Updated List as of May 2023
| # | NAME | FOLLOWERS | ER | COUNTRY | TOPIC | POTENTIAL REACH | SAVE | |
|---|---|---|---|---|---|---|---|---|
| 1 |
Nike
|
293.6M
|
0.03%
|
88.1M | View Profile | |||
| 2 |
National Geographic
|
276.7M
|
0.02%
|
83M | View Profile | |||
| 3 |
FC Barcelona
|
121.4M
|
1.15%
|
36.4M | View Profile | |||
| 4 |
NASA
|
92.7M
|
1.13%
|
27.8M | View Profile | |||
| 5 |
NBA
|
80.9M
|
0.27%
|
24.3M | View Profile | |||
| 6 |
Victoria's Secret
|
75.2M
|
0.01%
|
22.6M | View Profile | |||
| 7 |
UEFA Champions League
|
73.1M
|
0.6%
|
21.9M | View Profile | |||
| 8 |
Paris Saint-Germain
|
69.9M
|
0.51%
|
21M | View Profile | |||
| 9 |
Marvel Entertainment
|
65.5M
|
0.2%
|
19.6M | View Profile | |||
| 10 |
Premier League
|
65.3M
|
0.25%
|
|
19.6M | View Profile | ||
| 11 |
433
|
63.6M
|
0.77%
|
19.1M | View Profile | |||
| 12 |
9GAG: Go Fun The World
|
58.2M
|
0.12%
|
17.5M | View Profile | |||
| 13 |
ZARA Official
|
57.9M
|
0.01%
|
17.4M | View Profile | |||
| 14 |
CHANEL
|
56.3M
|
0.04%
|
16.9M | View Profile | |||
| 15 |
Louis Vuitton
|
52.7M
|
0.11%
|
15.8M | View Profile | |||
| 16 |
51.8M
|
0.04%
|
15.5M | View Profile | ||||
| 17 |
5-Minute Crafts
|
46.8M
|
0.1%
|
14M | View Profile | |||
| 18 |
Nike Football (Soccer)
|
45.5M
|
0.26%
|
13.7M | View Profile | |||
| 19 |
DOVE
|
45.4M
|
3.2%
|
13.6M | View Profile | |||
| 20 |
Vogue
|
45.1M
|
0.21%
|
13.5M | View Profile | |||
| 21 |
National Geographic Travel
|
44.6M
|
0.1%
|
13.4M | View Profile | |||
| 22 |
Dior Official
|
43.7M
|
0.2%
|
13.1M | View Profile | |||
| 23 |
Tasty
|
42.7M
|
0.02%
|
12.8M | View Profile | |||
| 24 |
H&M
|
38.5M
|
0.06%
|
11.5M | View Profile | |||
| 25 |
Mercedes-Benz
|
37.1M
|
0.12%
|
11.1M | View Profile | |||
| 26 |
Disney
|
37M
|
0.44%
|
11.1M | View Profile | |||
| 27 |
UFC
|
36.5M
|
0.29%
|
11M | View Profile | |||
| 28 |
Marvel Studios
|
35.8M
|
1.4%
|
10.7M | View Profile | |||
| 29 |
Netflix Brasil
|
34.6M
|
0.34%
|
10.4M | View Profile | |||
| 30 |
SportsCenter
|
34.6M
|
0.65%
|
10.4M | View Profile | |||
| 31 |
adidas Originals
|
34.3M
|
0.14%
|
10.3M | View Profile | |||
| 32 |
Lamborghini
|
34.1M
|
0.84%
|
10.2M | View Profile | |||
| 33 |
WorldStar Hip Hop / WSHH
|
33.8M
|
0.1%
|
10.1M | View Profile | |||
| 34 |
Netflix US
|
32.7M
|
0.18%
|
9.8M | View Profile | |||
| 35 |
Prada
|
32.1M
|
0.06%
|
9.6M | View Profile | |||
| 36 |
Pubity
|
31.8M
|
0.72%
|
9.5M | View Profile | |||
| 37 |
BMW
|
31.6M
|
0.4%
|
9.5M | View Profile | |||
| 38 |
adidas Football
|
31.3M
|
0.5%
|
9.4M | View Profile | |||
| 39 |
LaLiga
|
31.1M
|
0.1%
|
9.3M | View Profile | |||
| 40 |
apple
|
30.2M
|
0.31%
|
9.1M | View Profile | |||
| 41 |
YouTube
|
30M
|
0.03%
|
|
9M | View Profile | ||
| 42 |
PlayStation
|
29.9M
|
0.34%
|
9M | View Profile | |||
| 43 |
SHEIN.COM
|
28.8M
|
0.03%
|
8.7M | View Profile | |||
| 44 |
Versace
|
28.1M
|
0.14%
|
8.4M | View Profile | |||
| 45 |
The Shade Room
|
27.6M
|
0.16%
|
8.3M | View Profile | |||
| 46 |
Dolce&Gabbana
|
27.5M
|
-
|
8.3M | View Profile | |||
| 47 |
WWE
|
27.2M
|
0.27%
|
8.2M | View Profile | |||
| 48 |
Porsche
|
26.7M
|
0.41%
|
8M | View Profile | |||
| 49 |
TikTok
|
26.6M
|
0.02%
|
8M | View Profile | |||
| 50 |
adidas
|
26.6M
|
0.12%
|
8M | View Profile | |||
| 51 |
EA SPORTS FIFA
|
26.5M
|
0.61%
|
8M | View Profile | |||
| 52 |
NFL
|
26.5M
|
0.3%
|
7.9M | View Profile | |||
| 53 |
Ferrari
|
26M
|
0.49%
|
7.8M | View Profile | |||
| 54 |
Kylie Cosmetics
|
25.6M
|
0.12%
|
7.7M | View Profile | |||
| 55 |
Fortnite
|
25.2M
|
0.47%
|
7.6M | View Profile | |||
| 56 |
BEAUTIFUL DESTINATIONS
|
24.7M
|
0.88%
|
7.4M | View Profile | |||
| 57 |
Positive & Motivational Quotes
|
24.6M
|
0.1%
|
7.4M | View Profile | |||
| 58 |
BBC News
|
24.6M
|
0.17%
|
7.4M | View Profile | |||
| 59 |
M·A·C Cosmetics
|
24.5M
|
0.02%
|
7.4M | View Profile | |||
| 60 |
ESPN
|
24.2M
|
0.54%
|
7.3M | View Profile | |||
| 61 |
Jordan
|
24.1M
|
0.16%
|
7.2M | View Profile | |||
| 62 |
Cameron Dallas
|
23.9M
|
0.1%
|
7.2M | View Profile | |||
| 63 |
Memezar • Comedy and Culture
|
23.4M
|
2%
|
7M | View Profile | |||
| 64 |
FIFA World Cup
|
22.8M
|
0.6%
|
|
6.9M | View Profile | ||
| 65 |
ICC
|
22.5M
|
0.1%
|
|
6.8M | View Profile | ||
| 66 |
Netflix Latinoamérica
|
22.5M
|
0.7%
|
6.7M | View Profile | |||
| 67 |
22.4M
|
14.4%
|
6.7M | View Profile | ||||
| 68 |
Rockstar Games
|
22.4M
|
0.5%
|
6.7M | View Profile | |||
| 69 |
Calvin Klein Palace
|
22.4M
|
0.1%
|
6.7M | View Profile | |||
| 70 |
Dagelan
|
21.9M
|
0.48%
|
6.6M | View Profile | |||
| 71 |
FashionNova.com
|
21.6M
|
0.01%
|
6.5M | View Profile | |||
| 72 |
FORMULA 1®
|
21.6M
|
1.55%
|
6.5M | View Profile | |||
| 73 |
Sephora
|
21.2M
|
0.01%
|
6.4M | View Profile | |||
| 74 |
KIRK
|
20.9M
|
0.8%
|
6.3M | View Profile | |||
| 75 |
Team India
|
20.6M
|
1.3%
|
6.2M | View Profile | |||
| 76 |
Hugo Gloss
|
20.1M
|
0.1%
|
6M | View Profile | |||
| 77 |
Fendi
|
20M
|
0.15%
|
6M | View Profile | |||
| 78 |
BUGATTI
|
20M
|
1.21%
|
6M | View Profile | |||
| 79 |
Anastasia Beverly Hills
|
19.4M
|
0.09%
|
5.8M | View Profile | |||
| 80 |
E! News
|
19.3M
|
-
|
5.8M | View Profile | |||
| 81 |
Emporio Armani
|
19M
|
0.01%
|
5.7M | View Profile | |||
| 82 |
Burberry
|
18.9M
|
-
|
5.7M | View Profile | |||
| 83 |
PrettyLittleThing
|
18.5M
|
0.07%
|
5.6M | View Profile | |||
| 84 |
Bleacher Report
|
18.1M
|
1.7%
|
|
5.4M | View Profile | ||
| 85 |
Big Brother Brasil
|
18M
|
0.91%
|
5.4M | View Profile | |||
| 86 |
Starbucks Coffee ☕
|
17.9M
|
0.41%
|
5.4M | View Profile | |||
| 87 |
MTV
|
17.6M
|
0.06%
|
5.3M | View Profile | |||
| 88 |
Michael Kors
|
17.5M
|
0.08%
|
5.3M | View Profile | |||
| 89 |
GoPro
|
17.5M
|
0.4%
|
5.2M | View Profile | |||
| 90 |
Red Bull
|
17.3M
|
0.41%
|
5.2M | View Profile | |||
| 91 |
Borussia Dortmund
|
17.3M
|
0.27%
|
5.2M | View Profile | |||
| 92 |
Jason Momoa
|
17.2M
|
0.72%
|
5.2M | View Profile | |||
| 93 |
BBC NEWS فارسی
|
17.1M
|
0.3%
|
5.1M | View Profile | |||
| 94 |
Valentino
|
16.9M
|
0.06%
|
5.1M | View Profile | |||
| 95 |
Discovery
|
16.9M
|
0.18%
|
5.1M | View Profile | |||
| 96 |
Daquan
|
16.8M
|
2.32%
|
5M | View Profile | |||
| 97 |
vans
|
16.8M
|
0.14%
|
5M | View Profile | |||
| 98 |
Audi USA
|
16.6M
|
0.34%
|
5M | View Profile | |||
| 99 |
CNN
|
16.6M
|
0.2%
|
5M | View Profile | |||
| 100 |
Mercedes-AMG
|
16.6M
|
0.2%
|
5M | View Profile |
Most Talked-About Brands Ranking Analysis
Nike is ranked #1 as the most popular brand for May in 2023. The average engagement rate is 0.03 with 293,553,324 followers count. In addition to being ranked the number one brand on Instagram, Nike is also the top brand in the Sports category.
National Geographic and FC Barcelona are ranked 2nd and 3rd in the list. In terms of user engagement, National Geographic has an average engagement rate of 0.02, follower size of 276,656,283. Similarly, FC Barcelona average engagement rate is 1.15, with 121,388,621 followers.
NASA is a top Instagram Brand that ranks in 4th place.
Number five on our list is NBA, a top brand in the category of Shopping, The follower on Instagram is 80,945,089.
At StarNgage, we believe that socially distributed visual content is the future
of advertising. It’s happening now on Instagram/TikTok and we want to help
brands in this adventure and win. This platform allows brands to measure their
influencer marketing efforts and engage influencers to create content.
ABOUT STARNGAGE+
FOR BRANDS
FOR CONTENT CREATORS