Top Instagram Influencers and Instagram Users in Brazil in 2024
Find out who are the top Instagram influencers in Brazil. Download the list of the most popular Instagram accounts in Brazil.

Discovery

Discover Top Ranked Influencers by Type and Category of Influence in Brazil. We've profiled Brazil's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in Brazil Find out the most influential Instagram accounts with details on their number of followers from Brazil. We’re currently tracking a total of 4,789 influencers in Brazil with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 LUÍSA SONZA
@luisasonza
Entertainment and Music Music Lifestyle Singer Design Celebrities 31.7M 1.01%
2 Deborah Secco
@dedesecco
Celebrity Actors Celebrities Design 26.5M 0.12%
3 Lorena Improta
@loreimprota
Entertainment and Music Dance Health & Fitness Hair & Beauty Design 15.7M 0.78%
4 Sophia Valverde®
@sophiavalverde
Actors Celebrities Fashion Hair & Beauty Design 15M 0.68%
5 Arthur Aguiar
@arthuraguiar
Entertainment and Music Fashion and Accessories Singer Actors Celebrities Hair & Beauty Design DIY & Crafts 14M 1.19%
6 Gustavo Rocha
@gustavorocha
Education Lifestyle Celebrities Film, Music & Books Design 10.6M 1.05%
7 Thaila Ayala
@thailaayala
Acting and Drama Celebrity Actors Celebrities Design 9.2M 0.60%
8 Débora Nascimento
@debranascimento
Fashion and Accessories Actors Celebrities Design Film, Music & Books 4.9M 0.46%
9 Júlia Olliver
@jujuolliver
Acting and Drama Singer Design Celebrities Film, Music & Books 4.3M 1.01%
10 Gabriel Picolo
@_picolo
Animation and Cosplay Design DIY & Crafts 3.7M 17.48%
11 Graciele Lacerda
@gracielelacerdaoficial
Fitness and Health Health & Fitness Hair & Beauty Celebrities Design 3.5M 0.56%
12 K I M C A R V A L H O
@kimrosacuca
Arts and Crafts Video Blogger Celebrities Design Animals & Pets Film, Music & Books 3.4M 0.29%
13 Lukas Marques
@lukasmarques
Entertainment and Music Humor Film, Music & Books Design Animals & Pets Celebrities 3M 7.80%
14 Zeca Pagodinho
@zecapagodinho
Entertainment and Music Music Modeling Design Singer 3M 0.30%
15 Ana Paula Siebert Justus
@anapaulasiebert
Fashion and Accessories Travel Family Celebrities Design 2.8M 0.38%
16 GRACIELY JUNQUEIRA
@gracielyjunqueiraoficial
Acting and Drama Entertainment and Music Singer Hair & Beauty Design Celebrities Health & Fitness 2.7M 0.88%
17 Rebeca Souza
@arq.rebecasouza
Home and Garden Beauty and Self Care Business and Finance Design Architecture Nature & Outdoors 2.2M 0.13%
18 Leo Belmonte
@leo_belmonte
Acting and Drama Entertainment and Music Celebrity Actors Celebrities Animals & Pets Design 2.1M 0.56%
19 Letícia Pedro
@leticiapedro
Acting and Drama Entertainment and Music Actors Celebrities Hair & Beauty DIY & Crafts Design 2M 2.50%
20 LUANE DIAS
@luaneoficial
Fashion and Accessories Fitness and Health Life and Society Entertainment and Music TV Host Celebrities Hair & Beauty Health & Fitness Design 1.8M 0.52%
21 Fernanda Lopes ®
@garotaboladaoficial
Food and Drink Celebrities Design 1.7M 1.96%
22 Lívia Brasil
@liviabrasilc
Education Upskilling Celebrities Design Hair & Beauty 1.7M 0.41%
23 ALESSANDRA PRADO
@alessandra
Fashion and Accessories Modeling Celebrities Design 1.6M 0.35%
24 Repertório Casa | Lucas Kenji
@repertoriocasa
Home and Garden News Design Architecture DIY & Crafts Gardening 1.6M 0.06%
25 Anna Layza
@annalayza
Beauty and Self Care Fashion and Accessories Management Hair & Beauty Celebrities Design Health & Fitness 1.5M 0.33%
26 Decore seu estilo 🇧🇷
@decoreseuestilo
Home and Garden Marketing and Advertising Design Architecture 1.5M 0.09%
27 Maria Helena Bordon Meireles
@helenabordon
Fashion and Accessories Beauty and Self Care Business and Finance Design Celebrities 1.5M 0.21%
28 Lorena Lima
@decoreinteriores
Home and Garden Design 1.4M 0.05%
29 RAYZA
@rayzanicacio
Fashion and Accessories Product Showcase Marketing and Advertising Video Blogger Design Celebrities 1.4M 2.15%
30 Bruna Viola
@brunaviolamt
Entertainment and Music Music Design Film, Music & Books 1.3M 0.44%
31 Thaise de Mari
@thaisedemari
Fashion and Accessories Celebrities Design Hair & Beauty 1.2M 0.28%
32 Príncipe ⚜️
@vinisinger
Travel Acting and Drama Entertainment and Music Music Celebrity Celebrities Hair & Beauty Design 1.2M 15.42%
33 Jocimara Vieira de Moraes
@maramoraesoficial
Fashion and Accessories Fashion Design 1.2M 0.51%
34 Arquitetura Antes & Depois®️
@arquitetura_antes_depois
Marketing and Advertising Design Architecture 1.2M 0.67%
35 Decoración Casas Diseño Homes
@casaguapa
Home and Garden Marketing and Advertising Design Interior Design Furniture 1.2M 0.28%
36 LaryBo ☄️
@larybottino
Actors Celebrities Design Fashion 1.1M 1.30%
37 Arq. Patricia Pomerantzeff
@domaarquitetura
Home and Garden Design Architecture Interior Design 1.1M 1.30%
38 Karol Stefanini - TIPODELA
@karolstefanini
Arts and Crafts Education Design Architecture 1M 1.76%
39 brunete fraccaroli
@brunetefraccaroliofficial
Actors Design 1M 0.10%
40 Josiane de Almeida
@josigamer
Animation and Cosplay Entertainment and Music Games Game Nature & Outdoors Humor Hair & Beauty Film, Music & Books DIY & Crafts Design Podcast 1M 0.02%
41 Alô Alô Bahia
@sitealoalobahia
Life and Society Marketing and Advertising Design Celebrities 1M 0.12%
42 Tokinho
@tokinhooficial
Celebrities Design 1M 5.73%
43 Arquiteta Luana Campos ✨
@arquitetura.interiores
Home and Garden Marketing and Advertising Design Architecture 0.9M 0.19%
44 Vanilda Bordieri
@vanildabordieri
Health and Medical Services Music Celebrities Health & Fitness Design 0.9M 0.14%
45 Gui Santana
@guisantana
Actors Design Celebrities Technology 0.9M 0.38%
46 Arq. Lilian Caroline
@arquitetura.addicts
Home and Garden Arts and Crafts Marketing and Advertising Design Architecture 0.9M 0.02%
47 UBIRATAN TATTOO ARTIST
@ubiratanamorim
Arts and Crafts Piercing Design 0.9M 10.30%
48 Juliana Saraiva
@julianasaraivaarquitetura
Home and Garden Education Marketing and Advertising Design Architecture 0.9M 0.05%
49 Renan Oliveira
@renan_oliveira_1
Fashion and Accessories Soccer Celebrities Humor Design 888.9K 0.45%
50 Ariane Cânovas
@arianecanovas
Fashion and Accessories Celebrities Hair & Beauty Design 839.7K 0.41%
51 Papel de Parede
@papeldecorbr
Home and Garden Business and Finance Design Animals & Pets 826.6K 0.30%
52 Amanda Françozo
@amandafrancozooficial
Entertainment and Music Acting and Drama Celebrities Hair & Beauty Design 823.5K 0.55%
53 Natália Monteiro
@nataliamonteiroacessorios
Fashion and Accessories Home and Garden Celebrities Hair & Beauty Design 812.7K 0.03%
54 Bruna Barbie 🎀
@brunabarbieoficial
Fashion and Accessories Product Showcase Celebrities Hair & Beauty Design 775.1K 3.01%
55 CASAL À OBRA ® 🇧🇷
@casalaobra
Home and Garden Arts and Crafts Architecture Design 743.2K 0.18%
56 Marcella Tranchesi Klamt Motta
@matranchesi
Fashion and Accessories Beauty and Self Care Food Hair & Beauty Design 740.7K 0.43%
57 Caco Melgaço
@cacolipe
Art Nature & Outdoors Kids & Parenting Humor Food & Drink Health & Fitness Hair & Beauty Gardening Film, Music & Books DIY & Crafts Design Celebrities Cars & Motorcycles Architecture Animals & Pets Cooking 724.3K 0.24%
58 Decoramundo
@decoramundo
Home and Garden Product Education News Design Architecture 720.6K 0.03%
59 MALU BORGES
@maluborgesm
Animation and Cosplay Entertainment and Music Celebrities Design Hair & Beauty 702.4K 6.77%
60 Eris Sena / Cleiton Red❌
@erissena_oficial
Entertainment and Music News Celebrities Film, Music & Books Design Animals & Pets 692.9K 7.14%
61 O Surreal Mundo de Any Malu
@anymalu_real
Art Design DIY & Crafts 684.2K 1.66%
62 In and Out Decor
@inandoutdecor
Music Events Design Interior Design 669.8K 0.05%
63 Histórias de Casa
@historiasdecasa
Home and Garden Design 645.6K 1.43%
64 Marcelo Bimbi
@marcelobimbioficial
Soccer Celebrities Technology Design 628.9K 0.35%
65 Decore Seu Lar Design
@decoreseulardesign
Home and Garden Design Architecture 615.5K 0.50%
66 Rincon Sapiência
@rinconsapiencia
Entertainment and Music Actors Film, Music & Books Design Humor 614.2K 0.38%
67 Mariella Sarto
@mariellasarto
Fashion and Accessories Hair & Beauty Celebrities Design 611.8K 0.25%
68 Ionara Paulino 🇧🇷
@decoredecor
Home and Garden Marketing and Advertising Design Architecture 606.7K 0.06%
69 Virei Noiva por Bruna von Held
@vireinoiva
Romance and Wedding Education Fashion Design Celebrities Animals & Pets 587.8K 0.10%
70 Iara Kílaris
@iarakilaris
Home and Garden Design Interior Design Architecture 569K 0.20%
71 MarianeBaptistaMarildaBaptista
@arqmbaptista
Home and Garden Education Marketing and Advertising Design Architecture Interior Design Gardening 561K 0.21%
72 LUANA VIZZON FOLHEADOS A OURO/PRATA HIPOALERGENICOS NIQUEL FREE
@luanavizzon_acessoriosoficial
Fashion and Accessories Product Showcase Automotive Celebrities Hair & Beauty Design 560.2K 0.05%
73 Rebeka Guerra
@rebeka
Fashion and Accessories Family Fitness and Health Hair & Beauty Celebrities Design Health & Fitness 558.5K 0.11%
74 Eliane Revestimentos
@elianerevestimentos
Home and Garden Marketing and Advertising Design Architecture 551K 0.04%
75 Duda Santos | Arquiteta
@casa_casada
Home and Garden Design Interior Design Gardening DIY & Crafts 542.8K 0.05%
76 Jonathan Ramalho | Imóveis
@jonathanramalhocorretor1
Design Architecture 531.8K 0.20%
77 Vitor Figueiredo
@vitorcmfigueiredo
Technology Celebrities Film, Music & Books Animals & Pets Design 523.6K 0.94%
78 Adeilton Nunes
@penseedecore
Home and Garden Marketing and Advertising Design Interior Design Architecture 519.2K 5.89%
79 Beto Nóbrega
@acasadobeto
DIY and Life Hacks Home and Garden Design 516.5K 2.18%
80 thaylise pivato 🚀
@thaylisepivato
Entertainment and Music Celebrities Design 515.1K 0.89%
81 Tattoo2me
@tattoo2me
Arts and Crafts Home and Garden Piercing Design Blogger 508.6K 0.04%
82 Zé Bernardo
@bze.ink
Arts and Crafts Design 504.8K 2.55%
83 PAULA BALTHAZAR
@paulabalth
Family Acting and Drama Funny Celebrities Design Humor 500.8K 0.35%
84 Por Arquiteta Aline Zanoni
@arquiteturaz
Marketing and Advertising Design Architecture 489.4K 0.04%
85 LYVIA E VIVI FERREIRA ARQUITETAS
@eudecoracaoblog
Marketing and Advertising Design 488K 0.03%
86 João Vitor & Family 🌟🇧🇷
@joaovitorfbrito
Fashion and Accessories Tennis Celebrities Hair & Beauty Design Animals & Pets 467.7K 1.57%
87 The Ice Creme Page 🍦
@icecremery
Food and Drink Design Decoration Interior Design 467.3K 0.50%
88 Andrey Shilkov
@andreyshilkov
Beauty and Self Care Celebrity Modeling Hair & Beauty Celebrities Design 450.7K 1.22%
89 Lucila Zahran Turqueto
@casadevalentina
Home and Garden Arts and Crafts Design Architecture 440.3K 0.25%
90 Carol Rosa®
@carolrosaorganizer
Home and Garden Education Product Education Celebrities Design 438.1K 0.50%
91 Danilo Oliveira
@danroots
Arts and Crafts Design 436.7K 22.08%
92 Eurodecor Revestimentos
@eurodecor_oficial
Home and Garden Business and Finance Design Architecture 432.4K 0.35%
93 Maicon Santini
@maiconsantini
Acting and Drama Family Actors Celebrities Film, Music & Books Design Animals & Pets 430.3K 2.19%
94 Rodaika
@rodaika
Education Marketing and Advertising Journalists Hair & Beauty Celebrities Design 421.6K 0.30%
95 Giovanni Bianco
@gb65
Modeling Fashion Fashion Design 420.5K 0.12%
96 Brendha Crizel
@brendhacrizel
Fashion and Accessories Life and Society Celebrities Design 419.9K 1.95%
97 Ana Pêgo | Dicas de Moda Plus Size
@dicasplussizemg
Fashion and Accessories Plus Size Celebrities Design Cars & Motorcycles 417.8K 0.23%
98 Arquiteta Ana Rozenblit
@spacointerior
Home and Garden Marketing and Advertising Design Architecture Interior Design 413K 0.04%
99 Suvinil
@tintas_suvinil
Design 404.5K 0.40%
100 FABI VILELA
@fabiarquiteta
Home and Garden Marketing and Advertising Design Architecture 404.5K 0.03%
FAQ: Top Instagram Influencers in Brazil
Who is the most popular Instagram influencer in Brazil?
If you're curious about the leading Instagram influencers in Brazil, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from Brazil is @luisasonza with 31.7M subscribers in Brazil.
The second most popular influencer on Instagram in Brazil is @dedesecco. The @dedesecco profile has 26.5M subscribers. Among other top-ranked Instagram profiles is @loreimprota. @loreimprota has 15M followers.
How to find top Brazil influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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