Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Kevin De Bruyne | 26.8M | 2.4% | 🇧🇪BE | SportsSoccer | 8.0M | View Profile |
| 2 |  MXGP | 1.2M | 0.62% | 🇧🇪BE | Sports | 360.9K | View Profile |
| 3 |  Seven Futsal 🇧🇪 | 1.2M | 0.26% | 🇧🇪BE | SportsCelebrity | 353.9K | View Profile |
| 4 |  Laura Van Baelen | 737.7K | 0.57% | 🇧🇪BE | Fitness and HealthNewsTrainingCoaching | 221.3K | View Profile |
| 5 |  Ahmad Kranbeh | 633.6K | 7.18% | 🇧🇪BE | Art | 190.1K | View Profile |
| 6 |  Casashops | home & deco | 621.5K | 0.03% | 🇧🇪BE | Home and GardenProduct ShowcaseFashion and AccessoriesDesign | 186.4K | View Profile |
| 7 |  Quick-Step Alpha Vinyl Team | 573.3K | 0.8% | 🇧🇪BE | Business and FinanceHome and GardenBikes | 172.0K | View Profile |
| 8 |  La Vuelta | 494.7K | 6.13% | 🇧🇪BE | Sports | 148.4K | View Profile |
| 9 |  Le Fooding | 441.6K | 0.25% | 🇧🇪BE | FoodNews | 132.5K | View Profile |
| 10 |  Callebaut Chocolate | 439.0K | 0.07% | 🇧🇪BE | FoodChefRecipes | 131.7K | View Profile |
| 11 |  Delvaux | 371.6K | 0.27% | 🇧🇪BE | Fashion and AccessoriesBags | 111.5K | View Profile |
| 12 |  VRT NWS | 370.5K | 3.82% | 🇧🇪BE | News | 111.1K | View Profile |
| 13 |  VTM | 348.1K | 0.52% | 🇧🇪BE | Entertainment and MusicNewsMusic | 104.4K | View Profile |
| 14 |  Suspicious Antwerp | 336.1K | 0.51% | 🇧🇪BE | Fashion and AccessoriesModeling | 100.8K | View Profile |
| 15 |  Bijouterie Arlequin | 324.9K | 0.29% | 🇧🇪BE | Fashion and AccessoriesHome and Garden | 97.5K | View Profile |
| 16 |  RSC Anderlecht | 322.7K | 1.14% | 🇧🇪BE | SportsPersonal FinanceSoccer | 96.8K | View Profile |
| 17 |  Les Ardentes | 308.0K | 4.24% | 🇧🇪BE | Entertainment and Music | 92.4K | View Profile |
| 18 |  Julie Van den Steen | 301.0K | 1.72% | 🇧🇪BE | AnimalsPetsFashion and AccessoriesLifestyle | 90.3K | View Profile |
| 19 |  Tiktok/Reels & babes | 294.0K | 0.65% | 🇧🇪BE | Entertainment and Music | 88.2K | View Profile |
| 20 |  Mohamed Ashour || محمد عاشور | 291.4K | 0.9% | 🇧🇪BE | 87.4K | View Profile | |
| 21 |  Bana mboka 243 | 289.7K | 0.19% | 🇧🇪BE | 86.9K | View Profile | |
| 22 |  • LUXURI & CO | OFFICIAL ™ • | 288.9K | 0.12% | 🇧🇪BE | FinanceLuxuryCarsEntrepreneur | 86.7K | View Profile |
| 23 |  Kentucky Horsewear | equestrian brand | 283.5K | 1.19% | 🇧🇪BE | AnimalsHome and Garden | 85.0K | View Profile |
| 24 |  Callebaut Brasil | 276.1K | 0.31% | 🇧🇪BE | FoodProduct ShowcaseMarketing and AdvertisingChef | 82.8K | View Profile |
| 25 |  jamie-lee | 274.7K | 2.97% | 🇧🇪BE | Entertainment and MusicLifestyleStylingCelebrities | 82.4K | View Profile |
| 26 |  VTM NIEUWS | 273.6K | 1.69% | 🇧🇪BE | News | 82.1K | View Profile |
| 27 |  Carrément | 269.1K | 0.3% | 🇧🇪BE | Fashion and AccessoriesCelebritiesHair & Beauty | 80.7K | View Profile |
| 28 |  FISE | 263.4K | 0.27% | 🇧🇪BE | SportsEntertainment and MusicCelebrityRiders | 79.0K | View Profile |
| 29 |  Sporza | 256.1K | 1.87% | 🇧🇪BE | SportsNews | 76.8K | View Profile |
| 30 |  djdaddyk | 244.1K | 1.39% | 🇧🇪BE | Entertainment and MusicLifestyleMusic | 73.2K | View Profile |
| 31 |  Studio Brussel | 242.5K | 1.16% | 🇧🇪BE | Entertainment and MusicNewsMusic | 72.8K | View Profile |
| 32 |  Mischka Aoki | 240.3K | 0.12% | 🇧🇪BE | Fashion and AccessoriesHome and GardenFashion DesignEvents | 72.1K | View Profile |
| 33 |  😤Brussels Griffons😤 | 227.8K | 1.21% | 🇧🇪BE | PetsParentingDogs | 68.3K | View Profile |
| 34 |  Kipling | 227.1K | 0.11% | 🇧🇪BE | Fashion and AccessoriesBags | 68.1K | View Profile |
| 35 |  Equitom | 225.3K | 2.38% | 🇧🇪BE | AnimalsHome and Garden | 67.6K | View Profile |
| 36 |  Axess | Cash&Carry | 225.0K | 0.04% | 🇧🇪BE | 67.5K | View Profile | |
| 37 |  KOMONO | 223.7K | 0.07% | 🇧🇪BE | Fashion and AccessoriesLifestyleStyling | 67.1K | View Profile |
| 38 |  sciencejewelry1824 | 217.0K | 0.04% | 🇧🇪BE | EducationProduct ShowcaseHome and GardenJewelry & Watches | 65.1K | View Profile |
| 39 |  Pairi Daiza | 215.4K | 1.27% | 🇧🇪BE | NatureHome and GardenLifestyle | 64.6K | View Profile |
| 40 |  MySofiaPinkMeUp | 213.8K | 0.03% | 🇧🇪BE | Beauty and Self CareEntertainment and MusicStylingHair Salons | 64.1K | View Profile |
| 41 |  Eleven Belgium | 212.1K | 1.22% | 🇧🇪BE | SportsNewsSoccerBasketball | 63.6K | View Profile |
| 42 |  IKEA Belgium | 209.6K | 0.09% | 🇧🇪BE | Home and GardenDesignInterior DesignLifestyle | 62.9K | View Profile |
| 43 |  HLN.be | 205.4K | 2.02% | 🇧🇪BE | Entertainment and MusicLife and SocietyPhotographyProduct Showcase | 61.6K | View Profile |
| 44 |  Zizov Diamonds | 198.8K | 0.3% | 🇧🇪BE | Shopping | 59.6K | View Profile |
| 45 |  Ice-Watch - Montres, bijoux et accessoires | 198.3K | 0.06% | 🇧🇪BE | Fashion and AccessoriesParentingLifestyle | 59.5K | View Profile |
| 46 |  Bellerose | 197.8K | 0.19% | 🇧🇪BE | Fashion and AccessoriesHome and GardenLifestyleStyling | 59.3K | View Profile |
| 47 |  Ursula von der Leyen | 194.9K | 3.8% | 🇧🇪BE | 58.5K | View Profile | |
| 48 |  BmwLover9888 🖤❤💙 | 193.7K | 0.5% | 🇧🇪BE | 58.1K | View Profile | |
| 49 |  🌸 Coralie Secret Story 9 🎀 | 191.9K | 2.67% | 🇧🇪BE | Beauty and Self CareFashion and AccessoriesNewsLifestyle | 57.6K | View Profile |
| 50 |  Maison Pierre Marcolini | 184.1K | 0.3% | 🇧🇪BE | FoodMarketing and AdvertisingLifestyle | 55.2K | View Profile |
| 51 |  Action België® | 183.2K | 0.18% | 🇧🇪BE | Product Showcase | 55.0K | View Profile |
| 52 |  SN3 | 182.1K | – | 🇧🇪BE | 54.6K | View Profile | |
| 53 |  Serax | 178.7K | 0.12% | 🇧🇪BE | Home and GardenDesignInterior DesignFurniture | 53.6K | View Profile |
| 54 |  Axel Vervoordt Company | 176.5K | 0.8% | 🇧🇪BE | 53.0K | View Profile | |
| 55 |  KADIZI | 168.3K | 0.1% | 🇧🇪BE | Home and Garden | 50.5K | View Profile |
| 56 |  DE GELE FLAMINGO Ⓡ | 166.5K | 0.72% | 🇧🇪BE | Home and GardenLifestyle | 50.0K | View Profile |
| 57 |  mxDVS | 161.4K | 1.33% | 🇧🇪BE | Fashion and AccessoriesStreetwearModeling | 48.4K | View Profile |
| 58 |  MASSIMO PIRRONE • sartoria Italiana | 159.8K | 1.15% | 🇧🇪BE | Fashion and AccessoriesMarketing and AdvertisingModelingCelebrities | 47.9K | View Profile |
| 59 |  Dagelijkse kost | 157.4K | 0.8% | 🇧🇪BE | Food | 47.2K | View Profile |
| 60 |  High & Fines Herbes 🌳🍽 | 154.9K | 5.8% | 🇧🇪BE | Entertainment and MusicLifestyle | 46.5K | View Profile |
| 61 |  Ugly Belgian Houses | 154.7K | 0.9% | 🇧🇪BE | Arts and Crafts | 46.4K | View Profile |
| 62 |  Dirty Workz | 154.3K | 0.69% | 🇧🇪BE | Entertainment and MusicNewsMusicProducers | 46.3K | View Profile |
| 63 |  𝐂𝐎𝐌𝐌𝐄 𝐔𝐍 𝐑 𝐃𝐄 𝐑𝐎𝐂𝐊® | 153.3K | – | 🇧🇪BE | 46.0K | View Profile | |
| 64 |  Royal Belgian FA | 150.1K | 0.37% | 🇧🇪BE | 45.0K | View Profile | |
| 65 |  cat's eyes | 143.0K | 4.16% | 🇧🇪BE | Fashion and Accessories | 42.9K | View Profile |
| 66 |  ShifTech Reprogrammation | 137.4K | 2.82% | 🇧🇪BE | Auto and Vehicles | 41.2K | View Profile |
| 67 |  David Dieu | 136.7K | 8.11% | 🇧🇪BE | EducationUpskilling | 41.0K | View Profile |
| 68 |  Sofie Dumont | 135.2K | 0.5% | 🇧🇪BE | FoodFood and DrinkMomsLifestyle | 40.6K | View Profile |
| 69 |  Kalklitir | 134.7K | 0.14% | 🇧🇪BE | Home and GardenProduct EducationDesign | 40.4K | View Profile |
| 70 |  Dieter Vander Velpen | 132.2K | 0.73% | 🇧🇪BE | Arts and CraftsHome and GardenDesignInterior Design | 39.7K | View Profile |
| 71 |  𝑪𝒊𝒍𝒔 𝑴𝒂𝒈𝒏𝒆́𝒕𝒊𝒒𝒖𝒆𝒔 - 𝑩𝒆𝒂𝒖𝒕𝒚 | 130.0K | – | 🇧🇪BE | 39.0K | View Profile | |
| 72 |  Pukkelpop | 129.3K | 4.16% | 🇧🇪BE | Entertainment and MusicMusic | 38.8K | View Profile |
| 73 |  Vermijl Car Detail | 129.1K | 2.04% | 🇧🇪BE | Auto and VehiclesAutomotive | 38.7K | View Profile |
| 74 |  ISNA خبر گزاری ایسنا | 128.8K | 0.2% | 🇧🇪BE | 38.7K | View Profile | |
| 75 |  Lidl Belgium | 128.2K | 0.17% | 🇧🇪BE | FinanceLifestyle | 38.5K | View Profile |
| 76 |  PrimaDonna Lingerie | 128.1K | 0.34% | 🇧🇪BE | FashionModeling | 38.4K | View Profile |
| 77 |  Karla Escobar KAES | 126.8K | 0.32% | 🇧🇪BE | Beauty and Self Care | 38.0K | View Profile |
| 78 |  Edgard & Cooper | 126.1K | 0.33% | 🇧🇪BE | PetsFood and DrinkDogs | 37.8K | View Profile |
| 79 |  Courir Belgique | 124.3K | 0.06% | 🇧🇪BE | Fashion and Accessories | 37.3K | View Profile |
| 80 |  Radio Contact | 123.8K | 1.1% | 🇧🇪BE | LifestyleMusicSportsRadio Station | 37.1K | View Profile |
| 81 |  DRIP DROPS | 123.7K | 0.11% | 🇧🇪BE | Fashion and AccessoriesShoes | 37.1K | View Profile |
| 82 |  💥Thomas Genon⚓️ | 122.9K | 3.04% | 🇧🇪BE | SportsRidersBikes | 36.9K | View Profile |
| 83 |  Brussels Airlines | 122.2K | 0.39% | 🇧🇪BE | 36.7K | View Profile | |
| 84 |  Action Belgique® | 121.6K | 0.15% | 🇧🇪BE | Product ShowcaseLifestyle | 36.5K | View Profile |
| 85 |  Panna Knock Out Benelux | 120.1K | 0.1% | 🇧🇪BE | SportsEntertainment and MusicCelebrities | 36.0K | View Profile |
| 86 |  Baobab Collection | 119.8K | 0.34% | 🇧🇪BE | Home and GardenDesignLifestyle | 35.9K | View Profile |
| 87 |  Tim Van Laere Gallery Antwerp-Rome | 117.7K | 0.37% | 🇧🇪BE | ArtFashionPaintingVisualizations | 35.3K | View Profile |
| 88 |  Stad Antwerpen | 117.6K | 1.65% | 🇧🇪BE | ArtParenting | 35.3K | View Profile |
| 89 |  World Chocolate Masters | 117.1K | 0.38% | 🇧🇪BE | FoodHome and GardenChef | 35.1K | View Profile |
| 90 |  Perde Tül 🇧🇪🇦🇹🇳🇱🇨🇵TAÇ Brillant | 114.7K | 0.5% | 🇧🇪BE | 34.4K | View Profile | |
| 91 |  DripStyleBE | 114.2K | 2.4% | 🇧🇪BE | Fashion and Accessories | 34.3K | View Profile |
| 92 |  Quentin | 113.7K | 1.54% | 🇧🇪BE | NatureEducationProduct EducationHome and Garden | 34.1K | View Profile |
| 93 |  RTBF Sport | 113.2K | 1.71% | 🇧🇪BE | SportsNews | 34.0K | View Profile |
| 94 |  MoldBrothers | 113.2K | 2.01% | 🇧🇪BE | Arts and Crafts | 34.0K | View Profile |
| 95 |  Flair België | 110.4K | 0.83% | 🇧🇪BE | Fashion and AccessoriesNewsNews&Politics | 33.1K | View Profile |
| 96 |  LEEN DENDIEVEL | 109.8K | 2.2% | 🇧🇪BE | ActorsMusicFashion | 32.9K | View Profile |
| 97 |  HOKA EU | 108.7K | 0.5% | 🇧🇪BE | TrainingCoachingSports | 32.6K | View Profile |
| 98 |  BossWomenMindset | 106.6K | 2.1% | 🇧🇪BE | 32.0K | View Profile | |
| 99 |  KAA Gent | 104.4K | 1.8% | 🇧🇪BE | SportsSoccerTennisStadium, Arena & Sports Venue | 31.3K | View Profile |
| 100 |  Naomi | 104.4K | 24.63% | 🇧🇪BE | Beauty and Self CareBusinessMakeup ArtistLifestyle Services | 31.3K | View Profile |
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FAQ: Top Instagram Brand Ranking in Belgium
Who are the top Instagram brands in Belgium?
If you're looking to discover the leading Instagram brands in Belgium, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Belgium is @kevindebruyne, boasting an impressive following of 26.8M subscribers.
Securing the second position is @mxgp, commanding 1.2M subscribers. Additionally, @7futsal enjoys a following of 1.2M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
