Top Instagram Influencers and Instagram Users in Brazil in 2024
Find out who are the top Instagram influencers in Brazil. Download the list of the most popular Instagram accounts in Brazil.

Discovery

Discover Top Ranked Influencers by Type and Category of Influence in Brazil. We've profiled Brazil's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in Brazil Find out the most influential Instagram accounts with details on their number of followers from Brazil. We’re currently tracking a total of 327,768 influencers in Brazil with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Neymar Jr
@neymarjr
Sports Soccer Athlete 221.9M 1.31%
2 Ronaldo de Assis Moreira
@ronaldinho
Sports Automotive Soccer 76.2M 0.37%
3 Shawn Mendes
@shawnmendes
Music Singer Songwriting Musician 72.6M 2.19%
4 Marcelo Vieira
@marcelotwelve
Sports Soccer 68M 0.79%
5 Anitta 🎤
@anitta
Art Entertainment and Music Music Singer 64.7M 0.41%
6 Whindersson Nunes
@whinderssonnunes
Entertainment and Music Funny Celebrity Comedy Comedian 59.5M 0.70%
7 Tata Werneck
@tatawerneck
Entertainment and Music Actors Artist 57M 0.22%
8 Larissa Manoela
@larissamanoela
Art Acting and Drama Fashion and Accessories Entertainment and Music Business and Finance Celebrity Music Actors 54.2M 0.18%
9 +A
@maisa
Acting and Drama Music Singer 48.2M 0.30%
10 Vinicius Jr. ⚡️🇧🇷
@vinijr
Sports Soccer 46.5M 4.84%
11 Bruna Marquezine
@brunamarquezine
Art Beauty and Self Care Fashion and Accessories Arts and Crafts Home and Garden 45.3M 1.19%
12 Gusttavo Lima
@gusttavolima
Entertainment and Music Romance and Wedding Singer 44.7M 0.26%
13 Marina Ruy Barbosa
@marinaruybarbosa
Acting and Drama Fashion and Accessories Celebrity Actors Celebrities Hair & Beauty Health & Fitness 42M 0.27%
14 Marilia Mendonça
@mariliamendoncacantora
Entertainment and Music Singer Music 41.4M 0.70%
15 Paolla Oliveira
@paollaoliveirareal
Acting and Drama Lifestyle Actors 36.9M 0.33%
16 Veveta
@ivetesangalo
Entertainment and Music TV Host Actors Music 36.8M 0.17%
17 Daniel Alves
@danialves
Sports Soccer 36.5M 0.61%
18 Luan Santana
@luansantana
Entertainment and Music Singer Music 35.6M 0.23%
19 Viih Tube
@viihtube
Family Beauty and Self Care Entertainment and Music Modeling Lifestyle Celebrities Humor Game Cars & Motorcycles 33.3M 0.94%
20 Eliana Michaelichen
@eliana
Art TV Shows Music Actors 32.1M 0.16%
21 LUÍSA SONZA
@luisasonza
Entertainment and Music Music Lifestyle Singer Design Celebrities 31.7M 1.01%
22 Sabrina Sato
@sabrinasato
Entertainment and Music Acting and Drama Automotive TV Host 31.4M 0.02%
23 Juliana Paes
@julianapaes
Acting and Drama Celebrity Visualizations 30.8M 0.05%
24 Juliette
@juliette
Entertainment and Music Artist 30.6M 0.92%
25 LUDMILLA
@ludmilla
Entertainment and Music Music Singer Songwriting Dance Celebrities Film, Music & Books Animals & Pets 30.5M 1.11%
26 JoJo
@jojotodynho
Entertainment and Music Songwriting 30.3M 0.95%
27 Giovanna Ewbank
@gioewbank
Family Entertainment and Music Celebrity Modeling Actors 29.4M 0.20%
28 isis valverde
@isisvalverde
Art Celebrity Lifestyle Actors 29M 0.04%
29 KEVINHO
@kevinho
Entertainment and Music Music Singer 27.2M 1.88%
30 Rodrigo Faro
@rodrigofaro
Entertainment and Music Celebrity Singer Actors Music 27M 0.26%
31 BAD MI ⚡️ MC MIRELLA
@mirella
Entertainment and Music Marketing and Advertising 26.6M 2.30%
32 Deborah Secco
@dedesecco
Celebrity Actors Celebrities Design 26.5M 0.12%
33 Fábio de Melo
@pefabiodemelo
Entertainment and Music Lifestyle 26.1M 0.30%
34 Coldplay
@coldplay
Music Singer Rock 25.8M 1.46%
35 Nicole Bahls
@nicolebahls
Fashion and Accessories Modeling Celebrities Humor Film, Music & Books 25.6M 0.30%
36 Claudia Leitte
@claudialeitte
Entertainment and Music Music Singer 25.5M 0.07%
37 Philippe Coutinho
@phil.coutinho
Soccer 24.9M 1.56%
38 Júlio Cocielo Estaniecki
@cocielo
Entertainment and Music Celebrity Actors Comedy Humor 23.9M 2.24%
39 LUCAS RANGEL
@lucasranngel
Beauty and Self Care Business and Finance Music Lifestyle Celebrities Film, Music & Books 23.5M 2.42%
40 Gabriel Jesus
@dejesusoficial
Entertainment and Music Life and Society Soccer 23.1M 0.59%
41 Rafael Vitti
@rafaavitti
Funny Actors Celebrities Animals & Pets 23M 0.17%
42 MEL MAIA 🍯
@melissamelmaia
Entertainment and Music Music 22.8M 1.04%
43 Richarlison
@richarlison
Sports Soccer 22.7M 2.54%
44 Bruno Gagliasso
@brunogagliasso
Celebrity Actors Celebrities Humor 22.2M 0.42%
45 Simone e Simaria
@simoneesimaria
Entertainment and Music Band Celebrities Animals & Pets Humor 22.1M 0.47%
46 Marcos Mion
@marcosmion
Entertainment and Music Business and Finance Celebrity 21.7M 1.43%
47 Fernanda Souza
@fernandasouzaoficial
Art Singer Actors Music 21.7M 0.05%
48 Mari Maria
@marimaria
Beauty and Self Care Styling Artist 21.7M 0.35%
49 Gisele Bündchen
@gisele
Fashion Modeling 21.5M 2.21%
50 Everson Silva
@tirullipa
Humor 21.4M 0.50%
51 Rafa Kalimann
@rafakalimann
Life and Society Modeling 21.4M 0.18%
52 Iran Ferreira
@luvadepedreiro
Funny 21.3M 4.82%
53 Camila Queiroz
@camilaqueiroz
Art Actors 21.3M 0.29%
54 Luiz Bacci
@luizbacci
Entertainment and Music Journalists Public Figure 21.1M 0.18%
55 GKAY
@gessicakayane
Fashion and Accessories Humor Celebrities Animals & Pets 20.8M 1.27%
56
@caiocastro
Auto and Vehicles Sports Surfing Actors 20.5M 0.21%
57 Lexa
@lexa
Entertainment and Music Music Singer Celebrities Film, Music & Books 20.5M 0.29%
58 Luciano Huck
@lucianohuck
Entertainment TV Host TV Shows 20.3M 0.78%
59 NALDO ⭐️
@naldobenny
Entertainment and Music Singer 20.2M 0.16%
60 David Luiz
@davidluiz23
Sports Soccer 20.2M 1.40%
61 Giovanna Antonelli
@giovannaantonelli
Entertainment and Music Actors 19.8M 0.17%
62 Jair M. Bolsonaro
@jairmessiasbolsonaro
Politics 19.7M 1.30%
63 Camila Loures
@camilaloures
Entertainment and Music Business and Finance Video Blogger Humor Film, Music & Books 19.6M 0.93%
64 Juliana Salimeni 💖
@jujusalimeni
Fitness and Health Entertainment and Music Modeling 19.4M 0.10%
65 Flavia Pavanelli | 𝘼𝙘𝙩𝙧𝙚𝙨𝙨 • 𝙁𝙖𝙨𝙝𝙞𝙤𝙣 • 𝘽𝙚𝙖𝙪𝙩𝙮
@flaviapavanelli
Fashion and Accessories Beauty and Self Care Marketing and Advertising Lifestyle Actors Celebrities 19.3M 0.07%
66 Jorge e Mateus
@jorgeemateus
Entertainment and Music Music 18.9M 0.23%
67 Ana Hickmann
@ahickmann
Fashion and Accessories Video Blogger 18.6M 0.51%
68 Mirella Santos
@eumirellasantos
Fitness and Health Modeling 18.3M 9.27%
69 David Michigan ⚡️
@davidmichigan
Education Upskilling Celebrity Celebrities Health & Fitness 18.2M 0.01%
70 IZA
@iza
Entertainment and Music Music Singer 17.6M 0.49%
71 Tainá Costa
@taina
Entertainment and Music Marketing and Advertising Modeling 17.6M 0.07%
72 Lucas Lucco
@lucaslucco
Art Singer Lifestyle 17.6M 0.20%
73 Pelé Foundation
@pele
Sports Business and Finance Soccer 17.5M 0.72%
74 Felipe Neto 🦉
@felipeneto
Entertainment and Music Celebrities Film, Music & Books Animals & Pets 17.4M 1.05%
75 Kéfera Buchmann
@kefera
Entertainment and Music Celebrity Actors Modeling Celebrities Film, Music & Books 17.1M 0.35%
76 Adriana Lima
@adrianalima
Fitness and Health Modeling 16.7M 1.58%
77 Leonardo
@leonardo
Entertainment and Music Music 16.6M 0.40%
78 Henrique e Juliano
@henriqueejuliano
Entertainment and Music 15.8M 0.28%
79 Lorena Improta
@loreimprota
Entertainment and Music Dance Health & Fitness Hair & Beauty Design 15.7M 0.78%
80 Franciny Ehlke
@francinyehlke
Beauty and Self Care Celebrities Animals & Pets 15.6M 1.42%
81 R O B E R T O F I R M I N O
@roberto_firmino
Sports Soccer 15.5M 1.93%
82 Manu Gavassi
@manugavassi
Entertainment and Music Actors Celebrities Film, Music & Books 15.4M 0.23%
83 Andressa Suita
@andressasuita
Fashion and Accessories Family Modeling Celebrities Animals & Pets 15.3M 0.48%
84 troye sivan
@troyesivan
Fashion Actors Art 15.3M 3.53%
85 Luara Fonseca
@luara
15.2M 0.91%
86 Thais Fersoza
@tatafersoza
Art Lifestyle Actors Celebrities 15.1M 0.18%
87 MC POCAHONTAS
@pocah
Entertainment and Music Singer Celebrities Health & Fitness Film, Music & Books 15M 0.36%
88 Viviane Araujo
@araujovivianne
Acting and Drama Celebrity Actors Health & Fitness Celebrities 15M 0.37%
89 Sophia Valverde®
@sophiavalverde
Actors Celebrities Fashion Hair & Beauty Design 15M 0.68%
90 Cauã Reymond
@cauareymond
Sports Nature Fitness and Health Actors 15M 0.53%
91 Emily Garcia
@e_milygarcia
Actors 14.9M 2.71%
92 Vivi
@vivi
Entertainment and Music 14.8M 0.49%
93 𝕮𝖎𝖓𝖙𝖍𝖎𝖆 ✞
@cinthiacruz_
Entertainment and Music Fashion and Accessories Celebrity Music Actors Cars & Motorcycles Celebrities Film, Music & Books Humor 14.5M 0.41%
94 Celso Portiolli
@celsoportiolli
Entertainment and Music TV Host 14.4M 0.24%
95 Tati Zaqui 👽
@tatizaqui
Entertainment and Music Music Singer 14.4M 0.53%
96 GIL DO VIGOR
@gildovigor
Education Finance 14.3M 0.37%
97 BOLOLO 🫶🏽
@imcryansp
Art 14.2M 13.56%
98 Gabriella Saraivah
@gabriellasaraivah
Acting and Drama Celebrity Music Humor Celebrities Animals & Pets Film, Music & Books 14.2M 1.33%
99 Arthur Aguiar
@arthuraguiar
Entertainment and Music Fashion and Accessories Singer Actors Celebrities Hair & Beauty Design DIY & Crafts 14M 1.19%
100 Rodrygo Goes - RG 💜⚡️🇧🇷
@rodrygogoes
Sports 14M 4.43%
FAQ: Top Instagram Influencers in Brazil
Who is the most popular Instagram influencer in Brazil?
If you're curious about the leading Instagram influencers in Brazil, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from Brazil is @neymarjr with 221.9M subscribers in Brazil.
The second most popular influencer on Instagram in Brazil is @ronaldinho. The @ronaldinho profile has 76.2M subscribers. Among other top-ranked Instagram profiles is @shawnmendes. @shawnmendes has 68M followers.
How to find top Brazil influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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