Rituelists, our first-ever, best-ever mascara is finally available NOW: this is Levitation Lash Lifting + Lengthening Mascara. Will you join us? 🖤 This is our perfect all-in-one formula to wear every day: it creates natural yet dramatic, fanned-out, blackest-black lashes with volume, curl, lift, length and a weightless feel. Join us now to experience mascara magic. #ritueldefille

THIS IS MASCARA MAGIC ✨ Levitation Lash Lifting + Lengthening Mascara is finally here. This incredible next-generation formula is everything we have ever wanted in a mascara, and if you are anything like us, it will completely enchant you too. 🖤 This is the perfect all-in-one formula for everyday use. It offers wondrous wear that is lightweight, buildable and flake-resistant, creating volume, length, and separation. The lifting effect is like nothing we have ever experienced before. 🖤 Use for soft lashes with high impact. Castor oil and argan oil nourish with wear. An ideal blend of waxes and film formers maximizes wear time and promotes lash moisture—all while creating a serious lifting, curling and volumizing effect. 🖤 This is perfection without compromise: a 95% natural formula, 94% post-consumer recycled packaging, an innovative bio-fiber brush, and an ethical, ingredients-focused formula that wears like nothing else. This is the most-requested product we have ever released, and we took our time to get it exactly right. Join us now to find your new favorite #mascara. #ritueldefille

3 Drop Weightless Serum Foundation delivers on its promise of medium skin-perfecting coverage—truly with only three drops ✨ This is the formula you helped us create. Thanks to your incredible feedback, we went back to the lab to update and upgrade the ingredients, wear and coverage to make exactly the foundation you always wanted. It’s perfectly pigmented, incredibly easy to apply, and remarkably good for your skin—all in one impossibly lightweight-feeling formula. Video created by @spun_boi - @the.she.ll wears Potion #195. #ritueldefille #indiebeauty #glowingskin

Which color is your favorite? 🖤 In the shift from summer, as we move into our favorite season, we love a soft flush of sun-warmed color with undertones that look to autumn. Here, Jillian applies four of our most beloved shades. 🧡 Inner Glow Crème Pigment in Delirium 🩷Color Nectar Pigment Balm in Bee Sting 💖Inner Glow Crème Pigment in Lovesick ❤️Color Nectar Pigment Balm in Bloodflower #ritueldefille #fallmakeup #creamblush

Have you tried Levitation Lash Lifting + Lengthening Mascara? It applies with the flourish of your wand, and creates dark, separated, curled, softened and lightweight lashes as if by magic. This incredible formula is our favorite ever, with perfectly comfortable wear for every day, and we are so thrilled to get to share it with you. #ritueldefille #mascara #mascaras

A little glimpse into the tactile experiences of the new Thorn Potions Initiation Set. Give these beautiful formulas as a magical gift, or experience them for the first time yourself. Open to reveal a journey of secret messages. Each thoughtfully designed box contains: 🥀 Thorn Bite Peptide Plump Crème Lip Oil: the clear shade Rose Dew is the ultimate lipcare. Deeply moisturize before applying lipstick, as often as desired throughout the day, and before bed as a lip masque. 🩸 Thorn Oil Priming Facial Elixir: this beloved potion is the base for your best-ever foundation application, and imparts healthy radiance even on makeup-free days. 🌹 Thorn Milk Hydrating Skin Mist: rosewater reimagined with stunning botanical oils, aloe and organic glycerin for lightweight hydration. Apply with skincare, as well as throughout the day. ❤️ Thorn Pulp Crunchy Jelly Oil Cleansing Balm: woddly satisfying texture that melts with your touch, this rich balm melts away makeup leaving skin fresh and moisturized. For skincare unlike anything you have experienced before, head to our site to capture yours now. #ritueldefille #thornpotions #thornoil #thornbite #skincare #indiebeauty #unboxing #asmr

That Friday fall look with our new @ritueldefille arrivals 🍁💄 #paradigmbeauty #paradigmbeautytpa #tampabeauty #cleanbeauty #cleanmakeup #falllook

NOW // Who will you share this magic with? We are thrilled to launch our first-ever boxed collection: Thorn Potions Initiation Set. Give these beautiful formulas as a magical gift, or experience them for the first time yourself. For a limited time only, own the full set for a special collection price. Open to reveal a journey of secret messages. Within are four full-sized products: the complete Thorn Potions experience. Each thoughtfully designed box will reveal: 🥀 Thorn Bite Peptide Plump Crème Lip Oil: the clear shade Rose Dew is the ultimate lipcare. Deeply moisturize before applying lipstick, as often as desired throughout the day, and before bed as a lip masque. 🩸 Thorn Oil Priming Facial Elixir: this beloved potion is the base for your best-ever foundation application, and imparts healthy radiance even on makeup-free days. 🌹 Thorn Milk Hydrating Skin Mist: rosewater reimagined with stunning botanical oils, aloe and organic glycerin for lightweight hydration. Apply with skincare, as well as throughout the day to refresh your makeup. ❤️ Thorn Pulp Crunchy Jelly Oil Cleansing Balm: with an oddly satisfying texture that melts with your touch, this rich balm melts away makeup leaving skin fresh and moisturized. For skincare unlike anything you have experienced before, head to our site to capture yours now. #ritueldefille #thornpotions #thornoil #thornbite #skincare #indiebeauty

This hydration spray is a new arrival ‼️ The blood red color is lent by botanical oils with antioxidant properties. The milky white fluid is composed from rose water with a fine suspension of avocado oil, creating a distinctive, translucent effect. You can apply whenever you choose! Spray whenever you would like additional moisture or a dewier finish for your makeup 🌹 #paradigmbeauty #paradigmshift #tampabeauty #cleanbeauty #cleanskincare #hydrationspray

Blood Thorn 🩸 This deep, dark, sheer and lightweight blood red is one of the newest additions to our Thorn Bite Peptide Plump Crème Lip Oil collection—and one of our most-demanded launches ever. Available exclusively on our site, alongside sister shades Black Thorn and Dark Thorn. #ritueldefille @elizabethfaithludlow captured by @spun_boi #lipcare #lipoil #indiemakeup

Unboxing Levitation Lash 🌙 We are so excited to share this remarkable formula with you. One mascara lifts, lengthens and volumizes with lightweight and incredibly comfortable wear. The brush plays a tremendous role in performance with any mascara, and ours is something special. Each individual bristle is created with a triangular cross-section, allowing it to pick up and apply exactly the right amount of product in every coat. The shape makes application incredibly easy, with a narrow tip for reaching even your smallest outer lashes. Finally, the bio-fibers are derived from the castor plant; castor oil is an important part of the lash-softening formula itself, which makes it even more special. It’s simplicity, innovation and perfection in one little, critical detail. #ritueldefille #makeupasmr #makeupunboxing #mascara

Before + After ✨ Have you tried Levitation Lash Lifting + Lengthening Mascara yet? This is the mascara we have always dreamed of, and the perfect all-in-one formula for everyday wear. It enhances curl, volumizes, separates and softens lashes in one lightweight, flake-resistant formula. It holds through the day, but when you are ready to take it off, removal is comfortable and easy. This is our favorite mascara of all time, and think it will be yours too. We hope you will join us. #ritueldefille #mascara #blackmascara #indiemakeup