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Updated List as of Dec 2022
# NAME FOLLOWERS ER COUNTRY TOPIC POTENTIAL REACH SAVE
1
Nike
245.9M
0.06%
73.8M View Profile
2
National Geographic
225.7M
0.1%
67.7M View Profile
3
NASA
74.2M
0.8%
22.3M View Profile
4
NBA
73.1M
0.11%
21.9M View Profile
5
UEFA Champions League
73.1M
0.6%
21.9M View Profile
6
Victoria's Secret
72.8M
0.01%
21.9M View Profile
7
Marvel Entertainment
65.5M
0.2%
19.6M View Profile
8
Paris Saint-Germain
62.9M
0.54%
18.9M View Profile
9
Premier League
58.1M
0.11%
17.4M View Profile
10
9GAG: Go Fun The World
58M
0.15%
17.4M View Profile
11
ZARA Official
51.1M
0.05%
15.3M View Profile
12
Louis Vuitton
49.7M
0.12%
14.9M View Profile
13
49.6M
0.23%
14.9M View Profile
14
49M
-
14.7M View Profile
15
5-Minute Crafts
46.8M
0.1%
14M View Profile
16
45.4M
3.2%
13.6M View Profile
17
National Geographic Travel
44.6M
0.1%
13.4M View Profile
18
42.7M
0.02%
12.8M View Profile
19
41.5M
0.35%
12.4M View Profile
20
Dior Official
40.9M
0.08%
12.3M View Profile
21
H&M
@hm
38.4M
0.06%
11.5M View Profile
22
Marvel Studios
35.8M
1.4%
10.7M View Profile
23
Mercedes-Benz
34.2M
0.2%
10.3M View Profile
24
adidas Originals
34.2M
0.08%
10.2M View Profile
25
Disney
34M
0.17%
10.2M View Profile
26
WorldStar Hip Hop / WSHH
33.8M
0.1%
10.1M View Profile
27
UFC
32.4M
0.1%
9.7M View Profile
28
SportsCenter
32.3M
0.56%
9.7M View Profile
29
Pubity
31.8M
0.72%
9.5M View Profile
30
Lamborghini
31.8M
0.6%
9.5M View Profile
31
Netflix US
31.6M
0.26%
9.5M View Profile
32
BMW
31.6M
0.4%
9.5M View Profile
33
adidas Football
31.3M
0.5%
9.4M View Profile
34
LaLiga
31.1M
0.1%
9.3M View Profile
35
YouTube
29.6M
0.05%
8.9M View Profile
36
apple
28.9M
0.51%
8.7M View Profile
37
Prada
28.7M
0.2%
8.6M View Profile
38
PlayStation
28.7M
0.5%
8.6M View Profile
39
Versace
28.1M
0.14%
8.4M View Profile
40
The Shade Room
27.6M
0.16%
8.3M View Profile
41
Dolce&Gabbana
27.5M
-
8.3M View Profile
42
WWE
27.2M
0.27%
8.2M View Profile
43
TikTok
26.8M
0.04%
8M View Profile
44
Porsche
26.7M
0.41%
8M View Profile
45
adidas
26.6M
0.12%
8M View Profile
46
EA SPORTS FIFA
26.5M
0.61%
8M View Profile
47
Kylie Cosmetics
26M
0.16%
7.8M View Profile
48
Fortnite
25.3M
0.5%
7.6M View Profile
49
SHEIN.COM
25M
0.03%
7.5M View Profile
50
BEAUTIFUL DESTINATIONS
24.7M
0.88%
7.4M View Profile
51
Positive & Motivational Quotes
24.6M
0.1%
7.4M View Profile
52
M·A·C Cosmetics
24.4M
-
7.3M View Profile
53
ESPN
24.2M
0.54%
7.3M View Profile
54
Jordan
24.1M
0.16%
7.2M View Profile
55
Cameron Dallas
23.9M
0.1%
7.2M View Profile
56
Memezar • Comedy and Culture
23.4M
2%
7M View Profile
57
FIFA World Cup
22.8M
0.6%
6.9M View Profile
58
ICC
22.5M
0.1%
6.8M View Profile
59
Netflix Latinoamérica
22.5M
0.7%
6.7M View Profile
60
22.4M
14.4%
6.7M View Profile
61
Rockstar Games
22.4M
0.5%
6.7M View Profile
62
Calvin Klein
21.7M
0.1%
6.5M View Profile
63
FORMULA 1®
@f1
21.6M
1.55%
6.5M View Profile
64
FashionNova.com
21.5M
0.01%
6.5M View Profile
65
BBC News
21.1M
0.3%
6.3M View Profile
66
Sephora
21M
0.03%
6.3M View Profile
67
Dagelan
20.9M
0.65%
6.3M View Profile
68
Team India
20.6M
1.3%
6.2M View Profile
69
Hugo Gloss
20.1M
0.1%
6M View Profile
70
Fendi
20M
0.15%
6M View Profile
71
Anastasia Beverly Hills
19.4M
0.09%
5.8M View Profile
72
Ferrari
19.3M
1%
5.8M View Profile
73
E! News
19.3M
-
5.8M View Profile
74
Emporio Armani
19M
0.01%
5.7M View Profile
75
Burberry
18.9M
-
5.7M View Profile
76
Bleacher Report
18.1M
1.7%
5.4M View Profile
77
Starbucks Coffee ☕
17.9M
0.41%
5.4M View Profile
78
PrettyLittleThing
17.8M
0.4%
5.4M View Profile
79
MTV
17.6M
0.06%
5.3M View Profile
80
Michael Kors
17.5M
0.08%
5.3M View Profile
81
GoPro
17.5M
0.4%
5.2M View Profile
82
BBC NEWS فارسی
17.1M
0.3%
5.1M View Profile
83
vans
17M
0.1%
5.1M View Profile
84
Valentino
16.9M
0.06%
5.1M View Profile
85
Discovery
16.9M
0.18%
5.1M View Profile
86
Daquan
16.8M
2.32%
5M View Profile
87
CNN
16.6M
0.2%
5M View Profile
88
Mercedes-AMG
15.9M
0.1%
4.8M View Profile
89
The New York Times
15.8M
0.17%
4.7M View Profile
90
Stranger Things Netflix
15.8M
3.4%
4.7M View Profile
91
CLIPS
15.7M
0.6%
4.7M View Profile
92
Audi USA
15.6M
0.4%
4.7M View Profile
93
Red Bull
15.6M
0.8%
4.7M View Profile
94
Kate Hudson
15.5M
0.23%
4.7M View Profile
95
Christian Louboutin
15.4M
0.06%
4.6M View Profile
96
NYX Professional Makeup
14.7M
0.04%
4.4M View Profile
97
Forever21
14.4M
0.01%
4.3M View Profile
98
Balenciaga 🕊
14.4M
0.4%
4.3M View Profile
99
Atlético de Madrid
14.4M
0.23%
4.3M View Profile
100
billboard
14.1M
0.1%
4.2M View Profile

Most Talked-About Brands Ranking Analysis

Nike is ranked #1 as the most popular brand for December in 2022. The average engagement rate is 0.06 with 245,871,652 followers count. In addition to being ranked the number one brand on Instagram, Nike is also the top brand in the Sports category.
National Geographic and NASA are ranked 2nd and 3rd in the list. In terms of user engagement, National Geographic has an average engagement rate of 0.1, follower size of 225,737,862. Similarly, NASA average engagement rate is 0.8, with 74,212,998 followers.
NBA is a top Instagram Brand that ranks in 4th place.
Number five on our list is UEFA Champions League, a top brand in the category of Shopping, The follower on Instagram is 73,078,164.