Top Instagram Influencers and Instagram Users in New Zealand in 2023
Find out who are the top Instagram influencers in New Zealand. Download the list of the most popular Instagram accounts in New Zealand.

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Discover Top Ranked Influencers by Type and Category of Influence in New Zealand. We've profiled New Zealand's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

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Top Instagram Influencers

Top Instagram Influencers Ranking in New Zealand Find out the most influential Instagram accounts with details on their number of followers from New Zealand. We’re currently tracking a total of 5,476 influencers in New Zealand with between 1,000 and 10m followers.

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All Topics
Animals & Pets Architecture Art Cars & Motorcycles Celebrities Cooking Design DIY & Crafts Education Fashion Film, Music & Books Food & Drink Game Gardening Hair & Beauty Health & Fitness Humor Kids & Parenting Nature & Outdoors Photography Technology Travel
# @Username Country/Region Topics Followers Engagement Rate
1 Lily Adrianne ليلي
@lily.adrianne
New Zealand
Fashion and Accessories 7.2M 3.56%
2 Israel Adesanya
@stylebender
New Zealand
Sports Athlete Creators & Celebrities 3.8M 5.90%
3 Taika Waititi
@taikawaititi
New Zealand
Modeling Music 3.2M 4.32%
4 Sarah Harris
@iamsarahharris
New Zealand
Fitness and Health Coaching Training 2.6M 0.24%
5 Nicolò Zaniolo
@nicolozaniolo
New Zealand
Sports 2.4M 12.75%
6 Antony Starr
@toni.starr
New Zealand
Outdoor Activity Celebrity 1.8M 5.28%
7 Jacinda Ardern
@jacindaardern
New Zealand
Fashion 1.7M 1.59%
8 Shannon 🐼 #shaaanxo
@shaaanxo
New Zealand
Beauty and Self Care Fashion and Accessories Hair & Beauty Celebrities 1.3M 0.33%
9 Seeby Woodhouse
@seeby
New Zealand
Photography Adventure 1.3M 0.03%
10 Kane Williamson
@kane_s_w
New Zealand
Sports 1.3M 15.00%
11 Mad Mike Whiddett
@madmike.123
New Zealand
Sports Racing Riders Bikes 1.2M 1.03%
12 Brendon McCullum
@bazmccullum42
New Zealand
Sports Cricket 1.1M 4.48%
13 Dan Carter
@dancarter_
New Zealand
Sports 1M 0.96%
14 Trent Boult
@trrrent_
New Zealand
Modeling Fashion 1M 5.52%
15 Eriska Rein
@eriskarein
New Zealand
Fashion and Accessories Celebrities 876K 0.04%
16 Josef Rakich - WEALTH & FITNESS
@josefrakich
New Zealand
Fitness and Health Training Coaching 764.9K 0.10%
17 Beauden Barrett
@beaudenbarrett
New Zealand
Sports 696.1K 4.85%
18 Aesha Scott
@aesha_jean
New Zealand
Travel Entertainment and Music 677K 5.20%
19 Max Allais
@maxallais
New Zealand
Entertainment and Music 603.7K 9.04%
20 Jak Nola
@jak_nola
New Zealand
Arts and Crafts DIY and Life Hacks 588.7K 6.81%
21 example
@example
New Zealand
Entertainment and Music Music Producers Singer Musician Creators & Celebrities 539.7K 0.68%
22 Liam Cottle
@liamcarncottle
New Zealand
Fitness Beauty 538.2K 0.43%
23 Living Big In A Tiny House
@livingbiginatinyhouse
New Zealand
Home and Garden Real Estate TV Shows Design Interior Design 508.8K 1.09%
24 Kristina Webb
@kristinawebb
New Zealand
Art 452.4K 1.72%
25 How to DAD 👍🏼
@howtodadnz
New Zealand
Parenting Beauty Soccer 405.3K 2.21%
26
@nicolezignago
New Zealand
Art Entertainment and Music Marketing and Advertising Music Actors Journalists 400.9K 1.32%
27 Yoko Official
@apasraa
New Zealand
397.6K 1.40%
28
@jaylenecook_
New Zealand
Entertainment and Music Fashion and Accessories Outdoor Activity Travel Adventure 386.9K 1.37%
29 KorinaKanela
@korinakanela
New Zealand
377.4K 1.20%
30 進撃のノア
@shingeki_noa
New Zealand
372.1K 4.23%
31 Tritoan Ly
@tritoan_7th
New Zealand
Photography Piercing 344.6K 2.28%
32 GAVY (ThE dEsI OuT tHeRe 🇮🇳🇳🇿)
@g.a.v.y
New Zealand
Fashion and Accessories Travel 330.3K 0.10%
33 Jimmy Neesham
@jimmyneesham
New Zealand
Personal Finance 323.3K 5.88%
34 Rach Stewart ↟ New Zealand
@rachstewartnz
New Zealand
Photography Nature Arts and Crafts Product Showcase Landscaping Nature & Outdoors Architecture 314.4K 2.48%
35 The Blues
@bluesrugbyteam
New Zealand
Sports Soccer 312.4K 1.33%
36 Danielle Jones, MD | ObGyn Mom
@mamadoctorjones
New Zealand
Moms Shopping 311.2K 2.73%
37 Simone Anderson (Forsyth)
@simone_anderson
New Zealand
Fitness and Health Parenting Health Coaching Entrepreneur 310.8K 2.79%
38 MATT JORDAN
@mattjordantattoo
New Zealand
Arts and Crafts Basketball Piercing 302.9K 0.22%
39 Crusaders
@crusadersrugbyteam
New Zealand
Sports 293.5K 1.98%
40 Joseph Parker
@joeboxerparker
New Zealand
Fashion Modeling 289.8K 3.00%
41 Tj Perenara
@tj_perenara
New Zealand
Sports Fitness and Health 280.8K 0.56%
42 Vodafone Warriors
@nzwarriors
New Zealand
Sports 272.3K 1.81%
43 Stan Walker
@stanwalker
New Zealand
Entertainment and Music Music Singer Songwriting 272.1K 2.91%
44 Jazz Thornton
@jazzthornton
New Zealand
Celebrity 271.6K 7.68%
45 SIX60
@six60
New Zealand
Entertainment and Music Personal Finance Music DJ Producers 271.1K 1.68%
46
@aries_fire_angels
New Zealand
Bikini Modeling Publishing 270.3K 1.70%
47 Julian Savea
@juliansavea7
New Zealand
Sports Training 268.7K 1.68%
48 Hurricanes
@hurricanesrugby
New Zealand
Sports 268.1K 1.81%
49 David Benjamin Kaye
@dbkaye
New Zealand
Arts and Crafts Piercing Design Film, Music & Books 252.3K 1.18%
50 Zena Habi
@zenahabi
New Zealand
Fitness and Health Basketball Moms Health & Fitness Cooking 245.3K 1.36%
51 👊🏼 Jess Quinn
@jessicaemilyquinn
New Zealand
Fitness and Health Parenting 244.4K 2.02%
52 Mitchell Santner
@mitchsantner
New Zealand
Sports Outdoor Activity Cricket Cars 244K 19.91%
53 Official ReQuest Dance Crew 👑
@officialrequestdancecrew
New Zealand
Entertainment and Music Music Entertainment Singer 241.9K 4.60%
54 Brando Yelavich | Wildboy
@brandoyelavichexplorer
New Zealand
Nature Outdoor Activity Adventure Mountain 240.9K 0.11%
55 Ryan Evans
@ryan_evans
New Zealand
Fashion Home and Garden Actors Piercing Design 234.4K 1.24%
56 Lockie Ferguson
@lockieferguson
New Zealand
234.2K 3.04%
57 Dan "Hangman" Hooker
@danhangman
New Zealand
Sports Coaching 233.6K 2.50%
58 ZentangleKiwi Art Gallery
@zentanglekiwi
New Zealand
Arts and Crafts Drawing Painting 228K 0.03%
59 Damian Mckenzie
@damianmckenzie_
New Zealand
Sports 224K 5.90%
60 Kit Thompson
@kitthompson
New Zealand
Acting and Drama 223.9K 5.20%
61 Torrell Tafa 🇳🇿🇼🇸
@torrelltafa
New Zealand
Entertainment and Music 223.9K 41.12%
62 Ross Taylor
@rossltaylor3
New Zealand
Sports Music 221.3K 9.50%
63 Mitchell McClenaghan
@mitch_m81
New Zealand
Fashion and Accessories Cricket 220.9K 2.52%
64 Olyvyer LE RÜ
@olyvyerleru
New Zealand
Travel 220K 1.00%
65 Jessica Braga
@iamjessicabraga
New Zealand
Fashion Beauty Fashion and Accessories Family Celebrities 219.9K 2.41%
66 KARLA ARENAS • VIAJERA CHILENA
@passportdekarlita
New Zealand
218.4K 1.22%
67 Rhys Darby
@rhysiedarby
New Zealand
Entertainment and Music Funny Parenting Actors Film 217.1K 3.65%
68 New Zealand Police
@newzealandpolice
New Zealand
Politics 212.9K 0.73%
69 〰️ photographer & artist 〰️
@samkristinemurphy
New Zealand
Photography 204K -
70 Liz Carlson☀️Young Adventuress
@youngadventuress
New Zealand
Nature Animals Travel Adventure Mountain 202K 0.80%
71 Jordie Barrett
@jordie_barrett
New Zealand
201.9K 8.06%
72 Obada Alraja 👑 عبادة الرجا
@obada.alraja
New Zealand
199.5K 0.50%
73 Matt Ford
@falc0nnn
New Zealand
Video Gaming 196.2K 11.80%
74 David Farrier
@davidfarrier
New Zealand
Entertainment and Music 195.5K 4.33%
75 CWKNZ
@cwknix
New Zealand
Product Education Product Showcase 194.1K 3.96%
76 Fiji The Artist
@f1j1
New Zealand
Sports Parenting 190.3K 1.14%
77 Dominic's Legion
@dominicslegion
New Zealand
Fitness and Health Comics Geek 184.8K 4.30%
78 Nicola McPherson
@nicolamcpherson_
New Zealand
Fitness and Health Education Training Coaching 184.1K 0.74%
79 Jugni Dhillon ( ਜੁਗਨੀ ਢਿੱਲੋਂ )
@jugnidhillonofficial
New Zealand
Entertainment and Music Romance and Wedding Singer Music 183.6K 6.20%
80 Switchblade Jay White
@jaywhitenz
New Zealand
Sports 183.4K 3.97%
81 Richie Mo’unga
@richiemounga
New Zealand
Sports 181K 7.39%
82 Alice Henshaw
@alice_henshaw_
New Zealand
Beauty and Self Care 176.3K 0.70%
83 Trey Ratcliff
@treyratcliff
New Zealand
Arts and Crafts Home and Garden Adventure 176.3K 0.22%
84 Aussie Women's Cricket Team
@auswomencricket
New Zealand
Cricket Sports 176K 2.60%
85 OUTWORK OUTLEARN
@rugbybricks
New Zealand
Sports Coaching Training 170.3K 1.22%
86 William Patino
@william_patino
New Zealand
Photography Travel Adventure Nature & Outdoors Architecture 167.8K 2.43%
87 Queenstown, New Zealand
@queenstownnz
New Zealand
Travel Adventure 167.5K 0.45%
88
@biduanracings
New Zealand
166.8K 0.40%
89 Sam Warburton
@samwarbs
New Zealand
Sports 166.5K 1.60%
90 Angela white
@angelawhite_fanclub
New Zealand
165.5K 0.70%
91 #xoBeauty
@xobeautyshop
New Zealand
Beauty and Self Care Product Showcase Business and Finance Business 164.4K 0.19%
92 ALE RAMIREZ | NOMADA DIGITAL
@alejandra.travels
New Zealand
162.4K 5.50%
93 Tim Moore
@veganfatkid
New Zealand
Food Vegan Recipes 159.9K 1.48%
94 Matilda Green
@matootles
New Zealand
Family Parenting Coaching 158.1K 1.16%
95 Daniel MacKinnon 🎥📸
@d.mack
New Zealand
Arts and Crafts Photography Adventure 156.2K 0.85%
96 Shane van Gisbergen
@svg97
New Zealand
Sports 155.8K 5.88%
97 Nehe Milner-Skudder
@skudz015
New Zealand
Sports Fashion and Accessories Training 155.1K 1.75%
98 william waiirua💨
@w_cribb
New Zealand
Fashion and Accessories Sports 154.8K 2.04%
99 Rachael Newsham
@rachael_newsham
New Zealand
Fitness and Health Dance Choreographer 154.5K 4.76%
100 Hilary Barry
@hilary.barry
New Zealand
Marketing and Advertising Singer Modeling 154K 2.17%
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FAQ: Top Instagram Influencers in New Zealand
Who is the most popular Instagram influencer in New Zealand?
If you're curious about the leading Instagram influencers in New Zealand, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from New Zealand is @lily.adrianne with 7.2M subscribers in New Zealand.
The second most popular influencer on Instagram in New Zealand is @stylebender. The @stylebender profile has 3.8M subscribers. Among other top-ranked Instagram profiles is @taikawaititi. @taikawaititi has 2.6M followers.
How to find top New Zealand influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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