Top Instagram Influencers and Instagram Users in New Zealand in 2023
Find out who are the top Instagram influencers in New Zealand. Download the list of the most popular Instagram accounts in New Zealand.


Discover Top Ranked Influencers by Type and Category of Influence in New Zealand. We've profiled New Zealand's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in New Zealand Find out the most influential Instagram accounts with details on their number of followers from New Zealand. We’re currently tracking a total of 5,476 influencers in New Zealand with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Lily Adrianne ليلي
Fashion and Accessories 7.2M 3.56%
2 Israel Adesanya
Sports Athlete Creators & Celebrities 3.8M 5.90%
3 Taika Waititi
Modeling Music 3.2M 4.32%
4 Sarah Harris
Fitness and Health Coaching Training 2.6M 0.24%
5 Nicolò Zaniolo
Sports 2.4M 12.75%
6 Antony Starr
Outdoor Activity Celebrity 1.8M 5.28%
7 Jacinda Ardern
Fashion 1.7M 1.59%
8 Shannon 🐼 #shaaanxo
Beauty and Self Care Fashion and Accessories Hair & Beauty Celebrities 1.3M 0.33%
9 Seeby Woodhouse
Photography Adventure 1.3M 0.03%
10 Kane Williamson
Sports 1.3M 15.00%
11 Mad Mike Whiddett
Sports Racing Riders Bikes 1.2M 1.03%
12 Brendon McCullum
Sports Cricket 1.1M 4.48%
13 Dan Carter
Sports 1M 0.96%
14 Trent Boult
Modeling Fashion 1M 5.52%
15 Eriska Rein
Fashion and Accessories Celebrities 876K 0.04%
16 Josef Rakich - WEALTH & FITNESS
Fitness and Health Training Coaching 764.9K 0.10%
17 Beauden Barrett
Sports 696.1K 4.85%
18 Aesha Scott
Travel Entertainment and Music 677K 5.20%
19 Max Allais
Entertainment and Music 603.7K 9.04%
20 Jak Nola
Arts and Crafts DIY and Life Hacks 588.7K 6.81%
21 example
Entertainment and Music Music Producers Singer Musician Creators & Celebrities 539.7K 0.68%
22 Liam Cottle
Fitness Beauty 538.2K 0.43%
23 Living Big In A Tiny House
Home and Garden Real Estate TV Shows Design Interior Design 508.8K 1.09%
24 Kristina Webb
Art 452.4K 1.72%
25 How to DAD 👍🏼
Parenting Beauty Soccer 405.3K 2.21%
Art Entertainment and Music Marketing and Advertising Music Actors Journalists 400.9K 1.32%
27 Yoko Official
397.6K 1.40%
Entertainment and Music Fashion and Accessories Outdoor Activity Travel Adventure 386.9K 1.37%
29 KorinaKanela
377.4K 1.20%
30 進撃のノア
372.1K 4.23%
31 Tritoan Ly
Photography Piercing 344.6K 2.28%
32 GAVY (ThE dEsI OuT tHeRe 🇮🇳🇳🇿)
Fashion and Accessories Travel 330.3K 0.10%
33 Jimmy Neesham
Personal Finance 323.3K 5.88%
34 Rach Stewart ↟ New Zealand
Photography Nature Arts and Crafts Product Showcase Landscaping Nature & Outdoors Architecture 314.4K 2.48%
35 The Blues
Sports Soccer 312.4K 1.33%
36 Danielle Jones, MD | ObGyn Mom
Moms Shopping 311.2K 2.73%
37 Simone Anderson (Forsyth)
Fitness and Health Parenting Health Coaching Entrepreneur 310.8K 2.79%
Arts and Crafts Basketball Piercing 302.9K 0.22%
39 Crusaders
Sports 293.5K 1.98%
40 Joseph Parker
Fashion Modeling 289.8K 3.00%
41 Tj Perenara
Sports Fitness and Health 280.8K 0.56%
42 Vodafone Warriors
Sports 272.3K 1.81%
43 Stan Walker
Entertainment and Music Music Singer Songwriting 272.1K 2.91%
44 Jazz Thornton
Celebrity 271.6K 7.68%
45 SIX60
Entertainment and Music Personal Finance Music DJ Producers 271.1K 1.68%
Bikini Modeling Publishing 270.3K 1.70%
47 Julian Savea
Sports Training 268.7K 1.68%
48 Hurricanes
Sports 268.1K 1.81%
49 David Benjamin Kaye
Arts and Crafts Piercing Design Film, Music & Books 252.3K 1.18%
50 Zena Habi
Fitness and Health Basketball Moms Health & Fitness Cooking 245.3K 1.36%
51 👊🏼 Jess Quinn
Fitness and Health Parenting 244.4K 2.02%
52 Mitchell Santner
Sports Outdoor Activity Cricket Cars 244K 19.91%
53 Official ReQuest Dance Crew 👑
Entertainment and Music Music Entertainment Singer 241.9K 4.60%
54 Brando Yelavich | Wildboy
Nature Outdoor Activity Adventure Mountain 240.9K 0.11%
55 Ryan Evans
Fashion Home and Garden Actors Piercing Design 234.4K 1.24%
56 Lockie Ferguson
234.2K 3.04%
57 Dan "Hangman" Hooker
Sports Coaching 233.6K 2.50%
58 ZentangleKiwi Art Gallery
Arts and Crafts Drawing Painting 228K 0.03%
59 Damian Mckenzie
Sports 224K 5.90%
60 Kit Thompson
Acting and Drama 223.9K 5.20%
61 Torrell Tafa 🇳🇿🇼🇸
Entertainment and Music 223.9K 41.12%
62 Ross Taylor
Sports Music 221.3K 9.50%
63 Mitchell McClenaghan
Fashion and Accessories Cricket 220.9K 2.52%
64 Olyvyer LE RÜ
Travel 220K 1.00%
65 Jessica Braga
Fashion Beauty Fashion and Accessories Family Celebrities 219.9K 2.41%
218.4K 1.22%
67 Rhys Darby
Entertainment and Music Funny Parenting Actors Film 217.1K 3.65%
68 New Zealand Police
Politics 212.9K 0.73%
69 〰️ photographer & artist 〰️
Photography 204K -
70 Liz Carlson☀️Young Adventuress
Nature Animals Travel Adventure Mountain 202K 0.80%
71 Jordie Barrett
201.9K 8.06%
72 Obada Alraja 👑 عبادة الرجا
199.5K 0.50%
73 Matt Ford
Video Gaming 196.2K 11.80%
74 David Farrier
Entertainment and Music 195.5K 4.33%
Product Education Product Showcase 194.1K 3.96%
76 Fiji The Artist
Sports Parenting 190.3K 1.14%
77 Dominic's Legion
Fitness and Health Comics Geek 184.8K 4.30%
78 Nicola McPherson
Fitness and Health Education Training Coaching 184.1K 0.74%
79 Jugni Dhillon ( ਜੁਗਨੀ ਢਿੱਲੋਂ )
Entertainment and Music Romance and Wedding Singer Music 183.6K 6.20%
80 Switchblade Jay White
Sports 183.4K 3.97%
81 Richie Mo’unga
Sports 181K 7.39%
82 Alice Henshaw
Beauty and Self Care 176.3K 0.70%
83 Trey Ratcliff
Arts and Crafts Home and Garden Adventure 176.3K 0.22%
84 Aussie Women's Cricket Team
Cricket Sports 176K 2.60%
Sports Coaching Training 170.3K 1.22%
86 William Patino
Photography Travel Adventure Nature & Outdoors Architecture 167.8K 2.43%
87 Queenstown, New Zealand
Travel Adventure 167.5K 0.45%
166.8K 0.40%
89 Sam Warburton
Sports 166.5K 1.60%
90 Angela white
165.5K 0.70%
91 #xoBeauty
Beauty and Self Care Product Showcase Business and Finance Business 164.4K 0.19%
162.4K 5.50%
93 Tim Moore
Food Vegan Recipes 159.9K 1.48%
94 Matilda Green
Family Parenting Coaching 158.1K 1.16%
95 Daniel MacKinnon 🎥📸
Arts and Crafts Photography Adventure 156.2K 0.85%
96 Shane van Gisbergen
Sports 155.8K 5.88%
97 Nehe Milner-Skudder
Sports Fashion and Accessories Training 155.1K 1.75%
98 william waiirua💨
Fashion and Accessories Sports 154.8K 2.04%
99 Rachael Newsham
Fitness and Health Dance Choreographer 154.5K 4.76%
100 Hilary Barry
Marketing and Advertising Singer Modeling 154K 2.17%
FAQ: Top Instagram Influencers in New Zealand
Who is the most popular Instagram influencer in New Zealand?
If you're curious about the leading Instagram influencers in New Zealand, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from New Zealand is @lily.adrianne with 7.2M subscribers in New Zealand.
The second most popular influencer on Instagram in New Zealand is @stylebender. The @stylebender profile has 3.8M subscribers. Among other top-ranked Instagram profiles is @taikawaititi. @taikawaititi has 2.6M followers.
How to find top New Zealand influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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