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Updated List as of Aug 2022
Beauty
# DP/USER NAME FOLLOWERS ER COUNTRY TOPIC POTENTIAL REACH SAVE
1
42.7M
0.02%
United States
beauty
12.8M View Profile
2
Kylie Cosmetics
24.8M
0.4%
United States
beauty
7.4M View Profile
3
M·A·C Cosmetics
23.4M
0.1%
United States
beauty
7M View Profile
4
Sephora
21M
0.03%
United States
beauty
6.3M View Profile
5
Anastasia Beverly Hills
19.4M
0.09%
United States
beauty
5.8M View Profile
6
NYX Professional Makeup
14.7M
0.04%
United States
beauty
4.4M View Profile
7
Too Faced Cosmetics
12.9M
0.03%
United States
beauty
3.9M View Profile
8
Cartier Official
12.2M
0.06%
United States
beauty
3.7M View Profile
9
FENTY BEAUTY BY RIHANNA
11.7M
0.27%
United States
beauty
3.5M View Profile
10
Maybelline New York
11.3M
0.04%
United States
beauty
3.4M View Profile
11
Urban Decay Cosmetics
11.2M
0.2%
United States
beauty
3.4M View Profile
12
MAKEUP BY MARIO
10.8M
0.07%
United States
beauty
3.2M View Profile
13
10.6M
0.1%
United States
beauty
3.2M View Profile
14
ColourPop Cosmetics
10M
0.1%
United States
beauty
3M View Profile
15
Tarte Cosmetics
10M
0.04%
United States
beauty
3M View Profile
16
Benefit Cosmetics US
10M
0.04%
United States
beauty
3M View Profile
17
Aston Martin
9.8M
0.7%
United States
beauty
2.9M View Profile
18
L'Oréal Paris Official
9.7M
0.01%
beauty
2.9M View Profile
19
O Boticário
9.5M
0.09%
Brazil
beauty
2.8M View Profile
20
YSL Beauty Official
9.4M
0.06%
United States
beauty
2.8M View Profile
21
Primark
9.2M
0.1%
United Kingdom
beauty
2.7M View Profile
22
Dior Beauty
8.4M
0.1%
United States
beauty
2.5M View Profile
23
Vogue France
8.2M
0.2%
France
beauty
2.5M View Profile
24
7M
0.06%
beauty
2.1M View Profile
25
Ulta Beauty
6.9M
0.03%
United States
beauty
2.1M View Profile
26
١٥ ثانية | 15s
6.8M
0.2%
Saudi Arabia
beauty
2M View Profile
27
MAKE UP FOR EVER
6.6M
0.01%
beauty
2M View Profile
28
Salvatore Ferragamo
6.5M
0.04%
United States
beauty
1.9M View Profile
29
Jeffree Star Cosmetics
6.5M
0.2%
United States
beauty
1.9M View Profile
30
Bath & Body Works
6.5M
0.3%
United States
beauty
1.9M View Profile
31
Glam Together
6.2M
0.1%
beauty
1.9M View Profile
32
🔵 FAKTA FAKTANYA INDONESIA WOW
6.2M
0.3%
Indonesia
beauty
1.9M View Profile
33
Lancôme Official
5.9M
0.09%
United States
beauty
1.8M View Profile
34
ELLE Magazine
5.8M
0.1%
United States
beauty
1.7M View Profile
35
alexanderwang
5.6M
0.2%
United States
beauty
1.7M View Profile
36
BEAUTIFUL HOTELS
5.2M
0.3%
United States
beauty
1.6M View Profile
37
KIKO Milano Official
5.2M
0.12%
Italy
beauty
1.6M View Profile
38
TIPSY BARTENDER
5.1M
1.1%
United States
beauty
1.5M View Profile
39
CHANEL BEAUTY
4.9M
0.1%
United States
beauty
1.5M View Profile
40
Daniel Wellington
4.9M
0.1%
United States
beauty
1.5M View Profile
41
KKW BEAUTY
4.7M
0.8%
United States
beauty
1.4M View Profile
42
JACQUEMUS
4.7M
4.2%
France
beauty
1.4M View Profile
43
Charlotte Tilbury, MBE
4.7M
0.1%
United Arab Emirates
beauty
1.4M View Profile
44
Ruth Kadiri Ezerika
4.6M
0.1%
Nigeria
beauty
1.4M View Profile
45
AR.SHEIN.COM
4.6M
0.03%
Saudi Arabia
beauty
1.4M View Profile
46
EARTH OFFICIAL
4.5M
1%
United States
beauty
1.4M View Profile
47
Smashbox Cosmetics
4.5M
0.1%
United States
beauty
1.4M View Profile
48
MAKEUP VIDEOS
4.5M
0.06%
Brazil
beauty
1.4M View Profile
49
Asli Tarcan Health Tourism
4.5M
1.01%
beauty
1.4M View Profile
50
British Vogue
4.5M
0.1%
United Kingdom
beauty
1.3M View Profile
51
Sigma Beauty
4.4M
0.04%
United States
beauty
1.3M View Profile
52
tastypill
4.3M
0.1%
Russia
beauty
1.3M View Profile
53
OH POLLY
4.2M
0.3%
United Kingdom
beauty
1.3M View Profile
54
Wildlife Planet
4.2M
0.9%
United States
beauty
1.3M View Profile
55
Bobbi Brown Cosmetics
4.1M
0.05%
beauty
1.2M View Profile
56
Estée Lauder
4M
0.1%
United States
beauty
1.2M View Profile
57
#LTK (formerly LIKEtoKNOW.it)
4M
0.01%
beauty
1.2M View Profile
58
Визажист Мила Клименко
3.9M
0.16%
Russia
beauty
1.2M View Profile
59
Marc Jacobs Beauty
3.8M
0.03%
beauty
1.2M View Profile
60
Milani Cosmetics
3.8M
0.03%
beauty
1.1M View Profile
61
Paige Hathaway
3.8M
0.7%
United States
beauty
1.1M View Profile
62
Pagani Automobili Official
3.7M
1.3%
United States
beauty
1.1M View Profile
63
Clinique
3.6M
0.08%
United States
beauty
1.1M View Profile
64
House Of CB
3.6M
0.45%
United States
beauty
1.1M View Profile
65
هبه الدري
3.5M
0.7%
Saudi Arabia
beauty
1.1M View Profile
66
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀👑DON👑 V-IV
3.4M
2.1%
United States
beauty
1M View Profile
67
Stila Cosmetics
3.4M
0.01%
United States
beauty
1M View Profile
68
Rahasia Gadis
3.3M
0.5%
Indonesia
beauty
995.4K View Profile
69
L.A. Girl Cosmetics
3.3M
0.01%
United States
beauty
987.1K View Profile
70
OOTD Magazine
3.3M
0.5%
United States
beauty
986.8K View Profile
71
DOSE of COLORS
3.3M
0.1%
United States
beauty
979.4K View Profile
72
MC BIN LADEN
3.2M
0.1%
Brazil
beauty
973K View Profile
73
IPSY
3.2M
0.11%
United States
beauty
971.1K View Profile
74
wet n wild beauty
3.2M
0.03%
beauty
971.1K View Profile
75
HairVideo4You
3.2M
0.17%
beauty
956.4K View Profile
76
beautyblender
3.1M
0.04%
United States
beauty
942.5K View Profile
77
NA-KD.com
3.1M
0.2%
France
beauty
941.4K View Profile
78
👉 Peinados & Trenzas 😊
3.1M
0.2%
Brazil
beauty
939.9K View Profile
79
Revolution Makeup
3.1M
0.1%
United Kingdom
beauty
929.4K View Profile
80
Lonely Planet
3.1M
0.3%
United States
beauty
915.7K View Profile
81
Madame Coco
3M
0.2%
Turkey
beauty
914.6K View Profile
82
COVERGIRL
3M
0.01%
United States
beauty
887.6K View Profile
83
Official Page Wardah Cosmetics
2.9M
0.04%
Indonesia
beauty
884.6K View Profile
84
أفنان الغـامدي
2.9M
0.2%
Saudi Arabia
beauty
883.5K View Profile
85
Revlon
2.9M
0.03%
United States
beauty
882.7K View Profile
86
ميس عنبر Mays Anber
2.9M
1.1%
Iraq
beauty
880.7K View Profile
87
SAM MARCEL Cosmetics
2.9M
0.09%
United States
beauty
874.8K View Profile
88
VOGUE India
2.9M
0.14%
India
beauty
874.6K View Profile
89
Laura Mercier
2.9M
0.2%
United States
beauty
871.3K View Profile
90
️Дмитрий Борисов️️️️
2.9M
1.9%
beauty
855.5K View Profile
91
Dailus
2.8M
0.2%
Brazil
beauty
849K View Profile
92
Armani beauty
2.8M
0.05%
beauty
847.6K View Profile
93
Video Masak Makanan 🌐
2.8M
0.2%
Indonesia
beauty
835.7K View Profile
94
Melt Cosmetics
2.8M
0.1%
United States
beauty
834.4K View Profile
95
Rare Beauty by Selena Gomez
2.8M
0.8%
beauty
832.6K View Profile
96
Style
2.7M
0.2%
United States
beauty
820.7K View Profile
97
2.7M
0.11%
United States
beauty
819.7K View Profile
98
Gucci Beauty Official
2.7M
0.1%
United States
beauty
816.9K View Profile
99
𝘼𝙣𝙜𝙞𝙚 𝙆𝙖𝙨𝙨𝙖𝙗𝙞𝙚
2.7M
0.6%
Lebanon
beauty
814.6K View Profile
100
Glossier
2.7M
0.8%
beauty
810.4K View Profile

Most Talked-About Brands Ranking Analysis

Tasty is ranked #1 as the most popular brand for August in 2022. The average engagement rate is 0.02 with 42,743,695 followers count. In addition to being ranked the number one brand on Instagram, Tasty is also the top brand in the beauty category.
Kylie Cosmetics and M·A·C Cosmetics are ranked 2nd and 3rd in the list. In terms of user engagement, Kylie Cosmetics has an average engagement rate of 0.4, follower size of 24,832,995. Similarly, M·A·C Cosmetics average engagement rate is 0.1, with 23,407,430 followers.
Sephora is a top Instagram Brand that ranks in 4th place.
Number five on our list is Anastasia Beverly Hills, a top brand in the category of Shopping, The follower on Instagram is 19,396,091.