Top Instagram Influencers and Instagram Users in New Zealand in 2024
Find out who are the top Instagram influencers in New Zealand. Download the list of the most popular Instagram accounts in New Zealand.

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Discover Top Ranked Influencers by Type and Category of Influence in New Zealand. We've profiled New Zealand's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in New Zealand Find out the most influential Instagram accounts with details on their number of followers from New Zealand. We’re currently tracking a total of 336 influencers in New Zealand with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Jacinda Ardern
@jacindaardern
Fashion 1.7M 1.59%
2 Brendon McCullum
@bazmccullum42
Sports Cricket 1.1M 4.48%
3 Tj Perenara
@tj_perenara
Sports Fitness and Health 280.8K 0.56%
4 Julian Savea
@juliansavea7
Sports Training 268.7K 1.68%
5 Ross Taylor
@rossltaylor3
Sports Music 221.3K 9.50%
6 Jessica Braga
@iamjessicabraga
Fashion Beauty Fashion and Accessories Family Celebrities 212.9K 0.94%
7 Black Ferns
@blackferns
Sports 187.2K 1.45%
8 Kylee Fleek ✨ (Kyle De Thier)
@kyleefleek
Fashion and Accessories Beauty and Self Care 149.5K 0.15%
9 ВЯЗАНИЕ КРЮЧКОМ, ОБУЧЕНИЕ
@vyazunchiki_spb
Books 118.5K 0.29%
10 Sarah George
@sgeorge2005
Modeling Art 101.6K 0.10%
11 Rob Kipa-Williams
@robkipawilliams
79.9K 5.50%
12 New Zealand
@newzealand
Nature Animals 73.8K 5.99%
13 Shekinah Glory ♡
@_glorystudies
Education Parenting Medical Health 72.8K 5.67%
14 NEW ZEALAND WANDER
@newzealandwander
Travel 70.9K 1.00%
15 Mark Gee
@theartofnight
Photography Travel Landscaping 70.4K 3.49%
16 Wellington - LIVE
@wellingtonlive
Travel Photography News Events 67.2K 1.20%
17 Laurie Winter | New Zealand
@laurie_winter
Nature Photography Travel Landscaping Nature & Outdoors Architecture 59.9K 2.84%
18 New Zealand
@bestnewzealand
Nature Travel Landscaping 52K 3.20%
19 Monique Fiso
@chefmomofiso
Food 49.1K 0.78%
20 S T E F A N. H A W O R T H
@stefan_haworth
Nature Travel Adventure Photographer 44.8K 0.50%
21 F A T I M A S A V E A 🦋
@_timasavea
Fashion and Accessories Parenting 41.7K 3.65%
22 Devon Conway
@devonconway88
Sports 38.1K 26.10%
23 Tāne Williams Accra
@tane.forest
Nature 37K 0.90%
24 JashiiCorrin
@jashiicorrin
36.7K 2.02%
25 Wellington Food, Eats & Treats
@wellingnoms
Food Travel Food and Drink Food & Drink 35.5K 1.38%
26 PLAYBOY BARBIE BITCH
@playboybarbieb
33.4K 1.60%
27 LOVEWELLY 💙
@lovewelly
Beauty Nature & Outdoors 32.3K 1.44%
28 Patricia 🇧🇷🇳🇿
@patriciapithan
Finance 32K 0.60%
29 Nato Tattoo Art
@natotattooart
Arts and Crafts 31.2K 2.90%
30 KATE CARROLL IFBB BIKINI PRO
@kaatestacey
Fitness and Health Product Education Fashion and Accessories Coaching Gym 29.7K 2.15%
31 Knotty Bloom
@knottybloom
Home and Garden Arts and Crafts Design Decoration Interior Design Nature & Outdoors Architecture 29.6K 1.35%
32 Fernando Suen
@fernandovsa
Fitness and Health Fashion and Accessories Beauty and Self Care Lifestyle Styling 29K 1.62%
33 Jen: Explore NZ with kids
@backyardtravelfamily
Travel Family Fitness and Health 28.8K 1.14%
34 GG
@georgiahastings_
Fashion and Accessories Marketing and Advertising 28.8K 1.76%
35 𝖆𝖓𝖓𝖆 𝕵
@_yoiiii
Arts and Crafts Product Showcase Illustrator Design DIY & Crafts 27.8K 1.65%
36 Andrew
@adh1003
Fitness Gym Bodybuilding 26K 3.31%
37 Aditi Gaitonde Fernandes 🌼👩🏾
@slowmotionthoughts
Travel Family Parenting Food and Drink Food 24.9K 0.14%
38 Sophie
@sophie_balasoglou
Education Health & Fitness Cooking Food & Drink 24.4K 2.90%
39 Morag
@aveganfeed
Food Recipes Vegan Cooking Food & Drink Health & Fitness Nature & Outdoors 24.1K 1.10%
40 Ricky Malcolm
@rickymalcolm
Auto and Vehicles Marketing and Advertising Soccer Riders Bikes 23.8K 0.32%
41 Hannah Elise 🎸
@hannahelisebass
Entertainment and Music 22.4K 7.90%
42 NZ DnB
@nz_dnb
Entertainment and Music 21.7K 3.07%
43 Victoria Lomaloma - Tori
@victoriafaith.co.nz
Arts and Crafts Dogs Hair & Beauty Celebrities 21.6K 0.72%
44
@stacychachki
21.5K 9.00%
45 Sophie Piearcey
@sophiepiearcey
Travel Outdoor Activity 21.3K 2.34%
46 Jarod Rawiri
@jarod_rawiri
Acting and Drama Celebrity Actors Singer Music DJ 21K 0.98%
47 SOPH AND EM
@tasty.twinsss
Food Fitness and Health News Health Recipes 21K 1.14%
48 Kosta Barbarouses
@kostabarbarouses9
Sports Soccer Coaching 20.6K 2.52%
49 Grouch
@grouch_music
Entertainment and Music Music 20.5K 2.89%
50 Robbie: MemeLord 👑
@robbiecancian.photographer
Funny 20.5K 0.70%
51 SCOTT HOWES
@scotthowes
Travel Photography 20.4K 2.27%
52 Jono Parker
@parker
Photography 19.4K 0.67%
53
@karveyyyy
Entertainment and Music 19K 6.68%
54 Wendy Petrie
@wendytvnz
Entertainment and Music News 19K 3.06%
55 Union Tattoo Wellington
@union.tattoo
Arts and Crafts Nature & Outdoors 18.8K 0.20%
56 T I T A N I U M 💯
@theofficialtitanium
Entertainment and Music Parenting Music Singer Producers Celebrities Humor Film, Music & Books 18.7K 0.51%
57 Laura Gully
@lauragully
Fitness and Health Beauty and Self Care Training Coaching 18.6K 1.38%
58 SOL3 MIO
@sol3mio
Entertainment and Music Music 18.3K 3.20%
59 Jaimee
@soda_fontaine
Fashion and Accessories Travel 18.2K 2.00%
60 THE HORI
@thehori
Arts and Crafts 18.2K 6.30%
61 Unna (Pron. Ah-na) Burch
@the_forest_cantina
Home and Garden Food Photography 18K 0.90%
62 Ibrahim shoppe’ Mohamed
@curiousislander
Travel Marketing and Advertising Food and Drink Adventure 17.9K 0.27%
63 Swagi,,😎😎🇳🇿
@ipreeet_kaurr
Photography 17.8K 3.50%
64 Jantzen Tan
@jaaantzen
Photography Outdoor Activity Parenting 17.4K 0.34%
65 Tane // Auckland, New Zealand
@tane.nz
Photography Outdoor Activity Travel Celebrity Adventure 17K 1.23%
66 Brook Sabin
@brooksabin
Travel Adventure Journalist 17K 2.18%
67 Feed The Backs
@feedthebacks
Sports 16.9K 4.90%
68 🇳🇿 IFBB Athlete Nate Frazer
@natefrazer_fitness
Sports Training Coaching 16.9K 1.60%
69 RHYS THOMAS
@pokestaytattoo
Arts and Crafts Celebrity Piercing 16.6K 1.61%
70 Wendy Welsh 💜
@wendysquiltsandmore
Arts and Crafts 16.5K 1.08%
71 A y e s h a "Heaps"
@wilderbound
Outdoor Activity Adventure Mountain 16.1K 9.93%
72 Craigy Fkn Lee
@craigy_lee
Beauty Nature & Outdoors Film, Music & Books 16K 0.52%
73 SKYE REEARNA WEBLEY
@skyereearna
Family Travel Photography Nature & Outdoors Food & Drink Health & Fitness Hair & Beauty Film, Music & Books Design Celebrities Animals & Pets Cooking Blogger 15.7K 1.00%
74 Bonita Fitwear & loungewear
@bonita.fitwear
Fashion and Accessories Fitness and Health 15.4K 1.42%
75 Long Exposure New Zealand
@longexposure_new_zealand
15.3K 2.90%
76 Ans Westra
@answestra
15.3K 3.49%
77 Reuben John Atwood
@yomusclekidd.nz
Fitness and Health Entertainment and Music 15.3K 2.40%
78 Ryleigh Hawkins
@ryleigh_hawk
14.2K 8.74%
79 KRYSTI JAIMS
@krystijaims
Travel Romance and Wedding Photography 14.2K 2.25%
80 Thomas Seear-Budd
@thomasseearbudd
Arts and Crafts Photography 13.7K 0.70%
81 JASMIN JOHNSON
@thislifeasjasmin
Life and Society Outdoor Activity Food and Drink Food Recipes Vegan 13.6K 1.37%
82 Y Lee
@lemonpiy
Food 13.4K 1.60%
83 Saskia Savea
@saskiasavea
13.3K 4.67%
84 ESTELLA GAPES
@estellagapes
Fashion and Accessories 13.1K 6.82%
85 Ana | Filmmaker, Artist 🇨🇴
@anartistry
Nature Education 13.1K 1.26%
86 Ben Waine
@_waineo
Sports 13K 23.46%
87 Sharne Murphy
@sharnemurphy
12.7K 8.20%
88 Wellington Photographer
@biancaraephotography
Photography 12.4K 0.20%
89
@luckman_tattoos
Arts and Crafts Piercing 12.2K 2.80%
90 𝙽𝚊𝚎
@reneewiki
Fitness and Health 12.2K 2.00%
91 Adam Taylor
@adamtaylorphotography
Photography Landscaping Nature & Outdoors Architecture 12.1K 19.45%
92 David Bedggood
@david_bedggood
Outdoor Activity Sports Home and Garden Bikes 12.1K 0.34%
93 Tom Hinton
@bad_tattitude
Beauty Art Design 12K 2.80%
94 Wellington Celebration & Wedding Cakes
@emandskye
Food 11.9K 0.84%
95 LUCY REVILL 📚
@lucyrevillnz
11.8K 1.20%
96 Morgs🌸
@morganmonrad
Celebrity 11.7K 0.60%
97 Mari Johnson
@marijohnson
Travel 11.7K 9.37%
98 Luxury Dogwear for Pampered Pooches
@mrsofttop
Pets Dogs Animals & Pets 11.2K 0.54%
99 ELLA MONNERY
@ellamonnery
11K 4.40%
100 Michael Scott Morrissey 🤌
@morrisseymichael
Fashion and Accessories 11K 2.11%
FAQ: Top Instagram Influencers in New Zealand
Who is the most popular Instagram influencer in New Zealand?
If you're curious about the leading Instagram influencers in New Zealand, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer from New Zealand is @jacindaardern with 1.7M subscribers in New Zealand.
The second most popular influencer on Instagram in New Zealand is @bazmccullum42. The @bazmccullum42 profile has 1.1M subscribers. Among other top-ranked Instagram profiles is @tj_perenara. @tj_perenara has 268.7K followers.
How to find top New Zealand influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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