Top 1000 Instagram Influencers in New Zealand in 2021

Discovery

Discover Top Ranked Influencers by Type and Category of Influence in New Zealand. We've profiled New Zealand's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in New Zealand Find out the most influential Instagram accounts with details on their number of followers from New Zealand. We’re currently tracking a total of 1,898 influencers in New Zealand with between 1,000 and 10m followers.

# @Username Country Topics Followers Engagement Rate
1 Harry Jowsey
@harryjowsey
Fashion Lifestyle Modeling 3.8M 6.80%
2 All Blacks
@allblacks
Sports 1.7M 2.20%
3 Shannon 🐼 #shaaanxo
@shaaanxo
Hair & Beauty Fashion Celebrities 1.5M 0.80%
4 Seeby Woodhouse
@seeby
Travel Photography Adventure 1.3M 0%
5 Eriska Reinisa
@eriskarein
Celebrities Technology 854.1K 0.50%
6 Jimi Jackson
@jimisworld
Music Modeling Humor Kids & Parenting Cooking 411.8K 2.90%
7 Air New Zealand
@airnz
Travel Adventure Photography 405.4K 1.20%
8 Jamie Curry
@jaamiecurry
Modeling Fashion Music 354.2K 2.90%
9 New Zealand
@newzealandguide
Photography Travel Landscaping 335.7K 2.20%
10 👑 Riley Hemson
@healthychick101
Fitness Coaching Training 323.7K 6.30%
11 Simone Anderson
@simone_anderson
Health Fitness Coaching 313.6K 0.30%
12
@itsblackfriday
304.7K 5.30%
13 Julian Savea
@juliansavea7
Training 285.1K 3.80%
14 NIKITAHHX | New Zealand
@nikitahhx
Beauty Art Business Hair & Beauty Celebrities Fashion Health & Fitness 281.7K 0.30%
15 Tj Perenara
@tj_perenara
Sports 276.2K 5.20%
16 Investec Super Rugby
@superrugbynz
Sports 269.7K 1.90%
17 Stan Walker
@stanwalker
Music Singer Songwriting 255K 0.80%
18 Hurricanes
@hurricanesrugby
Sports 244.7K 1.80%
19 Stephen Zhang
@stephen
Fashion Entertainment Modeling 229.3K 1.30%
20 Vodafone Warriors
@nzwarriors
Sports 221.7K 1.90%
21 SIX60
@six60
Music DJ Producers 221.2K 2.90%
22 BNZ Crusaders
@crusadersrugbyteam
Sports 220.7K 1.90%
23 How to DAD 👍🏼
@howtodadnz
Soccer 212.6K 3.70%
24 Jimmy Neesham
@jimmyneesham
Sports 201.7K 17.70%
25 The Blues
@bluesrugbyteam
Soccer Sports 198.4K 3.20%
26 Liam Messam
@liammessam
Sports Coaching 192K 1.50%
27 #xoBeauty
@xobeautyshop
Beauty Art Business 191.8K 0.20%
28
@oliviajarviss
182.9K 2.90%
29 LUXE Fitness
@luxefitness
Health & Fitness 178.3K 0.10%
30 Snapchat Me 👻 anjuli9872 👻
@anjuli_fitforlife
Health & Fitness Cooking Food & Drink 177.6K 0.60%
31 Cougar Boys 🇳🇿 NZ
@cougarboys
Coaching Sports 174.3K 5.30%
32 Nehe Milner-Skudder
@skudz015
Training 173.4K 4.00%
33 NEW ZEALAND
@newzealandvacations
Travel Photography Adventure 171.7K 1.50%
34 Carmen Huter
@carmenhuter
Travel Adventure Photography Education Hair & Beauty Health & Fitness Nature & Outdoors Fashion 171K 4.60%
35 NEW ZEALAND
@destinationnz
Travel Photography Adventure Nature & Outdoors Architecture 170.5K 1.40%
36 Matilda Rice
@matootles
Fitness Coaching 167.6K 3.00%
37 George & Willy
@georgeandwilly
Writers Fashion Lifestyle 164.3K 0.20%
38 Ariana Omipi
@arianaomipi
Fashion Lifestyle Modeling Food & Drink Travel Cooking Health & Fitness 160K 1.10%
39 Jase & PJ
@jaseandpj
Music 156.6K 1.10%
40 aotearotica
@aotearotica
Art Film, Music & Books 156K 0%
41 william waiirua💨
@w_cribb
153.6K 2.00%
42
@taylor_marlene7
149.3K 0.50%
43 Stuff
@nzstuff
News&Politics 139.3K 1.20%
44 Auckland, New Zealand
@visitauckland
Travel Adventure Photography 138.2K 1.10%
45 Ruthy Pearce ⚡️⚡️
@ruthybabyyy
Dance Choreographer 135.6K 8.40%
46 Richie Mo’unga
@richiemounga
125.6K 9.50%
47 Pulse Energy Highlanders
@highlandersteam
Sports 124.4K 2.10%
48 Rachel Hunter
@rachelhunterx
Actors Yoga Soul Nature & Outdoors Animals & Pets 122.7K 1.00%
49 Nadia Lim
@nadialimcooks
Food Recipes Health 122.3K 3.50%
50 Jessica Grace Smith
@jessgrace_smith
Animals & Pets Celebrities 121.2K 0.50%
51 𝕾𝖙𝖊𝖕𝖍 ⚰️
@stephanietattooer
Art Piercing 120.3K 1.50%
52 Manu Vatuvei
@manuvatuvei
Music Sports Entertainment 119.3K 1.70%
53 1 NEWS
@1newsnz
TV Channel Photography 117.8K 1.10%
54 Sam Moore
@ugly_ink
Travel Adventure Photography Art Design DIY & Crafts Education 117.6K 1.10%
55 Camping & Bushcraft
@survivalist_outdoors
Adventure Travel Photography 117.6K 2.50%
56 Mimi
@maryammattii
Fashion Art Beauty 115.2K 1.50%
57 Ngani Laumape
@ngani_laumape
Sports Training Coaching 113K 7.70%
58 Sam Cane
@samcane7
Travel 112.8K 4.40%
59 Nazanin (NAZ) Khanjani
@nazzfitness
Modeling Art Fashion 110.9K 0%
60 Polly Harding
@pjdeejay
Fitness Lifestyle Fashion 110.7K 4.20%
61 Shortland Street
@shortlandstreetofficial
Modeling 109.5K 1.60%
62 Lima Sopoaga
@limasopoaga
Sports 108.2K 2.60%
63 Gemma McCaw
@gemflynn
Health Fitness Food 107.6K 4.90%
64 The New Zealand Herald
@nzherald
Photography Travel 107.1K 1.90%
65 Art Green
@art_green
Fitness Health Coaching 105.8K 3.20%
66 adidas New Zealand
@adidasnz
Fashion Streetwear Modeling 105.1K 0.40%
67 W R Naholo
@wnaholo
Music 105K 2.60%
68 Pua Magasiva
@pua_magasiva
Actors Modeling Choreographer 101.1K 4.00%
69 GoodieCo
@goodieco
Beauty Art Organics 100.8K 0.20%
70 Department of Conservation
@docgovtnz
Travel Adventure Photography 95.9K 1.00%
71 Sunniva Holt - Queen Fire 🔥
@sunnivaholt
Fitness Health Coaching 95.9K 0%
72 𝐖𝐁𝐅𝐅 𝐏𝐑𝐎 𝐅𝐈𝐓𝐍𝐄𝐒𝐒 𝐃𝐈𝐕𝐀♥️
@eleni_christina_wbffpro
Cooking Animals & Pets Architecture Art Cars & Motorcycles Celebrities Design DIY & Crafts Education Film Music & Books Gardening Hair & Beauty Health & Fitness Food & Drink Humor Kids & Parenting Nature & Outdoors Photography Travel Technology Fashion 95.7K 2.30%
73
@uncletics
95.5K 5.90%
74 Maiko Nagao
@maikonagao
Moms Design Shopping 95.4K 0.10%
75 Vaughan Smith
@vaughanonymous
Design Children Decoration 93.4K 5.10%
76 Sally Martin
@sallyemartin
Actors Travel Writers Fashion 91.9K 3.60%
77 Gotta Love NZ
@gottalovenz
Travel Photography Adventure 91.6K 1.20%
78 Superette
@superettestore
Music Fashion Modeling Styling 89.3K 0.30%
79 Eliza McCartney
@eliza_mac_
Fashion Modeling Travel 88K 5.50%
80 MARIA FOLAU
@mariatutaia
Sports Modeling 86.7K 8.90%
81 Beautiful New Zealand
@beautiful.newzealand
Photography Travel Adventure 85.5K 1.00%
82 Kowtow
@kowtowclothing
Fashion Design 85.1K 0.30%
83 Città
@citta
Soccer Design Interior Design 85.1K 0.80%
84 Grace Palmer
@gracemmpalmer
Modeling Animals & Pets Celebrities 84.3K 2.60%
85 HANNAH BARRETT
@hannahlaity
Fashion Travel Lifestyle 84.3K 13.40%
86 MEADOWLARK™ JEWELLERY
@meadowlarkjewellery
Jewelry Fashion Design 84.1K 0.30%
87 Sally Jo 💄
@_sallyjo_
Video Blogger Fashion Beauty Art 83.8K 1.10%
88
@bbfineart2
83.1K 0.90%
89 Hamish Boyt 📸🌏
@travelphotoskiwi
Travel Photography Adventure Nature & Outdoors Fashion 82.3K 1.00%
90 Anika Moa
@anikamoa
Art Music Modeling 81.5K 2.40%
91 New Zealand Alex Moulden
@alexmoulden
Fashion Lifestyle Styling Celebrities Hair & Beauty Health & Fitness 80.6K 0.90%
92 james & noah🇳🇿🥝
@newzealand.co.nz
Coaching 80K 15.60%
93 LOADED
@loadednz
Music Basketball Shoes Streetwear 79.4K 0.20%
94 Rachel Woods- Ansibin
@_chechelartistry_
Art Beauty Business Hair & Beauty Fashion 78.8K 0%
95 Kerry-lee Dewing
@kerryleedewing
TV Shows 78.4K 2.20%
96 Jay-Jay Feeney
@jjfeeneynz
Music Singer Modeling 78.3K 0.70%
97 Nature Baby
@naturebabynz
Shopping Moms Children Animals & Pets 77.9K 0.30%
98 Emirates Team New Zealand
@emiratesteamnz
Bikes Racing 77.5K 3.10%
99 Sam Blenkinsop
@samblenkinsop
Bikes Riders Mountain 77.2K 3.00%
100 Ophelia Mikkelson
@opheliaafm
Modeling Art Photography 76.5K 0.40%