Top Instagram Influencers and Instagram Users in Brazil in 2024
Find out who are the top Instagram influencers in Brazil. Download the list of the most popular Instagram accounts in Brazil.


Discover Top Ranked Influencers by Type and Category of Influence in Brazil. We've profiled Brazil's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in Brazil Find out the most influential Instagram accounts with details on their number of followers from Brazil. We’re currently tracking a total of 327,768 influencers in Brazil with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Neymar Jr
Sports Soccer Athlete 221.9M 1.31%
2 Ronaldo de Assis Moreira
Sports Automotive Soccer 76.2M 0.37%
3 Shawn Mendes
Music Singer Songwriting Musician 72.6M 2.19%
4 Marcelo Vieira
Sports Soccer 68M 0.79%
5 Anitta 🎤
Art Entertainment and Music Music Singer 64.7M 0.41%
6 Whindersson Nunes
Entertainment and Music Funny Celebrity Comedy Comedian 59.5M 0.70%
7 Tata Werneck
Entertainment and Music Actors Artist 57M 0.22%
8 Larissa Manoela
Art Acting and Drama Fashion and Accessories Entertainment and Music Business and Finance Celebrity Music Actors 54.2M 0.18%
9 +A
Acting and Drama Music Singer 48.2M 0.30%
10 Vinicius Jr. ⚡️🇧🇷
Sports Soccer 46.5M 4.84%
11 Bruna Marquezine
Art Beauty and Self Care Fashion and Accessories Arts and Crafts Home and Garden 45.3M 1.19%
12 Gusttavo Lima
Entertainment and Music Romance and Wedding Singer 44.7M 0.26%
13 Marina Ruy Barbosa
Acting and Drama Fashion and Accessories Celebrity Actors Celebrities Hair & Beauty Health & Fitness 42M 0.27%
14 Marilia Mendonça
Entertainment and Music Singer Music 41.4M 0.70%
15 Paolla Oliveira
Acting and Drama Lifestyle Actors 36.9M 0.33%
16 Veveta
Entertainment and Music TV Host Actors Music 36.8M 0.17%
17 Daniel Alves
Sports Soccer 36.5M 0.61%
18 Luan Santana
Entertainment and Music Singer Music 35.6M 0.23%
19 Viih Tube
Family Beauty and Self Care Entertainment and Music Modeling Lifestyle Celebrities Humor Game Cars & Motorcycles 33.3M 0.94%
20 Eliana Michaelichen
Art TV Shows Music Actors 32.1M 0.16%
Entertainment and Music Music Lifestyle Singer Design Celebrities 31.7M 1.01%
22 Sabrina Sato
Entertainment and Music Acting and Drama Automotive TV Host 31.4M 0.02%
23 Juliana Paes
Acting and Drama Celebrity Visualizations 30.8M 0.05%
24 Juliette
Entertainment and Music Artist 30.6M 0.92%
Entertainment and Music Music Singer Songwriting Dance Celebrities Film, Music & Books Animals & Pets 30.5M 1.11%
26 JoJo
Entertainment and Music Songwriting 30.3M 0.95%
27 Giovanna Ewbank
Family Entertainment and Music Celebrity Modeling Actors 29.4M 0.20%
28 isis valverde
Art Celebrity Lifestyle Actors 29M 0.04%
Entertainment and Music Music Singer 27.2M 1.88%
30 Rodrigo Faro
Entertainment and Music Celebrity Singer Actors Music 27M 0.26%
Entertainment and Music Marketing and Advertising 26.6M 2.30%
32 Deborah Secco
Celebrity Actors Celebrities Design 26.5M 0.12%
33 Fábio de Melo
Entertainment and Music Lifestyle 26.1M 0.30%
34 Coldplay
Music Singer Rock 25.8M 1.46%
35 Nicole Bahls
Fashion and Accessories Modeling Celebrities Humor Film, Music & Books 25.6M 0.30%
36 Claudia Leitte
Entertainment and Music Music Singer 25.5M 0.07%
37 Philippe Coutinho
Soccer 24.9M 1.56%
38 Júlio Cocielo Estaniecki
Entertainment and Music Celebrity Actors Comedy Humor 23.9M 2.24%
Beauty and Self Care Business and Finance Music Lifestyle Celebrities Film, Music & Books 23.5M 2.42%
40 Gabriel Jesus
Entertainment and Music Life and Society Soccer 23.1M 0.59%
41 Rafael Vitti
Funny Actors Celebrities Animals & Pets 23M 0.17%
Entertainment and Music Music 22.8M 1.04%
43 Richarlison
Sports Soccer 22.7M 2.54%
44 Bruno Gagliasso
Celebrity Actors Celebrities Humor 22.2M 0.42%
45 Simone e Simaria
Entertainment and Music Band Celebrities Animals & Pets Humor 22.1M 0.47%
46 Marcos Mion
Entertainment and Music Business and Finance Celebrity 21.7M 1.43%
47 Fernanda Souza
Art Singer Actors Music 21.7M 0.05%
48 Mari Maria
Beauty and Self Care Styling Artist 21.7M 0.35%
49 Gisele Bündchen
Fashion Modeling 21.5M 2.21%
50 Everson Silva
Humor 21.4M 0.50%
51 Rafa Kalimann
Life and Society Modeling 21.4M 0.18%
52 Iran Ferreira
Funny 21.3M 4.82%
53 Camila Queiroz
Art Actors 21.3M 0.29%
54 Luiz Bacci
Entertainment and Music Journalists Public Figure 21.1M 0.18%
Fashion and Accessories Humor Celebrities Animals & Pets 20.8M 1.27%
Auto and Vehicles Sports Surfing Actors 20.5M 0.21%
57 Lexa
Entertainment and Music Music Singer Celebrities Film, Music & Books 20.5M 0.29%
58 Luciano Huck
Entertainment TV Host TV Shows 20.3M 0.78%
59 NALDO ⭐️
Entertainment and Music Singer 20.2M 0.16%
60 David Luiz
Sports Soccer 20.2M 1.40%
61 Giovanna Antonelli
Entertainment and Music Actors 19.8M 0.17%
62 Jair M. Bolsonaro
Politics 19.7M 1.30%
63 Camila Loures
Entertainment and Music Business and Finance Video Blogger Humor Film, Music & Books 19.6M 0.93%
64 Juliana Salimeni 💖
Fitness and Health Entertainment and Music Modeling 19.4M 0.10%
65 Flavia Pavanelli | 𝘼𝙘𝙩𝙧𝙚𝙨𝙨 • 𝙁𝙖𝙨𝙝𝙞𝙤𝙣 • 𝘽𝙚𝙖𝙪𝙩𝙮
Fashion and Accessories Beauty and Self Care Marketing and Advertising Lifestyle Actors Celebrities 19.3M 0.07%
66 Jorge e Mateus
Entertainment and Music Music 18.9M 0.23%
67 Ana Hickmann
Fashion and Accessories Video Blogger 18.6M 0.51%
68 Mirella Santos
Fitness and Health Modeling 18.3M 9.27%
69 David Michigan ⚡️
Education Upskilling Celebrity Celebrities Health & Fitness 18.2M 0.01%
70 IZA
Entertainment and Music Music Singer 17.6M 0.49%
71 Tainá Costa
Entertainment and Music Marketing and Advertising Modeling 17.6M 0.07%
72 Lucas Lucco
Art Singer Lifestyle 17.6M 0.20%
73 Pelé Foundation
Sports Business and Finance Soccer 17.5M 0.72%
74 Felipe Neto 🦉
Entertainment and Music Celebrities Film, Music & Books Animals & Pets 17.4M 1.05%
75 Kéfera Buchmann
Entertainment and Music Celebrity Actors Modeling Celebrities Film, Music & Books 17.1M 0.35%
76 Adriana Lima
Fitness and Health Modeling 16.7M 1.58%
77 Leonardo
Entertainment and Music Music 16.6M 0.40%
78 Henrique e Juliano
Entertainment and Music 15.8M 0.28%
79 Lorena Improta
Entertainment and Music Dance Health & Fitness Hair & Beauty Design 15.7M 0.78%
80 Franciny Ehlke
Beauty and Self Care Celebrities Animals & Pets 15.6M 1.42%
81 R O B E R T O F I R M I N O
Sports Soccer 15.5M 1.93%
82 Manu Gavassi
Entertainment and Music Actors Celebrities Film, Music & Books 15.4M 0.23%
83 Andressa Suita
Fashion and Accessories Family Modeling Celebrities Animals & Pets 15.3M 0.48%
84 troye sivan
Fashion Actors Art 15.3M 3.53%
85 Luara Fonseca
15.2M 0.91%
86 Thais Fersoza
Art Lifestyle Actors Celebrities 15.1M 0.18%
Entertainment and Music Singer Celebrities Health & Fitness Film, Music & Books 15M 0.36%
88 Viviane Araujo
Acting and Drama Celebrity Actors Health & Fitness Celebrities 15M 0.37%
89 Sophia Valverde®
Actors Celebrities Fashion Hair & Beauty Design 15M 0.68%
90 Cauã Reymond
Sports Nature Fitness and Health Actors 15M 0.53%
91 Emily Garcia
Actors 14.9M 2.71%
92 Vivi
Entertainment and Music 14.8M 0.49%
93 𝕮𝖎𝖓𝖙𝖍𝖎𝖆 ✞
Entertainment and Music Fashion and Accessories Celebrity Music Actors Cars & Motorcycles Celebrities Film, Music & Books Humor 14.5M 0.41%
94 Celso Portiolli
Entertainment and Music TV Host 14.4M 0.24%
95 Tati Zaqui 👽
Entertainment and Music Music Singer 14.4M 0.53%
Education Finance 14.3M 0.37%
97 BOLOLO 🫶🏽
Art 14.2M 13.56%
98 Gabriella Saraivah
Acting and Drama Celebrity Music Humor Celebrities Animals & Pets Film, Music & Books 14.2M 1.33%
99 Arthur Aguiar
Entertainment and Music Fashion and Accessories Singer Actors Celebrities Hair & Beauty Design DIY & Crafts 14M 1.19%
100 Rodrygo Goes - RG 💜⚡️🇧🇷
Sports 14M 4.43%
FAQ: Top Instagram Influencers in Brazil
Who is the most popular Instagram influencer in Brazil?
If you're curious about the leading Instagram influencers in Brazil, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from Brazil is @neymarjr with 221.9M subscribers in Brazil.
The second most popular influencer on Instagram in Brazil is @ronaldinho. The @ronaldinho profile has 76.2M subscribers. Among other top-ranked Instagram profiles is @shawnmendes. @shawnmendes has 68M followers.
How to find top Brazil influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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