Top Instagram Influencers and Instagram Users in New Zealand in 2024
Find out who are the top Instagram influencers in New Zealand. Download the list of the most popular Instagram accounts in New Zealand.

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Discover Top Ranked Influencers by Type and Category of Influence in New Zealand. We've profiled New Zealand's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

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Top Instagram Influencers

Top Instagram Influencers Ranking in New Zealand Find out the most influential Instagram accounts with details on their number of followers from New Zealand. We’re currently tracking a total of 256 influencers in New Zealand with between 1,000 and 10m followers.

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All Cities
Addington Akaroa Albany Alexandra Arthurs Pass Arthurs Point Ashburton Auckland Avondale Awa-iti Awaroa Beachlands Berhampore Big Omaha Blackpool Blenheim Browns Bay Buckland Burwood Cambridge Campbells Bay Cardrona Castle Hill Castlepoint Christchurch Claudelands Clevedon Clifton Closeburn Coatesville Coromandel Cromwell Devenport Dunedin East Tamaki Eskdale Favona Feilding Fendalton Frankton Frankton Junction Frankton Wharf Franz Josef Gibbston Gisborne Glen Eden Town District Glendhu Glenfield Glenorchy Glentanner Greymouth Hamilton Hanmer Springs Harewood Hastings Hataitai Havelock North Havelock North Town District Hawera Herne Bay Hinuera Hobsonville Homai Howick Town District Huapai Hunua Invercargill Island Bay Jamestown Kaikoura Kairua Karekare Kawerau Kekerangu Kelburn Kerikeri Kingston Kinloch Kuaotunu Kumeu Lake Pukaki Lower Hutt Lower Shotover Lyttelton Mairangi Bay Makarora Wharf Mangawai Mangawhai Mangere Mangonui Manukau City Masterton Matakana Matamata Matapihi Matapouri Maungawera Miramar Mission Bay Moana Mossburn Moturoa Mount Eden Mount Maunganui Muriwai Muriwai Beach Napier National Park Nelson Nelson City New Plymouth New Plymouth City Newton Ngongotaha North East Valley North Mount Egmont North Shore Northcote Oakura Oamaru Ohinemutu Ohope Beach Okupu Opaheke Opotiki Opoutere Orakei Oratia Orere Point Otaua Otukou Pahautea Paihia Pakuranga Palmerston North Pandora Bank Panmure Papamoa Paraparaumu Paraparaumu Beach Parnell Pauanui Pembroke Penrose Petone Picton Piha Point Chevalier Point Resolution Pokaka Ponsonby Porirua Pa Port Motueka Puk-kura Pukaki Punaroma Putiki Queenstown Raglan Rangataua Rangiora Rangiputa Red Beach Richmond Riverhead Rolleston Rotorua Rukuhia Russell Saint Clair Saint Heliers Sandy Bay Silverdale Stanmore Bay Stoke Summer Surfdale Swanson Sydenham Taieri Tairua Takanini Tamahere Tatare Taupo Taupo Town District Tauranga Tawharanui Te Anau Te Atatu Te Awamutu Te Pirita Te Rapa Tekapo Timaru Titahi Bay Titirangi Torbay Upper Hutt Waerengaahika Waihi Waihi Beach Waikanae Waimarama Wainui Waiotapu Waipara Waipu Wairakei Waitahanui Waitakere Wanaka Warkworth Weheka Wellington Western Springs Westfield Westlake Whakatane Whakatiri Whangamarino Whangamata Whanganui Whangaparaoa Whangapoua Whangarei Wharehuanui Whenuakite Whitianga Woolston Yaldhurst
All Topics
Animals & Pets Architecture Art Cars & Motorcycles Celebrities Cooking Design DIY & Crafts Education Fashion Film, Music & Books Food & Drink Game Gardening Hair & Beauty Health & Fitness Humor Kids & Parenting Nature & Outdoors Photography Technology Travel
# @Username Country/Region Topics Followers Engagement Rate
1 Lily Varanya Nganthavee, M.D.
@lilyvaranya
New Zealand
Education Health and Medical Services 365.6K 0.76%
2 Rach Stewart ↟ New Zealand
@rachstewartnz
New Zealand
Nature Arts and Crafts Photography Product Showcase Landscaping Nature & Outdoors Architecture 317.5K 1.73%
3 CWKNZ
@cwknix
New Zealand
Product Education Product Showcase 216.5K 4.31%
4 Nicola McPherson
@nicolamcpherson_
New Zealand
Fitness and Health Education Training Coaching 184.1K 0.74%
5 #xoBeauty
@xobeautyshop
New Zealand
Beauty and Self Care Product Showcase Business and Finance Business 163.7K 0.17%
6 Andrew Tischler
@andrew_tischler_artist
New Zealand
Arts and Crafts Education 134.1K 2.49%
7 Closed
@bookwormboutique
New Zealand
Arts and Crafts Education Books Writers Film, Music & Books 125.5K 0.50%
8 Insight With Tina Parsamand
@tinaparsa
New Zealand
Education 121.8K 6.90%
9 Stephanie Lai
@thetravelkid.nz
New Zealand
Travel Education Marketing and Advertising Lifestyle 115.6K 0.96%
10 RON GOH
@mrcigar
New Zealand
Product Showcase Home and Garden Design 109.8K 9.87%
11 Hoani ☀️
@hoani_b
New Zealand
Games Education Upskilling 105.8K 6.12%
12 Eliza McCartney
@eliza_mac_
New Zealand
Sports Education Modeling 100K 3.31%
13 🧸
@loveaction
New Zealand
Home and Garden Education 96.1K 1.02%
14 Kraiwit Kunavuthi (Champ)
@ch_amp
New Zealand
Fashion and Accessories Education Modeling 86.2K 0.89%
15 Grace Palmer
@gracemmpalmer
New Zealand
Product Education Celebrity Modeling Animals & Pets Celebrities 83.6K 1.38%
16 droneporn
@dronep_rn
New Zealand
Arts and Crafts Outdoor Activity Product Showcase 73.6K 5.12%
17 SALLY JO
@_sallyjo_
New Zealand
Beauty and Self Care Education Video Blogger 73.1K 0.75%
18 Shekinah Glory ♡
@_glorystudies
New Zealand
Education Parenting Medical Health 72.8K 5.67%
19 Reo Māori
@reomaori
New Zealand
Education 61.6K 0.42%
20 Karina Hakman | Teh Karin
@karinahakman
New Zealand
Education 58.5K 6.31%
21 RICHA CHANDRA | Choreographer
@richa009
New Zealand
Education 56.5K 18.10%
22 Farmers
@farmersnz
New Zealand
Fashion and Accessories Home and Garden Product Showcase Lifestyle Design 55.2K 0.20%
23 Kornrawee Chokejindachai
@rein.dear
New Zealand
Arts and Crafts Education 54.6K 6.69%
24 Scott Brown Carpentry
@scottbrowncarpentry
New Zealand
Home and Garden Education 54.2K 6.10%
25 Patrick Gower
@patrickgowernz
New Zealand
Education 51.8K 3.90%
26 Victoria Akpan Fitness LLC🇳🇬
@_viictorious
New Zealand
Fitness and Health Education Upskilling Business and Finance Training Coaching 51K 0.66%
27 Katherine Quinn
@katherinequinnillustration
New Zealand
Arts and Crafts Product Showcase 49.8K 0.37%
28 Megan Maloney | New Zealand
@meghanmaloneyphotography
New Zealand
Photography Product Education Product Showcase 45.6K 2.20%
29 Dane Pablecheque
@danegerandstacey
New Zealand
Travel Education Parenting Home and Garden Adventure 37.6K 2.07%
30 Natalie ✨
@pages2plans
New Zealand
Arts and Crafts Education Design 37.3K 1.57%
31 J U J U She / They
@juju.tattoos
New Zealand
Arts and Crafts Beauty and Self Care Product Showcase Piercing 36.5K 0.82%
32 @Khalidalbaih
@khalidalbaih
New Zealand
Arts and Crafts Education 34.2K 1.50%
33 Mid-Century Furniture, Morningside AK
@thevintageshopnz
New Zealand
Home and Garden Product Showcase 33.5K 0.23%
34 Jack Tai Poa
@unclejacktai
New Zealand
Entertainment and Music Product Showcase Parenting 32.8K 1.73%
35 Brit Cunningham
@britcunningham_
New Zealand
Education 31.9K 2.17%
36 Jordan Priestley | Mrs Priestley ICT
@mrspriestleyict
New Zealand
Education 31.3K 0.46%
37 courtney 💌
@cbbookss
New Zealand
Education 30.9K 26.01%
38 Ben Langton Burnell
@javmanben
New Zealand
Sports Romance and Wedding Product Showcase Lifestyle 29.9K 1.03%
39 Emma Mildon
@emma.mildon
New Zealand
Education Parenting Soul Writer 29.9K 0.40%
40 KATE CARROLL IFBB BIKINI PRO
@kaatestacey
New Zealand
Fitness and Health Product Education Fashion and Accessories Coaching Gym 29.7K 2.15%
41 Dr. Aafreen Vaz
@aafreenvaz
New Zealand
Education Family Medical Health Modeling Lifestyle 29.3K 1.23%
42 Peterson Fabricio
@nzvisto
New Zealand
Education Upskilling 28.7K 0.65%
43 SAM LOW - Food & Beverage
@_sam_low_
New Zealand
Food Education 28.1K 1.61%
44 𝖆𝖓𝖓𝖆 𝕵
@_yoiiii
New Zealand
Arts and Crafts Product Showcase Illustrator Design DIY & Crafts 27.8K 1.65%
45 Matt Hamilton
@zeocen
New Zealand
Arts and Crafts Product Showcase Design DIY & Crafts 27.7K 8.59%
46 不是闷
@bushimen_
New Zealand
Arts and Crafts Education Product Showcase Marketing and Advertising 27.5K 1.92%
47 Tania Dawson
@tpdgurl
New Zealand
Education Arts and Crafts Entertainment and Music Funny Lifestyle 27.2K 0.29%
48 Jessie Gurunathan
@jessie_guru
New Zealand
Beauty and Self Care Education 24.4K 3.80%
49 Sophie
@sophie_balasoglou
New Zealand
Education Health & Fitness Cooking Food & Drink 24.4K 2.90%
50 Gabriela Oliveira
@goadvocate
New Zealand
Education 24.3K 0.40%
51 L I Z Z I E
@lizziewagz
New Zealand
Education Celebrity Recipes Vegan Food 24.1K 0.96%
52 نور فرحين
@norfarahin__
New Zealand
Education Product Education 23.5K -
53 MeekBoyz
@meekboyz
New Zealand
Outdoor Activity Sports Product Showcase 23.3K 0.31%
54 🇳🇿 new zealand based
@mo.chhii
New Zealand
Product Showcase 22.9K 2.50%
55 K E N D R A
@bykendra_
New Zealand
Beauty and Self Care Pets Education Lifestyle Celebrities Health & Fitness 22.8K 0.62%
56 𝓙𝓮𝓼𝓼𝓲𝓬𝓪 𝓢𝓶𝓲𝓽𝓱-𝓗𝓲𝓵𝓵 👸🏽✨
@lil_miss_jesh_xo
New Zealand
Fitness and Health Pets Product Showcase Moms 22.6K 2.40%
57 Samantha
@livingwastefree
New Zealand
Nature Beauty and Self Care Education Travel Actors Food Recipes Health 21.2K 1.17%
58 Te Kuru Dewes
@tekurudewes
New Zealand
Education 20.8K 6.30%
59 𝐖𝐞𝐝𝐝𝐢𝐧𝐠 𝐎𝐮𝐭𝐟𝐢𝐭𝐬 ꪜ‍ ▫️
@only_wedding_outfits
New Zealand
Education Product Education 20.8K 1.70%
60 Fanoos Cast
@fanoos_cast
New Zealand
Education 20.3K 5.80%
61 Right Education NZ Ltd
@righteducationnz
New Zealand
Education 19.9K 0.08%
62 BRUNA MARTINS 💛
@bmartinsv_
New Zealand
Education 19.1K -
63 SEA INTERNATIONAL🌏 MIGRAR A NZ
@seainternationallatam
New Zealand
Education Travel 18.8K 0.53%
64 Zoe Alice Kerr 👧🏽
@_zoekerr
New Zealand
Product Showcase 18.7K 3.03%
65 SEAN THE BARBER 💱
@sean.thebarber
New Zealand
Beauty and Self Care Education 18.6K 0.40%
66 Matthew Griffiths
@matthewgriffithss
New Zealand
Education Home and Garden Celebrity Business 18.4K 1.60%
67 Jaxon, Zac, Billy & Mama
@littleneedham
New Zealand
Home and Garden Product Showcase 18.3K 3.70%
68 Mark Gungor
@therealmarkgungor
New Zealand
Romance and Wedding Education Celebrity 18.3K 1.96%
69 The Lactation Station - Lactation Cookies
@the_lactation_station
New Zealand
Family Product Showcase Parenting 18.2K 0.32%
70 Maarten Schrader
@maartenschrader
New Zealand
Travel Entertainment and Music Education Upskilling 16.2K 1.52%
71 Luciane Lopes
@luaotearoa
New Zealand
Education Food Travel 15.8K 0.39%
72 Jack Salt
@jack_salt
New Zealand
Education 15.7K 4.83%
73 Simon Gooding - 𝑶𝒏𝒍𝒊𝒏𝒆 𝒄𝒐𝒂𝒄𝒉
@7030fitness
New Zealand
Finance Product Education Fitness and Health Upskilling Health & Fitness Cooking Food & Drink Humor 15.6K 0.88%
74 Hana Morris
@hana_morris
New Zealand
Education 15.3K 9.94%
75 Fê e Léo | Nova Zelandia
@blogtoindoviajar
New Zealand
Education Finance Upskilling Travel 15.2K 3.08%
76 Hunter Kawana 🧿
@hunterleekawana
New Zealand
Beauty and Self Care Education Fashion and Accessories 15.2K 5.05%
77 Swayzee TATTOO ARTIST
@groundup_tattoos
New Zealand
Arts and Crafts Product Showcase 14.9K 0.29%
78 Josh Ryan
@joshryan
New Zealand
Education 14.7K 1.90%
79 Sarah Tanner
@sarahtannernz
New Zealand
Food Home and Garden Product Education Parenting Recipes Vegan 14.6K 1.93%
80 More than Milk #BREASTFEEDING
@morethanmilknz
New Zealand
Family Education Product Education 14.6K 0.29%
81 Motion Bros
@motionbrosnz
New Zealand
Nature Travel Product Showcase Celebrity Adventure 14.4K 1.53%
82 Josh
@jj.hokum
New Zealand
Education Life and Society 14.1K 2.80%
83 DANICKA
@danickathomas_
New Zealand
Romance and Wedding Entertainment and Music Education 14K 1.73%
84 Arna Morton
@arnaalayne
New Zealand
Entertainment and Music Education Business and Finance Music Celebrities Hair & Beauty 13.9K 2.77%
85 NZ based
@krish_reads
New Zealand
Education Home and Garden 13.7K 0.59%
86
@katiehawkey
New Zealand
Education Family 13.2K 2.30%
87 Emma Watson
@em_watson_nz
New Zealand
Education Pets Travel Arts and Crafts 13.2K 8.20%
88 World Vision New Zealand
@worldvisionnz
New Zealand
Education Family Health 13.2K 0.64%
89 Ana | Filmmaker, Artist 🇨🇴
@anartistry
New Zealand
Nature Education 13.1K 1.26%
90 Chloe
@infinitybooks
New Zealand
Arts and Crafts Product Education 12.5K 1.00%
91 Needle & Nail
@needleandnail
New Zealand
Home and Garden Family Education Upskilling Parenting Animals & Pets 12.3K 0.54%
92 Central District Police
@centraldistrictpolice
New Zealand
Education Politics Dogs 12.2K 0.77%
93 Lavara
@lavara_loves
New Zealand
Photography Education Travel 12.1K 1.20%
94 Shrut Patel
@shrutpatel009
New Zealand
Fitness and Health Education 12.1K 0.40%
95 Enda Aurora Kharisma🌹🌺🌸🏵️🌻🌼🌷
@enda_aurora_kharisma
New Zealand
Education Travel 11.9K -
96 Ashleigh Best
@miss.best.storytime
New Zealand
Education Arts and Crafts Events Actors 11.9K 1.70%
97 Kiko Matthews
@kikomatthews
New Zealand
Outdoor Activity Education 11.6K 2.38%
98 My Inner Creative Blog | Creative Productivity
@myinner.creative
New Zealand
Arts and Crafts Education Medical Health Parenting Graphics Design 11.4K 0.43%
99 Reon Hobson
@reonhobson
New Zealand
Education 11.3K 0.80%
100 ella
@gabriellamorton
New Zealand
Arts and Crafts Education Celebrity Adventure 11.2K 1.72%
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FAQ: Top Instagram Influencers in New Zealand
Who is the most popular Instagram influencer in New Zealand?
If you're curious about the leading Instagram influencers in New Zealand, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from New Zealand is @lilyvaranya with 365.6K subscribers in New Zealand.
The second most popular influencer on Instagram in New Zealand is @rachstewartnz. The @rachstewartnz profile has 317.5K subscribers. Among other top-ranked Instagram profiles is @cwknix. @cwknix has 184.1K followers.
How to find top New Zealand influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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