Updated list as of 2026-11
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  World Economic Forum | 4.1M | 0.1% | 🇨🇭CH | EducationLife and SocietyFounderBusiness | 1.2M | View Profile |
| 2 |  Art Basel | 2.4M | 0.07% | 🇨🇭CH | Arts and CraftsVisualizationsPainting | 724.0K | View Profile |
| 3 |  Switzerland 🇨🇭 | 2.2M | 0.82% | 🇨🇭CH | TravelAdventure | 673.1K | View Profile |
| 4 |  ⚜️EXITO BEAUTY CLINIC ⚜️, Creators of Your Beauty🪄 | 2.1M | 0.11% | 🇨🇭CH | Beauty and Self CareLifestyle | 620.1K | View Profile |
| 5 |  Kristian Pali🧿 | 2.0M | – | 🇨🇭CH | 608.8K | View Profile | |
| 6 |  IWC Schaffhausen | 1.7M | 0.47% | 🇨🇭CH | Product ShowcaseLuxuryJewelry & Watches | 506.5K | View Profile |
| 7 |  Ajkune Ahmetaj 🇨🇭 | 1.6M | – | 🇨🇭CH | 482.9K | View Profile | |
| 8 |  TISSOT | 1.6M | 0.41% | 🇨🇭CH | Product ShowcaseJewelry & Watches | 469.1K | View Profile |
| 9 |  UEFA.com | 1.5M | 0.3% | 🇨🇭CH | Sports | 445.3K | View Profile |
| 10 |  Longines | 1.5M | 0.41% | 🇨🇭CH | Fashion and AccessoriesBoutique | 439.4K | View Profile |
| 11 |  MSC Cruises Official | 1.4M | 0.49% | 🇨🇭CH | TravelNews | 425.1K | View Profile |
| 12 |  International Judo Federation | 1.3M | 0.61% | 🇨🇭CH | SportsBikes | 401.7K | View Profile |
| 13 |  TALLY WEiJL Official | 1.0M | 0.08% | 🇨🇭CH | Fashion and AccessoriesLifestyleStyling | 309.5K | View Profile |
| 14 |  Titolo Sneaker Boutique | 967.0K | 0.08% | 🇨🇭CH | Fashion and AccessoriesShoesStreetwear | 290.1K | View Profile |
| 15 |  SWITZERLAND VACATIONS 💯% 🇨🇭 | 953.9K | 0.28% | 🇨🇭CH | TravelArchitectureNature & Outdoors | 286.2K | View Profile |
| 16 |  Switzerland🇨🇭 | 946.3K | 1.35% | 🇨🇭CH | Travel | 283.9K | View Profile |
| 17 |  Swiss International Air Lines | 918.8K | 0.5% | 🇨🇭CH | TravelTravel CompanyTransportation & Accomodation Services | 275.6K | View Profile |
| 18 |  DIE GUETISTI SIITE🇨🇭 | 916.2K | 4.72% | 🇨🇭CH | 274.8K | View Profile | |
| 19 |  Switzerland Tourism | 899.5K | 0.32% | 🇨🇭CH | TravelAdventure | 269.8K | View Profile |
| 20 |  Switzerland 🇨🇭 Travel | Hotels | Food | Tips | 899.3K | 0.1% | 🇨🇭CH | TravelNature | 269.8K | View Profile |
| 21 |  Nespresso | 816.4K | 0.23% | 🇨🇭CH | FoodFood and Drink | 244.9K | View Profile |
| 22 |  Visit Switzerland🇨🇭 | 799.2K | 1.05% | 🇨🇭CH | TravelPhotographyAdventureActivity General | 239.8K | View Profile |
| 23 |  Médecins Sans Frontières (MSF) | 787.6K | 0.38% | 🇨🇭CH | Moms | 236.3K | View Profile |
| 24 |  Rado | 784.7K | 0.19% | 🇨🇭CH | Fashion and AccessoriesParentingLuxury | 235.4K | View Profile |
| 25 |  FIS Freeride World Tour by Peak Performance | 695.2K | 0.67% | 🇨🇭CH | SportsSkiSnowboardingMountain | 208.6K | View Profile |
| 26 |  Hamilton Watch | 663.6K | 0.38% | 🇨🇭CH | Fashion and AccessoriesPersonal FinanceActorsFilm | 199.1K | View Profile |
| 27 |  Bally | 639.0K | 0.1% | 🇨🇭CH | Fashion and AccessoriesFashion DesignModeling | 191.7K | View Profile |
| 28 |  سويس غاليري / swiss gallery | 596.1K | 4.28% | 🇨🇭CH | Fashion and Accessories | 178.8K | View Profile |
| 29 |  Oris | 552.5K | 0.3% | 🇨🇭CH | Fashion and AccessoriesCelebrityModeling | 165.7K | View Profile |
| 30 |  Rolex World | 533.7K | 0.3% | 🇨🇭CH | 160.1K | View Profile | |
| 31 |  Herzog & de Meuron | 531.8K | 0.96% | 🇨🇭CH | Arts and Crafts | 159.5K | View Profile |
| 32 |  Ulysse Nardin | 527.9K | 0.49% | 🇨🇭CH | Fashion and AccessoriesAdventure | 158.4K | View Profile |
| 33 |  Swissbeatbox | 524.2K | 0.34% | 🇨🇭CH | News | 157.2K | View Profile |
| 34 |  Bell & Ross Watches | 450.4K | 0.26% | 🇨🇭CH | Fashion and AccessoriesProduct ShowcaseLuxury | 135.1K | View Profile |
| 35 |  🇨🇭The best pictures of Swiss | 430.7K | 1.16% | 🇨🇭CH | TravelPhotography | 129.2K | View Profile |
| 36 |  FIBA3x3 | 428.6K | 0.52% | 🇨🇭CH | SportsPersonal FinanceBasketball | 128.6K | View Profile |
| 37 |  Éblouir Official | Skincare | 423.3K | 0.2% | 🇨🇭CH | Beauty and Self Care | 127.0K | View Profile |
| 38 |  BMC Switzerland | 410.3K | 0.34% | 🇨🇭CH | Outdoor ActivitySportsBikesMountain | 123.1K | View Profile |
| 39 |  World Karate Federation | 406.2K | 1.11% | 🇨🇭CH | SportsNews | 121.9K | View Profile |
| 40 |  I N C H ² handmade shoes | 373.4K | 1.1% | 🇨🇭CH | Fashion and AccessoriesLifestyleModeling | 112.0K | View Profile |
| 41 |  IFRC | 366.9K | 0.13% | 🇨🇭CH | EducationUpskillingAdventure | 110.1K | View Profile |
| 42 |  AJKUNE PROFESSIONAL GmbH🇨🇭🇨🇭 | 362.0K | – | 🇨🇭CH | StylingHair SalonsArt | 108.6K | View Profile |
| 43 |  Benjamin Berner | 357.4K | 0.14% | 🇨🇭CH | Fashion and AccessoriesLifestyleShoes | 107.2K | View Profile |
| 44 |  Gelato Travel | 351.9K | 1.08% | 🇨🇭CH | TravelFood | 105.6K | View Profile |
| 45 |  SWISSWATCHES | 334.4K | 0.1% | 🇨🇭CH | Product ShowcaseNewsJewelry & Watches | 100.3K | View Profile |
| 46 |  LA PRAIRIE | 325.0K | 0.28% | 🇨🇭CH | Beauty and Self CareLifestyle | 97.5K | View Profile |
| 47 |  SEVENFRIDAY | 320.9K | 0.18% | 🇨🇭CH | ShoppingFashion and Accessories | 96.3K | View Profile |
| 48 |  Hotel Villa Honegg | 315.9K | 0.12% | 🇨🇭CH | TravelMarketing and AdvertisingAdventureNature & Outdoors | 94.8K | View Profile |
| 49 |  LUXURY CUSTOM | 306.5K | 5.78% | 🇨🇭CH | Auto and VehiclesAutomotiveCarsLuxury | 91.9K | View Profile |
| 50 |  Hublot Middle East & Africa Boutiques | 305.7K | 0.17% | 🇨🇭CH | Fashion and AccessoriesProduct EducationProduct ShowcaseLuxury | 91.7K | View Profile |
| 51 |  WatchTime | 305.1K | 0.16% | 🇨🇭CH | 91.5K | View Profile | |
| 52 |  Jean-Claude Biver | 303.5K | 0.65% | 🇨🇭CH | NatureCelebrityFoodRestaurants | 91.1K | View Profile |
| 53 |  Invicta | 299.7K | 0.17% | 🇨🇭CH | Fashion and AccessoriesProduct EducationLuxury | 89.9K | View Profile |
| 54 |  Movado | 299.5K | 0.08% | 🇨🇭CH | Fashion and AccessoriesStyling | 89.9K | View Profile |
| 55 |  European Athletics | 298.8K | 2.27% | 🇨🇭CH | SportsCoachingTraining | 89.6K | View Profile |
| 56 |  Franck Muller Geneve | 295.8K | 0.66% | 🇨🇭CH | Fashion and AccessoriesLuxury | 88.7K | View Profile |
| 57 |  NOBASICSHIT | 292.1K | 1.2% | 🇨🇭CH | Fashion and AccessoriesTravelNewsNews&Politics | 87.6K | View Profile |
| 58 |  Radio Energy | 292.0K | 2.39% | 🇨🇭CH | Entertainment and MusicNewsLifestyleMusic | 87.6K | View Profile |
| 59 |  Baume & Mercier | 284.8K | 0.26% | 🇨🇭CH | Product ShowcaseLuxury | 85.4K | View Profile |
| 60 |  Lay's Football | 284.7K | 1.33% | 🇨🇭CH | Food | 85.4K | View Profile |
| 61 |  Lauterbrunnen Tourism | 282.0K | 5.16% | 🇨🇭CH | TravelNatureAdventure | 84.6K | View Profile |
| 62 |  RTSinfo | 278.1K | 1.04% | 🇨🇭CH | Entertainment and Music | 83.4K | View Profile |
| 63 |  ITF Tennis | 276.0K | 1.12% | 🇨🇭CH | 82.8K | View Profile | |
| 64 |  اطلاعات واکسن و کرونا | 273.8K | 9.3% | 🇨🇭CH | TravelNature | 82.1K | View Profile |
| 65 |  Paiste Cymbals | 272.2K | 0.45% | 🇨🇭CH | Entertainment and MusicHome and GardenMusiciansMusic | 81.7K | View Profile |
| 66 |  Victorinox | 270.1K | 0.35% | 🇨🇭CH | Product EducationProduct ShowcaseHome and GardenDesign | 81.0K | View Profile |
| 67 |  أماكن سياحية | Tourist Places | 267.2K | 0.35% | 🇨🇭CH | Travel | 80.2K | View Profile |
| 68 |  Int Committee of the Red Cross | 260.9K | 0.34% | 🇨🇭CH | EducationHealth and Medical ServicesNewsActors | 78.3K | View Profile |
| 69 |  Girard-Perregaux | 260.3K | 0.44% | 🇨🇭CH | Arts and CraftsLuxury | 78.1K | View Profile |
| 70 |  Montreux Comedy 🤣 | 248.7K | 1.4% | 🇨🇭CH | Entertainment and MusicCelebrity | 74.6K | View Profile |
| 71 |  SUEL FERNANDEZ | 246.3K | 0.15% | 🇨🇭CH | ArtFood and DrinkMusicFashion | 73.9K | View Profile |
| 72 |  Zermatt - Matterhorn | 242.5K | 2.2% | 🇨🇭CH | TravelNaturePhotographyLandscaping | 72.7K | View Profile |
| 73 |  A R T P A R T N E R architects | 236.1K | 0.95% | 🇨🇭CH | Home and Garden | 70.8K | View Profile |
| 74 |  Elopement photographer | Switzerland | 231.4K | 0.23% | 🇨🇭CH | PhotographyEducationBusiness and Finance | 69.4K | View Profile |
| 75 |  Maurice Lacroix | 230.2K | 0.06% | 🇨🇭CH | Fashion and AccessoriesLuxury | 69.1K | View Profile |
| 76 |  Switzerland 🇨🇭 | 221.2K | 2.37% | 🇨🇭CH | TravelPhotography | 66.4K | View Profile |
| 77 |  F.P.Journe Official | 217.0K | 1.73% | 🇨🇭CH | Product ShowcaseLuxury | 65.1K | View Profile |
| 78 |  LEO MAZZOTTI | 209.3K | 0.14% | 🇨🇭CH | Fashion and AccessoriesLifestyleStyling | 62.8K | View Profile |
| 79 |  Elda Berisha_official🇨🇭🇨🇭 | 203.7K | 1.1% | 🇨🇭CH | Entertainment and Music | 61.1K | View Profile |
| 80 |  H. Moser & Cie. | 202.1K | 0.73% | 🇨🇭CH | Product ShowcaseJewelry & Watches | 60.6K | View Profile |
| 81 |  Mido | 201.3K | 0.43% | 🇨🇭CH | Product ShowcaseJewelry & Watches | 60.4K | View Profile |
| 82 |  Fondation Beyeler | 200.6K | 1.07% | 🇨🇭CH | Arts and CraftsEducationVisualizationsPainting | 60.2K | View Profile |
| 83 |  Foro Económico Mundial | 194.5K | 0.97% | 🇨🇭CH | Finance | 58.4K | View Profile |
| 84 |  The Earthling Co. | 190.0K | 0.1% | 🇨🇭CH | Beauty and Self Care | 57.0K | View Profile |
| 85 |  SRF Sport | 187.7K | 2.46% | 🇨🇭CH | SportsEntertainment and MusicNewsSoccer | 56.3K | View Profile |
| 86 |  20 Minuten | 182.2K | 0.77% | 🇨🇭CH | Entertainment and MusicNewsEntertainment | 54.7K | View Profile |
| 87 |  MCI 🇨🇭 | 181.6K | 0.03% | 🇨🇭CH | 54.5K | View Profile | |
| 88 |  Kimmy Repond | 173.2K | 2.31% | 🇨🇭CH | SportsNewsModelingDance | 51.9K | View Profile |
| 89 |  SWISSPOSTERS | 170.7K | 0.25% | 🇨🇭CH | Arts and CraftsGraphicsDesign | 51.2K | View Profile |
| 90 |  Afrodyssée | 167.5K | 0.32% | 🇨🇭CH | Fashion and Accessories | 50.3K | View Profile |
| 91 |  Studio Feixen | 164.1K | 1.03% | 🇨🇭CH | Arts and CraftsEventsDesignIllustrator | 49.2K | View Profile |
| 92 |  JACOB & CO. Switzerland | 161.9K | 0.1% | 🇨🇭CH | 48.6K | View Profile | |
| 93 |  🇨🇭 𝓑𝓮𝓪𝓾𝓽𝔂 𝓛𝓸𝓾𝓷𝓰𝓮 𝓒𝓲𝓴𝓪 | 161.3K | – | 🇨🇭CH | 48.4K | View Profile | |
| 94 |  Red Bull Switzerland | 161.0K | 0.5% | 🇨🇭CH | Outdoor ActivitySportsAutomotiveMountain | 48.3K | View Profile |
| 95 |  Migros | 161.0K | 0.2% | 🇨🇭CH | Shopping | 48.3K | View Profile |
| 96 |  Alix Lasers ® | 159.9K | 0.04% | 🇨🇭CH | 48.0K | View Profile | |
| 97 |  Daisy | 158.1K | 1.69% | 🇨🇭CH | Fitness and Health | 47.4K | View Profile |
| 98 |  Ajkune Professional Schweiz🇨🇭 | 155.6K | 0.03% | 🇨🇭CH | Beauty and Self Care | 46.7K | View Profile |
| 99 |  Eluveitie | 154.3K | 1.25% | 🇨🇭CH | Entertainment and MusicMusicRock | 46.3K | View Profile |
| 100 |  WE LOVE SWISS🇨🇭 | 154.0K | 1.2% | 🇨🇭CH | TravelAdventurePhotography | 46.2K | View Profile |
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FAQ: Top Instagram Brand Ranking in Switzerland
Who are the top Instagram brands in Switzerland?
If you're looking to discover the leading Instagram brands in Switzerland, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Switzerland is @worldeconomicforum, boasting an impressive following of 4.1M subscribers.
Securing the second position is @artbasel, commanding 2.4M subscribers. Additionally, @swiss enjoys a following of 2.2M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
