Country/Region All Countries Afghanistan Aland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Saint Eustatius and Saba Bosnia and Herzegovina Botswana Brazil British Indian Ocean Territory British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos Islands Colombia Comoros Cook Islands Costa Rica Croatia Cuba Curacao Cyprus Czech Republic Democratic Republic of the Congo Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Republic of the Congo Reunion Romania Russia Rwanda Saint Barthelemy Saint Helena Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon Islands Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu U.S. Virgin Islands Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Vatican Venezuela Vietnam Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Topic All Categories Accessories Actors Adventure Animals & Pets Anime Architecture Art Audi Bags Basketball Beauty Bikes Bikini Blues Bodybuilding Boutique Business Cars Cars & Motorcycles Celebrities Chef Children Choreographer Coaching Comics Cooking Dance Decoration Design DIY & Crafts DJ Dogs Drawing Education Entertainment Entrepreneur Events Fashion Fashion Design Film Film, Music & Books Fitness Food Food & Drink Founder Furniture Game Gardening Geek Graphic Design Graphics Gym Hair & Beauty Hair Salons Health Health & Fitness Hotels Humor Illustrator Interior Design iPhone Jewelry Journalists Kids & Parenting Lifestyle Luxury Marketing Modeling Moms Motorcycle Motorcycle Racing Mountain Music Music & Books Nails Nature Nature & Outdoors News & Politics Organics Painting Parties Pets Photography Piercing Plus Size Portraits Producers Publishing Racing Recipes Restaurants Riders Shoes Shopping Singer Skateboarding Soccer Songwriting Soul Speaker Sports Streetwear Styling Surfing Technology Tennis Training Travel TV Channel Vegan Video Blogger Video Games Visualizations Writers Yoga
updated List as of 2025-07
Country/Region: Taiwan
Sports
Download
# NAME FOLLOWERS ER COUNTRY TOPIC OF INFLUENCE GET CONTACTS CHECK FAKE FOLLOWERS
1
Sunny Wang 王陽明
1.6M
2.26%
Get contacts Check fake followers
2
王齊麟
593.5K
4.24%
Get contacts Check fake followers
3
Cheng. 范成章
482K
2.26%
Get contacts Check fake followers
4
孟潔MJ
393.9K
3.41%
Get contacts Check fake followers
5
🌸李恩菲x菲菲Aviva ²²
374.6K
3.39%
Get contacts Check fake followers
6
林昀儒
304.3K
36.3%
Get contacts Check fake followers
7
短今s ᴀ ᴍ ᴍ ɪ ᴇ
293.5K
2.19%
Get contacts Check fake followers
8
許瑜🐶
245.9K
0.92%
Get contacts Check fake followers
9
江宏傑x桌球
238.8K
2.52%
Get contacts Check fake followers
10
艾力克斯Alex
215.1K
0.41%
Get contacts Check fake followers
11
Uyi_Amelia
175.9K
0.2%
Get contacts Check fake followers
12
陳天兵(21)
173.6K
6.87%
Get contacts Check fake followers
13
超級熱狗王
147.9K
6.06%
Get contacts Check fake followers
14
楊博涵️️/YangPoHan
127.2K
2.36%
Get contacts Check fake followers
15
Alex Lin
123K
-
Get contacts Check fake followers
16
晞兒 𝓡𝓲𝓷𝓪
116.2K
2.42%
Get contacts Check fake followers
17
Yu Chang 張育成
113.1K
6.51%
Get contacts Check fake followers
18
吳佳穎 Wu Chia Ying
111.5K
2.18%
Get contacts Check fake followers
19
莊智淵Chuang Chih-Yuan
98K
5.06%
Get contacts Check fake followers
20
林志傑 Lin Chih-Chieh
89.3K
8.93%
Get contacts Check fake followers
21
鄭怡靜 Cheng I Ching
86.2K
3.78%
Get contacts Check fake followers
22
Liu Shaoang 少昂🐯
84.7K
12.11%
Get contacts Check fake followers
23
盧敬堯Lu Ching Yao
81K
3.4%
Get contacts Check fake followers
24
高雄鋼鐵人 KAOHSIUNG STEELERS
75.9K
1.07%
Get contacts Check fake followers
25
☀️Hsin-Kai Huang/ 新凱
75.9K
0.36%
Get contacts Check fake followers
26
王威晨 #9 W.C.WANG
75.7K
4.92%
Get contacts Check fake followers
27
新北國王 New Taipei Kings
73.6K
7.89%
Get contacts Check fake followers
28
TRP Cycling Components
72K
3.12%
Get contacts Check fake followers
29
Martin Tseng
70K
5.57%
Get contacts Check fake followers
30
吳永盛 Jeff Wu
62.7K
5.13%
Get contacts Check fake followers
31
Queena 盈 盈
62.5K
3.26%
Get contacts Check fake followers
32
TAISHIN DREAMERS 台新夢想家
60.1K
3.5%
Get contacts Check fake followers
33
Titan Chen ✨
59.3K
1.8%
Get contacts Check fake followers
34
55.3K
3.44%
Get contacts Check fake followers
35
Nick Wiggins 🏀
55K
1.92%
Get contacts Check fake followers
36
YIYI 林一一💛 travel with me 〰️
48.3K
4.42%
Get contacts Check fake followers
37
陳晨威
48K
12.76%
Get contacts Check fake followers
38
Gavin L
44.6K
11.5%
Get contacts Check fake followers
39
田 浩
42.1K
4.82%
Get contacts Check fake followers
40
楊俊瀚FuTing Yang
40.8K
4.2%
Get contacts Check fake followers
41
Fubon Angels
38.8K
8.63%
Get contacts Check fake followers
42
C.T. Pan 潘政琮
35.4K
2.13%
Get contacts Check fake followers
43
吳念庭
34.8K
19.2%
Get contacts Check fake followers
44
君白 ➷ ᴾᴬᴵ
34.5K
6.7%
Get contacts Check fake followers
45
統一7-ELEVEN獅棒球隊🦁
33.3K
10.2%
Get contacts Check fake followers
46
Double Pump 女子籃球誌
32.4K
7%
Get contacts Check fake followers
47
盧峻翔
29.3K
22.42%
Get contacts Check fake followers
48
李愷諺
28.9K
13.4%
Get contacts Check fake followers
49
Alex Wang 王淵棟
27.2K
3.8%
Get contacts Check fake followers
50
學霸籃球 / 籃球專頁
27.1K
14.5%
Get contacts Check fake followers
51
蔣小安
27K
10.85%
Get contacts Check fake followers
52
Kevin Hu 胡瓏貿
26.8K
8.67%
Get contacts Check fake followers
53
林哲瑄 Che-Hsuan Lin
26.7K
15.57%
Get contacts Check fake followers
54
桃園領航猿 Taoyuan Pilots
25.4K
7.2%
Get contacts Check fake followers
55
Jenny
24.9K
2.62%
Get contacts Check fake followers
56
ŸuKi.🇹🇼廖幼齒🦷
24.6K
6.7%
Get contacts Check fake followers
57
老吳Laowu粉絲俱樂部
23.8K
6.15%
Get contacts Check fake followers
58
陳又瑋
23.8K
21.03%
Get contacts Check fake followers
59
中華男籃
22.7K
5.39%
Get contacts Check fake followers
60
Talon Esports
22.2K
2%
Get contacts Check fake followers
61
白昆禾 B.K.H FPV
21.7K
4.95%
Get contacts Check fake followers
62
KOYLE
21.5K
0.77%
Get contacts Check fake followers
63
hjsportstw
21.2K
7.3%
Get contacts Check fake followers
64
KTF
20.9K
4.1%
Get contacts Check fake followers
65
陳傑 Chieh Chen
20.8K
5.73%
Get contacts Check fake followers
66
築夢者國銓
20.7K
4.17%
Get contacts Check fake followers
67
柯龍 Tony
20.7K
4.16%
Get contacts Check fake followers
68
簡證嚴 Jeffrey
20.6K
4.08%
Get contacts Check fake followers
69
洪楷傑
20.1K
15.34%
Get contacts Check fake followers
70
林韋翰
20K
7.2%
Get contacts Check fake followers
71
魏嘉豪
19.6K
13.51%
Get contacts Check fake followers
72
BboyRM
19.4K
9.8%
Get contacts Check fake followers
73
門外漢看籃球|Layman
19.1K
47.4%
Get contacts Check fake followers
74
黃培閎
19.1K
9.7%
Get contacts Check fake followers
75
林書荷 LIN,SHU-HO,Evelyn♡︎♡︎
18.9K
11.04%
Get contacts Check fake followers
76
D͙o͙r͙e͙e͙n͙ 💕柔
18.2K
-
Get contacts Check fake followers
77
鄭凱文
18.2K
8.07%
Get contacts Check fake followers
78
Chi Lum
17.8K
3.09%
Get contacts Check fake followers
79
郭昭男
17.3K
10.59%
Get contacts Check fake followers
80
𝖌𝖆𝖒𝖇𝖑𝖊𝖗 🎲 剛伯樂 221
16.7K
8.07%
Get contacts Check fake followers
81
16.5K
2.53%
Get contacts Check fake followers
82
高偉誠
16.4K
35.3%
Get contacts Check fake followers
83
🇹🇼 Mandy Wu - 5ft Tall Adventure
15.4K
1.02%
Get contacts Check fake followers
84
MANIAC FOOTBALL
15.3K
3.12%
Get contacts Check fake followers
85
Tseng Chun Hsin 曾俊欣
15.2K
6.37%
Get contacts Check fake followers
86
Sky
14.9K
13.3%
Get contacts Check fake followers
87
Chipin Lee
14.7K
10.12%
Get contacts Check fake followers
88
長跑甜心-張芷瑄
14.4K
4.42%
Get contacts Check fake followers
89
吳政陽 Cheng Yang WU
14.4K
12%
Get contacts Check fake followers
90
Roger
14.2K
5.93%
Get contacts Check fake followers
91
肌肉歐巴 JZ
13.9K
0.75%
Get contacts Check fake followers
92
張育陞 チャン
13.7K
17.75%
Get contacts Check fake followers
93
陳 莞玫Julie
13.3K
18.4%
Get contacts Check fake followers
94
JTC-Jack
13.2K
6.5%
Get contacts Check fake followers
95
HOMIE “GREEN” 7/7 小綠🇹🇼🇲🇾
12.9K
5.1%
Get contacts Check fake followers
96
L.A. Lakers 洛杉磯湖人隊粉絲團
12.8K
3.75%
Get contacts Check fake followers
97
一顆「☀️」
12.7K
5.9%
Get contacts Check fake followers
98
Lin den
12.5K
5.3%
Get contacts Check fake followers
99
Notorious V
11.7K
3.3%
Get contacts Check fake followers
100
Ming 陳昭銘
11.3K
11.7%
Get contacts Check fake followers

Influencer Marketing in Taiwan: The Ultimate Guide to Finding, Negotiating, and Growing With the Best Taiwanese Content Creators

The influencer marketing landscape in Taiwan is a vibrant ecosystem that offers brands exceptional opportunities to connect with deeply engaged audiences. As one of Asia's most digitally connected societies, Taiwan's social media environment combines technological savvy with unique cultural elements, creating a distinctive space for influencer collaborations that can deliver impressive ROI when navigated correctly.

With over 21 million active social media users in a population of 23.5 million, Taiwan boasts a social media penetration rate of approximately 89% — making it one of the most connected markets in the world. This digital-first culture has fostered a diverse ecosystem of content creators who wield significant influence across platforms like Instagram, YouTube, and the rapidly growing TikTok.

89%

Social Media Penetration

4.2 hours

Average Daily Social Media Usage

NT$3.8B

Influencer Marketing Market Size

The Taiwanese Influencer Landscape

Taiwan's influencer ecosystem is characterized by its diversity, authenticity, and tech-forward approach. Unlike some markets where celebrity endorsements dominate, Taiwanese consumers place high value on genuine connections and expert opinions from trusted content creators. This cultural preference has created space for various influencer tiers to thrive, from mega-influencers with millions of followers to micro and nano influencers with highly engaged niche audiences.

Mega Influencers

Followers: 1M+

Engagement: 1-3%

Cost: NT$300,000-1M+

Celebrity-level reach but lower engagement rates. Ideal for major brand awareness campaigns and product launches.

Macro Influencers

Followers: 100K-1M

Engagement: 2-5%

Cost: NT$80,000-300,000

Balance between reach and engagement. Effective for targeted campaigns with specific audience demographics.

Micro Influencers

Followers: 10K-100K

Engagement: 3-8%

Cost: NT$15,000-80,000

Higher engagement and authenticity. Perfect for niche markets and community-building initiatives.

Nano Influencers

Followers: 1K-10K

Engagement: 5-10%+

Cost: NT$3,000-15,000

Highest engagement rates and authenticity. Excellent for hyper-local campaigns and building authentic word-of-mouth.

Popular Social Media Platforms in Taiwan

YouTube

Market Share: 90%

User Demographics: Broad audience, strong across all age groups

Content Focus: In-depth reviews, tutorials, entertainment, opinion pieces

Best For: Detailed product demonstrations, educational content, long-form storytelling

Instagram

Market Share: 65%

User Demographics: 18-34 years, fashion, beauty, and lifestyle enthusiasts

Content Focus: Visual lifestyle content, fashion, beauty, food photography

Best For: Visual products, lifestyle brand positioning, behind-the-scenes content

TikTok

Market Share: 50% (rapidly growing)

User Demographics: Gen Z and younger Millennials

Content Focus: Short-form entertaining videos, challenges, trends

Best For: Viral marketing, reaching younger audiences, creative brand challenges

Facebook

Market Share: 80%

User Demographics: 25-55 years, broad audience

Content Focus: Community engagement, news, longer text posts

Best For: Community building, reaching older demographics, event promotion

LINE & PTT Forums

Market Share: LINE (88%), PTT (significant niche impact)

User Demographics: All ages on LINE, 20-40 year tech-savvy users on PTT

Content Focus: Line: messaging, stickers, news; PTT: discussions, reviews

Best For: LINE: sticker campaigns, instant promotions; PTT: tech products, in-depth discussions

Top Taiwan Influencers by Category

Top YouTube Creators
  • 蔡阿嘎 (Tsai A-Ga) – 3M+ subscribers, comedy and family content creator focusing on everyday Taiwanese life
  • 理科太太 (Science Mom) – 1.5M+ subscribers, educational content with science-based approach to daily life
  • 阿滴英文 (Ray Du English) – 2.7M+ subscribers, English language education with Taiwanese cultural context
  • HowHow (Wu Zong Xian) – 2.8M+ subscribers, comedy sketches and entertainment content
  • 啾啾鞋 (Chuchushoetv) – 1.5M+ subscribers, tech reviews and digital trends analysis
Top Instagram Influencers
  • Dizzy Dizzo (@dizzydizzo) – 1M+ followers, music artist and fashion icon
  • Angelina Danielle (@angelinadanielle) – 600K+ followers, beauty and lifestyle content
  • Molly Chiang (@molly_chiang) – 800K+ followers, actress and fashion influencer
  • Greg Han (@gregscodm) – 350K+ followers, men's lifestyle and fashion
  • Wazaiii (@wazaiii_tw) – 250K+ followers, fashion editorial account with significant influence
Food & Beverage Influencers
  • Mimi Food (@mimifood.tw) – 400K+ followers, Taiwan's premier food explorer
  • 4Mily Chen (@4milyfoodie) – 320K+ followers, authentic Taiwanese cuisine reviewer
  • Clarissa Wei (@dearclarissa) – Focused on traditional Taiwanese food preservation
  • 台灣走透透 (Taiwan Walker) – YouTube channel featuring street food and local eateries
  • Joyce Wu (@joyce_eat) – 280K+ followers, baking and dessert specialist
Tech & Gaming Influencers
  • 3C Lao Shi (@3cteacher) – 500K+ followers across platforms, comprehensive tech reviews
  • TechTeller (@techteller) – Technical deep dives into consumer electronics
  • Joeman (@joemanstudio) – 2M+ YouTube subscribers, gadget reviews and tech lifestyle
  • Mikey Chen (@mikexingchen) – Tech entrepreneur with global Taiwanese perspective
  • 魚乾 (Yu-Gan) – 800K+ subscribers, gaming streamer popular with Gen Z audiences
Beauty & Fashion Influencers
  • Cher (@cherfun) – 520K+ followers, pioneering beauty content creator
  • Tina Yong (@tina_yong) – 3.4M+ YouTube subscribers, Taiwanese-Australian beauty expert
  • Judy Zhou (@judyhuahua) – 380K+ followers, skincare specialist focused on Asian skin types
  • 氧氣女孩 (Oxygen Girl) – 450K+ followers, fashion and styling expert
  • Aimee Song (@aimeesong) – Global fashion influence with Taiwanese roots
Travel & Lifestyle Influencers
  • Taipei Foodie (@taipeifoodie) – 300K+ followers, local experiences and hidden spots
  • Winnie (@winniesun) – 450K+ followers, luxury travel content creator
  • Taiwan Explorer (@taiwanexplorer) – Adventure tourism focusing on Taiwan's natural beauty
  • Christabelle (@christabelleta) – 200K+ followers, budget travel expert
  • 玩轉台灣 (Taiwan Adventures) – Family-friendly travel content across Taiwan

Unique Characteristics of Taiwan's Influencer Marketing

Cultural Authenticity

Taiwanese audiences highly value authenticity and cultural relevance. The most successful influencer campaigns incorporate elements of Taiwanese heritage, local customs, and language nuances. Unlike some markets where westernized content dominates, Taiwanese consumers respond strongly to content that celebrates their unique identity while still embracing global trends.

Relationship-Based Marketing

Taiwan's business culture prioritizes relationship-building (關係, guānxì), which extends to influencer marketing. Long-term partnerships typically outperform one-off campaigns. Brands that invest in genuine relationships with influencers often receive more authentic endorsements and greater audience trust. This approach requires patience but delivers stronger long-term results.

Mobile-First Approach

With one of the world's highest smartphone penetration rates (over 90%), Taiwan's content consumption is predominantly mobile. Successful influencer content is optimized for vertical formats, quick loading times, and features mobile-friendly calls-to-action. Platforms like LINE, which integrates messaging, payments, and content, play a unique role in Taiwan's digital ecosystem.

Multilingual Content Strategy

While Mandarin dominates, successful campaigns often incorporate Taiwanese Hokkien (臺語) and occasionally English phrases to create deeper connections. This multilingual approach reflects Taiwan's complex linguistic landscape and helps brands connect more authentically with diverse audiences across the island.

Influencer Marketing Regulations in Taiwan

Compliance Requirements

Taiwan's Fair Trade Commission and National Communications Commission have established clear guidelines for influencer marketing. Non-compliance can result in fines up to NT$25 million for serious violations.

Key Regulatory Requirements

  • Disclosure Requirements: All sponsored content must be clearly labeled with terms like "廣告" (advertisement) or "合作
FAQ: Top Sports instagram Influencers in Taiwan
Who are the most influential Instagram personalities in Taiwan?
If you're eager to uncover the leading Instagram influencers in Taiwan, particularly those with substantial followings, our Influencer Discovery tool offers a valuable, no-cost solution.
As of the latest data, the standout influencer in Taiwan is @sunnyboyyy, boasting an impressive following of 1,624,153 subscribers within Taiwan.
Securing the second position among Instagram influencers in Taiwan is @chilinwang, commanding a global audience of 593,455 subscribers. Additionally, a noteworthy presence is maintained by @chengchangfan, who currently enjoys a following of 482,002.
How to Identify Top Instagram Influencers in Taiwan?
The process of identifying prominent Instagram influencers can be approached in two ways. Firstly, you may opt for manual searches within the Instagram application or website, although this method can be time-consuming. Alternatively, you can choose a more efficient route by utilizing our Influencer Discovery tool. This robust tool not only simplifies the process but also allows you to navigate through a vast content creator database, evaluate engagement rates, explore target audience demographics, and more. It assists you in selecting the most suitable influencer for your specific requirements and even offers convenient filtering options based on location, audience size, age, and gender.