I shot this whole collection in West London, a place i’ve been proud to call my home for so long. I believe fashion should be versatile and accessible to everyone and that’s what me and the team at Primark worked so hard to create. It has a day to night theme and is inspired by my own fashion from over the years. Rita Ora X Primark is in stores NOW! ❤️ #Primark #ShowYourOra #Ad

Rita Ora X Primark has arrived! 🙏🏼 Day to night, grunge to glossy, the range has every aesthetic covered ✨ Shop now in-store globally and on Click + Collect in the UK. "I can't wait to see you guys in the range!" #Primark #ShowYourOra #Ad

My collaboration with Primark has been two years in the making, and I can’t wait for the world to finally see what we’ve been so busy creating together! For as long as I can remember, Primark has been part of my DNA. I’ve shopped at their stores, along with my friends and family, since I was a teenager. To me, Primark is that unique go-to that ALWAYS has everything you need, they’re like a trusting life-long friend, and so to partner with them on this global collection is BEYOND exciting! Did you guess it? 👀 Introducing the Rita Ora X Primark collection! 🫶 In-store globally and available to shop on Click + Collect in the UK from the 19th September 🎉 #Primark #ShowYourOra #Ad

We’re committed to supporting women for life - today, tomorrow and always which is why we’re championing Breast Cancer Awareness month this October, with our new range of post-surgery lingerie and nightwear 💗 This year, we’re donating £1million to cancer charities across Europe and the US –our largest ever donation from a product range to date. This donation will help to fund research, awareness and support services for people affected by cancer. #BreastCancerAwareness

Our #RitaOraXPrimark collection is giving all the AW outfit inspo 💕 👉 #Primark #ShowYourOra

4 Autumnal looks 😍 👉 @lgelifestyle #Primark #OutfitInspo

From office to going out out ✨ 😍Prices from £9/€11 #Primark #DayToNight

Always taking inspo from our mannequins📝 #Primark #InStoreNow

From day to night looks, Rita Ora X Primark has you covered @tatiana_angel 💗 Prices from £5/€6/$7 #Primark #ShowYourOra Blazer & skirt each made using a minimum of 50% recycled polyester #PrimarkCares

Today we opened our 22nd US store at @woodfieldmall, just outside of Chicago, IL 💙 🇺🇸 Take a look inside! #PrimarkUSA #NewStoreAlert

Swipe for the fit details 👉 @lopezbrit Prices from £4/€5. Cardigan made using a minimum of 50% recycled polyester 💙 #PrimarkCares #OutfitInspo

Backstage Pass Episode 2: @RitaOra X Primark 🎟️ 🖤 Watch the full episode on our YouTube now - link in Stories! #ShowYourOra #Primark