Top 1000 Hair & Beauty Instagram Influencers in United States in 2020

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Discover Top Ranked Influencers by Type and Category of Influence in United States. We've profiled United States's top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking in United States Find out the most influential Instagram accounts with details on their number of followers from United States. We’re currently tracking a total of 26,515 influencers in United States with between 1,000 and 10m followers.

# @Username Country Topics Followers Engagement Rate
1 CARDIVENOM
@iamcardib
United States
Singer Hair & Beauty Fashion Celebrities Technology Design 67.6M 3.50%
2 CHANEL
@chanelofficial
United States
Fashion Beauty Fashion Design 39.6M 0.10%
3 H&M
@hm
United States
Fashion Styling Beauty 35.4M 0.20%
4 Kylie Cosmetics
@kyliecosmetics
United States
Beauty Business Fashion 24.2M 0.50%
5 Bretman (Da Baddest) Rock
@bretmanrock
United States
Beauty Video Blogger Celebrities 14.8M 7.60%
6 Too Faced Cosmetics
@toofaced
United States
Beauty Art Business 13.4M 0.20%
7 Adriana Lima
@adrianalima
United States
Fashion Modeling Beauty 12.6M 0.60%
8 Joselyn Cano
@joselyncano
United States
Fashion Lifestyle Modeling Celebrities Hair & Beauty 12M 1.80%
9 WAKE UP AND MAKEUP
@wakeupandmakeup
United States
Beauty Art 11.5M 0.10%
10 Morphe
@morphebrushes
United States
Beauty 10.7M 0.50%
11 Makegirlz
@makegirlz
United States
Beauty Art Business 10.6M 0%
12 Lana Rhoades
@lanarhoades
United States
Modeling Beauty Fashion 10.6M 12.30%
13 Benefit Cosmetics US
@benefitcosmetics
United States
Beauty Art 10.2M 0.20%
14 Tarte Cosmetics
@tartecosmetics
United States
Beauty Art Business 10.1M 0.20%
15 FENTY BEAUTY BY RIHANNA
@fentybeauty
United States
Beauty Art Business 9.9M 0.80%
16 ColourPop Cosmetics
@colourpopcosmetics
United States
Beauty Art Business 9.6M 0.50%
17 Malú 🦋
@malutrevejo
United States
Beauty 8.4M 5.60%
18 MAKEUP BY MARIO
@makeupbymario
United States
Art Beauty Business Hair & Beauty Fashion Celebrities Health & Fitness 7.7M 0.50%
19 Eva Gutowski
@mylifeaseva
United States
Beauty Lifestyle Celebrities Design Photography Technology 7.5M 4.80%
20 L'Oréal Paris Makeup
@lorealmakeup
United States
Art Beauty Business 6.8M 0%
21 Naomi Giannopoulos
@vegas_nay
United States
Beauty Fashion Hair & Beauty Celebrities 6.7M 0.30%
22 Mounir
@mounir
United States
Styling Art Beauty 6.6M 1.20%
23 Josephine Skriver
@josephineskriver
United States
Fashion Modeling Lifestyle Celebrities Hair & Beauty Health & Fitness 6.2M 1.70%
24 Iryna
@playmateiryna
United States
Fashion Modeling Beauty 6.2M 1.10%
25 Mother of Draguns 🐉
@nikita_dragun
United States
Beauty Hair & Beauty Celebrities 6.1M 9.30%
26 Rickey Thompson
@rickeythompson
United States
Fashion Modeling Art Humor Hair & Beauty 6M 7.10%
27 Hair Video Tutorials
@hair.videos
United States
Styling Fashion Hair Salons 6M 0%
28 Amra Olević
@amrezy
United States
Beauty 5.9M 0.80%
29 PRINCESS PIA MIA
@princesspiamia
United States
Music Fashion Beauty Celebrities Design 5.9M 0.90%
30 Brooklyn and Bailey
@brooklynandbailey
United States
Fashion Beauty 5.7M 3.50%
31 Cole LaBrant
@cole.labrant
United States
Fashion Lifestyle Celebrities Film, Music & Books Design Animals & Pets Hair & Beauty 5M 14.10%
32 Lauren Riihimaki
@laurdiy
United States
Fashion Beauty Lifestyle Humor Celebrities 4.9M 2.80%
33 iluvsarahii
@iluvsarahii
United States
Art Beauty Fashion Hair & Beauty Celebrities 4.9M 1.30%
34 💽Ceejay The Dj💽
@chanteljeffries
United States
Fashion Modeling Beauty 4.7M 4.50%
35 patrickstarrr
@patrickstarrr
United States
Beauty Fashion Cosmetics Hair & Beauty Celebrities 4.7M 1.30%
36 LianeV
@lianev
United States
Fashion Beauty Modeling Celebrities 4.6M 0.70%
37 Hair Tutorials
@hairs
United States
Styling Beauty 4.5M 0%
38 KKWBEAUTY
@kkwbeauty
United States
Beauty Art Business 4.5M 0.20%
39 De'arra Taylor
@dearra
United States
Fashion Modeling Styling Hair & Beauty Celebrities DIY & Crafts Design 4.3M 13.60%
40 🌙Manny Gutierrez
@mannymua733
United States
Beauty Hair & Beauty Celebrities 4.3M 2.40%
41 Sigma Beauty
@sigmabeauty
United States
Beauty Art 4.3M 0.10%
42 D E S I • P E R K I N S
@desiperkins
United States
Beauty Fashion Lifestyle Hair & Beauty 4.2M 9.60%
43 Lira Mercer
@lira_galore
United States
Entertainment Modeling Music Celebrities Fashion Hair & Beauty 4.2M 0.70%
44 The Best Hair Inspo Videos 🎥
@hair.video
United States
Styling Hair Salons 4.1M 0%
45 CHANEL BEAUTY
@chanel.beauty
United States
Beauty Art Fashion 4M 0.40%
46 Eva Marcille
@evamarcille
United States
Celebrities Fashion Hair & Beauty 4M 0.70%
47 Estée Lauder
@esteelauder
United States
Beauty Art 3.9M 0.10%
48 Lou Teasdale
@louteasdale
United States
Beauty Technology Celebrities Animals & Pets 3.9M 0.90%
49 Cyn Santana Budden
@cynsantana
United States
Entertainment Modeling Music Celebrities Fashion Hair & Beauty Design 3.9M 1.30%
50 Zaida Ward
@zaida_ward
United States
Modeling Design Hair & Beauty Health & Fitness Food & Drink Travel Technology Fashion Celebrities 3.6M 0%
51 Jasmine Sanders
@golden_barbie
United States
Actors Celebrities Fashion Hair & Beauty Design 3.6M 1.10%
52 BH Cosmetics
@bhcosmetics
United States
Beauty Art Business 3.6M 0.20%
53 Marcus Dobre
@marcusdobre
United States
Lifestyle Fashion Hair & Beauty Health & Fitness Humor 3.6M 6.00%
54 Dr. Simon Ourian - Epione
@simonourianmd1
United States
Art Modeling Beauty 3.5M 0%
55 Lime Crime
@limecrimemakeup
United States
Beauty Art Business 3.5M 0.10%
56 B. SIMONE
@thebsimone2
United States
Actors Celebrities Fashion Humor Hair & Beauty 3.5M 4.80%
57 Hairstylist + Brand Founder
@jenatkinhair
United States
Fashion Styling Modeling Hair & Beauty Celebrities 3.5M 0.40%
58 Isabel Bedoya
@itsisabelbedoya
United States
Beauty Art Business 3.5M 2.80%
59 Stila Cosmetics
@stilacosmetics
United States
Beauty Art Fashion 3.5M 0.10%
60 Clinique
@clinique
United States
Beauty Art 3.5M 0.30%
61 Chrisspy
@chrisspy
United States
Art Beauty Fashion 3.5M 0.70%
62 Charlotte Tilbury, MBE
@ctilburymakeup
United States
Beauty 3.4M 0.20%
63 Shekinah Anderson
@thatshekinah
United States
Beauty 3.4M 0.20%
64 Blush And Liner
@blushandliner
United States
Fashion Beauty Modeling 3.4M 0.20%
65 Holly Luyah
@luyah
United States
Fashion Art Beauty Photography 3.3M 1.60%
66 DOSE of COLORS
@doseofcolors
United States
Beauty Art Business Hair & Beauty Fashion Celebrities DIY & Crafts 3.3M 0.20%
67 Kinsey Wolanski
@kinsey_sue
United States
Fashion Beauty Art 3.3M 8.10%
68 THE FEMALE HUSTLERS®
@thefemalehustlers
United States
Entrepreneur Business Fashion Technology Health & Fitness Hair & Beauty Film, Music & Books Education DIY & Crafts Design Celebrities 3.3M 2.30%
69 SAM MARCEL Cosmetics
@sammarcelbeauty
United States
Art Beauty Business 3.2M 0.10%
70 Zonnique
@zonniquejailee
United States
Moms Art Beauty Celebrities Fashion Hair & Beauty Design 3.2M 2.00%
71 Pat McGrath
@patmcgrathreal
United States
Beauty 3.1M 0.30%
72 OOTD Magazine
@ootdmagazine
United States
Fashion Styling Lifestyle Celebrities Hair & Beauty Health & Fitness Design 3.1M 0.30%
73 brynn rummy
@brynnrumfallo
United States
Art Beauty Modeling 3.1M 3.50%
74 Txunamy
@txunamy
United States
Moms Actors Celebrities Design Fashion Hair & Beauty 3.1M 5.10%
75 beautyblender
@beautyblender
United States
Beauty 3.1M 0.20%
76 L.A. Girl Cosmetics
@lagirlcosmetics
United States
Beauty Art Business 3M 0.10%
77 Lilly Ghalichi
@lillyghalichi
United States
Beauty Moms Celebrities Hair & Beauty Fashion 3M 1.60%
78 Cynthia Bailey
@cynthiabailey10
United States
Fashion Modeling Hair & Beauty Celebrities 3M 0.40%
79 Lil' Kim
@lilkimthequeenbee
United States
Rap Celebrities Hair & Beauty Fashion 2.9M 1.50%
80 Melt Cosmetics
@meltcosmetics
United States
Art Beauty Business Celebrities Hair & Beauty 2.8M 0.10%
81 SugarBearHair OFFICIAL
@sugarbearhair
United States
Fashion Beauty 2.8M 0.10%
82 ✨The Bam✨
@adizthebam
United States
Video Blogger Celebrities Hair & Beauty Design 2.8M 1.40%
83 SHAYLA
@makeupshayla
United States
Beauty Celebrities Hair & Beauty Fashion 2.8M 1.40%
84 House Of CB
@houseofcb
United States
Fashion Styling Modeling Hair & Beauty Celebrities 2.7M 0.60%
85 Malaysia
@malaysiainthecity
United States
Modeling Fashion Actors Celebrities Hair & Beauty 2.7M 0.40%
86 Giuliana Rancic
@giulianarancic
United States
Hair & Beauty Fashion Celebrities 2.7M 1.50%
87 ˗ˏˋ 💄 ˎˊ˗
@ipsy
United States
Beauty 2.6M 0.20%
88 theBalm Cosmetics
@thebalm
United States
Art Beauty Business 2.6M 0.10%
89 FARSÁLI - Beauty with Benefits
@farsalicare
United States
Beauty Art 2.6M 0.50%
90 Makeup Geek Cosmetics
@makeupgeekcosmetics
United States
Art Beauty Business 2.6M 0%
91 Tamanna Roashan
@dressyourface
United States
Beauty 2.6M 0.90%
92 Hrush Achemyan
@styledbyhrush
United States
Art Beauty Modeling Celebrities Fashion Hair & Beauty 2.4M 0.60%
93 ALINA
@makeupbyalinna
United States
Beauty Hair & Beauty Fashion Celebrities 2.4M 2.50%
94 BOXYCHARM
@boxycharm
United States
Beauty Art Business 2.4M 0.60%
95 Bo
@_missbo
United States
Modeling Fashion Hair & Beauty Celebrities 2.4M 9.10%
96 Cristine 😸😽+💅💿+🧦+🇨🇦
@simplynailogical
United States
Art Fashion Modeling Celebrities Hair & Beauty 2.4M 4.40%
97 Juvia's Place
@juviasplace
United States
Beauty Art Business Hair & Beauty DIY & Crafts Fashion Celebrities 2.3M 1.00%
98 FASHION | BEAUTY | LIFESTYLE
@fashionclimaxx2
United States
Fashion Beauty 2.3M 0.10%
99 Samer Khouzami
@samerkhouzami
United States
Art Beauty Business Hair & Beauty Celebrities Fashion 2.3M 0.20%
100 House of Lashes®
@houseoflashes
United States
Art Beauty Business 2.3M 0%