Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  AUF | Selección Uruguaya | 956.8K | 0.34% | 🇺🇾UY | Soccer | 287.0K | View Profile |
| 2 |  Atrevete Chuy | 749.2K | 0.1% | 🇺🇾UY | Fashion and Accessories | 224.8K | View Profile |
| 3 |  Tres Cruces UY | 394.2K | 0.02% | 🇺🇾UY | 118.3K | View Profile | |
| 4 |  Bruno Mendez | 364.9K | 6.97% | 🇺🇾UY | Sports | 109.5K | View Profile |
| 5 |  Guapa! | 363.7K | 0.15% | 🇺🇾UY | Fashion and AccessoriesLifestyleWomens Clothing StorePersonal Goods & General Merchandise Stores | 109.1K | View Profile |
| 6 |  Daniel Cassin | 359.8K | 0.04% | 🇺🇾UY | Fashion and AccessoriesMarketing and AdvertisingActors | 107.9K | View Profile |
| 7 |  EL PAÍS | 318.4K | 0.17% | 🇺🇾UY | EducationNewsActorsJournalists | 95.5K | View Profile |
| 8 |  Indian Uruguay | 311.0K | 0.2% | 🇺🇾UY | 93.3K | View Profile | |
| 9 |  SiSi Uruguay | 308.3K | 0.04% | 🇺🇾UY | Product ShowcaseLifestyleActors | 92.5K | View Profile |
| 10 |  ColoniaExpress | 288.6K | 0.13% | 🇺🇾UY | 86.6K | View Profile | |
| 11 |  Casa Chic Home & Hotels | 268.7K | 0.06% | 🇺🇾UY | Home and GardenMarketing and AdvertisingLifestyleDesign | 80.6K | View Profile |
| 12 |  Canal 10 Uruguay | 266.5K | 0.12% | 🇺🇾UY | Entertainment and MusicArts and CraftsNewsActors | 79.9K | View Profile |
| 13 |  Toto Uruguay | 260.7K | 0.03% | 🇺🇾UY | Fashion and AccessoriesMarketing and AdvertisingActorsJournalists | 78.2K | View Profile |
| 14 |  Stadium Uruguay | 250.8K | 0.06% | 🇺🇾UY | Fashion and AccessoriesActors | 75.2K | View Profile |
| 15 |  Lolita Uruguay | 229.8K | 0.05% | 🇺🇾UY | Fashion and AccessoriesActorsVirtualization | 68.9K | View Profile |
| 16 |  BAS Uruguay - bas.com.uy | 226.7K | 0.2% | 🇺🇾UY | 68.0K | View Profile | |
| 17 |  MONTEVIDEO SHOPPING | 224.7K | 0.05% | 🇺🇾UY | Entertainment and MusicActors | 67.4K | View Profile |
| 18 |  Fórmula Groups | Marketing | 219.3K | 0.62% | 🇺🇾UY | Education | 65.8K | View Profile |
| 19 |  Revista Caras Uruguay | 219.2K | 0.21% | 🇺🇾UY | Entertainment and MusicNewsSoccerActors | 65.8K | View Profile |
| 20 |  Renner Uruguay | 214.7K | 0.1% | 🇺🇾UY | 64.4K | View Profile | |
| 21 |  SomosFit | Nutrición, Entrenamiento y Psicología | 212.3K | 0.12% | 🇺🇾UY | Fitness and HealthNewsCoachingNutrition | 63.7K | View Profile |
| 22 |  Farmashop Uruguay | 194.0K | 0.08% | 🇺🇾UY | Beauty and Self CareProduct ShowcaseBusiness and FinanceActors | 58.2K | View Profile |
| 23 |  OVACIÓN | 177.7K | 0.5% | 🇺🇾UY | SportsNewsNews&Politics | 53.3K | View Profile |
| 24 |  Muertevideo | 171.3K | 3.64% | 🇺🇾UY | Arts and Crafts | 51.4K | View Profile |
| 25 |  ESPN Uruguay | 168.1K | 5.11% | 🇺🇾UY | News | 50.4K | View Profile |
| 26 |  Ta-Ta Supermercados UY | 166.6K | 0.11% | 🇺🇾UY | 50.0K | View Profile | |
| 27 |  Todo Sobre Camisetas | 166.2K | 2.5% | 🇺🇾UY | Sports | 49.9K | View Profile |
| 28 |  QUESORETE | 🇺🇾 | 163.3K | 30.79% | 🇺🇾UY | 49.0K | View Profile | |
| 29 |  Le Stage Minerals | 151.4K | – | 🇺🇾UY | 45.4K | View Profile | |
| 30 |  TyC Sports Vivo | 149.4K | 0.96% | 🇺🇾UY | 44.8K | View Profile | |
| 31 |  Montevideo Portal | 149.0K | 0.15% | 🇺🇾UY | NewsActorsMusic | 44.7K | View Profile |
| 32 |  Lemon | 148.6K | 0.21% | 🇺🇾UY | Fashion and AccessoriesMarketing and Advertising | 44.6K | View Profile |
| 33 |  Gonzalo de souza - Costura - Patronaje | 134.3K | 3.93% | 🇺🇾UY | Education | 40.3K | View Profile |
| 34 |  Bazar La Ibérica | 133.7K | 0.12% | 🇺🇾UY | 40.1K | View Profile | |
| 35 |  Santa Barbara Uruguay | 133.3K | 0.21% | 🇺🇾UY | 40.0K | View Profile | |
| 36 |  Telenoche | 132.0K | 0.07% | 🇺🇾UY | 39.6K | View Profile | |
| 37 |  Uruguay Rock | 127.1K | 79.36% | 🇺🇾UY | CelebrityEntertainment and Music | 38.1K | View Profile |
| 38 |  AV 🖤 Tops vestidos de fiesta | 123.7K | 0.2% | 🇺🇾UY | FashionLifestyle | 37.1K | View Profile |
| 39 |  Pases Uruguay | 122.7K | 4.6% | 🇺🇾UY | SportsSoccerJournalists | 36.8K | View Profile |
| 40 |  Vanitas Shoes 💫 zapatos y un mundo en cuero. | 120.3K | 0.06% | 🇺🇾UY | Fashion and Accessories | 36.1K | View Profile |
| 41 |  Nuevocentro Shopping | 118.4K | – | 🇺🇾UY | Product ShowcaseActors | 35.5K | View Profile |
| 42 |  Bodega Garzón | 118.4K | 0.41% | 🇺🇾UY | FoodMarketing and AdvertisingChef | 35.5K | View Profile |
| 43 |  | EL GARAGE | HAMBURGUESAS | 117.3K | 1.21% | 🇺🇾UY | Food | 35.2K | View Profile |
| 44 |  Bourbon Store | 117.0K | 0.1% | 🇺🇾UY | Product Showcase | 35.1K | View Profile |
| 45 |  Forever 21 Uruguay | 109.4K | 0.14% | 🇺🇾UY | Fashion and AccessoriesLifestyle | 32.8K | View Profile |
| 46 |  María Carámbula | 106.4K | 1.35% | 🇺🇾UY | Acting and DramaMarketing and AdvertisingActors | 31.9K | View Profile |
| 47 |  AUSTERA | 100.5K | 0.1% | 🇺🇾UY | Home and Garden | 30.2K | View Profile |
| 48 |  Animales Sin Hogar | 100.2K | 2.52% | 🇺🇾UY | PetsMarketing and AdvertisingActorsVirtualization | 30.1K | View Profile |
| 49 |  El Clon Supermercados | 98.6K | 0.26% | 🇺🇾UY | 29.6K | View Profile | |
| 50 |  stones.uy | 98.1K | 0.69% | 🇺🇾UY | Home and GardenMusicActorsJournalists | 29.4K | View Profile |
| 51 |  Zenit Uruguay | 97.8K | 0.08% | 🇺🇾UY | 29.4K | View Profile | |
| 52 |  Deco Hogar | 97.3K | 0.1% | 🇺🇾UY | Home and GardenActorsVirtualization | 29.2K | View Profile |
| 53 |  GOG 🦋 | 94.1K | 0.78% | 🇺🇾UY | ShoppingFashion and Accessories | 28.2K | View Profile |
| 54 |  Mercado Libre Uruguay | 93.5K | 0.1% | 🇺🇾UY | 28.1K | View Profile | |
| 55 |  Marcel Calzados (oficial) | 93.4K | 0.3% | 🇺🇾UY | Fashion and Accessories | 28.0K | View Profile |
| 56 |  padreydecano.com | 92.0K | 1.8% | 🇺🇾UY | 27.6K | View Profile | |
| 57 |  TOCTOC.com | 91.3K | – | 🇺🇾UY | Home and Garden | 27.4K | View Profile |
| 58 |  Electroventas Uruguay | 89.0K | – | 🇺🇾UY | 26.7K | View Profile | |
| 59 |  Alquiler de bungalows en P Colorada y Sierra de las Ánimas | 88.8K | 1.68% | 🇺🇾UY | Travel | 26.6K | View Profile |
| 60 |  Levi's | 88.1K | 0.07% | 🇺🇾UY | Fashion and AccessoriesActors | 26.4K | View Profile |
| 61 |  Tenfield | 87.6K | 1.23% | 🇺🇾UY | 26.3K | View Profile | |
| 62 |  URUGUAY LATE AURINEGRO ® | 86.2K | 1.08% | 🇺🇾UY | 25.9K | View Profile | |
| 63 |  Drone Cntrol | 85.7K | 2.2% | 🇺🇾UY | 25.7K | View Profile | |
| 64 |  ZONA PHONE | 84.1K | 0.05% | 🇺🇾UY | Product EducationMarketing and AdvertisingActors | 25.2K | View Profile |
| 65 |  BYU Cougarettes | 84.0K | 2.34% | 🇺🇾UY | EventsDanceChoreographer | 25.2K | View Profile |
| 66 |  BigBang, NatureStays 🍃 | 83.8K | 0.45% | 🇺🇾UY | 25.1K | View Profile | |
| 67 |  GAP Uruguay | 83.4K | 0.03% | 🇺🇾UY | Product ShowcaseLifestyle | 25.0K | View Profile |
| 68 |  Funtour Viajes | 82.9K | 1.76% | 🇺🇾UY | TravelMarketing and AdvertisingActorsJournalists | 24.9K | View Profile |
| 69 |  McDonald's Uruguay | 82.8K | 1.16% | 🇺🇾UY | FoodFood and DrinkActors | 24.8K | View Profile |
| 70 |  URBAN HAUS | 82.1K | 0.08% | 🇺🇾UY | Fashion and AccessoriesLifestyleStylingClothing | 24.6K | View Profile |
| 71 |  🎩 La Mesa de los Galanes | 81.9K | 2.02% | 🇺🇾UY | Entertainment and MusicFunnyNewsActors | 24.6K | View Profile |
| 72 |  La Resistance Boulangerie | 81.7K | 2.1% | 🇺🇾UY | 24.5K | View Profile | |
| 73 |  Mistral Uruguay | 81.2K | 1.27% | 🇺🇾UY | 24.3K | View Profile | |
| 74 |  🅒🅗🅔🅡🅡🅨 | 80.3K | 0.46% | 🇺🇾UY | 24.1K | View Profile | |
| 75 |  Paseos en Familia Uruguay ~ Parques|Museos|TurismoKids 🇺🇾🇦🇷 | 79.9K | 1.15% | 🇺🇾UY | 24.0K | View Profile | |
| 76 |  Neutral Free Shop | 79.1K | 0.02% | 🇺🇾UY | Product EducationParentingEvents | 23.7K | View Profile |
| 77 |  MasterChef Uruguay | 78.2K | 0.88% | 🇺🇾UY | FoodEntertainment and MusicCelebrityChef | 23.5K | View Profile |
| 78 |  LA ISLA | 77.9K | 0.15% | 🇺🇾UY | Outdoor Activity | 23.4K | View Profile |
| 79 |  XUruguay | 76.2K | 0.47% | 🇺🇾UY | 22.9K | View Profile | |
| 80 |  Francis Mallmann | 75.2K | 1.12% | 🇺🇾UY | Food | 22.6K | View Profile |
| 81 |  Pizzeria De Madrid | 74.9K | 0.3% | 🇺🇾UY | 22.5K | View Profile | |
| 82 |  Tach | 73.6K | 0.61% | 🇺🇾UY | Fashion and Accessories | 22.1K | View Profile |
| 83 |  Manolita by Paty Evia | 73.4K | 0.6% | 🇺🇾UY | 22.0K | View Profile | |
| 84 |  San José Ahora | 73.3K | 0.28% | 🇺🇾UY | NewsLife and Society | 22.0K | View Profile |
| 85 |  FRUY | 72.7K | 2.03% | 🇺🇾UY | Business and FinanceFood | 21.8K | View Profile |
| 86 |  Burger King Uruguay | 72.2K | 0.99% | 🇺🇾UY | Food | 21.7K | View Profile |
| 87 |  Saura | 71.1K | 0.52% | 🇺🇾UY | NatureTravel | 21.3K | View Profile |
| 88 |  Carolina Cosse | 70.8K | 1.16% | 🇺🇾UY | 21.2K | View Profile | |
| 89 |  Soyfan | 70.2K | 0.14% | 🇺🇾UY | 21.1K | View Profile | |
| 90 |  Mercado Ferrando | 69.3K | 0.22% | 🇺🇾UY | FoodArts and CraftsChef | 20.8K | View Profile |
| 91 |  Llum Casa Perfum | 69.3K | 0.26% | 🇺🇾UY | 20.8K | View Profile | |
| 92 |  ANUSHKA ELLIOT Boutique | 69.0K | 0.5% | 🇺🇾UY | Fashion and AccessoriesFashion Design | 20.7K | View Profile |
| 93 |  El Rey del Entretenimiento | 68.9K | 0.08% | 🇺🇾UY | Entertainment and Music | 20.7K | View Profile |
| 94 |  Majida Issa Uruguay | 68.8K | 0.44% | 🇺🇾UY | Entertainment and MusicActing and DramaBusiness and FinanceActors | 20.6K | View Profile |
| 95 |  AMÈN 🇺🇾 | 68.5K | 0.06% | 🇺🇾UY | Fashion and AccessoriesHome and GardenShoes | 20.6K | View Profile |
| 96 |  DelSol 99.5 | 67.6K | 2% | 🇺🇾UY | News | 20.3K | View Profile |
| 97 |  𝗡𝗼𝘁𝗶𝗰𝗶𝗮𝘀 𝗱𝗲 𝗹𝗮 𝗖𝗲𝗹𝗲𝘀𝘁𝗲 | 66.5K | 8.92% | 🇺🇾UY | SportsNewsSoccer | 20.0K | View Profile |
| 98 |  🇺🇾🏳️🌈Optica Targaryen🏳️🌈 🇺🇾 | 66.2K | 0.1% | 🇺🇾UY | 19.9K | View Profile | |
| 99 |  Carestino Uruguay | 66.1K | 0.06% | 🇺🇾UY | FamilyProduct Showcase | 19.8K | View Profile |
| 100 |  Raidistas Oficial | 66.0K | 0.63% | 🇺🇾UY | Business and FinanceHome and GardenFashion and Accessories | 19.8K | View Profile |
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FAQ: Top Instagram Brand Ranking in Uruguay
Who are the top Instagram brands in Uruguay?
If you're looking to discover the leading Instagram brands in Uruguay, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Uruguay is @aufoficial, boasting an impressive following of 956.8K subscribers.
Securing the second position is @atrevetechuy, commanding 749.2K subscribers. Additionally, @trescrucesuy enjoys a following of 394.2K.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
