Top Instagram Influencers and Instagram Users in Australia in 2025
Find out who are the top Instagram influencers in Australia. Download the list of the most popular Instagram accounts in Australia.

Discovery

Discover Top Ranked Influencers by Type and Category of Influence in Australia. We've profiled Australia's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in Australia Find out the most influential Instagram accounts with details on their number of followers from Australia. We’re currently tracking a total of 48,988 influencers in Australia with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Chris Hemsworth
@chrishemsworth
Actors 58.6M 1.36%
2 Hugh Jackman
@thehughjackman
Entertainment and Music Actors TV Host Modeling 34.1M 0.36%
3 Ruby Rose
@rubyrose
Celebrity Modeling 20.2M 0.25%
4 Miranda Kerr
@mirandakerr
Beauty and Self Care Fashion and Accessories Business and Finance Lifestyle 14.4M 0.23%
5 Liam Hemsworth
@liamhemsworth
Actors Film 12.1M 2.79%
6 5 Seconds of Summer
@5sos
Entertainment and Music 11.3M 1.81%
7 Rebel Wilson
@rebelwilson
Acting and Drama Modeling Styling 11.1M 0.16%
8 David Warner
@davidwarner31
Family Cricket 10.9M 1.75%
9 Nicole Kidman
@nicolekidman
Acting and Drama Actors 10.5M 0.72%
10 ANGELA WHITE
@theangelawhite
Entertainment and Music Romance and Wedding Actors Modeling Film 9.9M 0.78%
11 Celeste Barber
@celestebarber
Entertainment and Music Funny Celebrity Writers Actors Humor Comedian 9.7M 0.39%
12 Daniel Ricciardo
@danielricciardo
Sports Racing Cars 9.6M 3.48%
13 Phoebe Tonkin
@phoebejtonkin
Entertainment and Music Modeling Actors 8.2M 1.54%
14 Luke Hemmings
@lukehemmings
Music Guitar Singer 8.1M 2.15%
15 Dacre Montgomery
@dacremontgomery
Art 7.9M 2.88%
16 Calum Hood
@calumhood
Music Rock Guitar 7.6M 1.67%
17 Robert Irwin
@robertirwinphotography
Nature Photography Home and Garden 7.5M 2.31%
18 Claire Holt
@claireholt
7.3M 1.75%
19 Ben Simmons
@bensimmons
Sports Modeling 7.3M 0.66%
20 Igor Cavalari
@igao
Entertainment and Music Video Blogger Celebrities Humor Animals & Pets 6.6M 1.14%
21 𝐑 𝐎 𝐒 𝐀 𝐍 𝐍 𝐀 𝐀 𝐑 𝐊 𝐋 𝐄
@rosannaarkle
Beauty and Self Care Fashion and Accessories Modeling 5.8M 0.04%
22 Bindi Irwin
@bindisueirwin
Nature Animals Actors 5.8M 3.34%
23 Svetlana
@svetabily
Business and Finance 5.7M 2.70%
24 AC/DC
@acdc
Entertainment and Music Music Band 5.4M 0.63%
25 안보현
@bohyunahn
Modeling 5M 8.34%
26 Okan Canbolat Australia ©️
@okan_canbolat_official
Acting and Drama Entertainment and Music Celebrity Music Modeling 4.6M -
27 Trixie Mattel
@trixiemattel
Animation and Cosplay Hair & Beauty Celebrities Public Figure 4.2M 1.00%
28 Maya / plant-based food and recipes
@fitgreenmind
Fitness and Health Food and Drink 4M 0.42%
29 leah halton
@leahhalton_
Pets Product Showcase 3.9M 13.33%
30 Glenn Maxwell
@gmaxi_32
Sports 3.9M 4.24%
31 Natasha Oakley
@tashoakley
Fashion and Accessories Business and Finance Lifestyle Styling 3.6M 0.52%
32 Steve Smith
@steve_smith49
Tennis Cricket 3.6M 2.68%
33 ʜɪʟᴅᴇ ᴏsʟᴀɴᴅ ♡
@hildeee
Travel Modeling 3.5M 0.81%
34 S A V A N N A H ➕ C L A R K E
@savannah.clarke
Entertainment and Music Music Modeling 3.5M 0.36%
35 SHANINA SHAIK
@shaninamshaik
Fashion and Accessories Beauty and Self Care Modeling Design Celebrities 3.4M 0.09%
36 lilymaymac
@lilymaymac
Fashion and Accessories Lifestyle Modeling Celebrities 3.4M 0.24%
37 Dominic Di Tommaso
@domtomato
Outdoor Activity Sports Events Coaching Training 3.4M 1.18%
38 Soa “The Hulk” Palelei
@soathehulk
Sports Film 3.4M 0.06%
39 Carolina McCauley
@carolina.mccauley
DIY and Life Hacks Home and Garden 3.4M 0.21%
40 Jasmine
@jascurtissmith
Entertainment and Music Celebrity Lifestyle 3.3M 0.37%
41 Jeraldine Blackman
@theblackmanfamilyofficial
Family 3.3M 0.54%
42 Nathaniel Buzolic
@natebuzz
Actors 3.2M 1.21%
43 Daniella Rahme دانييلا رحمه
@daniellarahme
Fashion and Accessories Celebrity Actors Dance Choreographer Celebrities Design Hair & Beauty 3.2M 0.57%
44 Evelyn Sharma
@evelyn_sharma
Entertainment and Music Travel Family Home and Garden Business and Finance Celebrity Dogs Celebrities 3.2M 0.17%
45 Travis Fimmel
@travisfimmel
3M 5.73%
46 Chantel Mila
@mama_mila_au
Home and Garden DIY and Life Hacks 3M 0.24%
47 Tame Impala
@tameimpala
Entertainment and Music Music Songwriting 2.9M 6.19%
48 CHASE ATLANTIC
@chaseatlantic
Entertainment and Music Music Singer Modeling 2.9M 4.14%
49 Lazar Beam
@lazarbeamyt
Games Entertainment and Music Funny Parenting 2.8M 10.30%
50 Eliza Taylor
@elizajaneface
Acting and Drama Food 2.8M 2.27%
51 Ellyse Perry
@ellyseperry
Sports Parenting Cricket Coaching Training 2.7M 6.44%
52 Merium Pervaiz
@merium.pervaiz
Fashion 2.7M 1.32%
53 Keith Urban
@keithurban
Entertainment and Music Singer 2.7M 1.53%
54 Hillsong UNITED
@hillsongunited
Entertainment and Music Parenting Singer 2.7M 0.46%
55 Angelo Marasigan
@_angelo.marasigan
Travel Entertainment and Music 2.6M 2.37%
56 Sia Clyde | Fitness, Comedy, Relatable
@diaryofafitmommyofficial
Fitness and Health Food Food and Drink Coaching Training Cooking Health & Fitness Food & Drink 2.4M 0.57%
57 Timmy Trumpet
@timmytrumpet
Entertainment and Music Music DJ Producers 2.4M 2.05%
58 How Ridiculous
@howridiculous
Entertainment and Music Funny Outdoor Activity Sports Home and Garden Music 2.3M 2.39%
59 Ozzy Man Reviews
@ozzymanreviews
Entertainment and Music Funny Creator Author 2.3M 0.65%
60 Nicole Warne Shadbolt
@nicolewarne
Fashion and Accessories Nature Animals Parenting Modeling Lifestyle 2.3M 0.92%
61 Jackson O’Doherty
@itsjackson
2.2M 1.50%
62 Jalals
@jalals
Entertainment and Music Funny Parenting Video Blogger 2.2M 4.33%
63 Piers Morgan
@piersmorgan
Entertainment and Music Modeling Actors 2.2M 1.18%
64 The Inspired Unemployed
@theinspiredunemployed
Funny 2.1M 13.60%
65 cricket.com.au
@cricketcomau
Sports News News&Politics 2.1M 0.75%
66 Jess Conte
@jess
Beauty and Self Care Entertainment and Music Food Parenting Lifestyle Video Creator 2.1M 7.89%
67 𝕮𝖔𝖈𝖔 𝕽𝖔𝖈𝖍𝖆
@cocorocha
Fashion and Accessories Moms Modeling Celebrities 2.1M 0.20%
68 Shane Watson
@srwatson33
Lifestyle Fashion Travel 2.1M 0.78%
69 Savannah Bond
@thesavannahbond
2.1M 2.09%
70 Nathan Stafford
@nathanslawnsandgardens
Home and Garden 2.1M 0.63%
71 Tia-Clair Toomey-Orr
@tiaclair1
Fitness and Health Personal Finance Coaching Training Health & Fitness Cooking Food & Drink 2.1M 0.79%
72 Omar hadi
@lanazi00
Entertainment and Music 2.1M 2.82%
73 Isabelle Mathers
@isabellemathersx
Fashion and Accessories Modeling Lifestyle Celebrities 2M 2.97%
74 lauren bullen
@gypsea_lust
Travel Fashion and Accessories 2M 0.50%
75 Pia Muehlenbeck
@piamuehlenbeck
Travel Fashion and Accessories Beauty and Self Care Lifestyle 2M 0.20%
76 Adelaide Kane
@adelaidekane
Acting and Drama Funny Celebrity Actors 2M 3.14%
77 Anna Paul 💗
@annapaul
Fashion and Accessories Travel Modeling 2M 7.95%
78 Bridey Drake
@brideydrake
Fashion and Accessories 1.9M 4.11%
79 ELLA CHRISTO 🧿
@ella.christo_
Fashion and Accessories 1.9M 3.40%
80 Jessica Stein
@tuulavintage
Fashion and Accessories Travel 1.9M 3.15%
81 Ella Grace Cervetto
@ellacervetto
Fashion and Accessories Arts and Crafts Marketing and Advertising 1.9M 1.79%
82 HAAKON
@dominicpurcell
Actors 1.9M 0.58%
83 Nicole Maguire
@simple.home.edit
Food 1.8M 0.91%
84 Nick Vujicic
@nickvujicic
Education Writers 1.8M 0.79%
85 Adut Akech Bior
@adutakech
Fashion and Accessories Beauty and Self Care Parenting Modeling Fashion Model Creators & Celebrities 1.8M 10.62%
86 Brett Lee
@brettlee_58
Fitness 1.8M 0.63%
87 Mikhail Zarubin
@mike.around.the.world
Travel Books 1.8M 0.67%
88 Portia and Scarlett
@portiaandscarlett
Fashion and Accessories Modeling 1.8M 0.15%
89 Indiana Massara
@indiana
Entertainment and Music Music Modeling Actors 1.8M 1.50%
90 Sam Kerr
@samanthakerr20
Sports Soccer 1.7M 5.31%
91 Polina Bright
@polina.bright
Arts and Crafts 1.7M 0.28%
92 Renata Meins
@renatameins
Fashion and Accessories Beauty and Self Care Founder 1.7M 1.72%
93 Adam Milardovic
@adammilardovicc
Fashion and Accessories Fitness and Health Product Showcase Celebrity 1.7M 3.55%
94 Diego 🪬
@diegoloyzaga
Music Modeling Moms 1.6M 0.41%
95 Casey Boonstra
@caseboon
Entertainment and Music Fashion and Accessories Parenting Modeling 1.6M 0.11%
96 Georgia Hassarati
@georgiahassarati
Arts and Crafts 1.5M 1.84%
97 Natalie Roser (Bonner)
@natalie_roser
Fashion and Accessories Arts and Crafts DIY and Life Hacks Modeling 1.5M 0.44%
98 Robert Whittaker
@robwhittakermma
Sports Fitness and Health Training Coaching Athlete Creators & Celebrities 1.5M 1.11%
99 Elisha Herbert
@elisha__h
Fashion and Accessories Celebrity Modeling 1.5M 0.69%
100 Dot
@bdotadot5
Sports Basketball 1.5M 0.15%
FAQ: Top Instagram Influencers in Australia
Who is the most popular Instagram influencer in Australia?
If you're curious about the leading Instagram influencers in Australia, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from Australia is @chrishemsworth with 58.6M subscribers in Australia.
The second most popular influencer on Instagram in Australia is @thehughjackman. The @thehughjackman profile has 34.1M subscribers. Among other top-ranked Instagram profiles is @rubyrose. @rubyrose has 14.4M followers.
How to find top Australia influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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