Updated List as of Aug 2022
| # | DP/USER NAME | FOLLOWERS | ER | COUNTRY | TOPIC | POTENTIAL REACH | SAVE | |
|---|---|---|---|---|---|---|---|---|
| 1 |
Nike
|
231.4M
|
0.05%
|
United States
|
Sports
Apparel
Streetwear
|
69.4M | View Profile | |
| 2 |
National Geographic
|
225.7M
|
0.1%
|
United States
|
News
Nature
Media/News Company
Publishers
|
67.7M | View Profile | |
| 3 |
UEFA Champions League
|
73.1M
|
0.6%
|
Turkey
|
Soccer
Sports
Sports League
Local Events
|
21.9M | View Profile | |
| 4 |
Victoria's Secret
|
72.8M
|
0.01%
|
United States
|
Fashion
Apparel
Bikini
|
21.9M | View Profile | |
| 5 |
Marvel Entertainment
|
65.5M
|
0.2%
|
United States
|
Celebrity
Shopping
Comics
Film
|
19.6M | View Profile | |
| 6 |
NASA
|
61.1M
|
1.3%
|
United States
|
Politics
Space
Government Organization
Government Agencies
|
18.3M | View Profile | |
| 7 |
Paris Saint-Germain
|
60.8M
|
0.3%
|
France
|
Soccer
Journalists
Sports
|
18.2M | View Profile | |
| 8 |
NBA
|
58.7M
|
0.1%
|
United States
|
Basketball
Sports
Sports League
Local Events
|
17.6M | View Profile | |
| 9 |
9GAG: Go Fun The World
|
58.3M
|
0.2%
|
India
|
Fashion
Pets
Humor
Entertainment
|
17.5M | View Profile | |
| 10 |
Premier League
|
58.1M
|
0.11%
|
|
17.4M | View Profile | ||
| 11 |
ZARA Official
|
51.8M
|
-
|
South Korea
|
Clothing
Personal Goods & General Merchandise Stores
|
15.6M | View Profile | |
| 12 |
433
|
49.3M
|
1.2%
|
Spain
|
Fitness
Soccer
Community
Non-Profits & Religious Organizations
|
14.8M | View Profile | |
| 13 |
Louis Vuitton
|
48.2M
|
0.08%
|
United States
|
Home and Garden
Styling
Bags
Company
|
14.5M | View Profile | |
| 14 |
CHANEL
|
47.3M
|
0.1%
|
United States
|
Home and Garden
Fashion Design
|
14.2M | View Profile | |
| 15 |
5-Minute Crafts
|
46.8M
|
0.1%
|
Interior Design
Furniture
Design
|
14M | View Profile | ||
| 16 |
Gucci Official
|
45.4M
|
0.2%
|
Home and Garden
Fashion
Modeling
Lifestyle
|
13.6M | View Profile | ||
| 17 |
DOVE
|
44.6M
|
4.2%
|
United States
|
Celebrity
Actors
Performance Art
Local Events
|
13.4M | View Profile | |
| 18 |
National Geographic Travel
|
44.6M
|
0.1%
|
United States
|
News
Travel
Nature
|
13.4M | View Profile | |
| 19 |
Tasty
|
42.7M
|
0.02%
|
United States
|
Food and Drink
Beauty
Food
Cooking
|
12.8M | View Profile | |
| 20 |
Dior Official
|
40.9M
|
0.08%
|
United States
|
Home and Garden
Design
Lifestyle
Company
|
12.3M | View Profile | |
| 21 |
H&M
|
38.4M
|
0.06%
|
Fashion
Styling
Clothing
Personal Goods & General Merchandise Stores
|
11.5M | View Profile | ||
| 22 |
Vogue
|
35.2M
|
0.2%
|
United States
|
News
Modeling
Magazines
Magazine
|
10.6M | View Profile | |
| 23 |
House of Highlights
|
34.6M
|
0.6%
|
United States
|
News
Video Gaming
Basketball
Cooking
|
10.4M | View Profile | |
| 24 |
Mercedes-Benz
|
34.2M
|
0.2%
|
United States
|
Automotive
Cars
Luxury
Mercedes
|
10.3M | View Profile | |
| 25 |
adidas Originals
|
34.2M
|
0.28%
|
United States
|
Shoes
Streetwear
Fashion
Topic Shopping Retail
|
10.3M | View Profile | |
| 26 |
Disney
|
34M
|
0.17%
|
United States
|
Movies
Entertainment
Topic Arts Entertainment
Local Events
|
10.2M | View Profile | |
| 27 |
WorldStar Hip Hop / WSHH
|
33.8M
|
0.1%
|
United States
|
News
News Site
Publishers
|
10.1M | View Profile | |
| 28 |
UFC
|
32.4M
|
0.1%
|
United States
|
Sports
Sports League
Local Events
|
9.7M | View Profile | |
| 29 |
Pubity
|
31.8M
|
0.72%
|
United States
|
Fashion
Community
Non-Profits & Religious Organizations
|
9.6M | View Profile | |
| 30 |
Lamborghini
|
31.8M
|
0.6%
|
United States
|
Automotive
Cars
Luxury
Automotive Manufacturing
|
9.5M | View Profile | |
| 31 |
BMW
|
31.6M
|
0.4%
|
United Arab Emirates
|
Cars
BMW
Car
Auto Dealers
|
9.5M | View Profile | |
| 32 |
adidas Football
|
31.3M
|
0.5%
|
Brazil
|
Soccer
Sports
Sports Outdoors
Personal Goods & General Merchandise Stores
|
9.4M | View Profile | |
| 33 |
LaLiga
|
31.1M
|
0.1%
|
Spain
|
Fitness
Home and Garden
Soccer
|
9.3M | View Profile | |
| 34 |
Netflix US
|
30.8M
|
0.61%
|
United States
|
Art
TV Shows
Arts & Entertainment
Local Events
|
9.2M | View Profile | |
| 35 |
PlayStation
|
28.7M
|
0.5%
|
United States
|
Game Development
Entertainment
Video Games
Content & Apps
|
8.6M | View Profile | |
| 36 |
Versace
|
27.5M
|
0.11%
|
United States
|
Fashion
Business and Finance
Styling
Fashion Design
|
8.2M | View Profile | |
| 37 |
Prada
|
27.4M
|
0.1%
|
United States
|
Company
Home Services
|
8.2M | View Profile | |
| 38 |
The Shade Room
|
26.9M
|
0.16%
|
United States
|
News
Music
Modeling
Entertainment Site
|
8.1M | View Profile | |
| 39 |
TikTok
|
26.9M
|
0.03%
|
France
|
Music
Entertainment
App
Content & Apps
|
8.1M | View Profile | |
| 40 |
apple
|
26.8M
|
0.5%
|
United States
|
Photography
iPhone
Product Service
Personal Goods & General Merchandise Stores
|
8.1M | View Profile | |
| 41 |
Porsche
|
26.7M
|
0.41%
|
United States
|
Automotive
Cars
Luxury
Racing
|
8M | View Profile | |
| 42 |
WWE
|
26.7M
|
0.1%
|
United States
|
News
Entertainment
|
8M | View Profile | |
| 43 |
EA SPORTS FIFA
|
26.5M
|
0.61%
|
Brazil
|
Sports
Soccer
|
8M | View Profile | |
| 44 |
adidas
|
26.4M
|
0.08%
|
United States
|
Fashion
Training
Sports
Product Service
|
7.9M | View Profile | |
| 45 |
Marvel Studios
|
26.3M
|
4%
|
United States
|
Film
Comics
Movie
Content & Apps
|
7.9M | View Profile | |
| 46 |
Fortnite
|
26.1M
|
0.8%
|
United States
|
Video Games
|
7.8M | View Profile | |
| 47 |
SHEIN.COM
|
25.3M
|
-
|
United States
|
Shopping
Styling
Clothing
Clothing (Brand)
|
7.6M | View Profile | |
| 48 |
SportsCenter
|
25.3M
|
1.2%
|
Tv Show
Content & Apps
|
7.6M | View Profile | ||
| 49 |
Kylie Cosmetics
|
24.8M
|
0.4%
|
United States
|
Beauty
Business
Spa Beauty Personal Care
Lifestyle Services
|
7.4M | View Profile | |
| 50 |
BEAUTIFUL DESTINATIONS
|
24.7M
|
0.88%
|
United States
|
Travel
News
Media News Company
Publishers
|
7.4M | View Profile | |
| 51 |
Dolce & Gabbana
|
24.6M
|
0.1%
|
United States
|
Fashion
Styling
Luxury
|
7.4M | View Profile | |
| 52 |
Jordan
|
24.1M
|
0.16%
|
United States
|
Basketball
Sports
|
7.2M | View Profile | |
| 53 |
Cameron Dallas
|
23.9M
|
0.1%
|
United States
|
Actors
|
7.2M | View Profile | |
| 54 |
Positive & Motivational Quotes
|
23.6M
|
0.1%
|
United States
|
Books
News
Humor
Quotes
|
7.1M | View Profile | |
| 55 |
MEMEZAR • Comedy and Culture
|
23.6M
|
2.3%
|
United Kingdom
|
Celebrity
News
Publisher
Publishers
|
7.1M | View Profile | |
| 56 |
M·A·C Cosmetics
|
23.4M
|
0.1%
|
United States
|
Beauty
Fashion
Lifestyle
Product Service
|
7M | View Profile | |
| 57 |
FIFA World Cup
|
22.8M
|
0.6%
|
|
6.9M | View Profile | ||
| 58 |
ESPN
|
22.7M
|
0.8%
|
United States
|
Basketball
Sports
Tv Network
Publishers
|
6.8M | View Profile | |
| 59 |
ICC
|
22.5M
|
0.1%
|
|
6.8M | View Profile | ||
| 60 |
22.4M
|
14.4%
|
United States
|
Music
Singer
Rap
|
6.7M | View Profile | ||
| 61 |
Rockstar Games
|
22.4M
|
0.5%
|
Art
News
Video Gaming
Xbox
|
6.7M | View Profile | ||
| 62 |
Calvin Klein
|
21.5M
|
0.1%
|
United States
|
Fashion
Parenting
Fashion Design
Clothing
|
6.5M | View Profile | |
| 63 |
FashionNova.com
|
21.3M
|
-
|
United States
|
Shopping
Fashion
Modeling
Plus Size
|
6.4M | View Profile | |
| 64 |
Sephora
|
21M
|
0.03%
|
United States
|
Beauty
Fashion
Cosmetics
Health Beauty
|
6.3M | View Profile | |
| 65 |
Dagelan
|
20.9M
|
0.65%
|
Indonesia
|
Art
Humor
Nature & Outdoors
|
6.3M | View Profile | |
| 66 |
Netflix Latinoamérica
|
20.7M
|
0.6%
|
Argentina
|
News
Medical Center
|
6.2M | View Profile | |
| 67 |
Team India
|
20.6M
|
1.3%
|
Sports
Publishers
|
6.2M | View Profile | ||
| 68 |
Hugo Gloss
|
20.1M
|
0.1%
|
Brazil
|
Celebrity
News
Journalists
|
6M | View Profile | |
| 69 |
E! News
|
19.9M
|
0.1%
|
|
6M | View Profile | ||
| 70 |
BBC News
|
19.7M
|
0.1%
|
United States
|
News
TV Channel
News&Politics
Media News Company
|
5.9M | View Profile | |
| 71 |
Anastasia Beverly Hills
|
19.4M
|
0.09%
|
United States
|
Fashion
Business
Cosmetics
Spa Beauty Personal Care
|
5.8M | View Profile | |
| 72 |
Ferrari
|
19.3M
|
1%
|
United States
|
Cars
Luxury
Car
Auto Dealers
|
5.8M | View Profile | |
| 73 |
Burberry
|
18.6M
|
0.2%
|
United States
|
Shopping
Fashion Design
Clothing
Clothing (Brand)
|
5.6M | View Profile | |
| 74 |
PrettyLittleThing
|
17.8M
|
0.4%
|
United Kingdom
|
Shopping
Business
|
5.4M | View Profile | |
| 75 |
Emporio Armani
|
17.8M
|
-
|
Fashion
Lifestyle
|
5.3M | View Profile | ||
| 76 |
Starbucks Coffee ☕
|
17.8M
|
0.2%
|
United States
|
Shopping
Food
Lifestyle
Brand
|
5.3M | View Profile | |
| 77 |
MTV
|
17.6M
|
0.06%
|
United States
|
News
Music
|
5.3M | View Profile | |
| 78 |
Michael Kors
|
17.5M
|
0.08%
|
United States
|
Home and Garden
Styling
Lifestyle
Company
|
5.3M | View Profile | |
| 79 |
GoPro
|
17.5M
|
0.4%
|
United States
|
Photography
|
5.2M | View Profile | |
| 80 |
BBC NEWS فارسی
|
17.1M
|
0.3%
|
Iran
|
News
|
5.1M | View Profile | |
| 81 |
vans
|
17M
|
0.1%
|
United States
|
Art
Shoes
Skateboarding
Shoe Store
|
5.1M | View Profile | |
| 82 |
Valentino
|
16.9M
|
0.06%
|
Home and Garden
Company
Home Services
|
5.1M | View Profile | ||
| 83 |
Discovery
|
16.9M
|
0.18%
|
United States
|
Photography
Nature
|
5.1M | View Profile | |
| 84 |
Daquan
|
16.8M
|
2.32%
|
United States
|
News
Funny
Humor
Entertainment
|
5M | View Profile | |
| 85 |
Mercedes-AMG
|
15.9M
|
0.1%
|
Germany
|
Automotive
Cars
Luxury
Mercedes
|
4.8M | View Profile | |
| 86 |
Fendi
|
15.8M
|
0.1%
|
Azerbaijan
|
Fashion
Org General
Non-Profits & Religious Organizations
|
4.8M | View Profile | |
| 87 |
The New York Times
|
15.8M
|
0.17%
|
United States
|
News
Media News Company
Publishers
|
4.7M | View Profile | |
| 88 |
Stranger Things Netflix
|
15.8M
|
3.4%
|
|
4.7M | View Profile | ||
| 89 |
CLIPS
|
15.7M
|
0.6%
|
United States
|
Celebrity
|
4.7M | View Profile | |
| 90 |
Audi USA
|
15.6M
|
0.4%
|
United States
|
Cars
Audi
|
4.7M | View Profile | |
| 91 |
Red Bull
|
15.6M
|
0.8%
|
United States
|
Fitness
Personal Finance
Riders
|
4.7M | View Profile | |
| 92 |
Kate Hudson
|
15.5M
|
0.23%
|
United States
|
Art
Actors
Topic Arts Entertainment
Arts & Entertainment
|
4.7M | View Profile | |
| 93 |
FORMULA 1®
|
15.5M
|
1.7%
|
United States
|
Fitness
Personal Finance
Racing
Bikes
|
4.7M | View Profile | |
| 94 |
Christian Louboutin
|
15.4M
|
0.06%
|
United States
|
Fashion
Business and Finance
Design
Design & Fashion
|
4.6M | View Profile | |
| 95 |
Borussia Dortmund
|
14.7M
|
0.5%
|
Germany
|
Soccer
|
4.4M | View Profile | |
| 96 |
NYX Professional Makeup
|
14.7M
|
0.04%
|
United States
|
Beauty
Business
Makeup Artist
Personal Goods & General Merchandise Stores
|
4.4M | View Profile | |
| 97 |
Forever21
|
14.4M
|
0.01%
|
United States
|
Fashion
Styling
Modeling
Retail Company
|
4.3M | View Profile | |
| 98 |
Atlético de Madrid
|
14.4M
|
0.23%
|
Spain
|
Soccer
|
4.3M | View Profile | |
| 99 |
billboard
|
14.1M
|
0.1%
|
United States
|
News
Music
|
4.2M | View Profile | |
| 100 |
Tommy Hilfiger
|
13.9M
|
0.07%
|
Shopping
Fashion
|
4.2M | View Profile |
Most Talked-About Brands Ranking Analysis
Nike is ranked #1 as the most popular brand for August in 2022. The average engagement rate is 0.05 with 231,404,598 followers count. In addition to being ranked the number one brand on Instagram, Nike is also the top brand in the Sports category.
National Geographic and UEFA Champions League are ranked 2nd and 3rd in the list. In terms of user engagement, National Geographic has an average engagement rate of 0.1, follower size of 225,737,862. Similarly, UEFA Champions League average engagement rate is 0.6, with 73,078,164 followers.
Victoria's Secret is a top Instagram Brand that ranks in 4th place.
Number five on our list is Marvel Entertainment, a top brand in the category of Shopping, The follower on Instagram is 65,450,614.
At StarNgage, we believe that socially distributed visual content is the future
of advertising. It’s happening now on Instagram/TikTok and we want to help
brands in this adventure and win. This platform allows brands to measure their
influencer marketing efforts and engage influencers to create content.
ABOUT STARNGAGE+
FOR BRANDS
FOR CONTENT CREATORS