 1.84%
51 Ronaldo de Assis Moreira
@ronaldinho
Brazil
Sports Automotive Soccer 76.7M 0.26%
52 Karim Benzema
@karimbenzema
France
Sports Entertainment and Music Soccer 76.6M 0.87%
53 Raffi Ahmad and Nagita Slavina
@raffinagita1717
Indonesia
Entertainment and Music Family Celebrity Marketing and Advertising Entertainment 76M 0.11%
54 Abel
@theweeknd
United States
Art Singer Artist 75.4M 1.41%
55 BTS official
@bts.bighitofficial
Korea
Entertainment and Music Music Band Singer 75.2M 2.48%
56 Emma Watson
@emmawatson
United Kingdom
Entertainment and Music Fashion and Accessories Education Celebrity Actors Public Figure 74.4M 0.60%
57 URVASHI RAUTELA
@urvashirautela
France
Art Beauty Acting and Drama Beauty and Self Care Entertainment and Music Music Celebrity Actors Modeling Artist 73.2M 0.14%
58 Justin Timberlake
@justintimberlake
United States
Art Actors Entertainment Songwriting 72.6M 0.14%
59 Shawn Mendes
@shawnmendes
Brazil
Music Singer Songwriting Musician 71.9M 1.11%
60 KAROL G
@karolg
Colombia
Entertainment and Music Humor Film, Music & Books Celebrities Health & Fitness 70.2M 4.57%
61 Salman Khan
@beingsalmankhan
India
Entertainment and Music Celebrity Actor 69M 2.36%
62 Marcelo Vieira
@marcelotwelve
Brazil
Sports Soccer 68.1M 0.40%
63 Akshay Kumar
@akshaykumar
India
Entertainment and Music Celebrity Actors Actor 67.8M 0.42%
64 AnushkaSharma1588
@anushkasharma 		Entertainment and Music Actors Artist 67.4M 3.55%
65 Will Smith
@willsmith
United States
Entertainment and Music Producers Hip hop music Artist 66.5M 0.64%
66 V
@thv
Korea
Art Artist 65.7M 15.28%
67 Tom Holland
@tomholland2013
United Kingdom
Entertainment and Music Acting and Drama Actors 65.6M 4.15%
68 camila
@camila_cabello
United States
Entertainment and Music Celebrity Singer Music Modeling 65.1M 0.97%
69 Zlatan Ibrahimović
@iamzlatanibrahimovic
Sweden
Fashion and Accessories Auto and Vehicles Soccer 64.6M 0.90%
70 Anitta 🎤
@anitta
Brazil
Art Entertainment and Music Music Singer 64.5M 0.60%
71 Sergio Ramos
@sergioramos
Spain
Sports Soccer 64.2M 1.19%
72 MALUMA
@maluma
Colombia
Entertainment and Music Music Singer 64M 0.81%
73 Millie Bobby Brown
@milliebobbybrown
United Kingdom
Celebrity Actors 63.3M 1.00%
74 Mohamed Salah
@mosalah
Egypt
Sports 63.3M 0.92%
75 Manchester United
@manchesterunited 		Sports Fashion and Accessories Soccer 63M 0.37%
76 Georgina Rodríguez
@georginagio
Spain
Books Lifestyle Modeling 62.9M 4.86%
77 Leonardo DiCaprio
@leonardodicaprio
United States
Entertainment and Music Celebrity Actors Producers 62.2M 0.15%
78 Paul Labile Pogba
@paulpogba
France
Sports 61.8M 1.16%
79 Zac Efron
@zacefron
United States
Actors 61.6M 1.67%
80 disha patani (paatni) 🦋
@dishapatani
India
Celebrity Actors 61.6M 0.94%
81 Bella 🦋
@bellahadid
United States
Technology Modeling Scientist 61.3M 1.55%
82 MrBeast
@mrbeast
United States
Food Entertainment and Music Finance 60.7M 6.72%
83 Juventus
@juventus
Italy
Sports Soccer Sports Team Creators & Celebrities 60.5M 0.15%
84 Whindersson Nunes
@whinderssonnunes
Brazil
Entertainment and Music Funny Celebrity Comedy Comedian 59.5M 0.70%
85 Chris Hemsworth
@chrishemsworth
Australia
Actors 59.4M 0.83%
86 Wardell Curry
@stephencurry30
United States
Sports Basketball Athlete Creators & Celebrities 58.1M 0.37%
87 Kriti
@kritisanon 		Art Modeling Artist 58.1M 0.75%
88 Robert Downey Jr.
@robertdowneyjr
United States
Actors 57.9M 0.58%
89 Adele
@adele
United Kingdom
Singer Music 57.9M 3.42%
90 Paulo Dybala
@paulodybala
Argentina
Sports Soccer 57.8M 1.67%
91 BLΛƆKPIИK
@blackpinkofficial 		Entertainment and Music Music Band Musician/Band 57.6M 1.28%
92 Michelle Obama
@michelleobama 		Books Pets Author Creators & Celebrities 57.1M 0.12%
93 Ayu Tingting
@ayutingting92
Indonesia
Beauty and Self Care Celebrity Music Lifestyle Singer 57.1M 0.38%
94 flame
@travisscott
United States
Music Art DJ 56.9M 4.18%
95 Tata Werneck
@tatawerneck
Brazil
Entertainment and Music Actors Artist 56.8M 0.57%
96 Lady Gaga
@ladygaga
United States
Shopping Music Singer Songwriting Musician 56.7M 1.85%
97 Prilly Latuconsina
@prillylatuconsina96
Indonesia
Entertainment and Music Fashion and Accessories Celebrity Actors 56.4M 0.24%
98 Sunny Leone
@sunnyleone
India
Beauty and Self Care Modeling Actors Actor 56.1M 0.36%
99 HUDA BEAUTY
@hudabeauty
United Arab Emirates
Beauty and Self Care Blogger Creators & Celebrities 54.3M 0.13%
100 Ryan Reynolds
@vancityreynolds
Canada
Actors Public Figure 54.1M 2.96%
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FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @cristiano with 638.8M subscribers.
The second most popular influencer on Instagram is @leomessi. The @leomessi profile has 504.2M subscribers. Among other top-ranked Instagram profiles is @selenagomez. @selenagomez has 397M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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