Updated list as of 2026-11
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Velvet Dynasty | 1.1M | 1.03% | 🇷🇸RS | Fashion | 316.2K | View Profile |
| 2 |  Enciklopedija | 641.5K | 1.71% | 🇷🇸RS | EducationNewsGymModeling | 192.4K | View Profile |
| 3 |  Danilo Coda Badnjar | 634.0K | 6.77% | 🇷🇸RS | Entertainment and MusicMarketing and Advertising | 190.2K | View Profile |
| 4 |  Top Eleven | 492.9K | 0.3% | 🇷🇸RS | SportsSoccer | 147.9K | View Profile |
| 5 |  Hipigram | 471.8K | 9.54% | 🇷🇸RS | Entertainment and MusicMusicModeling | 141.5K | View Profile |
| 6 |  Sara Jo | 454.0K | 2.76% | 🇷🇸RS | Entertainment and Music | 136.2K | View Profile |
| 7 |  Football Association of Serbia | 450.1K | 3.43% | 🇷🇸RS | SportsSoccer | 135.0K | View Profile |
| 8 |  dm Srbija | 401.1K | 0.12% | 🇷🇸RS | Beauty and Self CareProduct EducationProduct Showcase | 120.3K | View Profile |
| 9 |  Ženska obuća HOP HOP SHOP | 343.7K | 0.15% | 🇷🇸RS | Fashion | 103.1K | View Profile |
| 10 |  SELECTION | 343.4K | 0.27% | 🇷🇸RS | Product ShowcaseEvents | 103.0K | View Profile |
| 11 |  Lilly Drogerie | 342.3K | 0.08% | 🇷🇸RS | Beauty and Self CareProduct Showcase | 102.7K | View Profile |
| 12 |  Tijana Milentijevic | 339.3K | 2.81% | 🇷🇸RS | Health and Medical ServicesMusic | 101.8K | View Profile |
| 13 |  Forma Ideale | 331.2K | 0.11% | 🇷🇸RS | ArtDesignInterior Design | 99.4K | View Profile |
| 14 |  Lua Luá | 326.2K | 0.04% | 🇷🇸RS | Fashion and AccessoriesMarketing and AdvertisingDesignCelebrities | 97.9K | View Profile |
| 15 |  Opposite Shoes&Bags | 307.4K | 0.04% | 🇷🇸RS | Fashion and AccessoriesMarketing and Advertising | 92.2K | View Profile |
| 16 |  K A Y A | 305.5K | 0.91% | 🇷🇸RS | NewsEvents | 91.7K | View Profile |
| 17 |  AmiG Show | 303.5K | 0.59% | 🇷🇸RS | Entertainment and MusicTelevision | 91.0K | View Profile |
| 18 |  Pazari farmerke • trenerke • | 284.3K | 0.07% | 🇷🇸RS | Product ShowcaseAuto and Vehicles | 85.3K | View Profile |
| 19 |  Lidl Srbija | 282.8K | 0.17% | 🇷🇸RS | FinanceProduct ShowcaseHome and Garden | 84.8K | View Profile |
| 20 |  IKEA Srbija | 277.2K | 0.11% | 🇷🇸RS | Home and Garden | 83.1K | View Profile |
| 21 |  Horoskopske Zanimljivosti | 259.9K | 1.61% | 🇷🇸RS | Art | 78.0K | View Profile |
| 22 |  Predrag Rajkovic | 230.9K | 7.17% | 🇷🇸RS | Soccer | 69.3K | View Profile |
| 23 |  FIORETTO JEANS 2️⃣ | 223.5K | – | 🇷🇸RS | Fashion and Accessories | 67.0K | View Profile |
| 24 |  BUTIK 13 | 217.1K | 0.05% | 🇷🇸RS | Fashion and AccessoriesClothingClothing (Brand)Personal Goods & General Merchandise Stores | 65.1K | View Profile |
| 25 |  Pink.rs | 207.9K | 0.08% | 🇷🇸RS | Entertainment and MusicNews SiteNews & Media WebsitePublishers | 62.4K | View Profile |
| 26 |  JYSK Srbija | 207.7K | 0.11% | 🇷🇸RS | Home and GardenPersonal Finance | 62.3K | View Profile |
| 27 |  Južni Vetar | 203.9K | 6.17% | 🇷🇸RS | Entertainment and MusicCelebrity | 61.2K | View Profile |
| 28 |  MDL Media Marketing | 203.5K | 0.71% | 🇷🇸RS | Product ShowcaseMarketing and AdvertisingBusiness and FinanceMarketing | 61.1K | View Profile |
| 29 |  P....S....fashion | 202.9K | 0.49% | 🇷🇸RS | Fashion and Accessories | 60.9K | View Profile |
| 30 |  Serbian Bikini | 198.9K | 0.28% | 🇷🇸RS | 59.7K | View Profile | |
| 31 |  Geografski kutak | 197.4K | 5.14% | 🇷🇸RS | EducationNews | 59.2K | View Profile |
| 32 |  SERBIA LIVE - BEOGRAD | 196.4K | 1.4% | 🇷🇸RS | News | 58.9K | View Profile |
| 33 |  Eterna Medical System | 195.1K | 0.05% | 🇷🇸RS | Beauty and Self CareHealth and Medical Services | 58.5K | View Profile |
| 34 |  Teški grafiti | 193.6K | 2.74% | 🇷🇸RS | 58.1K | View Profile | |
| 35 |  Butik JASMINA 🔱 | 186.1K | 0.05% | 🇷🇸RS | Fashion and AccessoriesGymModeling | 55.8K | View Profile |
| 36 |  SERBIAN ORTHODOX | 184.2K | 10.4% | 🇷🇸RS | 55.3K | View Profile | |
| 37 |  Fashion&Friends | 183.0K | 0.15% | 🇷🇸RS | Fashion and AccessoriesStylingLifestyle | 54.9K | View Profile |
| 38 |  Online prodaja - zenska garderoba | 182.9K | 1.61% | 🇷🇸RS | Fashion | 54.9K | View Profile |
| 39 |  Magic Wear | 176.7K | – | 🇷🇸RS | Fashion and AccessoriesVideo Games | 53.0K | View Profile |
| 40 |  Skandal | 175.9K | 0.1% | 🇷🇸RS | Fashion | 52.8K | View Profile |
| 41 |  LC WAIKIKI Srbija | 175.8K | 0.12% | 🇷🇸RS | Fashion and Accessories | 52.7K | View Profile |
| 42 |  Fashion is my drug | 175.3K | – | 🇷🇸RS | Fashion and AccessoriesCelebritiesHair & BeautyHealth & Fitness | 52.6K | View Profile |
| 43 |  Jungle Travel | 173.0K | 0.62% | 🇷🇸RS | TravelOutdoor Activity | 51.9K | View Profile |
| 44 |  Bonatti Underwear | 165.9K | 0.14% | 🇷🇸RS | Fashion and Accessories | 49.8K | View Profile |
| 45 |  Filip Đukić | 163.9K | 1.76% | 🇷🇸RS | Arts and CraftsPiercing | 49.2K | View Profile |
| 46 |  Laguna | 163.1K | 0.23% | 🇷🇸RS | EducationNews | 48.9K | View Profile |
| 47 |  Prva televizija | 162.5K | 0.26% | 🇷🇸RS | Entertainment and MusicNewsTV Channel | 48.7K | View Profile |
| 48 |  Akademija 📚Oxford📖 Official | 161.2K | 0.09% | 🇷🇸RS | EducationEducation CompanyProfessional Services | 48.4K | View Profile |
| 49 |  Sephora Srbija | 160.1K | 0.1% | 🇷🇸RS | Beauty and Self Care | 48.0K | View Profile |
| 50 |  Mr. Hair Aleksa Rabrenović | 158.8K | 0.61% | 🇷🇸RS | Beauty and Self Care | 47.7K | View Profile |
| 51 |  Planeta Sport | 155.3K | 1.4% | 🇷🇸RS | Outdoor ActivitySports | 46.6K | View Profile |
| 52 |  OBUĆA LUX | 154.6K | 0.2% | 🇷🇸RS | Fashion and Accessories | 46.4K | View Profile |
| 53 |  Mistery shoes | 151.7K | 0.47% | 🇷🇸RS | Fashion and AccessoriesShoes | 45.5K | View Profile |
| 54 |  THE GOD OF EYEBROWS® | 151.0K | 3.3% | 🇷🇸RS | 45.3K | View Profile | |
| 55 |  Jelena Stanivuković | 150.1K | 1.86% | 🇷🇸RS | 45.0K | View Profile | |
| 56 |  ✨ LOVELY ✨ | 150.1K | 0.06% | 🇷🇸RS | Fashion and Accessories | 45.0K | View Profile |
| 57 | 146.8K | 0.33% | 🇷🇸RS | Arts and CraftsPhotographyCelebritiesDesign | 44.0K | View Profile | |
| 58 |  BEBA & BEBA | 142.0K | 0.1% | 🇷🇸RS | 42.6K | View Profile | |
| 59 |  Telegraf.rs | 139.4K | 2.31% | 🇷🇸RS | Entertainment and MusicNewsSoccer | 41.8K | View Profile |
| 60 |  ХО Срби за Србе | 139.3K | 4% | 🇷🇸RS | 41.8K | View Profile | |
| 61 |  JAT fashion | 138.0K | 0.05% | 🇷🇸RS | Fashion and Accessories | 41.4K | View Profile |
| 62 |  BUTASPORT.RS | 137.1K | 2.88% | 🇷🇸RS | SportsNews | 41.1K | View Profile |
| 63 |  n1srbija | 136.5K | 0.5% | 🇷🇸RS | Entertainment and Music | 41.0K | View Profile |
| 64 |  Emmezeta Srbija | 135.7K | 0.2% | 🇷🇸RS | 40.7K | View Profile | |
| 65 |  DETAL - Fabrika Nameštaja | 135.1K | 0.1% | 🇷🇸RS | 40.5K | View Profile | |
| 66 |  DIVA Porosi On️line🌹 | 133.3K | 0.09% | 🇷🇸RS | 40.0K | View Profile | |
| 67 |  Ivica i Majica | 132.5K | 0.32% | 🇷🇸RS | Health and Medical ServicesPets | 39.8K | View Profile |
| 68 |  OPPOSITE OUTLET | 132.0K | – | 🇷🇸RS | 39.6K | View Profile | |
| 69 |  Butik So Chic 🎀 | 129.3K | 0.08% | 🇷🇸RS | Fashion and AccessoriesStyling | 38.8K | View Profile |
| 70 |  Beograd | 128.5K | 0.3% | 🇷🇸RS | 38.5K | View Profile | |
| 71 |  Fondacija Pokret LEVIJATAN | 127.4K | 2.8% | 🇷🇸RS | 38.2K | View Profile | |
| 72 |  PRAVI Domaći Kolači-Vršac | 125.8K | 0.49% | 🇷🇸RS | 37.7K | View Profile | |
| 73 |  SVET | 124.8K | 0.08% | 🇷🇸RS | Marketing and Advertising | 37.4K | View Profile |
| 74 |  SCANDAL! | 123.9K | 0.29% | 🇷🇸RS | Entertainment and MusicFunnyNews | 37.2K | View Profile |
| 75 |  SOLO | 123.7K | 1.4% | 🇷🇸RS | Fashion and AccessoriesStylingCelebrities | 37.1K | View Profile |
| 76 |  ALMÉ COUTURE | 121.1K | 0.73% | 🇷🇸RS | Fashion and AccessoriesProduct ShowcaseModeling | 36.3K | View Profile |
| 77 |  blōndy official | 120.7K | 0.4% | 🇷🇸RS | 36.2K | View Profile | |
| 78 |  Cityprocar | 119.0K | 1.1% | 🇷🇸RS | Auto and Vehicles | 35.7K | View Profile |
| 79 |  Salon nameštaja | 118.4K | 0.53% | 🇷🇸RS | Beauty and Self Care | 35.5K | View Profile |
| 80 |  Demode atelier | 118.3K | 0.21% | 🇷🇸RS | Fashion and AccessoriesProduct ShowcaseLifestyleCelebrities | 35.5K | View Profile |
| 81 |  SHAKIRA SERBIA | 117.9K | 0.3% | 🇷🇸RS | Entertainment and Music | 35.4K | View Profile |
| 82 |  M@Mstyle | 116.2K | 0.7% | 🇷🇸RS | Fashion and AccessoriesBeauty and Self CareProduct Showcase | 34.9K | View Profile |
| 83 |  TOP | Nakit | 115.3K | 0.13% | 🇷🇸RS | 34.6K | View Profile | |
| 84 |  Dexy Co | 115.2K | 0.05% | 🇷🇸RS | FamilyNewsMarketing and Advertising | 34.6K | View Profile |
| 85 |  Gleb | 113.7K | 4.95% | 🇷🇸RS | Entertainment and Music | 34.1K | View Profile |
| 86 |  ELIXIR ZA GUSTU I JAKU BRADU! | 111.9K | 0.61% | 🇷🇸RS | 33.6K | View Profile | |
| 87 |  HELLO! Magazin | 111.6K | 2.87% | 🇷🇸RS | NewsNews&Politics | 33.5K | View Profile |
| 88 |  Vulkan izdavaštvo | 111.5K | 0.2% | 🇷🇸RS | EducationProduct ShowcaseNewsWriters | 33.5K | View Profile |
| 89 |  Grand tv | 111.4K | 1.31% | 🇷🇸RS | News | 33.4K | View Profile |
| 90 |  Naocare Nakit monro.rs | 111.1K | 0.1% | 🇷🇸RS | 33.3K | View Profile | |
| 91 |  Shoppster Srbija | 111.1K | 0.08% | 🇷🇸RS | 33.3K | View Profile | |
| 92 |  BALLARY | 110.9K | 0.75% | 🇷🇸RS | 33.3K | View Profile | |
| 93 |  𝑴𝒖𝒋𝒆𝒏 𝑳𝒖𝒙 𝑲𝒐𝒑𝒂𝒐𝒏𝒊𝒌 | 109.8K | – | 🇷🇸RS | 33.0K | View Profile | |
| 94 |  Dress glam ZL 💎 | 108.3K | 0.3% | 🇷🇸RS | 32.5K | View Profile | |
| 95 |  etnokuce.com | 107.7K | 0.3% | 🇷🇸RS | 32.3K | View Profile | |
| 96 |  STAR Magazin | 106.4K | 0.6% | 🇷🇸RS | Entertainment and MusicNews | 31.9K | View Profile |
| 97 |  SPORT VISION Srbija | 106.2K | – | 🇷🇸RS | SportsHome and GardenBasketball | 31.9K | View Profile |
| 98 |  TRAVEL BOUTIQUE 🔸 MALDIVI | 105.1K | 0.44% | 🇷🇸RS | Travel | 31.5K | View Profile |
| 99 |  Milica Pajčin | 104.2K | 1.15% | 🇷🇸RS | Entertainment and MusicNews | 31.3K | View Profile |
| 100 |  YoloBook | 103.2K | 0.05% | 🇷🇸RS | Arts and CraftsBusiness and Finance | 31.0K | View Profile |
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FAQ: Top Instagram Brand Ranking in Serbia
Who are the top Instagram brands in Serbia?
If you're looking to discover the leading Instagram brands in Serbia, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Serbia is @velvetdynasty, boasting an impressive following of 1.1M subscribers.
Securing the second position is @enciklopedija, commanding 641.5K subscribers. Additionally, @choda19a enjoys a following of 634.0K.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
