List of Top 100 Racing Brands of Japan in 2026

List of Top 100

What Are The Top Brands Operating in Japan.
Discover what brands are popular in Japan. Continue reading to know the top brands of Japan. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 14 Top Brands on Instagram in Japan.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 EVISU OFFICIAL
@evisu1991
Fashion and Accessories Cars Racing Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 351.6K 0.58%
2 FORMULA DRIFT JAPAN
@formuladjapan
Sports Automotive Cars Racing 254.9K 0.09%
3 SHOEI
@shoeihelmetsusa
Auto and Vehicles Riders Motorcycle Racing Motorcycle 218.5K 0.26%
4 Jesse Streeter
@jessestreeter94
Auto and Vehicles Automotive Racing 108.2K 2.17%
5 DRIFT LIFE ドリフト•ライフ
@driftlifemag
Auto and Vehicles Parenting Cars Racing Audi 88.4K 1.60%
6 partsshopmax
@partsshopmax
Auto and Vehicles Automotive Cars Racing 62.2K 1.50%
7 Harley-Davidson Japan
@harleydavidsonjapan
Motorcycle Motorcycle Racing 54.4K 1.12%
8 Kengo Kimura
@heiwamc
Motorcycle Motorcycle Racing Riders 53.3K 3.60%
9 Falken Tyres
@falkentyres
Auto and Vehicles Automotive Cars Racing 52.1K 0.49%
10 Kaichiroh Kurosu
@cherryscompany
Auto and Vehicles Automotive Motorcycle Motorcycle Racing 40.7K 2.41%
11 BMW Motorrad Japan
@bmwmotorradjapan
Auto and Vehicles Automotive Motorcycle Riders Motorcycle Racing 35.7K 0.75%
12 Freestylelife Streetwear
@freestylelifeco
Fitness Beauty Riders Motorcycle Racing Bikes 30.3K 0.68%
13 New York City Motorcycles
@newyorkcitymotorcycles
Auto and Vehicles Personal Finance Riders Motorcycle Motorcycle Racing Film, Music & Books 23.4K 1.21%
14 M7 Japan
@m7japan
Auto and Vehicles Product Education Automotive Riders Motorcycle Racing Racing 20K 0.08%

Most Talked-About Brands Ranking Analysis

EVISU OFFICIAL is ranked #1 as the most popular brand in Japan for 09 in 2026. The average engagement rate is 0.58 with 351,599 followers count. In addition to being ranked the number one brand on Instagram, EVISU OFFICIAL is also the top brand in the Fashion and Accessories category.
FORMULA DRIFT JAPAN and SHOEI are ranked 2nd and 3rd in the list. In terms of user engagement, FORMULA DRIFT JAPAN has an average engagement rate of 0.09, follower size of 254,914. Similarly, SHOEI average engagement rate is 0.26, with 218,499 followers.
Jesse Streeter is a top Instagram Brand that ranks in 4th place.
Number five on our list is DRIFT LIFE ドリフト•ライフ, a top brand in the category of Auto and Vehicles, The follower on Instagram is 88,393.