List of Top 100 Beauty Brands of Japan in 2026

List of Top 100

What Are The Top Brands Operating in Japan.

Discover what brands are popular in Japan. Continue reading to know the top brands of Japan. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 1,585 Top Brands on Instagram in Japan.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	SHISEIDO @shiseido	Japan	Beauty and Self Care Business	1.5M	0.09%
2	LIPS(リップス)-コスメ・メイク動画 @lipsjp	Japan	Beauty and Self Care Marketing and Advertising	878.8K	0.30%
3	EMME [エメ] / コスメ・美容 @emme_tokyo.jp	Japan	Beauty and Self Care	820.3K	0.43%
4	michill byGMO（ミチル） @michill_official	Japan	Fashion and Accessories Beauty and Self Care	718.7K	0.27%
5	shu uemura @shuuemura	Japan	Beauty and Self Care Business	697.8K	0.29%
6	CANMAKE TOKYO｜キャンメイク @canmaketokyo	Japan	Beauty and Self Care	656.5K	0.48%
7	美的／コスメ・美容 @bitekicom	Japan	Beauty and Self Care News	534K	0.40%
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8	エチュード公式アカウント @etudejapan	Japan	Beauty and Self Care	517.5K	0.60%
9	C CHANNEL / Beauty @cchannel_beauty	Japan	Beauty and Self Care News Business	516.7K	0.04%
10	@cosme公式（アットコスメ） @at_cosme	Japan	Art Beauty Business	503.9K	0.30%
11	ALBUM Official Instagram @album_hair	Japan	Beauty and Self Care Styling	448.9K	0.20%
12	THREE @threecosmetics	Japan	Beauty and Self Care Product Showcase Design	391.5K	0.15%
13	三好さやか札幌観光大使 / 北海道観光応援隊 / サウナ @insta.sayaka	Japan	Beauty and Self Care Food and Drink Food Cooking	385.5K	0.59%
14	ELLE Japan / エル・ジャパン @ellejapan	Japan	Fashion and Accessories Beauty and Self Care News News&Politics	368K	0.50%
15	銀座のママ⭐️高嶋りえ子⭐️銀座クラブ高嶋⭐️銀座高嶋化粧品⭐️ @ginzatakashima	Japan	Beauty and Self Care	349.1K	0.37%
16	DINÉTTE(ディネット) コスメ/スキンケア @dinette_inc	Japan	Beauty and Self Care	340.5K	0.89%
17	ひめか👸💗 @hmk_queen	Japan	Beauty	329.9K	5.35%
18	BIRTHDAY BASH @birthdaybashshop	Japan	Fashion Modeling Fashion Design Celebrities Hair & Beauty Design	329.6K	0.20%
19	SABON Japan（サボンジャパン公式) @sabon_japan	Japan	Beauty and Self Care Parenting Home and Garden Design Interior Design	308.9K	0.27%
20	MimiTV（公式） @mimitv_official	Japan	Beauty and Self Care	271.1K	0.53%
21	mizunotoshirou/ヘアアレンジ/美髪 @mizunotoshirou	Japan	Beauty and Self Care Styling Hair Salons	260.4K	0.38%
22	♡ Yami ♡ @real___yami	Japan	Beauty and Self Care Fashion and Accessories Parenting Geek Anime Comics	251.3K	3.01%
23	本島彩帆里 @saoooori89	Japan	Beauty and Self Care Fashion and Accessories Celebrities Animals & Pets	229.3K	1.07%
24	ゆき【1B/ワンビー】お家ダイエットで-10kg @1b_dietandbeauty	Japan	Beauty and Self Care	223.9K	4.08%
25	Coloria カラリア / 香水・香り @coloria_magazine	Japan	Beauty and Self Care	223.1K	0.24%
26	H BEAUTY&YOUTH @h_beautyandyouth	Japan	Beauty and Self Care Styling	196.2K	0.12%
27	りかぱんだ🐼 エネルギー＆周波数でカンタンに全て叶う🦋 @rikapanda.official	Japan	Beauty and Self Care Pets Life and Society Home and Garden	193.9K	0.59%
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28	TRILL［トリル］ @trill	Japan	News Beauty	193.8K	0.37%
29	Nailie [ネイリー] ネイル予約アプリ @nailiejp	Japan	Beauty and Self Care Medical Health	191.9K	0.50%
30	Shinso Skin Care \| シンソウスキンケア @shinsoskincare	Japan	Beauty and Self Care Lifestyle	188.8K	0.27%
31	エトヴォス（ETVOS） @etvos.jp	Japan	Beauty and Self Care	187.4K	0.21%
32	Marisol @marisolmagazine	Japan	Fashion and Accessories Beauty and Self Care Magazine Publishers	182.2K	0.60%
33	MY BODY MAKE [マイボディメイク] @mybodymake	Japan	Fitness and Health Beauty and Self Care	176.4K	1.17%
34	DECORTÉ \| コスメデコルテ @decorte_official	Japan	Beauty and Self Care	173.6K	0.23%
35	✨Jastip Jepang ✨Ready Stock ✨Original ✨Handcarry ✨Gratis Ongkir @storebyaprilia	Japan	Beauty and Self Care	169.5K	0.34%
36	Clé de Peau Beauté US @cledepeaubeauteus	Japan	Beauty and Self Care	168.9K	0.23%
37	celvoke.jp @celvoke.jp	Japan	Beauty and Self Care Parenting Medical Health	168K	0.05%
38	LEE @magazinelee	Japan	Beauty and Self Care Fashion and Accessories News News&Politics	163.2K	0.63%
39	@02q	Japan	Beauty Pets Landscaping	163K	5.06%
40	ANNA SUI COSMETICS / アナスイコスメティックス @annasuicosmetics	Japan	Beauty and Self Care	158K	0.33%
41	Vetro USA @vetro_usa	Japan	Beauty and Self Care Product Showcase Home and Garden Medical Health Nails Celebrities	157.4K	0.01%
42	ロクシタン \| L'OCCITANE en Provence @loccitane_jp	Japan	Beauty and Self Care	151.2K	2.10%
43	RIE SATO @___riesato___	Japan	Beauty and Self Care	148.3K	4.87%
44	ALBION　アルビオン @albion_jp	Japan	Beauty and Self Care	146.5K	1.28%
45	ナチュラルビューティーベーシック @naturalbeautybasic_official	Japan	Beauty and Self Care Home and Garden	143.8K	0.14%
46	Bobbi Brown Japan Market @bobbibrownjapan	Japan	Beauty and Self Care Parenting	143.1K	0.54%
47	Precious @precious.jp	Japan	Beauty and Self Care	140.6K	0.70%
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48	FEMMUE 〈ファミュ〉公式 @femmue_japan	Japan	Beauty and Self Care	140.2K	0.30%
49	JP @juunep	Japan	Fashion Art Beauty	139.6K	0.41%
50	ЯПОНСКАЯ КОСМЕТИКА•ВИТАМИНЫ•БЫТ. ХИМИЯ @sakurashop_stav	Japan	Beauty and Self Care	137.8K	0.11%
51	♥️吉川ちか♥️ @yoshikawachika_1116	Japan	Beauty	136.5K	0.47%
52	SAYU @sayu_213	Japan	Beauty and Self Care Fashion and Accessories Actors Lifestyle	133.5K	1.02%
53	堀毛翔太 / ルプラ・ボウ / 豊橋美容室美容師ショートボブ @horike_shota	Japan	Beauty and Self Care	129.7K	0.15%
54	トランテアンソンドゥモード @31sonsdemode	Japan	Fashion and Accessories Parenting Lifestyle Celebrities Hair & Beauty Clothing Personal Goods & General Merchandise Stores	127.8K	0.12%
55	𝐒𝐀𝐊𝐈𝐍𝐀𝐍𝐁𝐀🦋難波サキ @sakinanba	Japan	Animation and Cosplay Health and Medical Services Celebrities Hair & Beauty	126.2K	1.05%
56	さやぽん @sayapon_310	Japan	Fashion Beauty	125.9K	0.66%
57	💃🏻PELANGSING 100% ORI JEPANG💃🏻 @soraya_slimmingshop	Japan	Beauty and Self Care	125.9K	-
58	まろか MAROKA @maroka19901029	Japan	Beauty and Self Care	125.1K	0.12%
59	NatureLab Tokyo Haircare @naturelabtokyo	Japan	Beauty and Self Care	123K	0.07%
60	内田聡一郎 @soucuts	Japan	Beauty and Self Care Styling Hair Salons	122.2K	1.85%
61	CA4LA @ca4la_official	Japan	Beauty Pets Portraits	121.4K	0.22%
62	Treat ürself @__treat.urself__	Japan	Beauty and Self Care Parenting	117.7K	0.83%
63	Sami Fitness Co .,Ltd 南麻布 @samifitness_trx	Japan	Fitness Beauty Fitness and Health	117.6K	0.23%
64	まりぴー🌸コスメ・メイク @maripii_cosme	Japan	Beauty Beauty and Self Care	117.1K	2.61%
65	エスティローダー \| Estée Lauder Japan @esteelauderjapan	Japan	Beauty and Self Care	116.5K	0.19%
66	𝐅𝐔𝐌𝐈𝐊𝐀 @nail_fumika_	Japan	Beauty and Self Care	115.2K	33.52%
67	いさな @__07hria	Japan	Beauty and Self Care	114.3K	1.20%
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68	CHIFURE @chifure_official	Japan	Beauty and Self Care	114K	0.80%
69	𝐘𝐮𝐤𝐢𝐦𝐢 @minmin_nail	Japan	Beauty and Self Care Nails Hair & Beauty	113.5K	3.12%
70	マッキーーー❤️ @g_dramaki_	Japan	Beauty and Self Care Lifestyle	113.3K	3.19%
71	aimerfeel(エメフィール) @aimerfeel_official	Japan	Beauty and Self Care Modeling Publishing	112.7K	0.75%
72	Shoko @shokosoco	Japan	Fashion and Accessories Beauty and Self Care	111.1K	0.06%
73	iHerb (アイハーブ) 日本公式🌿 @iherbjapanese	Japan	Beauty	110.5K	0.16%
74	SENSAI Cosmetics @sensaibeauty	Japan	Beauty Cosmetics Beauty Supply Personal Goods & General Merchandise Stores	110.4K	0.44%
75	Lady Code By Lisa Opie @theladycodeshop	Japan	Beauty and Self Care Product Showcase Fashion and Accessories	109.7K	0.17%
76	中上真亜子🙂Maako Nakagami @maako_nakagami	Japan	Beauty and Self Care Fashion and Accessories Food	107.4K	4.06%
77	なかやまちえこ @chiekonakayama	Japan	Beauty and Self Care Nails General Interest	107K	0.23%
78	麻亜里 @maari.0108	Japan	Education Upskilling Modeling Health Beauty Health/Beauty Personal Goods & General Merchandise Stores	105.6K	2.93%
79	ワタシプラス watashi+ by shiseido @watashiplus	Japan	Beauty and Self Care	105.6K	0.50%
80	@_hidekazu_	Japan	Beauty and Self Care Nails	103.3K	1.73%
81	PAMEO POSE @pameopose	Japan	Home and Garden Beauty Styling	102.1K	0.30%
82	Nailsalon filer @nailsalon_filer	Japan	Beauty and Self Care Home and Garden	101.3K	0.44%
83	Sucle(シュクレ)コスメ @sucle_cosme	Japan	Beauty and Self Care	100.5K	3.30%
84	まゆ🌙社会人𝑺𝑵𝑰𝑫𝑬𝑳オタク @mayu_cosme_	Japan	Beauty and Self Care Fashion and Accessories	100.1K	0.42%
85	メディカルブロー @medicalbrows	Japan	Beauty and Self Care	98.8K	0.15%
86	Peco Club @pecoclub	Japan	Fashion Beauty Modeling Lifestyle	98K	1.60%
87	MiMC @mimc_natural	Japan	Beauty and Self Care	97.3K	0.22%
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88	STAR JEWELRY／スタージュエリー @starjewelry_press	Japan	Beauty and Self Care Jewelry & Watches	97.3K	0.23%
89	Glory Official โปรส่งฟรี! 94⛵️ @glory_thaillands	Japan	Beauty and Self Care	93.4K	-
90	スタ★コリ公式アカウント🧡 @stylekorean_japan	Japan	Beauty and Self Care Styling Lifestyle	92.4K	0.54%
91	美酢(ミチョ)/公式アカウント @micho.jp_official	Japan	Beauty and Self Care	92K	1.80%
92	Tammy Miura @meujapao	Japan	Beauty and Self Care	90.5K	1.10%
93	𝐏𝐢𝐧𝐤 𝐫𝐨𝐬𝐞 𝐖𝐢𝐧𝐝𝐨𝐰 ♡ 𝐊𝐀𝐈 @kai32	Japan	Beauty and Self Care Nails Film, Music & Books	89.4K	0.54%
94	【チアアップ】-綺麗になりたいあなたを応援- @cheerup_women	Japan	Beauty and Self Care	89.3K	0.50%
95	【公式】ayayogaビューティスイッチ事務局 @beauty.switch_official	Japan	Beauty and Self Care	88.5K	1.70%
96	NIHON skin \| Get Flawless Skin #NIHONTimelessYou @nihonskin	Japan	Beauty and Self Care	88K	0.06%
97	るな羽方 @lunachi_0921	Japan	Beauty	87.3K	2.43%
98	mｉｈｏ　ｎａｗａ @mihopee0422	Japan	Beauty and Self Care Lifestyle Styling Health Beauty Health/Beauty Personal Goods & General Merchandise Stores	86.9K	1.36%
99	こまちメイク〜オトナきれいの作り方〜 @comachimake	Japan	Beauty	84.3K	9.84%
100	Jasmine Nakagawa 中川ジャスミン @jasmine_nakagawa	Japan	Beauty Fashion Beauty and Self Care Fashion and Accessories	83.9K	0.18%

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Most Talked-About Brands Ranking Analysis

SHISEIDO is ranked #1 as the most popular brand in Japan for 09 in 2026. The average engagement rate is 0.09 with 1,450,357 followers count. In addition to being ranked the number one brand on Instagram, SHISEIDO is also the top brand in the Beauty and Self Care category.

LIPS(リップス)-コスメ・メイク動画 and EMME [エメ] / コスメ・美容 are ranked 2nd and 3rd in the list. In terms of user engagement, LIPS(リップス)-コスメ・メイク動画 has an average engagement rate of 0.30, follower size of 878,792. Similarly, EMME [エメ] / コスメ・美容 average engagement rate is 0.43, with 820,316 followers.

michill byGMO（ミチル） is a top Instagram Brand that ranks in 4th place.

Number five on our list is shu uemura, a top brand in the category of Beauty and Self Care, The follower on Instagram is 697,757.

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List of Top 100 Beauty Brands of Japan in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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