Top Instagram Influencers and Instagram Users in New Zealand in 2024
Find out who are the top Instagram influencers in New Zealand. Download the list of the most popular Instagram accounts in New Zealand.

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Discover Top Ranked Influencers by Type and Category of Influence in New Zealand. We've profiled New Zealand's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in New Zealand Find out the most influential Instagram accounts with details on their number of followers from New Zealand. We’re currently tracking a total of 5,200 influencers in New Zealand with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Israel Adesanya
@stylebender
Sports Athlete Creators & Celebrities 8.7M 0.84%
2 Lily Adrianne ليلي
@lily.adrianne
Fashion and Accessories 8M 3.45%
3 Taika Waititi
@taikawaititi
Modeling Music 3.1M 1.67%
4 Kane Williamson
@kane_s_w
Sports 3.1M 23.56%
5 Sarah Harris
@iamsarahharris
Fitness and Health Coaching Training 2.6M 0.10%
6 Nicolò Zaniolo
@nicolozaniolo
Sports 2.5M 10.07%
7 Antony Starr
@toni.starr
Outdoor Activity Celebrity 1.9M 5.44%
8 Jacinda Ardern
@jacindaardern
Fashion 1.7M 1.59%
9 BLACKCAPS
@blackcapsnz
Sports Cricket 1.4M 0.81%
10 Sonny Bill Williams
@sonnybillwilliams
Sports Entertainment Singer Music 1.3M 7.45%
11 Shan
@shaaanxo
Beauty and Self Care Fashion and Accessories Hair & Beauty Celebrities 1.3M 0.43%
12 Seeby Woodhouse
@seeby
Photography Adventure 1.3M 0.02%
13 Mad Mike Whiddett
@madmike.123
Sports Auto and Vehicles Racing Riders Bikes 1.2M 0.45%
14 Dolan Dark
@darkdolan
Funny 1.2M 8.29%
15 Trent Boult
@trrrent_
Modeling Fashion 1.2M 20.11%
16 Brendon McCullum
@bazmccullum42
Sports Cricket 1.1M 4.48%
17 Dan Carter
@dancarter_
Sports 1M 0.96%
18 Jak Nola
@jak_nola
Arts and Crafts DIY and Life Hacks 1M 4.70%
19 Eriska Rein
@eriskarein
Fashion and Accessories Celebrities 882.4K 0.05%
20 Max Allais
@maxallais
Art Entertainment and Music 858.9K 6.38%
21 Aesha Scott
@aesha_jean
Travel Entertainment and Music 834.2K 4.08%
22 Josef Rakich - WEALTH & FITNESS
@josefrakich
Fitness and Health Training Coaching 756.9K 0.05%
23 Beauden Barrett
@beaudenbarrett
Sports 696.1K 4.85%
24 Rhiyen Sharp
@rhisharp
Fashion Modeling Fashion Design Celebrities 667.3K 9.49%
25 How to DAD 👍🏼
@howtodadnz
Family Funny Parenting Soccer 610.7K 5.88%
26 Rose McIver
@imrosemciver
Celebrity 579K 2.15%
27
@jaylenecook_
Entertainment and Music Fashion and Accessories Outdoor Activity Travel Adventure 511.6K 0.68%
28 Korina Meza
@korinakanela
451.6K 0.54%
29 Alice Henshaw
@alice_henshaw_
Beauty and Self Care Business and Finance 444.2K 0.84%
30 Catssidy
@catssidy_
Animation and Cosplay Games Video Gaming 441.8K 0.94%
31 Kristina Webb
@kristinawebb
Arts and Crafts 439.6K 1.57%
32 Victoria Collyns
@vics_nails
Beauty and Self Care Nails Hair & Beauty 422K 1.24%
33
@nicolezignago
Art Entertainment and Music Marketing and Advertising Music Actors Journalists 410.4K 1.41%
34 進撃のノア
@shingeki_noa
408.2K 3.89%
35 Simone Anderson (Forsyth)
@simone_anderson
Fitness and Health Parenting Health Coaching Entrepreneur 402.6K 2.52%
36 Yoko official
@apasraa
Celebrity 401.8K 0.35%
37 Dilshad | GentleParenting | New Zealand
@thegentlemamma
Family Parenting 393.6K 0.34%
38 john bozinov
@johnbozinov
Nature Outdoor Activity Photography Nature & Outdoors Architecture 370.1K 2.29%
39 Lily Varanya Nganthavee, M.D.
@lilyvaranya
Education Health and Medical Services 364.5K 1.24%
40 Tritoan Ly
@tritoan_7th
Photography Piercing 336.1K 1.26%
41 GAVY (ThE dEsI OuT tHeRe 🇮🇳🇳🇿)
@g.a.v.y
Fashion and Accessories Travel 330.3K 0.10%
42 MDJ | Danielle Jones, MD
@mamadoctorjones
Moms Shopping 321.1K 3.56%
43 Rach Stewart ↟ New Zealand
@rachstewartnz
Nature Arts and Crafts Photography Product Showcase Landscaping Nature & Outdoors Architecture 317.7K 1.82%
44 The Blues
@bluesrugbyteam
Sports Soccer 314.4K 1.85%
45 Samuel Runnacles
@nftplugofficial
303.8K 1.33%
46 MATT JORDAN
@mattjordantattoo
Arts and Crafts Basketball Piercing 302.9K 0.22%
47 Crusaders
@crusadersrugbyteam
Sports 293.5K 1.98%
48 Tj Perenara
@tj_perenara
Sports Fitness and Health 280.8K 0.56%
49 Vodafone Warriors
@nzwarriors
Sports 272.3K 1.81%
50 Stan Walker
@stanwalker
Entertainment and Music Music Singer Songwriting 272.1K 2.91%
51 Jazz Thornton
@jazzthornton
Celebrity 271.6K 7.68%
52 SIX60
@six60
Entertainment and Music Personal Finance Music DJ Producers 271.1K 1.68%
53
@aries_fire_angels
Bikini Modeling Publishing 270.3K 1.70%
54 Julian Savea
@juliansavea7
Sports Training 268.7K 1.68%
55 Maia Cotton
@maiacotton
Entertainment and Music Modeling Actors 262.6K 1.40%
56 David Benjamin Kaye
@dbkaye
Arts and Crafts Piercing Design Film, Music & Books 252.3K 1.18%
57 Torrell Tafa 🇳🇿🇼🇸
@torrelltafa
Entertainment and Music 251.4K 45.64%
58 Zena Habi
@zenahabi
Fitness and Health Basketball Moms Health & Fitness Cooking 246.2K 1.54%
59 👊🏼 Jess Quinn
@jessicaemilyquinn
Fitness and Health Parenting 244.4K 2.02%
60 Mitchell Santner
@mitchsantner
Sports Outdoor Activity Cricket Cars 244K 19.91%
61 Official ReQuest Dance Crew 👑
@officialrequestdancecrew
Entertainment and Music Music Entertainment Singer 241.9K 4.60%
62 Brando Yelavich | Wildboy
@brandoyelavichexplorer
Nature Outdoor Activity Adventure Mountain 240.9K 0.11%
63 Isabella Mirellina Garwood
@isabellagarwood
239.5K 0.74%
64 Lockie Ferguson
@lockieferguson
234.2K 3.04%
65 Ryan Evans
@ryan_evans
Fashion Home and Garden Actors Piercing Design 234.1K 1.23%
66 Dan "Hangman" Hooker
@danhangman
Sports Coaching 233.6K 2.50%
67 Kit Thompson
@kitthompson
Art Acting and Drama 233.5K 5.03%
68 Gallagher Chiefs
@chiefsrugby
230.4K 0.97%
69 ZentangleKiwi Art Gallery
@zentanglekiwi
Arts and Crafts Drawing Painting 228K 0.03%
70 Damian Mckenzie
@damianmckenzie_
Sports 224K 5.90%
71 Ross Taylor
@rossltaylor3
Sports Music 221.3K 9.50%
72 Olyvyer LE RÜ
@olyvyerleru
Travel 220K 1.00%
73 Mitchell McClenaghan
@mitch_m81
Fashion and Accessories Cricket 220K 2.56%
74 KARLA ARENAS • VIAJERA CHILENA
@passportdekarlita
Travel Food 218.4K 1.22%
75 CWKNZ
@cwknix
Product Education Product Showcase 216.5K 4.31%
76 Jessica Braga
@iamjessicabraga
Fashion Beauty Fashion and Accessories Family Celebrities 214.9K 0.38%
77 New Zealand Police
@newzealandpolice
Politics 212.9K 0.73%
78 Liz Carlson☀️Young Adventuress
@youngadventuress
Nature Animals Travel Adventure Mountain 212.5K 1.04%
79 Rishabh Bhateja | Solo Travel, Love and Positivity
@onelifetravelworld
Travel 204.7K 6.92%
80 Jordie Barrett
@jordie_barrett
201.9K 8.06%
81 Obada Alraja 👑 عبادة الرجا
@obada.alraja
199.5K 0.50%
82 Richie Mo’unga
@richiemounga
Sports 198K 8.55%
83 Robin Hammond
@hammond_robin
Photography Animals Music Actors 197.8K 1.30%
84 Matt Ford
@falc0nnn
Video Gaming 196.2K 11.80%
85 David Farrier
@davidfarrier
Entertainment and Music 195.5K 4.33%
86 Luna Rossa Prada Pirelli Team
@lunarossachallenge
Sports Racing 192.4K 2.78%
87 Fiji The Artist
@f1j1
Sports Parenting 190.3K 1.14%
88 Cam Stables
@cam_snaps
Art Travel Outdoor Activity 190K 16.30%
89 Black Ferns
@blackferns
Sports 187.2K 1.45%
90 〰️ sam murphy 〰️
@samkristinemurphy
Art 185.7K 0.10%
91 Dominic's Legion
@dominicslegion
Fitness and Health Comics Geek 184.8K 4.30%
92 Nicola McPherson
@nicolamcpherson_
Fitness and Health Education Training Coaching 184.1K 0.74%
93 𝐕 𝐀 𝐍 𝐀
@vana_nz
Entertainment and Music Fashion and Accessories 183.7K 25.01%
94 Jugni Dhillon ( ਜੁਗਨੀ ਢਿੱਲੋਂ )
@jugnidhillonofficial
Entertainment and Music Romance and Wedding Singer Music 183.7K 0.94%
95 Switchblade Jay White
@jaywhitenz
Sports 183.4K 3.97%
96 𝘾𝙤𝙚𝙣 𝙈𝙞𝙩𝙘𝙝𝙚𝙡𝙡 ✱ 𝙏𝙖𝙩𝙩𝙤𝙤 𝘼𝙧𝙩𝙞𝙨𝙩
@coenmitchell
Arts and Crafts Piercing 182.4K 0.11%
97 kim🍂
@kimswizzled
Music 179.3K 5.04%
98 Michelle Otter
@michellexotter
Video Gaming 177.9K 5.92%
99 Trey Ratcliff
@treyratcliff
Arts and Crafts Home and Garden Adventure 175K 0.18%
100 Nazeem Hussain
@nazeemhussain
Entertainment and Music Parenting 170.6K 1.59%
FAQ: Top Instagram Influencers in New Zealand
Who is the most popular Instagram influencer in New Zealand?
If you're curious about the leading Instagram influencers in New Zealand, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from New Zealand is @stylebender with 8.7M subscribers in New Zealand.
The second most popular influencer on Instagram in New Zealand is @lily.adrianne. The @lily.adrianne profile has 8M subscribers. Among other top-ranked Instagram profiles is @taikawaititi. @taikawaititi has 3.1M followers.
How to find top New Zealand influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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