Top Instagram Influencers and Instagram Users in Australia in 2023
Find out who are the top Instagram influencers in Australia. Download the list of the most popular Instagram accounts in Australia.


Discover Top Ranked Influencers by Type and Category of Influence in Australia. We've profiled Australia's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in Australia Find out the most influential Instagram accounts with details on their number of followers from Australia. Weโ€™re currently tracking a total of 54,181 influencers in Australia with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Chris Hemsworth
Actors 57.6M 1.30%
2 Hugh Jackman
Entertainment and Music Actors TV Host Modeling 31.5M 0.87%
3 Jason Derulo
Art Entertainment and Music Singer 29.3M 1.80%
4 Ruby Rose
Celebrity Modeling 22.8M 0.38%
5 Miranda
Beauty and Self Care Fashion and Accessories Business and Finance Lifestyle 14.6M 0.44%
6 Liam Hemsworth
Actors Film 12.8M 3.54%
Entertainment and Music Romance and Wedding Actors Modeling Film 9.9M 2.17%
8 Nicole Kidman
Acting and Drama Actors 9.8M 1.65%
9 Celeste Barber
Entertainment and Music Funny Celebrity Writers Actors Humor Comedian 9.6M 2.68%
10 Dacre Montgomery
Art 9M 3.02%
11 Phoebe Tonkin
Entertainment and Music Modeling Actors 8.5M 2.72%
12 Daniel Ricciardo
Sports Racing Cars 8.5M 8.42%
13 Luke Hemmings
Music Guitar Singer 8.4M 4.02%
14 Calum Hood
Music Rock Guitar 7.7M 5.35%
15 Claire Holt
7.5M 4.50%
16 Ben Simmons
Sports Modeling 7.3M 2.49%
17 ๐‘ ๐Ž ๐’ ๐€ ๐ ๐ ๐€ ๐€ ๐‘ ๐Š ๐‹ ๐„
Beauty and Self Care Fashion and Accessories Modeling 6.2M 0.11%
18 Igor Cavalari
Entertainment and Music Video Blogger Celebrities Humor Animals & Pets 6.1M 1.97%
19 Sveta Bilyalova
Business and Finance 6M 2.56%
20 Bindi Irwin
Nature Animals Actors 5.5M 3.59%
21 แ„‹แ…กแ†ซแ„‡แ…ฉแ„’แ…งแ†ซ
Modeling 4.9M 21.39%
22 Okan Canbolat Australia ยฉ๏ธ
Acting and Drama Entertainment and Music Celebrity Music Modeling 4.9M -
23 David Warner
Family Cricket 4.4M 5.30%
24 AC/DC
Entertainment and Music Music Band 4.1M 2.08%
25 Robert Irwin
Nature Photography Home and Garden 3.8M 2.65%
26 S A V A N N A H โž• C L A R K E
Entertainment and Music Music Modeling 3.8M 0.81%
27 สœษชสŸแด…แด‡ แดsสŸแด€ษดแด… โ™ก
Travel Modeling 3.7M 0.99%
28 lilymaymac
Fashion and Accessories Lifestyle Modeling Celebrities 3.7M 0.31%
29 Steve Smith
Tennis Cricket 3.5M 6.50%
Fashion and Accessories Beauty and Self Care Modeling Design Celebrities 3.4M 0.14%
31 Natasha Oakley
Fashion and Accessories Business and Finance Lifestyle Styling 3.4M 0.71%
32 Trixie Mattel
Animation and Cosplay Hair & Beauty Celebrities Public Figure 3.4M 0.97%
33 Evelyn Sharma
Home and Garden Entertainment and Music Family Business and Finance Celebrity Dogs Celebrities 3.3M 0.22%
34 Maya // vegan recipes
Fitness and Health Food and Drink 3.1M 1.90%
35 Nathaniel Buzolic
Actors 3M 0.90%
36 Travis Fimmel
3M -
37 Eliza Taylor
Acting and Drama Food 3M 5.08%
38 Hillsong UNITED
Entertainment and Music Parenting Singer 2.6M 0.75%
39 Daniella Rahme ุฏุงู†ูŠูŠู„ุง ุฑุญู…ู‡
Fashion and Accessories Celebrity Actors Dance Choreographer Celebrities Design Hair & Beauty 2.6M 1.80%
40 Keith Urban
Entertainment and Music Singer 2.6M 0.80%
41 Tame Impala
Entertainment and Music Music Songwriting 2.5M 7.16%
42 Anna Paul ๐Ÿ’—
Fashion and Accessories Travel Modeling 2.5M 17.00%
43 Jalals
Entertainment and Music Funny Parenting Video Blogger 2.4M 3.99%
44 Nicole Warne Shadbolt
Fashion and Accessories Nature Animals Parenting Modeling Lifestyle 2.3M 0.31%
45 Jackson Oโ€™Doherty
2.2M 1.50%
Entertainment and Music Music Singer Modeling 2.2M 11.44%
47 Merium Pervaiz
Fashion 2.2M 4.64%
48 Timmy Trumpet
Entertainment and Music Music DJ Producers 2.1M 2.26%
49 lauren bullen
Travel Fashion and Accessories 2.1M 0.43%
50 Adelaide Kane
Acting and Drama Funny Celebrity Actors 2.1M 4.71%
51 Piers Morgan
Entertainment and Music Modeling Actors 2.1M 1.00%
52 Tia-Clair Toomey-Orr
Fitness and Health Personal Finance Coaching Training Health & Fitness Cooking Food & Drink 2.1M 3.63%
53 ๐•ฎ๐–”๐–ˆ๐–” ๐•ฝ๐–”๐–ˆ๐–๐–†
Fashion and Accessories Moms Modeling Celebrities 2.1M 0.28%
54 Ali Gรถksular
2M 0.08%
55 Shane Watson
Lifestyle Fashion Travel 2M 1.61%
56 Pia Muehlenbeck
Travel Fashion and Accessories Beauty and Self Care Lifestyle 2M 0.50%
57 Jessica Stein
Fashion and Accessories Travel 2M 3.02%
58 Ozzy Man Reviews
Entertainment and Music Funny Creator Author 2M 1.48%
59 Harley Fresh
Games Finance 1.9M 4.90%
60 Indiana Massara
Entertainment and Music Music Modeling Actors 1.9M 2.51%
Actors 1.9M 0.58%
62 Isabelle Mathers
Fashion and Accessories Modeling Lifestyle Celebrities 1.8M 3.97%
63 Brett Lee
Fitness 1.8M 2.91%
64 How Ridiculous
Entertainment and Music Funny Outdoor Activity Sports Home and Garden Music 1.8M 8.04%
65 Dominic Di Tommaso
Outdoor Activity Sports Events Coaching Training 1.8M 3.45%
Sports News News&Politics 1.8M 0.42%
67 Portia and Scarlett
Fashion and Accessories Modeling 1.8M 0.15%
68 Nick Vujicic
Education Writers 1.8M 0.24%
69 Chantel Mila
Home and Garden DIY and Life Hacks 1.8M 0.55%
70 Casey Boonstra
Entertainment and Music Fashion and Accessories Parenting Modeling 1.7M 2.59%
71 Diego ๐Ÿชฌ
Music Modeling Moms 1.6M 0.41%
72 Jayshree Soni
Celebrity 1.6M 0.72%
73 Mikhail Zarubin
Books 1.6M 1.06%
74 Elisha Herbert
Fashion and Accessories Celebrity Modeling 1.6M 1.92%
75 Soa Palelei
Sports Film 1.5M 7.25%
76 By @Lickyourphone Media ๐Ÿ˜‹๐Ÿ’ฆ
Food Music 1.5M 0.19%
77 Natalie Roser (Bonner)
Fashion and Accessories Arts and Crafts DIY and Life Hacks Modeling 1.5M 0.66%
78 Sia | Fitness, Food, Workouts
Fitness and Health Food Food and Drink Coaching Training Cooking Health & Fitness Food & Drink 1.5M 0.57%
79 Dot
Sports Basketball 1.5M 0.15%
80 The Inspired Unemployed
Funny 1.5M 8.20%
Fashion and Accessories Actors Lifestyle 1.4M 0.88%
82 Letiฬcia Bradshaw Ledger
Fashion and Accessories 1.4M 0.18%
83 SJANA โ€ข Yoga | Travel | Wellness
Fitness and Health Travel Yoga 1.4M 0.44%
84 Tara Milk Tea
Travel Nature & Outdoors 1.4M 1.11%
85 Renata Meins
Fashion and Accessories Beauty and Self Care Founder 1.4M 1.36%
86 Shani Grimmond
Fashion and Accessories Beauty and Self Care Video Blogger Celebrities 1.4M 1.89%
87 Polina Bright
Arts and Crafts 1.4M 0.67%
88 Christian Yu
Entertainment and Music Actors Modeling 1.3M 13.70%
89 the art of hieu
Arts and Crafts Illustrator Painting Design DIY & Crafts 1.3M 2.65%
90 Tammin Sursok
Acting and Drama Fitness and Health Family Food Celebrity Parenting Moms 1.3M 0.44%
91 Ellyse Perry
Sports Parenting Cricket Coaching Training 1.3M 7.29%
Fitness and Health Modeling Lifestyle 1.3M 2.00%
93 Alexandra Madison
Fashion Beauty 1.3M 5.87%
94 Sarah Rav
Fitness and Health Health & Fitness Celebrities Design 1.3M 0.11%
1.3M 3.99%
96 Emily Feld
Parenting Fashion Modeling 1.3M 2.95%
97 Mick Fanning
Sports Surfing 1.3M 0.63%
98 Robert Whittaker
Sports Fitness and Health Training Coaching Athlete Creators & Celebrities 1.3M 2.31%
99 Courtney Act
Entertainment and Music Modeling 1.3M 0.82%
100 Hamish Blake
Entertainment and Music Family Parenting Humor 1.3M 2.36%
FAQ: Top Instagram Influencers in Australia
Who is the most popular Instagram influencer in Australia?
If you're curious about the leading Instagram influencers in Australia, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from Australia is @chrishemsworth with 57.6M subscribers in Australia.
The second most popular influencer on Instagram in Australia is @thehughjackman. The @thehughjackman profile has 31.5M subscribers. Among other top-ranked Instagram profiles is @jasonderulo. @jasonderulo has 22.8M followers.
How to find top Australia influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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