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Updated List as of Aug 2022
Creator Country/Region: United States
# DP/USER NAME FOLLOWERS ER COUNTRY TOPIC POTENTIAL REACH SAVE
1
Nike
231.4M
0.05%
United States
Sports
Apparel
Streetwear
69.4M View Profile
2
National Geographic
225.7M
0.1%
United States
News
Nature
Media/News Company
Publishers
67.7M View Profile
3
Victoria's Secret
72.8M
0.01%
United States
Fashion
Apparel
Bikini
21.9M View Profile
4
Marvel Entertainment
65.5M
0.2%
United States
Celebrity
Shopping
Comics
Film
19.6M View Profile
5
NASA
61.1M
1.3%
United States
Politics
Space
Government Organization
Government Agencies
18.3M View Profile
6
NBA
58.7M
0.1%
United States
Basketball
Sports
Sports League
Local Events
17.6M View Profile
7
Louis Vuitton
48.2M
0.08%
United States
Home and Garden
Styling
Bags
Company
14.5M View Profile
8
47.3M
0.1%
United States
Home and Garden
Fashion Design
14.2M View Profile
9
44.6M
4.2%
United States
Celebrity
Actors
Performance Art
Local Events
13.4M View Profile
10
National Geographic Travel
44.6M
0.1%
United States
News
Travel
Nature
13.4M View Profile
11
42.7M
0.02%
United States
Food and Drink
Beauty
Food
Cooking
12.8M View Profile
12
Dior Official
40.9M
0.08%
United States
Home and Garden
Design
Lifestyle
Company
12.3M View Profile
13
35.2M
0.2%
United States
News
Modeling
Magazines
Magazine
10.6M View Profile
14
House of Highlights
34.6M
0.6%
United States
News
Video Gaming
Basketball
Cooking
10.4M View Profile
15
Mercedes-Benz
34.2M
0.2%
United States
Automotive
Cars
Luxury
Mercedes
10.3M View Profile
16
adidas Originals
34.2M
0.28%
United States
Shoes
Streetwear
Fashion
Topic Shopping Retail
10.3M View Profile
17
Disney
34M
0.17%
United States
Movies
Entertainment
Topic Arts Entertainment
Local Events
10.2M View Profile
18
WorldStar Hip Hop / WSHH
33.8M
0.1%
United States
News
News Site
Publishers
10.1M View Profile
19
UFC
32.4M
0.1%
United States
Sports
Sports League
Local Events
9.7M View Profile
20
Pubity
31.8M
0.72%
United States
Fashion
Community
Non-Profits & Religious Organizations
9.6M View Profile
21
Lamborghini
31.8M
0.6%
United States
Automotive
Cars
Luxury
Automotive Manufacturing
9.5M View Profile
22
Netflix US
30.8M
0.61%
United States
Art
TV Shows
Arts & Entertainment
Local Events
9.2M View Profile
23
PlayStation
28.7M
0.5%
United States
Game Development
Entertainment
Video Games
Content & Apps
8.6M View Profile
24
Versace
27.5M
0.11%
United States
Fashion
Business and Finance
Styling
Fashion Design
8.2M View Profile
25
Prada
27.4M
0.1%
United States
Company
Home Services
8.2M View Profile
26
The Shade Room
26.9M
0.16%
United States
News
Music
Modeling
Entertainment Site
8.1M View Profile
27
apple
26.8M
0.5%
United States
Photography
iPhone
Product Service
Personal Goods & General Merchandise Stores
8.1M View Profile
28
Porsche
26.7M
0.41%
United States
Automotive
Cars
Luxury
Racing
8M View Profile
29
WWE
26.7M
0.1%
United States
News
Entertainment
8M View Profile
30
adidas
26.4M
0.08%
United States
Fashion
Training
Sports
Product Service
7.9M View Profile
31
Marvel Studios
26.3M
4%
United States
Film
Comics
Movie
Content & Apps
7.9M View Profile
32
Fortnite
26.1M
0.8%
United States
Video Games
7.8M View Profile
33
SHEIN.COM
25.3M
-
United States
Shopping
Styling
Clothing
Clothing (Brand)
7.6M View Profile
34
Kylie Cosmetics
24.8M
0.4%
United States
Beauty
Business
Spa Beauty Personal Care
Lifestyle Services
7.4M View Profile
35
BEAUTIFUL DESTINATIONS
24.7M
0.88%
United States
Travel
News
Media News Company
Publishers
7.4M View Profile
36
Dolce & Gabbana
24.6M
0.1%
United States
Fashion
Styling
Luxury
7.4M View Profile
37
Jordan
24.1M
0.16%
United States
Basketball
Sports
7.2M View Profile
38
Cameron Dallas
23.9M
0.1%
United States
Actors
7.2M View Profile
39
Positive & Motivational Quotes
23.6M
0.1%
United States
Books
News
Humor
Quotes
7.1M View Profile
40
M·A·C Cosmetics
23.4M
0.1%
United States
Beauty
Fashion
Lifestyle
Product Service
7M View Profile
41
ESPN
22.7M
0.8%
United States
Basketball
Sports
Tv Network
Publishers
6.8M View Profile
42
22.4M
14.4%
United States
Music
Singer
Rap
6.7M View Profile
43
Calvin Klein
21.5M
0.1%
United States
Fashion
Parenting
Fashion Design
Clothing
6.5M View Profile
44
FashionNova.com
21.3M
-
United States
Shopping
Fashion
Modeling
Plus Size
6.4M View Profile
45
Sephora
21M
0.03%
United States
Beauty
Fashion
Cosmetics
Health Beauty
6.3M View Profile
46
BBC News
19.7M
0.1%
United States
News
TV Channel
News&Politics
Media News Company
5.9M View Profile
47
Anastasia Beverly Hills
19.4M
0.09%
United States
Fashion
Business
Cosmetics
Spa Beauty Personal Care
5.8M View Profile
48
Ferrari
19.3M
1%
United States
Cars
Luxury
Car
Auto Dealers
5.8M View Profile
49
Burberry
18.6M
0.2%
United States
Shopping
Fashion Design
Clothing
Clothing (Brand)
5.6M View Profile
50
Starbucks Coffee ☕
17.8M
0.2%
United States
Shopping
Food
Lifestyle
Brand
5.3M View Profile
51
MTV
17.6M
0.06%
United States
News
Music
5.3M View Profile
52
Michael Kors
17.5M
0.08%
United States
Home and Garden
Styling
Lifestyle
Company
5.3M View Profile
53
GoPro
17.5M
0.4%
United States
Photography
5.2M View Profile
54
vans
17M
0.1%
United States
Art
Shoes
Skateboarding
Shoe Store
5.1M View Profile
55
Discovery
16.9M
0.18%
United States
Photography
Nature
5.1M View Profile
56
Daquan
16.8M
2.32%
United States
News
Funny
Humor
Entertainment
5M View Profile
57
The New York Times
15.8M
0.17%
United States
News
Media News Company
Publishers
4.7M View Profile
58
CLIPS
15.7M
0.6%
United States
Celebrity
4.7M View Profile
59
Audi USA
15.6M
0.4%
United States
Cars
Audi
4.7M View Profile
60
Red Bull
15.6M
0.8%
United States
Fitness
Personal Finance
Riders
4.7M View Profile
61
Kate Hudson
15.5M
0.23%
United States
Art
Actors
Topic Arts Entertainment
Arts & Entertainment
4.7M View Profile
62
FORMULA 1®
@f1
15.5M
1.7%
United States
Fitness
Personal Finance
Racing
Bikes
4.7M View Profile
63
Christian Louboutin
15.4M
0.06%
United States
Fashion
Business and Finance
Design
Design & Fashion
4.6M View Profile
64
NYX Professional Makeup
14.7M
0.04%
United States
Beauty
Business
Makeup Artist
Personal Goods & General Merchandise Stores
4.4M View Profile
65
Forever21
14.4M
0.01%
United States
Fashion
Styling
Modeling
Retail Company
4.3M View Profile
66
billboard
14.1M
0.1%
United States
News
Music
4.2M View Profile
67
Balenciaga 🕊
13.7M
0.4%
United States
Business and Finance
Home and Garden
Fashion Design
4.1M View Profile
68
Instagram for Business
13.6M
0.15%
United States
News
Events
Design
Marketing
4.1M View Profile
69
Star Wars
13.6M
1.6%
United States
Movies
4.1M View Profile
70
Supreme
13.4M
0.5%
United States
Fashion
Lifestyle
Modeling
4M View Profile
71
Barstool Sports
13.3M
0.7%
United States
News
Sports
Entertainment
Entertainment Site
4M View Profile
72
Walt Disney Studios
13.1M
0.22%
United States
News
Film
3.9M View Profile
73
Ralph Lauren
13.1M
0.1%
United States
Shopping
Fashion
Styling
Clothing
3.9M View Profile
74
BUGATTI
13.1M
1.5%
United States
Cars
Luxury
Automotive Manufacturing
Home & Auto
3.9M View Profile
75
Cats of Instagram
12.9M
0.6%
United States
Automotive
Cats
3.9M View Profile
76
CNN
12.9M
0.6%
United States
News
TV Channel
News&Politics
Media News Company
3.9M View Profile
77
Too Faced Cosmetics
12.9M
0.03%
United States
Beauty
Business
Health Beauty
Personal Goods & General Merchandise Stores
3.9M View Profile
78
Nike Basketball
12.7M
0.2%
United States
Fitness
Basketball
Shoes
3.8M View Profile
79
Food Network
12.6M
0.06%
United States
Food and Drink
News
Food
Cooking
3.8M View Profile
80
Maserati
12.3M
0.2%
United States
Luxury
Racing
Cars
3.7M View Profile
81
Foot Locker
12.3M
0.05%
United States
Fashion
Shoes
Streetwear
3.7M View Profile
82
PUMA
12.3M
0.1%
United States
Shopping
3.7M View Profile
83
Bleacher Report Football
12.2M
2.2%
United States
Soccer
3.7M View Profile
84
Cartier Official
12.2M
0.06%
United States
Fashion
Beauty
Jewelry
Design
3.7M View Profile
85
Jimmy Choo
12.2M
0.16%
United States
Business and Finance
Styling
Design
Business & Utility Services
3.6M View Profile
86
Nat Geo WILD
12M
0.4%
United States
News
Pets
Travel
Nature
3.6M View Profile
87
Hermès
11.8M
0.1%
United States
Business and Finance
Design
Interior Design
Business & Utility Services
3.5M View Profile
88
HoodClips
11.8M
0.3%
United States
Fashion
Memes
Nature & Outdoors
Architecture
3.5M View Profile
89
FENTY BEAUTY BY RIHANNA
11.7M
0.27%
United States
Beauty
Business
Health Beauty
Personal Goods & General Merchandise Stores
3.5M View Profile
90
Tiffany & Co.
11.6M
0.2%
United States
Jewelry
Luxury
Topic Shopping Retail
Shopping & Retail
3.5M View Profile
91
TIME
11.5M
0.06%
United States
News
Magazines
3.4M View Profile
92
Maybelline New York
11.3M
0.04%
United States
Pets
Health Beauty
Personal Goods & General Merchandise Stores
3.4M View Profile
93
11.3M
0.5%
United States
Comics
Geek
3.4M View Profile
94
Urban Decay Cosmetics
11.2M
0.2%
United States
Beauty
Art
Fashion
Health Beauty
3.4M View Profile
95
ROLEX
11.2M
1%
United States
Luxury
Jewelry & Watches
Company
Home Services
3.3M View Profile
96
Marc Jacobs
11.1M
0.17%
United States
Fashion
3.3M View Profile
97
MAKEUP BY MARIO
10.8M
0.07%
United States
Beauty
Business and Finance
Business
Hair & Beauty
3.2M View Profile
98
Off-White™
10.8M
0.08%
United States
Fashion
Modeling
Fashion Design
Product Service
3.2M View Profile
99
BALMAIN
10.7M
0.2%
United States
Music
Modeling
Lifestyle
Clothing
3.2M View Profile
100
10.6M
0.1%
United States
Beauty
Health Beauty
Personal Goods & General Merchandise Stores
3.2M View Profile

Most Talked-About Brands Ranking Analysis

Nike is ranked #1 as the most popular brand in United States for August in 2022. The average engagement rate is 0.05 with 231,404,598 followers count. In addition to being ranked the number one brand on Instagram, Nike is also the top brand in the Sports category.
National Geographic and Victoria's Secret are ranked 2nd and 3rd in the list. In terms of user engagement, National Geographic has an average engagement rate of 0.1, follower size of 225,737,862. Similarly, Victoria's Secret average engagement rate is 0.01, with 72,839,368 followers.
Marvel Entertainment is a top Instagram Brand that ranks in 4th place.
Number five on our list is NASA, a top brand in the category of Shopping, The follower on Instagram is 61,097,505.