# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
---|---|---|---|---|---|---|---|
1 |
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Cristiano Ronaldo
|
661M
|
1.08%
|
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2 |
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João Félix
|
12.9M
|
4.99%
|
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3 |
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João Cancelo
|
7.2M
|
3.46%
|
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4 |
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Jose Mourinho
|
5.6M
|
5.78%
|
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5 |
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Bernardo Carvalho E Silva
|
4.8M
|
5.55%
|
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6 |
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Jorge Jesus
|
3.1M
|
1.08%
|
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7 |
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Sport Lisboa e Benfica
|
2.7M
|
1.41%
|
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8 |
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Luís Nani
|
2.6M
|
0.61%
|
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9 |
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FC Porto
|
2.5M
|
0.95%
|
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10 |
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The GOAT.
|
2.5M
|
0.79%
|
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11 |
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André Gomes
|
1.9M
|
0.34%
|
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12 |
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Ricardinho10
|
1.3M
|
0.82%
|
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13 |
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Carlos César
|
1.3M
|
1.71%
|
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14 |
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Danilo Pereira
|
1.2M
|
2.86%
|
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15 |
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CristianoRonaldo Fan page🇵🇹AP7
|
1.1M
|
0.29%
|
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16 |
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MiguelOliveira88
|
839.6K
|
1.66%
|
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17 |
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Cédric Soares
|
755.8K
|
3.18%
|
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18 |
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Jéssica Silva
|
703.9K
|
1.47%
|
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19 |
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Cristiano Ronaldo Fans🇵🇹
|
541.7K
|
1.2%
|
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20 |
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Alejandro Grimaldo
|
538.3K
|
4.03%
|
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21 |
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SPORT TV
|
525.6K
|
1.01%
|
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22 |
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Z.F.
|
480.5K
|
3.7%
|
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23 |
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Eder Lopes
|
464.3K
|
5.76%
|
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24 |
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Jose Fonte
|
452.3K
|
0.67%
|
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25 |
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Pepê
|
404.1K
|
14.2%
|
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26 |
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𝐂𝐨𝐧𝐭𝐫𝐚𝐌𝐞𝐬𝐭𝐫𝐚 𝐁𝐨𝐫𝐫𝐚𝐜𝐡𝐢𝐧𝐡𝐚
|
391.2K
|
2.12%
|
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27 |
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Matheus Pereira
|
368K
|
12.59%
|
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28 |
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Luisão
|
328.4K
|
3.2%
|
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29 |
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SC Braga
|
306K
|
1.28%
|
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30 |
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🅼🅰🅳🅹🅴🆁
|
265.4K
|
0.63%
|
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31 |
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André Almeida
|
259.1K
|
7.2%
|
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32 |
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Andreas Samaris
|
249.1K
|
7.16%
|
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33 |
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PEDRO SALGADO | Parkour
|
246.4K
|
9.83%
|
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34 |
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Fábio Silva
|
246.1K
|
6.1%
|
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35 |
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Leonor Borges
|
240.9K
|
4.68%
|
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36 |
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Antonio Adan
|
235K
|
2.63%
|
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37 |
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FcPorto•SuperDragoes•Porto
|
232.4K
|
3.22%
|
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38 |
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Nic von Rupp
|
226K
|
2.94%
|
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39 |
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José Sá
|
223.5K
|
11.3%
|
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40 |
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Cristiano Ronaldo 🇵🇹
|
220.9K
|
2.2%
|
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41 |
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RENATO GERVÁSIO
|
217.5K
|
6.25%
|
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42 |
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Gelson Martins
|
209.6K
|
3.2%
|
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43 |
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Nuno Gomes
|
206.7K
|
1.8%
|
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44 |
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Record
|
204K
|
0.39%
|
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45 |
203.4K
|
3%
|
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46 |
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João Pereira
|
197.7K
|
11%
|
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47 |
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Rui Vitória
|
194.4K
|
2.36%
|
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48 |
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Cristiano Ronaldo ♕
|
185.6K
|
0.83%
|
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49 |
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Gil Soares
|
184.9K
|
0.25%
|
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50 |
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Karen Silva🇦🇴
|
179.6K
|
10.8%
|
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51 |
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Paulo Teixeira
|
176.3K
|
7.1%
|
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52 |
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FC Porto Sports
|
166.1K
|
1.4%
|
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53 |
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Vítor Ferreira
|
165.6K
|
12.8%
|
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54 |
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Filipa Martins | Athlete | OLY
|
164.7K
|
1.26%
|
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55 |
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Vítor Baía
|
155.1K
|
3.26%
|
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56 |
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Sporting CP - Modalidades
|
154.6K
|
1.3%
|
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57 |
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Daniel Podence 🇵🇹
|
151.9K
|
9.9%
|
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58 |
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Carina Marques
|
150.6K
|
1.37%
|
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59 |
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Draco
|
150.5K
|
2.64%
|
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60 |
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Frederico Morais
|
148K
|
4.09%
|
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61 |
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Ruben Semedo
|
138.3K
|
8.8%
|
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62 |
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Nuno Santos
|
138K
|
15.86%
|
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63 |
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Bruno Barros
|
134.2K
|
5.63%
|
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64 |
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Pedro Vale / Fotógrafo de Futebol
|
132.2K
|
31.51%
|
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65 |
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Luis Azevedo
|
128.4K
|
0.46%
|
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66 |
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Ludgero Sousa لودجيرو
|
123.6K
|
0.17%
|
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67 |
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𝑩𝒓𝒖𝒏𝒐 𝑴𝒊𝒈𝒖𝒆𝒍
|
118.8K
|
1.76%
|
Get contacts | Check fake followers | ||
68 |
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N A N Y
|
117.9K
|
1.64%
|
Get contacts | Check fake followers | ||
69 |
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NabilGhilas9️⃣9️⃣
|
117.7K
|
0.91%
|
Get contacts | Check fake followers | ||
70 |
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Ricardinho
|
114.8K
|
14.2%
|
Get contacts | Check fake followers | ||
71 |
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Guitta
|
113.3K
|
4.6%
|
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72 |
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Charlie Edwards 🦅
|
113.1K
|
2.23%
|
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73 |
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Rony Lopes
|
111.8K
|
2.8%
|
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74 |
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Marcio Filipe 🇵🇹
|
111.8K
|
40.27%
|
Get contacts | Check fake followers | ||
75 |
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Ginix Jinyao Xu
|
111.5K
|
0.11%
|
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76 |
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Fábio Cardoso
|
111K
|
7.4%
|
Get contacts | Check fake followers | ||
77 |
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Miguel Marques Monteiro
|
110.4K
|
18.68%
|
Get contacts | Check fake followers | ||
78 |
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Matheus Reis 👑
|
109.5K
|
5.92%
|
Get contacts | Check fake followers | ||
79 |
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Juninho Coelho
|
108.4K
|
0.72%
|
Get contacts | Check fake followers | ||
80 |
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Albino Gomes
|
106.5K
|
5.87%
|
Get contacts | Check fake followers | ||
81 |
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Rui Porto Nunes
|
105.8K
|
2.36%
|
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82 |
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Ukra Monteiro
|
105.4K
|
9.1%
|
Get contacts | Check fake followers | ||
83 |
104.3K
|
9.2%
|
Get contacts | Check fake followers | |||
84 |
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Luis Neto
|
102.5K
|
9%
|
Get contacts | Check fake followers | ||
85 |
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𝙅𝙤𝙖̃𝙤 𝙈𝙖𝙩𝙤𝙨
|
102.4K
|
2.05%
|
Get contacts | Check fake followers | ||
86 |
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Adolfo Mabedo
|
101.1K
|
3.99%
|
Get contacts | Check fake followers | ||
87 |
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G u s t a v o S a u e r
|
100.7K
|
14.5%
|
Get contacts | Check fake followers | ||
88 |
100.5K
|
3.3%
|
Get contacts | Check fake followers | |||
89 |
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Rodrigo Ribeiro 🇵🇹
|
96.4K
|
17.82%
|
Get contacts | Check fake followers | ||
90 |
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Falaye Sacko
|
94.4K
|
7.32%
|
Get contacts | Check fake followers | ||
91 |
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Rui Silva
|
91.7K
|
21.31%
|
Get contacts | Check fake followers | ||
92 |
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Frases da Bola ⚽🇵🇹
|
91.4K
|
3.32%
|
Get contacts | Check fake followers | ||
93 |
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Rally de Portugal
|
91.1K
|
1.1%
|
Get contacts | Check fake followers | ||
94 |
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Dário Essugo🤙🏾
|
90.3K
|
8.92%
|
Get contacts | Check fake followers | ||
95 |
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Erick Mendonça
|
88.2K
|
4.87%
|
Get contacts | Check fake followers | ||
96 |
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𝗙𝗲𝗿𝗻𝗮𝗻𝗱𝗼 𝗣𝗶𝗺𝗲𝗻𝘁𝗮 OLY
|
86.2K
|
3.08%
|
Get contacts | Check fake followers | ||
97 |
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K Yasmira Pires Dias
|
85.9K
|
1.18%
|
Get contacts | Check fake followers | ||
98 |
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Renato Ribeiro
|
84.7K
|
1.89%
|
Get contacts | Check fake followers | ||
99 |
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Futebol Clube de Famalicão
|
83.5K
|
0.76%
|
Get contacts | Check fake followers | ||
100 |
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𝗢𝗙𝗙𝗦𝗜𝗗𝗘
|
82.9K
|
0.1%
|
Get contacts | Check fake followers |
Influencer marketing in Portugal has experienced significant growth, transforming how brands connect with Portuguese audiences. As social media usage continues to rise across the country, Portuguese influencers have become powerful voices that shape consumer behavior and brand perceptions. This comprehensive guide explores Portugal's unique influencer landscape, highlighting top creators across various niches, effective collaboration strategies, and the distinctive characteristics of the Portuguese influencer ecosystem.
For brands looking to penetrate the Portuguese market, understanding the local digital culture, consumer preferences, and content trends is essential for campaign success. With its vibrant creator community and highly engaged audience base, Portugal offers exciting opportunities for brands to create authentic connections through strategic influencer partnerships.
Internet Penetration in Portugal
Social Media Users
Trust Influencer Recommendations
Portugal has embraced digital transformation with enthusiasm. The country boasts an 84.2% internet penetration rate and approximately 8.3 million active social media users from a population of about 10.3 million. Instagram, YouTube, and Facebook lead as the most popular platforms, while TikTok has seen explosive growth, particularly among Gen Z Portuguese users.
Portuguese social media users are highly engaged, spending an average of 2 hours and 18 minutes daily on social platforms. This deep digital immersion has created fertile ground for influencer marketing to flourish across the country.
Followers: 1,000-10,000
€50-€300
Per post or collaboration
High engagement rates, typically 5-8%. Often focused on local Portuguese communities.
Followers: 10,000-50,000
€300-€800
Per post or collaboration
Strong niche audiences with 3-5% engagement. Popular in Portuguese regional markets.
Followers: 50,000-500,000
€800-€3,000
Per post or collaboration
Well-established in specific Portuguese industries with 2-4% engagement rates.
Followers: 500,000+
€3,000-€15,000+
Per post or collaboration
Portugal's top-tier creators, often celebrities with national recognition and 1-3% engagement.
Unlike many other European markets, Portuguese influencers predominantly create content in Portuguese rather than English. This linguistic focus significantly impacts campaign localization strategies and engagement with the local audience. Brands must consider language barriers when planning collaborations and should often create Portuguese-specific content rather than repurposing global campaigns.
Portuguese influencers maintain exceptionally close relationships with their followers, often engaging on a personal level beyond what's typical in larger markets. This community-oriented approach means Portuguese audiences expect authenticity and genuine recommendations. Successful campaigns emphasize relationship-building and community values rather than purely transactional content.
Portugal's diverse regions from Lisbon to Porto, Algarve to Madeira each have distinct influencer ecosystems and preferences. Regional influences are strong, with notable differences in content styles, audience expectations, and brand receptiveness across different parts of the country. Successful campaigns often incorporate regional nuances and collaborate with influencers who represent specific Portuguese localities.
The Portuguese influencer landscape is highly responsive to seasonal trends, with distinct content patterns emerging during summer beach season, wine harvest periods, holiday festivals, and other culturally significant times. Effective campaigns align with these seasonal rhythms and cultural moments that resonate deeply with Portuguese audiences.
Campaign Objective: Increase awareness of Douro Valley wines among younger Portuguese consumers
Strategy: Partnered with 8 micro-influencers from different regions of Portugal, focusing on food pairing and lifestyle content rather than traditional wine marketing.
Results: 143% increase in website visits from the 25-34 demographic, 76% growth in Instagram following, and 32% increase in regional wine tour bookings.
Key Success Factors: Authentic storytelling around Portuguese heritage, regional pride, and modern lifestyle integration.
Campaign Objective: Introduce a new sustainable fashion brand emphasizing Portuguese craftsmanship
Strategy: Long-term ambassador program with 3 mid-tier Portuguese fashion influencers who documented the entire production process from local materials to finished products.
Results: Sold out first collection within 72 hours, generated 15,000+ user-generated content pieces, and established brand as a leader in Portuguese sustainable fashion.
Key Success Factors: Transparent production storytelling, emphasis on Portuguese artisanal techniques, and authentic alignment with influencers' existing values.
Portugal follows EU advertising regulations but has additional local considerations. The Portuguese Consumer Protection Authority (ASAE) requires clear disclosure of commercial relationships. All sponsored content must be labeled with Portuguese terms like "Publicidade" or "Parceria Paga" (not just #ad or #sponsored).
Recent regulatory updates have increased scrutiny on health claims, financial advice, and content targeting minors. Non-compliance penalties have increased significantly since 2022, with fines reaching up to €45,000 for serious violations.
Portuguese creators are shifting heavily toward short-form vertical video, with TikTok and Instagram Reels seeing 215% growth in Portuguese creator adoption since 2021.
Portuguese influencers are increasingly incorporating direct shopping features, with in-app purchasing growing 78% year-over-year as platforms expand e-commerce capabilities.
Environmental consciousness is rapidly growing, with 64% of Portuguese influencers incorporating sustainability messaging into their content regardless of niche.
Portugal's influencer marketing landscape offers unique opportunities for brands seeking to connect with the Portuguese audience. With its high digital engagement, strong community orientation, and distinctive regional characteristics, the Portuguese market demands a tailored approach that respects local cultural nuances while leveraging the powerful voices of its diverse creator ecosystem.
Success in Portugal comes from understanding the market's unique dynamics—from language preferences and regional distinctions to regulatory requirements and platform trends. Brands that invest in authentic relationships with Portuguese influencers, create culturally relevant content, and measure performance with market-specific benchmarks will find a receptive and engaged audience in this vibrant European market.
As Portugal's digital landscape continues to evolve, forward-thinking brands have an opportunity to establish meaningful connections through strategic influencer partnerships that resonate with Portuguese values, traditions, and aspirations. By approaching the market with cultural sensitivity and genuine engagement, international brands can effectively harness the power of influencer marketing to build lasting presence and loyalty among Portuguese consumers.
Ready to launch your brand in the Portuguese market with a powerful influencer strategy? StarNgage connects you with Portugal's most authentic and engaging creators across every niche and platform. Our AI-powered platform simplifies discovering the perfect Portuguese influencer partners, managing campaigns with local expertise, and measuring results with market-specific insights.
Sign up today to access our curated network of Portuguese influencers and receive a complimentary market analysis to kickstart your journey into this vibrant and receptive European market. Contact our team for personalized guidance on navigating Portugal's unique influencer landscape and creating campaigns that truly resonate with Portuguese audiences.