Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Alibaba.com | 8.5M | 0.01% | 🇨🇳CN | FinanceProduct Showcase | 2.5M | View Profile |
| 2 |  SMFK Official | 6.8M | 0.12% | 🇨🇳CN | Fashion and AccessoriesMusicLifestyleModeling | 2.1M | View Profile |
| 3 |  SHEGLAM OFFICIAL | 5.1M | 0.48% | 🇨🇳CN | ShoppingBeauty and Self Care | 1.5M | View Profile |
| 4 |  Xiaomi Global | 4.7M | 0.07% | 🇨🇳CN | Product ShowcaseAuto and VehiclesBusiness and Finance | 1.4M | View Profile |
| 5 |  iPanda | 2.4M | 0.16% | 🇨🇳CN | AnimalsPolitics | 733.2K | View Profile |
| 6 |  China Xinhua News 新华社 | 1.6M | 0.01% | 🇨🇳CN | NewsNews&Politics | 482.1K | View Profile |
| 7 |  People's Daily | 1.3M | 0.01% | 🇨🇳CN | NewsFounderMarketingDesign | 392.1K | View Profile |
| 8 |  Rose Morning | 994.9K | 0.01% | 🇨🇳CN | Home and Garden | 298.5K | View Profile |
| 9 |  Only 💯 Human Hair, Wigs, HD Lace | 832.7K | 0.32% | 🇨🇳CN | Beauty and Self CareFashion and AccessoriesHome and GardenStyling | 249.8K | View Profile |
| 10 |  Selkie ™ | 832.6K | 0.25% | 🇨🇳CN | Fashion and AccessoriesModelingStyling | 249.8K | View Profile |
| 11 |  Sweetselfie_official | 688.1K | 0.05% | 🇨🇳CN | PhotographyParentingModeling | 206.4K | View Profile |
| 12 |  محل ابتكارات الصين | 682.4K | – | 🇨🇳CN | 204.7K | View Profile | |
| 13 |  YOINS.com | 612.4K | 0.02% | 🇨🇳CN | Fashion and AccessoriesParentingCelebritiesHealth & Fitness | 183.7K | View Profile |
| 14 |  CBL chichisupply | 552.9K | – | 🇨🇳CN | Product ShowcaseModeling | 165.9K | View Profile |
| 15 |  China 🇨🇳 Asia Travel | Hotels | Food | Tips | 538.5K | 0.32% | 🇨🇳CN | Home and GardenTravel | 161.5K | View Profile |
| 16 |  Trip.com | 531.1K | 0.11% | 🇨🇳CN | TravelAdventure | 159.3K | View Profile |
| 17 |  Lucas Longmire | 523.9K | 0.27% | 🇨🇳CN | FinanceEducation | 157.2K | View Profile |
| 18 |  China Insider | 487.4K | 15.53% | 🇨🇳CN | TravelAdventure | 146.2K | View Profile |
| 19 |  Amanda Novias Wedding Dress | 484.3K | 0.62% | 🇨🇳CN | Romance and Wedding | 145.3K | View Profile |
| 20 |  Spree Picky | 482.6K | 0.01% | 🇨🇳CN | Fashion and AccessoriesAnimation and CosplayProduct ShowcaseParenting | 144.8K | View Profile |
| 21 |  滇西小哥 Dianxi Xiaoge | 481.3K | 2.21% | 🇨🇳CN | 144.4K | View Profile | |
| 22 |  MAD Architects | 477.6K | 0.4% | 🇨🇳CN | Arts and Crafts | 143.3K | View Profile |
| 23 |  BOY STORY | 459.8K | 6.48% | 🇨🇳CN | Music | 137.9K | View Profile |
| 24 |  Devil Inspired | 455.5K | 5.32% | 🇨🇳CN | ShoppingFashionModeling | 136.6K | View Profile |
| 25 |  QiHui齐慧⌚️【名表收藏｜买卖】 | 451.4K | 0.28% | 🇨🇳CN | Fashion and Accessories | 135.4K | View Profile |
| 26 |  PARISBIJUTERY | SAM DARVOZA | 439.6K | – | 🇨🇳CN | 131.9K | View Profile | |
| 27 |  Felorshop | 432.1K | 0.68% | 🇨🇳CN | Beauty and Self CareProduct Education | 129.6K | View Profile |
| 28 |  China by Antolin | 431.4K | 0.04% | 🇨🇳CN | Fashion and AccessoriesEvents | 129.4K | View Profile |
| 29 |  VOGUE CHINA | 426.1K | 0.5% | 🇨🇳CN | Fashion and AccessoriesNewsModelingMagazines | 127.8K | View Profile |
| 30 |  Sara Zhang | 416.3K | 0.28% | 🇨🇳CN | Fashion and AccessoriesProduct EducationProduct Showcase | 124.9K | View Profile |
| 31 |  boutiquefeel_official | 409.5K | – | 🇨🇳CN | Fashion and Accessories | 122.9K | View Profile |
| 32 |  KALEIDOS | 373.6K | 0.3% | 🇨🇳CN | Beauty and Self Care | 112.1K | View Profile |
| 33 |  ZHIYUN Official Profile | 358.0K | 1.1% | 🇨🇳CN | PhotographyProduct ShowcaseHome and Garden | 107.4K | View Profile |
| 34 |  MADNESS | 356.8K | 0.2% | 🇨🇳CN | CelebrityStyling | 107.1K | View Profile |
| 35 |  ALL TYPES PROMOTION HUB 👍👍 | 353.8K | – | 🇨🇳CN | 106.1K | View Profile | |
| 36 |  花西子官方 Florasis Official | 338.5K | 0.7% | 🇨🇳CN | Beauty and Self Care | 101.6K | View Profile |
| 37 |  Birol Dincli | 334.0K | – | 🇨🇳CN | Food | 100.2K | View Profile |
| 38 |  TikTok 抖音 | 323.5K | 1.7% | 🇨🇳CN | Entertainment and MusicCelebrityModelingActors | 97.0K | View Profile |
| 39 |  ELRAH EXCLUSIVE® HQ | 322.4K | 0.01% | 🇨🇳CN | Fashion and AccessoriesMarketing and AdvertisingModelingCelebrities | 96.7K | View Profile |
| 40 |  China Mac | 313.5K | 1.97% | 🇨🇳CN | Entertainment and MusicEntertainmentMusicSinger | 94.0K | View Profile |
| 41 |  🍁Uwinshair Special🍁 | 312.1K | 0.1% | 🇨🇳CN | Beauty and Self CareFashion and Accessories | 93.6K | View Profile |
| 42 |  🇬 🇾 🇲 🇮 🇩 🇴 🇱 🇸 | 306.6K | 3.26% | 🇨🇳CN | Fitness and HealthNews | 92.0K | View Profile |
| 43 |  Lyu Xiaojun | 305.0K | 3.79% | 🇨🇳CN | Fitness and Health | 91.5K | View Profile |
| 44 |  Ivan Ding | 295.5K | 0.31% | 🇨🇳CN | Product Showcase | 88.7K | View Profile |
| 45 |  HD lace wig buy 1 get 1 free🎉 | 293.0K | 1.43% | 🇨🇳CN | Beauty and Self CareProduct ShowcaseParenting | 87.9K | View Profile |
| 46 |  Golden | 290.7K | 2.16% | 🇨🇳CN | News | 87.2K | View Profile |
| 47 |  Li-Ning | 287.3K | 0.99% | 🇨🇳CN | SportsBasketball | 86.2K | View Profile |
| 48 |  Stella McCartney Kids | 285.8K | 0.09% | 🇨🇳CN | Fashion and AccessoriesParentingModelingLifestyle | 85.7K | View Profile |
| 49 |  Kina and Tam | Colorful Fashion | Dopamine Dressing | 282.8K | 0.16% | 🇨🇳CN | Fashion and AccessoriesLifestyleRetail CompanyPersonal Goods & General Merchandise Stores | 84.8K | View Profile |
| 50 |  Bubbles store | 278.0K | 0.7% | 🇨🇳CN | Product Showcase | 83.4K | View Profile |
| 51 |  Nanlite Global | 277.0K | 0.55% | 🇨🇳CN | Product ShowcaseProduct Education | 83.1K | View Profile |
| 52 | 275.3K | 2.86% | 🇨🇳CN | Entertainment and MusicEducationPolitics | 82.6K | View Profile | |
| 53 |  FlyOverChina | 268.1K | 0.01% | 🇨🇳CN | PhotographyTravel | 80.4K | View Profile |
| 54 |  Kate: www.iseehair.com | 265.6K | 0.09% | 🇨🇳CN | Beauty and Self CareProduct Showcase | 79.7K | View Profile |
| 55 |  China Southern Airlines | 262.6K | 0.5% | 🇨🇳CN | TravelAirlineTransportation & Accomodation Services | 78.8K | View Profile |
| 56 |  Ping china | 255.6K | – | 🇨🇳CN | Product Showcase | 76.7K | View Profile |
| 57 |  Tina 田娜 | 255.4K | 5.39% | 🇨🇳CN | Beauty and Self CareArts and CraftsModeling | 76.6K | View Profile |
| 58 |  ОПТОМ ЖЕНСКАЯ ОДЕЖДА АЛМАТЫ ❤️ | 253.8K | 1.6% | 🇨🇳CN | 76.1K | View Profile | |
| 59 |  MeetinShanghai | 253.3K | 0.5% | 🇨🇳CN | Food and DrinkPolitics | 76.0K | View Profile |
| 60 |  Shanghai Observed | 252.5K | 17.28% | 🇨🇳CN | TravelPhotographySingerModeling | 75.7K | View Profile |
| 61 |  Goodnight Macaroon | 251.4K | 0.06% | 🇨🇳CN | Fashion and AccessoriesStylingLifestyle | 75.4K | View Profile |
| 62 |  dejan couture | 247.7K | 0.07% | 🇨🇳CN | Romance and WeddingFashion and Accessories | 74.3K | View Profile |
| 63 |  Peijin | 245.4K | 9.6% | 🇨🇳CN | Arts and Crafts | 73.6K | View Profile |
| 64 |  DarkinCloset | 228.3K | 0.25% | 🇨🇳CN | Fashion and AccessoriesPiercing | 68.5K | View Profile |
| 65 |  Visit Xiamen | 227.6K | 0.01% | 🇨🇳CN | Travel | 68.3K | View Profile |
| 66 |  肖战 • 샤오잔 | 225.8K | 6.75% | 🇨🇳CN | Entertainment and Music | 67.7K | View Profile |
| 67 |  陶瓷先生 | 225.1K | 0.99% | 🇨🇳CN | FinanceProduct ShowcaseAuto and VehiclesMarketing and Advertising | 67.5K | View Profile |
| 68 |  Kevin Cheung | 224.6K | 1.07% | 🇨🇳CN | Fashion and Accessories | 67.4K | View Profile |
| 69 |  Heaven Gifts | 220.1K | 0.03% | 🇨🇳CN | Product EducationProduct ShowcaseParentingVape | 66.0K | View Profile |
| 70 |  iQIYI 爱奇艺 | 219.9K | 0.2% | 🇨🇳CN | Entertainment and MusicCelebrity | 66.0K | View Profile |
| 71 |  Hairspells Human Hair Wigs 🔥 | 213.8K | 21.71% | 🇨🇳CN | Beauty and Self CareProduct Education | 64.1K | View Profile |
| 72 |  𝑨𝒓𝒄𝒉𝒊𝒕𝒆𝒄𝒕𝒖𝒓𝒆 & 𝑫𝒆𝒔𝒊𝒈𝒏 𝑪𝒐𝒏𝒄𝒆𝒑𝒕 | 208.3K | 0.69% | 🇨🇳CN | Arts and Crafts | 62.5K | View Profile |
| 73 |  China Gate | 207.1K | 0.14% | 🇨🇳CN | Business and Finance | 62.1K | View Profile |
| 74 |  sky盖盖 | 202.9K | 0.42% | 🇨🇳CN | TravelPhotographyModeling | 60.9K | View Profile |
| 75 |  The DoDo Men - 嘟嘟人 | 200.0K | 5.23% | 🇨🇳CN | Outdoor ActivityEntertainment and Music | 60.0K | View Profile |
| 76 |  ROMWE MEN | 187.4K | 0.04% | 🇨🇳CN | ShoppingFashion and Accessories | 56.2K | View Profile |
| 77 |  Shanghai 🇨🇳 Travel | Hotels | Food | Tips | 183.3K | 0.5% | 🇨🇳CN | Travel | 55.0K | View Profile |
| 78 |  Yicai Global | 183.1K | – | 🇨🇳CN | FinanceEducationNewsFounder | 54.9K | View Profile |
| 79 |  cgtnarabic | 181.2K | 0.16% | 🇨🇳CN | News | 54.4K | View Profile |
| 80 |  Hibobi_shopping | 177.7K | 0.01% | 🇨🇳CN | 53.3K | View Profile | |
| 81 |  ANTA Sports | 176.8K | 0.73% | 🇨🇳CN | Sports | 53.0K | View Profile |
| 82 |  Kelvin ”The Process” Bernard | 175.9K | 1.4% | 🇨🇳CN | Fashion and Accessories | 52.8K | View Profile |
| 83 |  Latim® | Envios desde China | 174.6K | – | 🇨🇳CN | 52.4K | View Profile | |
| 84 |  Beijing 🇨🇳 | 171.9K | 1.22% | 🇨🇳CN | TravelEducationMarketing and AdvertisingNature & Outdoors | 51.6K | View Profile |
| 85 |  Nasser Al-Mansouri 🇶🇦 | 165.7K | 0.14% | 🇨🇳CN | Finance | 49.7K | View Profile |
| 86 |  JESSUP | 165.5K | 0.15% | 🇨🇳CN | Beauty and Self Care | 49.6K | View Profile |
| 87 |  BeautifulChina | 165.4K | 0.43% | 🇨🇳CN | TravelNature & OutdoorsArchitecture | 49.6K | View Profile |
| 88 |  Pinkoi | 165.2K | 0.12% | 🇨🇳CN | Arts and CraftsProduct Showcase | 49.6K | View Profile |
| 89 |  iPE Exhaust & Wheels | 162.7K | 1.84% | 🇨🇳CN | Product ShowcaseCars & Motorcycles | 48.8K | View Profile |
| 90 |  Everything store | 161.7K | 0.2% | 🇨🇳CN | Product Showcase | 48.5K | View Profile |
| 91 |  China Sights | 160.7K | 0.8% | 🇨🇳CN | 48.2K | View Profile | |
| 92 |  LAVA MUSIC | 159.9K | 0.85% | 🇨🇳CN | Music | 48.0K | View Profile |
| 93 |  🦀ปองไคดู ปูไข่ดอง Pongkaidoo | 158.6K | – | 🇨🇳CN | 47.6K | View Profile | |
| 94 |  China Streetwear | 155.8K | 5.57% | 🇨🇳CN | Fashion and Accessories | 46.7K | View Profile |
| 95 |  Feng Chen Wang | 155.3K | 0.37% | 🇨🇳CN | Fashion and AccessoriesModelingFashion Design | 46.6K | View Profile |
| 96 |  SILK MAISON | 154.7K | 0.17% | 🇨🇳CN | Fashion and AccessoriesHome and Garden | 46.4K | View Profile |
| 97 |  Beijing 🇨🇳 Travel | Hotels | Food | Tips | 153.6K | 0.11% | 🇨🇳CN | Travel | 46.1K | View Profile |
| 98 |  ШТОРЫ | ЗАНАВЕСКИ | ТЮЛЬ | 151.9K | – | 🇨🇳CN | Home and Garden | 45.6K | View Profile |
| 99 |  NAIL ATTITUDE/Bangkok | 151.8K | 0.22% | 🇨🇳CN | Beauty and Self CareMedical HealthNailsFilm, Music & Books | 45.5K | View Profile |
| 100 |  AVE40 | 151.6K | 0.06% | 🇨🇳CN | Product ShowcaseVapeWholesaleHumor | 45.5K | View Profile |
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FAQ: Top Instagram Brand Ranking in China
Who are the top Instagram brands in China?
If you're looking to discover the leading Instagram brands in China, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in China is @alibaba.com_official, boasting an impressive following of 8.5M subscribers.
Securing the second position is @smfksmfk, commanding 6.8M subscribers. Additionally, @sheglam_official enjoys a following of 5.1M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
