List of Top 100 Brands in 2022
List of Top 100
What Are The Top Brands Operating. Discover what brands are popular. Continue reading to know the top brands. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.
Ranking The Brands
How is brand ranking calculated? Find out the most influential brands based on their followers size. We are currently tracking a total of 2,260,517 Top Brands on Instagram.
All Countries
Afghanistan
Aland Islands
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Tanzania
Thailand
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkey
Turkmenistan
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Tuvalu
U.S. Virgin Islands
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
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All Categories
Accessories
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Fashion
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Film, Music & Books
Fitness
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Technology
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TV Channel
Vegan
Video Blogger
Video Games
Visualizations
Writers
Yoga
| # | Brand | Category | Followers | Engagement Rate | Avg Post Likes Rate |
|---|---|---|---|---|---|
| 1 |
France
|
Soccer
Activity General
General Interest
|
311.9M
|
1.8%
|
5.7M
|
| 2 |
United States
|
News
Nature
Media/News Company
Publishers
|
225.7M
|
0.1%
|
221.3K
|
| 3 |
United States
|
Sports
Apparel
Streetwear
|
222.1M
|
0.06%
|
130.6K
|
| 4 |
Turkey
|
Soccer
Sports
Sports League
Local Events
|
73.1M
|
0.6%
|
495.4K
|
| 5 |
United States
|
Fashion
Apparel
Bikini
|
72.8M
|
0.01%
|
10.2K
|
| 6 |
United States
|
Celebrity
Shopping
Comics
Film
|
62.5M
|
0.4%
|
301.4K
|
| 7 |
France
|
Business and Finance
Home and Garden
Soccer
Local
|
61.5M
|
4%
|
2.5M
|
| 8 |
United States
|
Politics
Space
Government Organization
Government Agencies
|
61.1M
|
1.3%
|
809.1K
|
| 9 |
France
|
Soccer
Journalists
Sports
|
60.8M
|
0.3%
|
230.4K
|
| 10 |
United States
|
Basketball
Sports
Sports League
Local Events
|
58.7M
|
0.1%
|
106.3K
|
| 11 |
India
|
Fashion
Pets
Humor
Entertainment
|
58.3M
|
0.2%
|
166.3K
|
| 12 |
South Korea
|
Clothing
Personal Goods & General Merchandise Stores
|
51.1M
|
0.05%
|
26.3K
|
| 13 |
Spain
|
Fitness
Soccer
Community
Non-Profits & Religious Organizations
|
49.3M
|
1.2%
|
610.8K
|
| 14 |
49M
|
0.2%
|
141.9K
|
||
| 15 |
United States
|
Home and Garden
Styling
Bags
Company
|
48.2M
|
0.08%
|
37.1K
|
| 16 |
United States
|
Home and Garden
Fashion Design
|
47.3M
|
0.1%
|
54.3K
|
| 17 |
Interior Design
Furniture
Design
|
46.8M
|
0.1%
|
68.7K
|
|
| 18 |
Home and Garden
Fashion
Modeling
Lifestyle
|
45.4M
|
0.2%
|
92.3K
|
|
| 19 |
United States
|
Celebrity
Actors
Performance Art
Local Events
|
44.6M
|
4.2%
|
1.9M
|
| 20 |
United States
|
News
Travel
Nature
|
44.6M
|
0.1%
|
72.9K
|
| 21 |
United States
|
Food and Drink
Beauty
Food
Cooking
|
42.7M
|
0.02%
|
7.3K
|
| 22 |
United States
|
Home and Garden
Design
Lifestyle
Company
|
40.9M
|
0.08%
|
31.4K
|
| 23 |
Fashion
Styling
Clothing
Personal Goods & General Merchandise Stores
|
38.4M
|
0.06%
|
21.8K
|
|
| 24 |
United States
|
News
Modeling
Magazines
Magazine
|
35.2M
|
0.2%
|
100.5K
|
| 25 |
United States
|
News
Video Gaming
Basketball
Cooking
|
34.6M
|
0.6%
|
236.8K
|
| 26 |
United States
|
Automotive
Cars
Luxury
Mercedes
|
34.2M
|
0.2%
|
75.3K
|
| 27 |
United States
|
Shoes
Streetwear
Fashion
Topic Shopping Retail
|
34.2M
|
0.28%
|
94.5K
|
| 28 |
United States
|
News
News Site
Publishers
|
33.8M
|
0.1%
|
58K
|
| 29 |
United States
|
Sports
Sports League
Local Events
|
32.4M
|
0.1%
|
45.7K
|
| 30 |
United States
|
Automotive
Cars
Luxury
Automotive Manufacturing
|
31.8M
|
0.6%
|
201.7K
|
| 31 |
United Arab Emirates
|
Cars
BMW
Car
Auto Dealers
|
31.6M
|
0.4%
|
149.4K
|
| 32 |
Brazil
|
Soccer
Sports
Sports Outdoors
Personal Goods & General Merchandise Stores
|
31.3M
|
0.5%
|
168.1K
|
| 33 |
Spain
|
Fitness
Home and Garden
Soccer
|
31.1M
|
0.1%
|
51.5K
|
| 34 |
United States
|
TV Shows
Arts & Entertainment
Local Events
|
29.6M
|
0.5%
|
154.1K
|
| 35 |
United States
|
Fashion
Community
Non-Profits & Religious Organizations
|
29.4M
|
1%
|
302.1K
|
| 36 |
United States
|
Game Development
Entertainment
Video Games
Content & Apps
|
28.7M
|
0.5%
|
152.9K
|
| 37 |
United States
|
Company
Home Services
|
27.4M
|
0.1%
|
42.9K
|
| 38 |
France
|
Music
Entertainment
App
Content & Apps
|
26.9M
|
0.03%
|
7.3K
|
| 39 |
United States
|
Movies
Entertainment
Topic Arts Entertainment
Local Events
|
26.9M
|
0.2%
|
70.3K
|
| 40 |
United States
|
Photography
iPhone
Product Service
Personal Goods & General Merchandise Stores
|
26.8M
|
0.5%
|
154.8K
|
| 41 |
United Kingdom
|
Soccer
Sports
|
26.8M
|
4.4%
|
1.2M
|
| 42 |
United States
|
News
Entertainment
|
26.7M
|
0.1%
|
33.9K
|
| 43 |
Brazil
|
Sports
Soccer
|
26.5M
|
0.61%
|
160.1K
|
| 44 |
United States
|
Business and Finance
Fashion
Styling
Fashion Design
|
26.5M
|
0.2%
|
66.7K
|
| 45 |
United States
|
Fashion
Training
Sports
Product Service
|
26.4M
|
0.08%
|
19.9K
|
| 46 |
United States
|
Automotive
Cars
Luxury
Racing
|
26.4M
|
0.4%
|
127.3K
|
| 47 |
United States
|
Film
Comics
Movie
Content & Apps
|
26.3M
|
4%
|
1.1M
|
| 48 |
United States
|
Video Games
|
26.1M
|
0.8%
|
228.7K
|
| 49 |
Tv Show
Content & Apps
|
25.3M
|
1.2%
|
308.1K
|
|
| 50 |
United States
|
News
Music
Modeling
Entertainment Site
|
25.1M
|
0.2%
|
51.2K
|
| 51 |
United States
|
Shopping
Styling
Clothing
Clothing (Brand)
|
25M
|
0.03%
|
7.8K
|
| 52 |
United States
|
Beauty
Business
Spa Beauty Personal Care
Lifestyle Services
|
24.8M
|
0.4%
|
102.6K
|
| 53 |
24.8M
|
5.6%
|
1.4M
|
||
| 54 |
United States
|
Fashion
Styling
Luxury
|
24.6M
|
0.1%
|
38.8K
|
| 55 |
United States
|
Books
News
Humor
Quotes
|
23.6M
|
0.1%
|
44.1K
|
| 56 |
United Kingdom
|
Celebrity
News
Publisher
Publishers
|
23.6M
|
2.3%
|
553.1K
|
| 57 |
United States
|
Basketball
Sports
|
23.5M
|
0.1%
|
39.3K
|
| 58 |
United States
|
Beauty
Fashion
Lifestyle
Product Service
|
23.4M
|
0.1%
|
46.4K
|
| 59 |
22.8M
|
0.6%
|
156.4K
|
||
| 60 |
United States
|
Basketball
Sports
Tv Network
Publishers
|
22.7M
|
0.8%
|
196K
|
| 61 |
22.5M
|
0.1%
|
30.4K
|
||
| 62 |
United States
|
Music
Singer
Rap
|
22.4M
|
14.4%
|
3.1M
|
| 63 |
Art
News
Video Gaming
Xbox
|
22.4M
|
0.5%
|
131.8K
|
|
| 64 |
Brazil
|
Art
Singer
Actors
Music
|
21.7M
|
0.4%
|
91.1K
|
| 65 |
United States
|
Fashion
Parenting
Fashion Design
Clothing
|
21.5M
|
0.1%
|
28K
|
| 66 |
United States
|
Shopping
Fashion
Modeling
Plus Size
|
21.3M
|
-
|
998
|
| 67 |
United States
|
Beauty
Fashion
Cosmetics
Health Beauty
|
21M
|
0.03%
|
6.4K
|
| 68 |
Indonesia
|
Art
Humor
Nature & Outdoors
|
20.8M
|
0.5%
|
117.8K
|
| 69 |
Argentina
|
News
Medical Center
|
20.7M
|
0.6%
|
132.2K
|
| 70 |
Sports
Publishers
|
20.6M
|
1.3%
|
280.5K
|
|
| 71 |
Brazil
|
Celebrity
News
Journalists
|
20.1M
|
0.1%
|
22.7K
|
| 72 |
19.9M
|
0.1%
|
35.7K
|
||
| 73 |
United States
|
News
TV Channel
News&Politics
Media News Company
|
19.7M
|
0.1%
|
33.3K
|
| 74 |
United States
|
Fashion
Business
Cosmetics
Spa Beauty Personal Care
|
19.4M
|
0.09%
|
17.3K
|
| 75 |
United States
|
Cars
Luxury
Car
Auto Dealers
|
19.3M
|
1%
|
192.9K
|
| 76 |
United States
|
Shopping
Fashion Design
Clothing
Clothing (Brand)
|
18.6M
|
0.2%
|
43.1K
|
| 77 |
United Kingdom
|
Shopping
Business
|
17.8M
|
0.4%
|
85.1K
|
| 78 |
Fashion
Lifestyle
|
17.8M
|
-
|
4.8K
|
|
| 79 |
United States
|
Shopping
Food
Lifestyle
Brand
|
17.8M
|
0.2%
|
49.1K
|
| 80 |
United States
|
Home and Garden
Styling
Lifestyle
Company
|
17.5M
|
0.08%
|
14.2K
|
| 81 |
United States
|
Photography
|
17.5M
|
0.4%
|
85.7K
|
| 82 |
Iran
|
News
|
17.1M
|
0.3%
|
50.3K
|
| 83 |
United States
|
Art
Shoes
Skateboarding
Shoe Store
|
17M
|
0.1%
|
19.3K
|
| 84 |
Home and Garden
Company
Home Services
|
16.9M
|
0.06%
|
9.6K
|
|
| 85 |
United States
|
Photography
Nature
|
16.8M
|
0.27%
|
44.7K
|
| 86 |
United States
|
News
Funny
Humor
Entertainment
|
16.6M
|
4.5%
|
753.8K
|
| 87 |
Azerbaijan
|
Fashion
Org General
Non-Profits & Religious Organizations
|
15.8M
|
0.1%
|
24.6K
|
| 88 |
15.8M
|
3.4%
|
541.2K
|
||
| 89 |
United States
|
Celebrity
|
15.7M
|
0.6%
|
101K
|
| 90 |
United States
|
Cars
Audi
|
15.6M
|
0.4%
|
77.4K
|
| 91 |
United States
|
Fitness
Personal Finance
Riders
|
15.6M
|
0.8%
|
140.1K
|
| 92 |
United States
|
Fitness
Personal Finance
Racing
Bikes
|
15.5M
|
1.7%
|
269.2K
|
| 93 |
Germany
|
Automotive
Cars
Luxury
Mercedes
|
15.4M
|
0.2%
|
41.8K
|
| 94 |
United States
|
Fashion
Business and Finance
Design
Design & Fashion
|
15.4M
|
0.06%
|
9.8K
|
| 95 |
Germany
|
Soccer
|
14.7M
|
0.5%
|
73.1K
|
| 96 |
United States
|
Beauty
Business
Makeup Artist
Personal Goods & General Merchandise Stores
|
14.7M
|
0.04%
|
5.2K
|
| 97 |
United States
|
Fashion
Styling
Modeling
Retail Company
|
14.4M
|
0.01%
|
1.5K
|
| 98 |
United States
|
Actors
Topic Arts Entertainment
Arts & Entertainment
Local Events
|
14.2M
|
0.5%
|
72.9K
|
| 99 |
United States
|
Media News Company
Publishers
|
14.1M
|
0.3%
|
42.4K
|
| 100 |
United States
|
News
Music
|
14.1M
|
0.1%
|
15.4K
|
Most Talked-About Brands Ranking Analysis
Leo Messi is ranked #1 as the most popular brand for July in 2022. The average engagement rate is 1.8 with 311,886,408 followers count. In addition to being ranked the number one brand on Instagram, Leo Messi is also the top brand in the Soccer category.
National Geographic and Nike are ranked 2nd and 3rd in the list. In terms of user engagement, National Geographic has an average engagement rate of 0.1, follower size of 225,737,862. Similarly, Nike average engagement rate is 0.06, with 222,098,872 followers.
UEFA Champions League is a top Instagram Brand that ranks in 4th place.
Number five on our list is Victoria's Secret, a top brand in the category of Shopping, The follower on Instagram is 72,839,368.
