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Updated List as of Jan 2023
# NAME FOLLOWERS ER COUNTRY TOPIC POTENTIAL REACH SAVE
1
Nike
263.9M
0.04%
79.2M View Profile
2
National Geographic
225.7M
0.1%
67.7M View Profile
3
NASA
74.2M
0.8%
22.3M View Profile
4
NBA
73.4M
0.03%
22M View Profile
5
UEFA Champions League
73.1M
0.6%
21.9M View Profile
6
Victoria's Secret
72.8M
0.01%
21.9M View Profile
7
Paris Saint-Germain
67.3M
0.61%
20.2M View Profile
8
Marvel Entertainment
65.5M
0.2%
19.6M View Profile
9
Premier League
58.1M
0.11%
17.4M View Profile
10
9GAG: Go Fun The World
58M
0.15%
17.4M View Profile
11
53.6M
0.05%
16.1M View Profile
12
ZARA Official
51.1M
0.05%
15.3M View Profile
13
Louis Vuitton
50.6M
0.12%
15.2M View Profile
14
49.6M
0.23%
14.9M View Profile
15
5-Minute Crafts
46.8M
0.1%
14M View Profile
16
Nike Football (Soccer)
45.4M
0.26%
13.6M View Profile
17
45.4M
3.2%
13.6M View Profile
18
National Geographic Travel
44.6M
0.1%
13.4M View Profile
19
42.7M
0.02%
12.8M View Profile
20
41.5M
0.35%
12.4M View Profile
21
Dior Official
40.9M
0.08%
12.3M View Profile
22
H&M
@hm
38.5M
0.06%
11.5M View Profile
23
Marvel Studios
35.8M
1.4%
10.7M View Profile
24
Netflix Brasil
34.6M
0.34%
10.4M View Profile
25
adidas Originals
34.3M
0.1%
10.3M View Profile
26
Mercedes-Benz
34.2M
0.2%
10.3M View Profile
27
Disney
34M
0.17%
10.2M View Profile
28
WorldStar Hip Hop / WSHH
33.8M
0.1%
10.1M View Profile
29
UFC
32.4M
0.1%
9.7M View Profile
30
SportsCenter
32.3M
0.56%
9.7M View Profile
31
Pubity
31.8M
0.72%
9.5M View Profile
32
Lamborghini
31.8M
0.6%
9.5M View Profile
33
Netflix US
31.6M
0.26%
9.5M View Profile
34
BMW
31.6M
0.4%
9.5M View Profile
35
adidas Football
31.3M
0.5%
9.4M View Profile
36
LaLiga
31.1M
0.1%
9.3M View Profile
37
YouTube
29.6M
0.05%
8.9M View Profile
38
PlayStation
29.2M
0.5%
8.8M View Profile
39
apple
28.9M
0.51%
8.7M View Profile
40
Prada
28.7M
0.2%
8.6M View Profile
41
Versace
28.1M
0.14%
8.4M View Profile
42
The Shade Room
27.6M
0.16%
8.3M View Profile
43
Dolce&Gabbana
27.5M
-
8.3M View Profile
44
SHEIN.COM
27.3M
0.02%
8.2M View Profile
45
WWE
27.2M
0.27%
8.2M View Profile
46
TikTok
26.7M
0.02%
8M View Profile
47
Porsche
26.7M
0.41%
8M View Profile
48
adidas
26.6M
0.12%
8M View Profile
49
EA SPORTS FIFA
26.5M
0.61%
8M View Profile
50
Kylie Cosmetics
26M
0.21%
7.8M View Profile
51
Fortnite
25.2M
0.47%
7.6M View Profile
52
BEAUTIFUL DESTINATIONS
24.7M
0.88%
7.4M View Profile
53
Positive & Motivational Quotes
24.6M
0.1%
7.4M View Profile
54
M·A·C Cosmetics
24.5M
0.02%
7.4M View Profile
55
ESPN
24.2M
0.54%
7.3M View Profile
56
Jordan
24.1M
0.16%
7.2M View Profile
57
Cameron Dallas
23.9M
0.1%
7.2M View Profile
58
Memezar • Comedy and Culture
23.4M
2%
7M View Profile
59
FIFA World Cup
22.8M
0.6%
6.9M View Profile
60
ICC
22.5M
0.1%
6.8M View Profile
61
Netflix Latinoamérica
22.5M
0.7%
6.7M View Profile
62
22.4M
14.4%
6.7M View Profile
63
Rockstar Games
22.4M
0.5%
6.7M View Profile
64
Calvin Klein Palace
22.4M
0.1%
6.7M View Profile
65
FORMULA 1®
@f1
21.6M
1.55%
6.5M View Profile
66
FashionNova.com
21.5M
0.01%
6.5M View Profile
67
BBC News
21.1M
0.3%
6.3M View Profile
68
Sephora
21M
0.03%
6.3M View Profile
69
Dagelan
20.9M
0.65%
6.3M View Profile
70
Team India
20.6M
1.3%
6.2M View Profile
71
Hugo Gloss
20.1M
0.1%
6M View Profile
72
Fendi
20M
0.15%
6M View Profile
73
Anastasia Beverly Hills
19.4M
0.09%
5.8M View Profile
74
Ferrari
19.3M
1%
5.8M View Profile
75
E! News
19.3M
-
5.8M View Profile
76
Emporio Armani
19M
0.01%
5.7M View Profile
77
Burberry
18.9M
-
5.7M View Profile
78
Bleacher Report
18.1M
1.7%
5.4M View Profile
79
Big Brother Brasil
18M
0.91%
5.4M View Profile
80
Starbucks Coffee ☕
17.9M
0.41%
5.4M View Profile
81
PrettyLittleThing
17.8M
0.4%
5.4M View Profile
82
MTV
17.6M
0.06%
5.3M View Profile
83
Michael Kors
17.5M
0.08%
5.3M View Profile
84
GoPro
17.5M
0.4%
5.2M View Profile
85
Borussia Dortmund
17.3M
0.27%
5.2M View Profile
86
Jason Momoa
17.2M
0.72%
5.2M View Profile
87
BBC NEWS فارسی
17.1M
0.3%
5.1M View Profile
88
vans
17M
0.1%
5.1M View Profile
89
Valentino
16.9M
0.06%
5.1M View Profile
90
Discovery
16.9M
0.18%
5.1M View Profile
91
Daquan
16.8M
2.32%
5M View Profile
92
CNN
16.6M
0.2%
5M View Profile
93
Flamengo
16.2M
1.17%
4.9M View Profile
94
Mercedes-AMG
15.9M
0.1%
4.8M View Profile
95
Seleção Brasileira de Futebol
15.8M
0.68%
4.7M View Profile
96
The New York Times
15.8M
0.17%
4.7M View Profile
97
Stranger Things Netflix
15.8M
3.4%
4.7M View Profile
98
CLIPS
15.7M
0.6%
4.7M View Profile
99
Audi USA
15.6M
0.4%
4.7M View Profile
100
Red Bull
15.6M
0.8%
4.7M View Profile

Most Talked-About Brands Ranking Analysis

Nike is ranked #1 as the most popular brand for January in 2023. The average engagement rate is 0.04 with 263,926,898 followers count. In addition to being ranked the number one brand on Instagram, Nike is also the top brand in the Sports category.
National Geographic and NASA are ranked 2nd and 3rd in the list. In terms of user engagement, National Geographic has an average engagement rate of 0.1, follower size of 225,737,862. Similarly, NASA average engagement rate is 0.8, with 74,212,998 followers.
NBA is a top Instagram Brand that ranks in 4th place.
Number five on our list is UEFA Champions League, a top brand in the category of Shopping, The follower on Instagram is 73,078,164.