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Updated List as of Aug 2022
Lifestyle
# DP/USER NAME FOLLOWERS ER COUNTRY TOPIC POTENTIAL REACH SAVE
1
Gucci Official
45.4M
0.2%
lifestyle
13.6M View Profile
2
42.7M
0.02%
United States
lifestyle
12.8M View Profile
3
Dior Official
40.9M
0.08%
United States
lifestyle
12.3M View Profile
4
Kylie Cosmetics
24.8M
0.4%
United States
lifestyle
7.4M View Profile
5
MยทAยทC Cosmetics
23.4M
0.1%
United States
lifestyle
7M View Profile
6
Anastasia Beverly Hills
19.4M
0.09%
United States
lifestyle
5.8M View Profile
7
Emporio Armani
17.8M
-
lifestyle
5.3M View Profile
8
Starbucks Coffee โ˜•
17.8M
0.2%
United States
lifestyle
5.3M View Profile
9
Michael Kors
17.5M
0.08%
United States
lifestyle
5.3M View Profile
10
MANGO
13.6M
0.04%
Spain
lifestyle
4.1M View Profile
11
Supreme
13.4M
0.5%
United States
lifestyle
4M View Profile
12
Topshop
11.3M
-
United Kingdom
lifestyle
3.4M View Profile
13
boohoo
11.2M
0.5%
United Kingdom
lifestyle
3.3M View Profile
14
BALMAIN
10.7M
0.2%
United States
lifestyle
3.2M View Profile
15
The Dodo
10.4M
0.8%
United States
lifestyle
3.1M View Profile
16
Benefit Cosmetics US
10M
0.04%
United States
lifestyle
3M View Profile
17
9.8M
0.9%
Italy
lifestyle
2.9M View Profile
18
Urban Outfitters
9.4M
0.3%
United States
lifestyle
2.8M View Profile
19
ELIE SAAB
8.8M
0.11%
United States
lifestyle
2.6M View Profile
20
8.2M
0.3%
Brazil
lifestyle
2.5M View Profile
21
Victoria's Secret PINK
7.8M
0.5%
United States
lifestyle
2.4M View Profile
22
Stradivarius
7.8M
0.08%
Spain
lifestyle
2.3M View Profile
23
COMPLEX
7.6M
1.3%
United States
lifestyle
2.3M View Profile
24
SWAROVSKI
7.4M
0.1%
lifestyle
2.2M View Profile
25
Ulta Beauty
6.9M
0.03%
United States
lifestyle
2.1M View Profile
26
Bath & Body Works
6.5M
0.3%
United States
lifestyle
1.9M View Profile
27
PRINZ MARCUS VON ANHALT ๐Ÿ‡ฆ๐Ÿ‡ช๐Ÿ’ฏ
6.2M
0.38%
Germany
lifestyle
1.9M View Profile
28
menwithclass
5.5M
0.1%
United States
lifestyle
1.6M View Profile
29
Joshua Kimmich
5.4M
5.3%
Germany
lifestyle
1.6M View Profile
30
5M
8.8%
United States
lifestyle
1.5M View Profile
31
5M
0.3%
lifestyle
1.5M View Profile
32
Abercrombie & Fitch
4.9M
0.04%
United States
lifestyle
1.5M View Profile
33
Giuseppe Zanotti
4.8M
0.08%
United States
lifestyle
1.5M View Profile
34
Anthropologie
4.5M
0.08%
United States
lifestyle
1.3M View Profile
35
SHEIN.COM.MX
4.3M
0.1%
Mexico
lifestyle
1.3M View Profile
36
Aeฬropostale
4.3M
-
United States
lifestyle
1.3M View Profile
37
Bobbi Brown Cosmetics
4.1M
0.05%
lifestyle
1.2M View Profile
38
Couple Goals
4.1M
0.63%
United States
lifestyle
1.2M View Profile
39
Estรฉe Lauder
4M
0.1%
United States
lifestyle
1.2M View Profile
40
menwithstreetstyle
4M
0.14%
United States
lifestyle
1.2M View Profile
41
Calzedonia Official
3.8M
0.1%
Italy
lifestyle
1.1M View Profile
42
For Love & Lemons
3.6M
0.05%
United States
lifestyle
1.1M View Profile
43
Intimissimi
3.5M
0.2%
Italy
lifestyle
1.1M View Profile
44
HomeGoods
3.5M
0.11%
United States
lifestyle
1M View Profile
45
OnlyForLuxury
3.5M
0.4%
United States
lifestyle
1M View Profile
46
LIMELIGHT
3.3M
0.01%
Pakistan
lifestyle
999.8K View Profile
47
MISSPAP
3.3M
0.4%
United Kingdom
lifestyle
989.5K View Profile
48
OOTD Magazine
3.3M
0.5%
United States
lifestyle
986.8K View Profile
49
IPSY
3.2M
0.11%
United States
lifestyle
971.1K View Profile
50
HairVideo4You
3.2M
0.17%
lifestyle
956.4K View Profile
51
beautyblender
3.1M
0.04%
United States
lifestyle
942.5K View Profile
52
NA-KD.com
3.1M
0.2%
France
lifestyle
941.4K View Profile
53
Goodful
3.1M
0.03%
United States
lifestyle
927.8K View Profile
54
ROTIKAYA
3.1M
0.5%
Malaysia
lifestyle
916.9K View Profile
55
OYSHO
3.1M
0.11%
Spain
lifestyle
916.8K View Profile
56
Chefclub
3M
0.09%
Brazil
lifestyle
892.1K View Profile
57
HipDict - Definition By You
3M
0.8%
India
lifestyle
891.4K View Profile
58
KARINA NIGAY
2.9M
0.4%
Russia
lifestyle
882.9K View Profile
59
Louise Pentland : Creator๐ŸŒท
2.8M
0.4%
United Kingdom
lifestyle
836.1K View Profile
60
Rare Beauty by Selena Gomez
2.8M
0.8%
lifestyle
832.6K View Profile
61
Style
2.7M
0.2%
United States
lifestyle
820.7K View Profile
62
2.7M
0.11%
United States
lifestyle
819.7K View Profile
63
Netflix DE
2.7M
0.48%
Germany
lifestyle
814.7K View Profile
64
CASETiFY
2.7M
0.18%
United States
lifestyle
812K View Profile
65
InTheStyle.com
2.7M
0.4%
United Kingdom
lifestyle
798.7K View Profile
66
www.ego.co.uk
2.6M
0.1%
United States
lifestyle
785.2K View Profile
67
CHIQUE LE FRIQUE
2.6M
0.1%
France
lifestyle
777.5K View Profile
68
Juvia's Place
2.6M
0.4%
United States
lifestyle
768.6K View Profile
69
MaxFashionMENA
2.5M
0.01%
Saudi Arabia
lifestyle
753.8K View Profile
70
H&M Man
2.5M
0.29%
United States
lifestyle
747.6K View Profile
71
ุดูˆู‚ ุงู„ู‡ุงุฏูŠ
2.5M
0.9%
Saudi Arabia
lifestyle
745.7K View Profile
72
TRIANGL
2.4M
0.1%
United States
lifestyle
734.8K View Profile
73
& Other Stories
2.4M
0.1%
United States
lifestyle
732.2K View Profile
74
Seventeen
2.4M
0.4%
United States
lifestyle
713.9K View Profile
75
Bath & Body Works Arabia
2.4M
0.02%
Saudi Arabia
lifestyle
709K View Profile
76
Seฬzane
2.4M
0.3%
France
lifestyle
707.3K View Profile
77
Valerie
2.4M
2.2%
United States
lifestyle
707.1K View Profile
78
tagesschau
2.3M
1.2%
Germany
lifestyle
697.5K View Profile
79
Alberta Ferretti
2.3M
0.13%
Italy
lifestyle
694K View Profile
80
2.3M
0.1%
United Kingdom
lifestyle
681.8K View Profile
81
Lulus.com
2.3M
0.09%
United States
lifestyle
676.9K View Profile
82
๐€๐Œ๐ˆ๐‘ ๐€๐‹๐ˆ ๐Œ๐Ž๐”๐’๐€๐•๐ˆ
2.3M
1.2%
lifestyle
675.4K View Profile
83
Gianvito Rossi
2.2M
0.05%
United States
lifestyle
671.8K View Profile
84
โ˜… PRINCESSPOLLY.COM โ˜…
2.2M
0.1%
Australia
lifestyle
669.8K View Profile
85
Hair Video for you every day!
2.2M
0.14%
Brazil
lifestyle
669.5K View Profile
86
ุดุฑูƒุฉ ุทุฑูู‡ ุงู„ูƒูˆูŠุชูŠู‡ ู„ู„ุนุทูˆุฑ
2.2M
-
Iraq
lifestyle
667.6K View Profile
87
2.2M
0.1%
France
lifestyle
658.3K View Profile
88
Milk Makeup
2.2M
0.26%
lifestyle
657.3K View Profile
89
SOPHIA WEBSTER
2.2M
0.08%
United States
lifestyle
651.6K View Profile
90
L'ร‰quipe
2.2M
0.27%
France
lifestyle
651.5K View Profile
91
Tod's
2.2M
0.05%
Italy
lifestyle
650.1K View Profile
92
Planet Go
2.1M
0.1%
United States
lifestyle
640.9K View Profile
93
Aso Ebi Creativity to the ๐ŸŒ!
2.1M
0.1%
Nigeria
lifestyle
638.3K View Profile
94
V A L D R I N S A H I T I
2.1M
2.5%
United States
lifestyle
631.1K View Profile
95
Nabilah zulyadaini
2.1M
0.4%
Malaysia
lifestyle
628.6K View Profile
96
Givenchy Beauty
2.1M
0.08%
United States
lifestyle
628.4K View Profile
97
Amazon Fashion
2.1M
0.05%
United States
lifestyle
622.6K View Profile
98
www.publicdesire.com
2.1M
-
United Kingdom
lifestyle
619.2K View Profile
99
Armani Exchange
2.1M
0.1%
United States
lifestyle
618.8K View Profile
100
Sephora France
2.1M
0.3%
France
lifestyle
617.7K View Profile

Most Talked-About Brands Ranking Analysis

Gucci Official is ranked #1 as the most popular brand for August in 2022. The average engagement rate is 0.2 with 45,410,766 followers count. In addition to being ranked the number one brand on Instagram, Gucci Official is also the top brand in the lifestyle category.
Tasty and Dior Official are ranked 2nd and 3rd in the list. In terms of user engagement, Tasty has an average engagement rate of 0.02, follower size of 42,743,695. Similarly, Dior Official average engagement rate is 0.08, with 40,928,403 followers.
Kylie Cosmetics is a top Instagram Brand that ranks in 4th place.
Number five on our list is MยทAยทC Cosmetics, a top brand in the category of Shopping, The follower on Instagram is 23,407,430.