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Updated List as of Aug 2022
Hair & Beauty
# DP/USER NAME FOLLOWERS ER COUNTRY TOPIC POTENTIAL REACH SAVE
1
42.7M
0.02%
United States
hair-beauty
12.8M View Profile
2
Kylie Cosmetics
24.8M
0.4%
United States
hair-beauty
7.4M View Profile
3
M·A·C Cosmetics
23.4M
0.1%
United States
hair-beauty
7M View Profile
4
Sephora
21M
0.03%
United States
hair-beauty
6.3M View Profile
5
Anastasia Beverly Hills
19.4M
0.09%
United States
hair-beauty
5.8M View Profile
6
NYX Professional Makeup
14.7M
0.04%
United States
hair-beauty
4.4M View Profile
7
Too Faced Cosmetics
12.9M
0.03%
United States
hair-beauty
3.9M View Profile
8
Cartier Official
12.2M
0.06%
United States
hair-beauty
3.7M View Profile
9
FENTY BEAUTY BY RIHANNA
11.7M
0.27%
United States
hair-beauty
3.5M View Profile
10
Maybelline New York
11.3M
0.04%
United States
hair-beauty
3.4M View Profile
11
Urban Decay Cosmetics
11.2M
0.2%
United States
hair-beauty
3.4M View Profile
12
MAKEUP BY MARIO
10.8M
0.07%
United States
hair-beauty
3.2M View Profile
13
10.6M
0.1%
United States
hair-beauty
3.2M View Profile
14
ColourPop Cosmetics
10M
0.1%
United States
hair-beauty
3M View Profile
15
Tarte Cosmetics
10M
0.04%
United States
hair-beauty
3M View Profile
16
Benefit Cosmetics US
10M
0.04%
United States
hair-beauty
3M View Profile
17
Aston Martin
9.8M
0.7%
United States
hair-beauty
2.9M View Profile
18
L'Oréal Paris Official
9.7M
0.01%
hair-beauty
2.9M View Profile
19
O Boticário
9.5M
0.09%
Brazil
hair-beauty
2.8M View Profile
20
YSL Beauty Official
9.4M
0.06%
United States
hair-beauty
2.8M View Profile
21
Primark
9.2M
0.1%
United Kingdom
hair-beauty
2.7M View Profile
22
Dior Beauty
8.4M
0.1%
United States
hair-beauty
2.5M View Profile
23
Vogue France
8.2M
0.2%
France
hair-beauty
2.5M View Profile
24
7M
0.06%
hair-beauty
2.1M View Profile
25
Ulta Beauty
6.9M
0.03%
United States
hair-beauty
2.1M View Profile
26
١٥ ثانية | 15s
6.8M
0.2%
Saudi Arabia
hair-beauty
2M View Profile
27
MAKE UP FOR EVER
6.6M
0.01%
hair-beauty
2M View Profile
28
Salvatore Ferragamo
6.5M
0.04%
United States
hair-beauty
1.9M View Profile
29
Jeffree Star Cosmetics
6.5M
0.2%
United States
hair-beauty
1.9M View Profile
30
Bath & Body Works
6.5M
0.3%
United States
hair-beauty
1.9M View Profile
31
Glam Together
6.2M
0.1%
hair-beauty
1.9M View Profile
32
🔵 FAKTA FAKTANYA INDONESIA WOW
6.2M
0.3%
Indonesia
hair-beauty
1.9M View Profile
33
Lancôme Official
5.9M
0.09%
United States
hair-beauty
1.8M View Profile
34
ELLE Magazine
5.8M
0.1%
United States
hair-beauty
1.7M View Profile
35
alexanderwang
5.6M
0.2%
United States
hair-beauty
1.7M View Profile
36
Hair Video Tutorials
5.5M
0.1%
United States
hair-beauty
1.7M View Profile
37
BEAUTIFUL HOTELS
5.2M
0.3%
United States
hair-beauty
1.6M View Profile
38
KIKO Milano Official
5.2M
0.12%
Italy
hair-beauty
1.6M View Profile
39
TIPSY BARTENDER
5.1M
1.1%
United States
hair-beauty
1.5M View Profile
40
CHANEL BEAUTY
4.9M
0.1%
United States
hair-beauty
1.5M View Profile
41
Daniel Wellington
4.9M
0.1%
United States
hair-beauty
1.5M View Profile
42
KKW BEAUTY
4.7M
0.8%
United States
hair-beauty
1.4M View Profile
43
JACQUEMUS
4.7M
4.2%
France
hair-beauty
1.4M View Profile
44
Charlotte Tilbury, MBE
4.7M
0.1%
United Arab Emirates
hair-beauty
1.4M View Profile
45
Ruth Kadiri Ezerika
4.6M
0.1%
Nigeria
hair-beauty
1.4M View Profile
46
AR.SHEIN.COM
4.6M
0.03%
Saudi Arabia
hair-beauty
1.4M View Profile
47
EARTH OFFICIAL
4.5M
1%
United States
hair-beauty
1.4M View Profile
48
Smashbox Cosmetics
4.5M
0.1%
United States
hair-beauty
1.4M View Profile
49
MAKEUP VIDEOS
4.5M
0.06%
Brazil
hair-beauty
1.4M View Profile
50
Asli Tarcan Health Tourism
4.5M
1.01%
hair-beauty
1.4M View Profile
51
British Vogue
4.5M
0.1%
United Kingdom
hair-beauty
1.3M View Profile
52
Sigma Beauty
4.4M
0.04%
United States
hair-beauty
1.3M View Profile
53
tastypill
4.3M
0.1%
Russia
hair-beauty
1.3M View Profile
54
OH POLLY
4.2M
0.3%
United Kingdom
hair-beauty
1.3M View Profile
55
Wildlife Planet
4.2M
0.9%
United States
hair-beauty
1.3M View Profile
56
Bobbi Brown Cosmetics
4.1M
0.05%
hair-beauty
1.2M View Profile
57
Estée Lauder
4M
0.1%
United States
hair-beauty
1.2M View Profile
58
#LTK (formerly LIKEtoKNOW.it)
4M
0.01%
hair-beauty
1.2M View Profile
59
Визажист Мила Клименко
3.9M
0.16%
Russia
hair-beauty
1.2M View Profile
60
Marc Jacobs Beauty
3.8M
0.03%
hair-beauty
1.2M View Profile
61
Milani Cosmetics
3.8M
0.03%
hair-beauty
1.1M View Profile
62
Paige Hathaway
3.8M
0.7%
United States
hair-beauty
1.1M View Profile
63
The Best Hair Inspo Videos 🎥
3.8M
0.08%
United States
hair-beauty
1.1M View Profile
64
Pagani Automobili Official
3.7M
1.3%
United States
hair-beauty
1.1M View Profile
65
Clinique
3.6M
0.08%
United States
hair-beauty
1.1M View Profile
66
House Of CB
3.6M
0.45%
United States
hair-beauty
1.1M View Profile
67
هبه الدري
3.5M
0.7%
Saudi Arabia
hair-beauty
1.1M View Profile
68
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀👑DON👑 V-IV
3.4M
2.1%
United States
hair-beauty
1M View Profile
69
Hair.Artistry
3.4M
0.03%
Brazil
hair-beauty
1M View Profile
70
Stila Cosmetics
3.4M
0.01%
United States
hair-beauty
1M View Profile
71
Rahasia Gadis
3.3M
0.5%
Indonesia
hair-beauty
995.4K View Profile
72
L.A. Girl Cosmetics
3.3M
0.01%
United States
hair-beauty
987.1K View Profile
73
OOTD Magazine
3.3M
0.5%
United States
hair-beauty
986.8K View Profile
74
DOSE of COLORS
3.3M
0.1%
United States
hair-beauty
979.4K View Profile
75
MC BIN LADEN
3.2M
0.1%
Brazil
hair-beauty
973K View Profile
76
IPSY
3.2M
0.11%
United States
hair-beauty
971.1K View Profile
77
wet n wild beauty
3.2M
0.03%
hair-beauty
971.1K View Profile
78
HairVideo4You
3.2M
0.17%
hair-beauty
956.4K View Profile
79
beautyblender
3.1M
0.04%
United States
hair-beauty
942.5K View Profile
80
NA-KD.com
3.1M
0.2%
France
hair-beauty
941.4K View Profile
81
👉 Peinados & Trenzas 😊
3.1M
0.2%
Brazil
hair-beauty
939.9K View Profile
82
Revolution Makeup
3.1M
0.1%
United Kingdom
hair-beauty
929.4K View Profile
83
Lonely Planet
3.1M
0.3%
United States
hair-beauty
915.7K View Profile
84
Madame Coco
3M
0.2%
Turkey
hair-beauty
914.6K View Profile
85
COVERGIRL
3M
0.01%
United States
hair-beauty
887.6K View Profile
86
Official Page Wardah Cosmetics
2.9M
0.04%
Indonesia
hair-beauty
884.6K View Profile
87
أفنان الغـامدي
2.9M
0.2%
Saudi Arabia
hair-beauty
883.5K View Profile
88
Revlon
2.9M
0.03%
United States
hair-beauty
882.7K View Profile
89
ميس عنبر Mays Anber
2.9M
1.1%
Iraq
hair-beauty
880.7K View Profile
90
SAM MARCEL Cosmetics
2.9M
0.09%
United States
hair-beauty
874.8K View Profile
91
VOGUE India
2.9M
0.14%
India
hair-beauty
874.6K View Profile
92
Laura Mercier
2.9M
0.2%
United States
hair-beauty
871.3K View Profile
93
️Дмитрий Борисов️️️️
2.9M
1.9%
hair-beauty
855.5K View Profile
94
Dailus
2.8M
0.2%
Brazil
hair-beauty
849K View Profile
95
Armani beauty
2.8M
0.05%
hair-beauty
847.6K View Profile
96
Video Masak Makanan 🌐
2.8M
0.2%
Indonesia
hair-beauty
835.7K View Profile
97
Melt Cosmetics
2.8M
0.1%
United States
hair-beauty
834.4K View Profile
98
Rare Beauty by Selena Gomez
2.8M
0.8%
hair-beauty
832.6K View Profile
99
Style
2.7M
0.2%
United States
hair-beauty
820.7K View Profile
100
2.7M
0.11%
United States
hair-beauty
819.7K View Profile

Most Talked-About Brands Ranking Analysis

Tasty is ranked #1 as the most popular brand for August in 2022. The average engagement rate is 0.02 with 42,743,695 followers count. In addition to being ranked the number one brand on Instagram, Tasty is also the top brand in the hair-beauty category.
Kylie Cosmetics and M·A·C Cosmetics are ranked 2nd and 3rd in the list. In terms of user engagement, Kylie Cosmetics has an average engagement rate of 0.4, follower size of 24,832,995. Similarly, M·A·C Cosmetics average engagement rate is 0.1, with 23,407,430 followers.
Sephora is a top Instagram Brand that ranks in 4th place.
Number five on our list is Anastasia Beverly Hills, a top brand in the category of Shopping, The follower on Instagram is 19,396,091.