Updated List as of Aug 2022
Business
# DP/USER NAME FOLLOWERS ER COUNTRY TOPIC POTENTIAL REACH SAVE
1
Versace
27.5M
0.11%
United States
business
8.2M View Profile
2
Kylie Cosmetics
24.8M
0.4%
United States
business
7.4M View Profile
3
Anastasia Beverly Hills
19.4M
0.09%
United States
business
5.8M View Profile
4
PrettyLittleThing
17.8M
0.4%
United Kingdom
business
5.4M View Profile
5
Christian Louboutin
15.4M
0.06%
United States
business
4.6M View Profile
6
NYX Professional Makeup
14.7M
0.04%
United States
business
4.4M View Profile
7
Balenciaga 🕊
13.7M
0.4%
United States
business
4.1M View Profile
8
Too Faced Cosmetics
12.9M
0.03%
United States
business
3.9M View Profile
9
Jimmy Choo
12.2M
0.16%
United States
business
3.6M View Profile
10
Hermès
11.8M
0.1%
United States
business
3.5M View Profile
11
FENTY BEAUTY BY RIHANNA
11.7M
0.27%
United States
business
3.5M View Profile
12
MAKEUP BY MARIO
10.8M
0.07%
United States
business
3.2M View Profile
13
ColourPop Cosmetics
10M
0.1%
United States
business
3M View Profile
14
Tarte Cosmetics
10M
0.04%
United States
business
3M View Profile
15
L'Oréal Paris Official
9.7M
0.01%
business
2.9M View Profile
16
MISSGUIDED ⚡️
9.3M
0.05%
United Kingdom
business
2.8M View Profile
17
American Style
9M
0.21%
business
2.7M View Profile
18
The Trillionaire Life™
8.5M
0.2%
United States
business
2.6M View Profile
19
Jeffree Star Cosmetics
6.5M
0.2%
United States
business
1.9M View Profile
20
Lancôme Official
5.9M
0.09%
United States
business
1.8M View Profile
21
Oscar de la Renta
5.9M
0.1%
United States
business
1.8M View Profile
22
Forbes
5.7M
0.1%
United States
business
1.7M View Profile
23
Weed Humor
5.7M
1.3%
United States
business
1.7M View Profile
24
KENDALL + KYLIE
5.2M
0.6%
United States
business
1.6M View Profile
25
CELINE
4.9M
-
business
1.5M View Profile
26
Giuseppe Zanotti
4.8M
0.08%
United States
business
1.5M View Profile
27
Joel Osteen
4.8M
0.7%
United States
business
1.4M View Profile
28
KKW BEAUTY
4.7M
0.8%
United States
business
1.4M View Profile
29
Ruth Kadiri Ezerika
4.6M
0.1%
Nigeria
business
1.4M View Profile
30
Smashbox Cosmetics
4.5M
0.1%
United States
business
1.4M View Profile
31
Xiaomi Global
4.4M
0.2%
India
business
1.3M View Profile
32
awesome fashion makeups videos
4.2M
0.4%
Brazil
business
1.2M View Profile
33
World Economic Forum
4.1M
0.1%
United States
business
1.2M View Profile
34
menwithstreetstyle
4M
0.14%
United States
business
1.2M View Profile
35
BH Cosmetics
3.7M
0.03%
United States
business
1.1M View Profile
36
ModaSelvim
3.6M
0.02%
Turkey
business
1.1M View Profile
37
Marchesa
3.5M
0.05%
United States
business
1.1M View Profile
38
Roblox
3.5M
1.4%
United States
business
1.1M View Profile
39
Alexby11
3.4M
6.9%
Argentina
business
1M View Profile
40
AGUANTA!
3.4M
3.1%
Argentina
business
1M View Profile
41
LIME CRIME
3.4M
0.05%
United States
business
1M View Profile
42
L.A. Girl Cosmetics
3.3M
0.01%
United States
business
987.1K View Profile
43
حموش | Hamad Alomair
3.3M
0.1%
business
980.4K View Profile
44
DOSE of COLORS
3.3M
0.1%
United States
business
979.4K View Profile
45
Baddies
3.2M
1.07%
France
business
958K View Profile
46
Electronic Arts (EA)
@ea
3.1M
0.1%
United States
business
933.9K View Profile
47
ابو الميد ☻
3.1M
5.5%
Iraq
business
928.7K View Profile
48
Amazing Cars 24/7
3.1M
0.1%
United States
business
928.1K View Profile
49
COVERGIRL
3M
0.01%
United States
business
887.6K View Profile
50
KARINA NIGAY
2.9M
0.4%
Russia
business
882.9K View Profile
51
Revlon
2.9M
0.03%
United States
business
882.7K View Profile
52
SAM MARCEL Cosmetics
2.9M
0.09%
United States
business
874.8K View Profile
53
Laura Mercier
2.9M
0.2%
United States
business
871.3K View Profile
54
World of Engineering
2.9M
0.2%
United States
business
858.5K View Profile
55
Melt Cosmetics
2.8M
0.1%
United States
business
834.4K View Profile
56
قناة الجزيرة مباشر
2.8M
0.17%
Saudi Arabia
business
834.3K View Profile
57
Giambattista Valli Official
2.7M
0.1%
United States
business
824.3K View Profile
58
ZIMMERMANN
2.7M
0.2%
United States
business
821.9K View Profile
59
Style
2.7M
0.2%
United States
business
820.7K View Profile
60
theBalm Cosmetics
2.6M
0.02%
United States
business
785K View Profile
61
BoxyCharm
2.6M
0.1%
United States
business
781K View Profile
62
Erigo Apparel
2.6M
0.1%
Indonesia
business
775.6K View Profile
63
Juvia's Place
2.6M
0.4%
United States
business
768.6K View Profile
64
ADITYA ZONI
2.5M
0.7%
Indonesia
business
763.6K View Profile
65
Pineapple
2.5M
0.6%
Brazil
business
757.4K View Profile
66
شوق الهادي
2.5M
0.9%
Saudi Arabia
business
745.7K View Profile
67
Jason Capital
2.5M
0.2%
United States
business
742.8K View Profile
68
Benefit Cosmetics Middle East
2.4M
0.05%
Saudi Arabia
business
712.3K View Profile
69
Камила Адилхан
2.3M
1%
Kazakhstan
business
695.2K View Profile
70
Telkomsel
2.3M
0.02%
Indonesia
business
676.3K View Profile
71
Maha Wajahat Khan
2.3M
0.4%
Pakistan
business
675.3K View Profile
72
Makeup Geek Cosmetics
2.2M
0.02%
United States
business
673.7K View Profile
73
Woli Arole
2.2M
0.1%
Nigeria
business
659.4K View Profile
74
🇰🇼 هدى حسين
2.2M
0.2%
United Arab Emirates
business
658.3K View Profile
75
SOPHIA WEBSTER
2.2M
0.08%
United States
business
651.6K View Profile
76
CNBC
2.1M
0.1%
United States
business
643.7K View Profile
77
Secrets2Success 💫
2.1M
0.1%
United States
business
642.4K View Profile
78
Planet Go
2.1M
0.1%
United States
business
640.9K View Profile
79
مكتبة جرير السعودية
2.1M
0.05%
Saudi Arabia
business
639.5K View Profile
80
NYX Professional Makeup 🇬🇧🇮🇪
2.1M
0.02%
United Kingdom
business
638.9K View Profile
81
House of Lashes®
2.1M
0.01%
United States
business
635.1K View Profile
82
www.publicdesire.com
2.1M
-
United Kingdom
business
619.2K View Profile
83
Harvard University
2M
0.52%
United States
business
614.4K View Profile
84
Sugarpill Cosmetics
2M
0.1%
United States
business
608K View Profile
85
WAED🇸🇦 مطربه وسفيره اجتماعيه
2M
0.02%
Saudi Arabia
business
604.3K View Profile
86
Lutfi Alzoabiلطفي الزعبي
2M
0.01%
United Arab Emirates
business
601K View Profile
87
Motives Cosmetics Official
2M
0.07%
United States
business
596.6K View Profile
88
Jordan Belfort
2M
3.2%
United States
business
592.8K View Profile
89
🇰🇿© ZTB QAZAQSTAN 2021
2M
0.4%
Kazakhstan
business
592K View Profile
90
huawei
2M
0.09%
Turkey
business
586.5K View Profile
91
Samsung Indonesia
1.9M
0.03%
business
584.9K View Profile
92
Cricket World Cup
1.9M
0.5%
India
business
571.4K View Profile
93
PragerU
1.9M
0.5%
United States
business
569.9K View Profile
94
1.8M
0.94%
United States
business
552.5K View Profile
95
Quotes About Life 🙌
1.8M
5.3%
India
business
552.4K View Profile
96
LBA Sunglasses Boutique👓
1.8M
-
Brazil
business
548.8K View Profile
97
سعد رمضان🇱🇧
1.8M
0.8%
Syria
business
540.5K View Profile
98
OFRA Cosmetic Laboratories
1.8M
0.1%
United States
business
533.3K View Profile
99
Insta Desi
1.8M
0.6%
India
business
531.3K View Profile
100
FURLA
1.8M
0.06%
Italy
business
529K View Profile

Most Talked-About Brands Ranking Analysis

Versace is ranked #1 as the most popular brand for August in 2022. The average engagement rate is 0.11 with 27,497,763 followers count. In addition to being ranked the number one brand on Instagram, Versace is also the top brand in the business category.
Kylie Cosmetics and Anastasia Beverly Hills are ranked 2nd and 3rd in the list. In terms of user engagement, Kylie Cosmetics has an average engagement rate of 0.4, follower size of 24,832,995. Similarly, Anastasia Beverly Hills average engagement rate is 0.09, with 19,396,091 followers.
PrettyLittleThing is a top Instagram Brand that ranks in 4th place.
Number five on our list is Christian Louboutin, a top brand in the category of Shopping, The follower on Instagram is 15,410,136.