Country/Region All Countries Afghanistan Aland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Saint Eustatius and Saba Bosnia and Herzegovina Botswana Brazil British Indian Ocean Territory British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos Islands Colombia Comoros Cook Islands Costa Rica Croatia Cuba Curacao Cyprus Czech Republic Democratic Republic of the Congo Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Republic of the Congo Reunion Romania Russia Rwanda Saint Barthelemy Saint Helena Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon Islands Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu U.S. Virgin Islands Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Vatican Venezuela Vietnam Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Topic All Categories
Updated List as of Aug 2022
# DP/USER NAME FOLLOWERS ER COUNTRY TOPIC POTENTIAL REACH SAVE
1
Nike
231.4M
0.05%
United States
Sports
Apparel
Streetwear
69.4M View Profile
2
National Geographic
225.7M
0.1%
United States
News
Nature
Media/News Company
Publishers
67.7M View Profile
3
UEFA Champions League
73.1M
0.6%
Turkey
Soccer
Sports
Sports League
Local Events
21.9M View Profile
4
Victoria's Secret
72.8M
0.01%
United States
Fashion
Apparel
Bikini
21.9M View Profile
5
Marvel Entertainment
65.5M
0.2%
United States
Celebrity
Shopping
Comics
Film
19.6M View Profile
6
NASA
61.1M
1.3%
United States
Politics
Space
Government Organization
Government Agencies
18.3M View Profile
7
Paris Saint-Germain
60.8M
0.3%
France
Soccer
Journalists
Sports
18.2M View Profile
8
NBA
58.7M
0.1%
United States
Basketball
Sports
Sports League
Local Events
17.6M View Profile
9
9GAG: Go Fun The World
58.3M
0.2%
India
Fashion
Pets
Humor
Entertainment
17.5M View Profile
10
Premier League
58.1M
0.11%
17.4M View Profile
11
ZARA Official
51.8M
-
South Korea
Clothing
Personal Goods & General Merchandise Stores
15.6M View Profile
12
433
49.3M
1.2%
Spain
Fitness
Soccer
Community
Non-Profits & Religious Organizations
14.8M View Profile
13
Louis Vuitton
48.2M
0.08%
United States
Home and Garden
Styling
Bags
Company
14.5M View Profile
14
47.3M
0.1%
United States
Home and Garden
Fashion Design
14.2M View Profile
15
5-Minute Crafts
46.8M
0.1%
Interior Design
Furniture
Design
14M View Profile
16
Gucci Official
45.4M
0.2%
Home and Garden
Fashion
Modeling
Lifestyle
13.6M View Profile
17
44.6M
4.2%
United States
Celebrity
Actors
Performance Art
Local Events
13.4M View Profile
18
National Geographic Travel
44.6M
0.1%
United States
News
Travel
Nature
13.4M View Profile
19
42.7M
0.02%
United States
Food and Drink
Beauty
Food
Cooking
12.8M View Profile
20
Dior Official
40.9M
0.08%
United States
Home and Garden
Design
Lifestyle
Company
12.3M View Profile
21
H&M
@hm
38.4M
0.06%
Fashion
Styling
Clothing
Personal Goods & General Merchandise Stores
11.5M View Profile
22
35.2M
0.2%
United States
News
Modeling
Magazines
Magazine
10.6M View Profile
23
House of Highlights
34.6M
0.6%
United States
News
Video Gaming
Basketball
Cooking
10.4M View Profile
24
Mercedes-Benz
34.2M
0.2%
United States
Automotive
Cars
Luxury
Mercedes
10.3M View Profile
25
adidas Originals
34.2M
0.28%
United States
Shoes
Streetwear
Fashion
Topic Shopping Retail
10.3M View Profile
26
Disney
34M
0.17%
United States
Movies
Entertainment
Topic Arts Entertainment
Local Events
10.2M View Profile
27
WorldStar Hip Hop / WSHH
33.8M
0.1%
United States
News
News Site
Publishers
10.1M View Profile
28
UFC
32.4M
0.1%
United States
Sports
Sports League
Local Events
9.7M View Profile
29
Pubity
31.8M
0.72%
United States
Fashion
Community
Non-Profits & Religious Organizations
9.6M View Profile
30
Lamborghini
31.8M
0.6%
United States
Automotive
Cars
Luxury
Automotive Manufacturing
9.5M View Profile
31
BMW
31.6M
0.4%
United Arab Emirates
Cars
BMW
Car
Auto Dealers
9.5M View Profile
32
adidas Football
31.3M
0.5%
Brazil
Soccer
Sports
Sports Outdoors
Personal Goods & General Merchandise Stores
9.4M View Profile
33
LaLiga
31.1M
0.1%
Spain
Fitness
Home and Garden
Soccer
9.3M View Profile
34
Netflix US
30.8M
0.61%
United States
Art
TV Shows
Arts & Entertainment
Local Events
9.2M View Profile
35
PlayStation
28.7M
0.5%
United States
Game Development
Entertainment
Video Games
Content & Apps
8.6M View Profile
36
Versace
27.5M
0.11%
United States
Fashion
Business and Finance
Styling
Fashion Design
8.2M View Profile
37
Prada
27.4M
0.1%
United States
Company
Home Services
8.2M View Profile
38
The Shade Room
26.9M
0.16%
United States
News
Music
Modeling
Entertainment Site
8.1M View Profile
39
TikTok
26.9M
0.03%
France
Music
Entertainment
App
Content & Apps
8.1M View Profile
40
apple
26.8M
0.5%
United States
Photography
iPhone
Product Service
Personal Goods & General Merchandise Stores
8.1M View Profile
41
Porsche
26.7M
0.41%
United States
Automotive
Cars
Luxury
Racing
8M View Profile
42
WWE
26.7M
0.1%
United States
News
Entertainment
8M View Profile
43
EA SPORTS FIFA
26.5M
0.61%
Brazil
Sports
Soccer
8M View Profile
44
adidas
26.4M
0.08%
United States
Fashion
Training
Sports
Product Service
7.9M View Profile
45
Marvel Studios
26.3M
4%
United States
Film
Comics
Movie
Content & Apps
7.9M View Profile
46
Fortnite
26.1M
0.8%
United States
Video Games
7.8M View Profile
47
SHEIN.COM
25.3M
-
United States
Shopping
Styling
Clothing
Clothing (Brand)
7.6M View Profile
48
SportsCenter
25.3M
1.2%
Tv Show
Content & Apps
7.6M View Profile
49
Kylie Cosmetics
24.8M
0.4%
United States
Beauty
Business
Spa Beauty Personal Care
Lifestyle Services
7.4M View Profile
50
BEAUTIFUL DESTINATIONS
24.7M
0.88%
United States
Travel
News
Media News Company
Publishers
7.4M View Profile
51
Dolce & Gabbana
24.6M
0.1%
United States
Fashion
Styling
Luxury
7.4M View Profile
52
Jordan
24.1M
0.16%
United States
Basketball
Sports
7.2M View Profile
53
Cameron Dallas
23.9M
0.1%
United States
Actors
7.2M View Profile
54
Positive & Motivational Quotes
23.6M
0.1%
United States
Books
News
Humor
Quotes
7.1M View Profile
55
MEMEZAR • Comedy and Culture
23.6M
2.3%
United Kingdom
Celebrity
News
Publisher
Publishers
7.1M View Profile
56
M·A·C Cosmetics
23.4M
0.1%
United States
Beauty
Fashion
Lifestyle
Product Service
7M View Profile
57
FIFA World Cup
22.8M
0.6%
6.9M View Profile
58
ESPN
22.7M
0.8%
United States
Basketball
Sports
Tv Network
Publishers
6.8M View Profile
59
ICC
22.5M
0.1%
6.8M View Profile
60
22.4M
14.4%
United States
Music
Singer
Rap
6.7M View Profile
61
Rockstar Games
22.4M
0.5%
Art
News
Video Gaming
Xbox
6.7M View Profile
62
Calvin Klein
21.5M
0.1%
United States
Fashion
Parenting
Fashion Design
Clothing
6.5M View Profile
63
FashionNova.com
21.3M
-
United States
Shopping
Fashion
Modeling
Plus Size
6.4M View Profile
64
Sephora
21M
0.03%
United States
Beauty
Fashion
Cosmetics
Health Beauty
6.3M View Profile
65
Dagelan
20.9M
0.65%
Indonesia
Art
Humor
Nature & Outdoors
6.3M View Profile
66
Netflix Latinoamérica
20.7M
0.6%
Argentina
News
Medical Center
6.2M View Profile
67
Team India
20.6M
1.3%
Sports
Publishers
6.2M View Profile
68
Hugo Gloss
20.1M
0.1%
Brazil
Celebrity
News
Journalists
6M View Profile
69
E! News
19.9M
0.1%
6M View Profile
70
BBC News
19.7M
0.1%
United States
News
TV Channel
News&Politics
Media News Company
5.9M View Profile
71
Anastasia Beverly Hills
19.4M
0.09%
United States
Fashion
Business
Cosmetics
Spa Beauty Personal Care
5.8M View Profile
72
Ferrari
19.3M
1%
United States
Cars
Luxury
Car
Auto Dealers
5.8M View Profile
73
Burberry
18.6M
0.2%
United States
Shopping
Fashion Design
Clothing
Clothing (Brand)
5.6M View Profile
74
PrettyLittleThing
17.8M
0.4%
United Kingdom
Shopping
Business
5.4M View Profile
75
Emporio Armani
17.8M
-
Fashion
Lifestyle
5.3M View Profile
76
Starbucks Coffee ☕
17.8M
0.2%
United States
Shopping
Food
Lifestyle
Brand
5.3M View Profile
77
MTV
17.6M
0.06%
United States
News
Music
5.3M View Profile
78
Michael Kors
17.5M
0.08%
United States
Home and Garden
Styling
Lifestyle
Company
5.3M View Profile
79
GoPro
17.5M
0.4%
United States
Photography
5.2M View Profile
80
BBC NEWS فارسی
17.1M
0.3%
Iran
News
5.1M View Profile
81
vans
17M
0.1%
United States
Art
Shoes
Skateboarding
Shoe Store
5.1M View Profile
82
Valentino
16.9M
0.06%
Home and Garden
Company
Home Services
5.1M View Profile
83
Discovery
16.9M
0.18%
United States
Photography
Nature
5.1M View Profile
84
Daquan
16.8M
2.32%
United States
News
Funny
Humor
Entertainment
5M View Profile
85
Mercedes-AMG
15.9M
0.1%
Germany
Automotive
Cars
Luxury
Mercedes
4.8M View Profile
86
Fendi
15.8M
0.1%
Azerbaijan
Fashion
Org General
Non-Profits & Religious Organizations
4.8M View Profile
87
The New York Times
15.8M
0.17%
United States
News
Media News Company
Publishers
4.7M View Profile
88
Stranger Things Netflix
15.8M
3.4%
4.7M View Profile
89
CLIPS
15.7M
0.6%
United States
Celebrity
4.7M View Profile
90
Audi USA
15.6M
0.4%
United States
Cars
Audi
4.7M View Profile
91
Red Bull
15.6M
0.8%
United States
Fitness
Personal Finance
Riders
4.7M View Profile
92
Kate Hudson
15.5M
0.23%
United States
Art
Actors
Topic Arts Entertainment
Arts & Entertainment
4.7M View Profile
93
FORMULA 1®
@f1
15.5M
1.7%
United States
Fitness
Personal Finance
Racing
Bikes
4.7M View Profile
94
Christian Louboutin
15.4M
0.06%
United States
Fashion
Business and Finance
Design
Design & Fashion
4.6M View Profile
95
Borussia Dortmund
14.7M
0.5%
Germany
Soccer
4.4M View Profile
96
NYX Professional Makeup
14.7M
0.04%
United States
Beauty
Business
Makeup Artist
Personal Goods & General Merchandise Stores
4.4M View Profile
97
Forever21
14.4M
0.01%
United States
Fashion
Styling
Modeling
Retail Company
4.3M View Profile
98
Atlético de Madrid
14.4M
0.23%
Spain
Soccer
4.3M View Profile
99
billboard
14.1M
0.1%
United States
News
Music
4.2M View Profile
100
Tommy Hilfiger
13.9M
0.07%
Shopping
Fashion
4.2M View Profile

Most Talked-About Brands Ranking Analysis

Nike is ranked #1 as the most popular brand for August in 2022. The average engagement rate is 0.05 with 231,404,598 followers count. In addition to being ranked the number one brand on Instagram, Nike is also the top brand in the Sports category.
National Geographic and UEFA Champions League are ranked 2nd and 3rd in the list. In terms of user engagement, National Geographic has an average engagement rate of 0.1, follower size of 225,737,862. Similarly, UEFA Champions League average engagement rate is 0.6, with 73,078,164 followers.
Victoria's Secret is a top Instagram Brand that ranks in 4th place.
Number five on our list is Marvel Entertainment, a top brand in the category of Shopping, The follower on Instagram is 65,450,614.