Top Instagram Influencers and Instagram Users in 2023
Find out who are the top Instagram influencers. Download the list of the most popular Instagram accounts.


Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 232,276 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Kendall
Food Fashion and Accessories Modeling Fashion Model 294.5M 1.46%
2 Jennifer Lopez
Art Food and Drink Entertainment and Music Celebrity Modeling Music Singer Artist Creators & Celebrities 253.1M 0.15%
3 Gal Gadot
Entertainment and Music Food Actors Artist 109.5M 0.15%
4 snoopdogg
Entertainment and Music Music Food Chef Actor Creators & Celebrities 80.3M 0.06%
5 Burak Özdemir
Food Music Chef 54.4M 0.81%
6 Nusr_et#Saltbae
Food Business and Finance Chef 53.7M 0.14%
7 MrBeast
Food Entertainment and Music Finance 45.8M 4.46%
8 chrissy teigen
Food Modeling TV Host Personal Blog Creators & Celebrities 42.8M 0.25%
9 Maria River Red
Arts and Crafts Food Singer Music Modeling Musician/Band 42.7M 1.52%
10 Nick Jonas
Entertainment and Music Food Product Showcase Artist Creators & Celebrities 35.6M 0.38%
11 Jessica Iskandar
Family Food Celebrity Actors 33.3M 0.13%
12 mon
Food Travel Celebrity Food and Drink Dance Artist 27.5M 0.66%
13 Mark Wahlberg
Entertainment and Music Food Fitness and Health Celebrity Actors Producers 25.8M 0.18%
14 EarthPix 🌎 Travel
Travel Food and Drink Nature Video Creator 24M 0.29%
15 Shruti Haasan
Entertainment and Music Food Actors Singer Artist 23.6M 0.59%
Fitness and Health Health & Fitness Food & Drink 21.4M 2.25%
17 Malaika Arora
Fitness and Health Food Fashion and Accessories Travel Celebrity Food and Drink Actors 18.7M 0.61%
18 Neha Sharma πŸ’«
Fashion and Accessories Food Arts and Crafts Acting and Drama Celebrity Actors Actor 18.5M 2.04%
19 Sasha Pieterse Sheaffer
Food Modeling Actors 18.2M 0.79%
20 Nicole "Snooki" πŸ’‹
Family Fashion and Accessories Food Parenting Actors 17.4M 0.24%
21 sunny
Animals Music Celebrity Food and Drink Singer Modeling Film, Music & Books Architecture Cars & Motorcycles 15.3M 0.18%
22 Gordon Ramsay
Food Chef 15.3M 0.16%
23 John Legend
Entertainment and Music Food and Drink Music Singer Songwriting Author 15.1M 0.36%
24 Joanna Gaines
Home and Garden Family Food and Drink Design Decoration Interior Design Public Figure 13.8M 0.12%
25 Juanpa Zurita 2
Entertainment and Music Food Celebrity Lifestyle 12.9M 0.29%
26 Paul Wesley
Food Celebrity Modeling Actors 12.8M 3.82%
27 Amaury Guichon
Food Parenting Chef 12.6M 7.66%
28 Genelia Deshmukh
Acting and Drama Food Family Actors Modeling Dance Actor 12.6M 4.16%
29 Ana Maria Braga
Food TV Shows 12.3M 0.20%
30 TiaMowry
Family Food Celebrity Food and Drink Lifestyle Actors Actor Creators & Celebrities 12.1M 0.80%
Entertainment and Music Celebrity Food and Drink 11.4M 10.78%
32 Gürkan Topçu
Chef Food 11.3M 0.79%
33 Jensen Ackles
Entertainment and Music Food Actors 11.2M 6.12%
Food Video Blogger 10.8M 6.82%
Art Nature & Outdoors Kids & Parenting Humor Food & Drink Health & Fitness Hair & Beauty Gardening Film, Music & Books DIY & Crafts Design Celebrities Cars & Motorcycles Architecture Animals & Pets Cooking Marketing and Advertising Music Actors Singer Artist 10.8M 1.39%
36 Sean Kelly | Digital Social Hour
Fashion and Accessories Entertainment and Music Product Showcase Business and Finance Food and Drink 10.7M 0.16%
37 Nikki Bella
Entertainment and Music Family Food and Drink Entertainment 10.7M 1.27%
38 Upasana Kamineni Konidela
Fitness and Health Food Lifestyle 10M 6.94%
Fashion and Accessories Food Family Arts and Crafts Business and Finance Celebrity Food and Drink Parenting Modeling 10M 0.15%
40 Naomi Watanabe
Entertainment and Music Celebrity Food Modeling Styling 10M 1.88%
41 Gabbi Garcia β™‘
Food 9.7M 0.29%
42 Eva Longoria Baston
Food Auto and Vehicles Celebrity Actors Artist Creators & Celebrities 9.7M 0.32%
43 FC Barcelona B
Sports Food and Drink 9.6M 0.88%
44 Jamie Oliver
Food Product Education Food and Drink 9.5M 0.14%
45 Pamela Reif
Beauty and Self Care Food Food and Drink Modeling 9.3M 0.74%
46 Cuppy
Food Entertainment and Music Singer Entertainment Music Humor Celebrities Health & Fitness 9.3M 1.20%
47 Allu Sneha Reddy
Business and Finance Food and Drink Travel Food Family Celebrity 9M 4.77%
48 Nabilla Vergara
Beauty and Self Care Modeling Health & Fitness Food & Drink Public Figure 8.8M 3.15%
49 Maddie Baby
Food 8.8M 8.01%
Nature Pets Food Modeling 8.8M 0.52%
51 Cedric Grolet
Food Business and Finance 8.5M 3.71%
52 Fatmir Sufa
Food Fashion and Accessories Celebrities 8.4M 0.87%
53 Karen Gillan
Entertainment and Music Food Actors 8.1M 2.09%
54 π•―π–†π–“π–Žπ–Šπ–‘π–† π•­π–šπ–Šπ–“π–—π–”π–˜π–™π–—π–” 𝖇𝖇 🀍
Fashion and Accessories Food & Drink DIY & Crafts Design Actors Public Figure 8M 1.95%
55 Foodys
Food Food and Drink 7.9M 0.11%
56 TudoGostoso
Food Food and Drink Recipes 7.9M 0.01%
57 Ronnie Coleman
Fitness and Health Coaching Health & Fitness Humor Cooking Food & Drink 7.9M 2.52%
58 Rachel Vennya Roland
Romance and Wedding Entertainment and Music Marketing and Advertising Children Moms Health & Fitness Food & Drink Architecture Celebrities 7.5M 2.25%
59 Cameron Diaz
Food Actors 7.5M 2.00%
Food Modeling 7.3M 0.91%
61 Zach
Food Actors Celebrities 7.3M 5.76%
62 Pooja Dhingra πŸ—»
Food Business and Finance Chef 7.1M 0.07%
63 Mohamed Halawa
Food 7M 1.11%
64 Tastemade
Food Food and Drink Recipes Health 7M 0.04%
65 andrea russett
Entertainment and Music Food Actors 7M 0.62%
Arts and Crafts Food 6.9M 0.38%
67 Soundarya Sharma
Celebrity Food and Drink Fitness Fashion Actors Modeling 6.8M 1.05%
68 Julianne
Celebrity Lifestyle Modeling Food & Drink 6.8M 2.94%
69 Danish Taimoor
Celebrity Food 6.8M 1.98%
70 Şükran Kaymak
Food Nutrition Lifestyle 6.8M 1.57%
71 Hannah @Ballerina Farm
Nature Family Food 6.5M 4.20%
72 Opal Panisara
Beauty and Self Care Food Home and Garden Celebrity Actors Public Figure Creators & Celebrities 6.5M 0.36%
73 Mharessa πŸŽ¬πŸŽ™
Acting and Drama Family Singer Health & Fitness Food & Drink Cooking 6.4M 0.47%
74 Gris Verduzco
Food Marketing and Advertising Cooking Animals & Pets Celebrities 6.3M 0.83%
75 Nathalie Emmanuel
Food Beauty and Self Care Actors 6.3M 0.73%
76 Natalie Eva Marie
Entertainment and Music Fitness and Health Founder Actors Training Humor Health & Fitness Food & Drink 6.2M 0.08%
77 Love Food
Food Food and Drink Cooking Recipes 6.2M 0.03%
78 Veronika Rajek,MBA.,MSc
Fashion and Accessories Food and Drink Bikini Modeling 6.2M 3.84%
79 Samuel Umtiti
Sports Food 6.1M 1.21%
80 Emma Marrone
Entertainment and Music Food and Drink Music Singer 6M 0.66%
81 πšŽπš•πš•πšŠ ✨
Beauty and Self Care Food Coaching Training 6M 0.21%
82 Felipe Titto
Food Product Showcase Actors Health 6M 0.41%
83 Mila Semeshkina
Education Business and Finance Food Film, Music & Books 5.8M 0.75%
84 Sergi Constance
Fitness and Health Training Coaching Health & Fitness Food & Drink Cooking Humor 5.8M 1.04%
85 Lukas Podolski
Food Sports Soccer 5.7M 0.07%
86 Amina Nurtaza
Food Fashion and Accessories Home and Garden Chef 5.7M 4.39%
87 Lia
Beauty and Self Care Food and Drink Singer 5.6M 5.21%
88 Pamela Alexandra
Food Travel Lifestyle Styling 5.4M 0.47%
89 Igor Rocha - Receitas
Food Recipes Cookies 5.4M 6.25%
90 Paola Carosella
Food 5.3M 0.57%
91 Kway
Entertainment and Music Food and Drink Celebrity Humor Celebrities 5.3M 3.09%
92 MasterChef Shipra Khanna
Food Food and Drink 5.1M 2.38%
93 Jacques Vanier
Food Celebrity 5.1M 1.22%
94 Lydia Sarunrat Deane
Actors Food 5.1M 0.54%
95 Flavour of Africa
Entertainment and Music Food Music 5M 0.52%
96 katrina
Food Music Moms Singer 4.9M 0.14%
97 Wessam Qutob
Entertainment and Music Food Design Film, Music & Books DIY & Crafts 4.9M 7.79%
98 Mr Olympia Big Ramy
Fitness and Health Health & Fitness Humor Food & Drink Cooking 4.9M 0.36%
99 μ΄κ΄‘μˆ˜
Food and Drink 4.9M 5.83%
100 Diego Boneta
Entertainment and Music Food and Drink Actors 4.8M 1.15%
FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @kendalljenner with 294.5M subscribers.
The second most popular influencer on Instagram is @jlo. The @jlo profile has 253.1M subscribers. Among other top-ranked Instagram profiles is @gal_gadot. @gal_gadot has 80.3M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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