Country/Region All Countries Afghanistan Aland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Saint Eustatius and Saba Bosnia and Herzegovina Botswana Brazil British Indian Ocean Territory British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos Islands Colombia Comoros Cook Islands Costa Rica Croatia Cuba Curacao Cyprus Czech Republic Democratic Republic of the Congo Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island North Korea Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Republic of the Congo Reunion Romania Russia Rwanda Saint Barthelemy Saint Helena Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon Islands Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu U.S. Virgin Islands Uganda Ukraine United Arab Emirates United Kingdom United States United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Vatican Venezuela Vietnam Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Topic All Categories Accessories Actors Adventure Animals & Pets Anime Architecture Art Audi Bags Basketball Beauty Bikes Bikini Blues Bodybuilding Boutique Business Cars Cars & Motorcycles Celebrities Chef Children Choreographer Coaching Comics Cooking Dance Decoration Design DIY & Crafts DJ Dogs Drawing Education Entertainment Entrepreneur Events Fashion Fashion Design Film Film, Music & Books Fitness Food Food & Drink Founder Furniture Game Gardening Geek Graphic Design Graphics Gym Hair & Beauty Hair Salons Health Health & Fitness Hotels Humor Illustrator Interior Design iPhone Jewelry Journalists Kids & Parenting Lifestyle Luxury Marketing Modeling Moms Motorcycle Motorcycle Racing Mountain Music Music & Books Nails Nature Nature & Outdoors News & Politics Organics Painting Parties Pets Photography Piercing Plus Size Portraits Producers Publishing Racing Recipes Restaurants Riders Shoes Shopping Singer Skateboarding Soccer Songwriting Soul Speaker Sports Streetwear Styling Surfing Technology Tennis Training Travel TV Channel Vegan Video Blogger Video Games Visualizations Writers Yoga
updated List as of 2025-07
Country/Region: Venezuela
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# NAME FOLLOWERS ER COUNTRY TOPIC OF INFLUENCE GET CONTACTS CHECK FAKE FOLLOWERS
1
Deyna Castellanos
1.7M
2.34%
Get contacts Check fake followers
2
Tomás Rincón
1.2M
5.69%
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3
Todoloquepasaenvenezuela
1.1M
0.46%
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4
La Vinotinto
767.8K
5.62%
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5
Nathaly Rodriguez 🇻🇪📍🇺🇸
697.3K
0.83%
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6
Daniel Dhers OLY
629.2K
2.38%
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7
Juan Pablo Galavis
611.3K
0.09%
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8
Gleyber Torres
473.9K
4.6%
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9
Leones del Caracas
456.5K
1.95%
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10
𝑵𝒐𝒍𝒐𝒔𝒂𝒃𝒊𝒂𝒔𝒇𝒖𝒕𝒃𝒐𝒍
434.8K
0.47%
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11
Maria Alexandra Bastidas
400.3K
1.05%
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12
Magallanes BBC
394.4K
0.64%
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13
Greivis Vásquez
318.4K
0.45%
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14
Cardenales de Lara
297.2K
0.22%
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15
MLB Venezuela
278.9K
2.2%
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16
Deportivo Táchira FC
265.1K
1.61%
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17
F. V. F.
260.6K
0.7%
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18
Yulimar Rojas🌈
259.7K
6.4%
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19
Laura Biondo
242.2K
1.32%
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20
Lycrascerox3
223.9K
0.1%
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21
Caracas Fútbol Club
219.1K
2.13%
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22
Kimberly
213.5K
0.35%
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23
205.1K
0.9%
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24
Yangel Herrera
200.9K
3.59%
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25
robertico_r👻⚽️🇻🇪
191K
0.9%
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26
DEZUCA Ropa Deportiva
185.2K
0.31%
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27
Veronica Hardy
177.8K
1.45%
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28
🤴🏾El Lider🤴🏾🦍EL ANIMAL🦍 🏆🏆
177.5K
2.32%
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29
Antonio Diaz OLY
173.2K
1.5%
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30
Sol Parra
172.9K
1.1%
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31
Orlando Arcia
170.2K
1.3%
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32
𝘔𝘈𝘕𝘜𝘌𝘓 𝘋𝘌𝘗𝘈𝘉𝘓𝘖𝘚 𝘑𝘙.
160.5K
-
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33
Sports Venezuela
158.2K
0.18%
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34
Gustavo Ravell
155.4K
28.45%
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35
Tigres de Aragua
151.5K
0.85%
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36
Michelle Liendo ★
149.3K
5.85%
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37
Fernando Petrocelli
148.8K
0.68%
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38
Verónica Herrera
146.6K
2.19%
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39
KOKA
146K
0.26%
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40
Adriana Flores
144.9K
0.56%
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41
SOLOVENEX
144.6K
4.42%
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42
FVB 🇻🇪🏀
130.8K
1.09%
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43
Luis Manuel Seijas
128.5K
5%
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44
Wilson Abrahan Ramos Campos
127.6K
1.5%
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45
Deportivo Lara
115.1K
1.14%
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46
𝟗𝐧𝐨𝐢𝐧𝐧𝐢𝐧𝐠-𝐀𝐥𝐞𝐱 𝐕𝐨𝐥𝐜𝐚𝐧𝐞𝐬 🇻🇪🇺🇸
108.8K
0.92%
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47
PASTOR MALDONADO 🇻🇪
108.3K
1.1%
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48
Eleazar Guzman
107.2K
0.08%
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49
Ronaldo Peña
105.4K
3%
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50
Darwin Machis 🇻🇪🇪🇸
105.1K
9.5%
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51
Erika Alexandra Fitt Figuera🐞
103.5K
6.51%
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52
Peluca 🍀
102.1K
2.52%
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53
Magallanes LVBP ⚾🔥⚾ #AquíNosMueveLaPasión
101.2K
0.44%
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54
𝓗𝓮𝓬𝓽𝓸𝓻 𝓡𝓸𝓶𝓮𝓻𝓸
100.9K
1.29%
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55
99.7K
2.79%
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56
Estudiantes de Mérida F.C.
97.4K
0.82%
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57
erickramirez
95K
5.33%
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58
Deportivo La Guaira
92.7K
0.62%
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59
Runners Venezuela
89.4K
0.31%
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60
ArchivoLVBP
88.8K
2.38%
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61
Planeta Sports
88.6K
0.2%
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62
Carabobo Fútbol Club
88.2K
0.75%
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63
Antony2021
88.2K
2.92%
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64
Zulia Fútbol Club
87.7K
0.94%
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65
Jeremías Alvarez Ortiz
87.3K
0.54%
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66
FAN Vinotinto
84.3K
4.91%
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67
𝗠𝗶𝗻𝗲𝗿𝗼𝘀 𝗱𝗲 𝗚𝘂𝗮𝘆𝗮𝗻𝗮 ⚒⚽
83.2K
1.34%
Get contacts 检查虚假粉丝
68
TROTAMUNDOS BBC
81.5K
2.65%
获取联系人 检查虚假粉丝
69
ÁᏁᎶᏋᏝ ᏰᏒᎥᎧᏁᏋᏕ 🇻🇪🌉-🇲🇽🌵
79.4K
1.6%
获取联系人 检查虚假粉丝
70
Mikel Villanueva
76.9K
1.2%
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71
𝙁𝙐𝙏𝙐𝙍𝙀 𝙎𝙏𝘼𝙍𝙎 𝘽𝘼𝙎𝙀𝘽𝘼𝙇𝙇 𝘼𝘾𝘼𝘿𝙀𝙈𝙔
76.6K
0.42%
获取联系人 检查虚假粉丝
72
Andrés Gimenez.
74.3K
6.62%
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73
Ruben Limardo Gascon
73.4K
3.1%
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74
Mega Sport Shoes Venezuela
71.1K
-
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75
TIENDAS PLAY OFF
68.5K
0.16%
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76
Marinos de Anzoátegui
67.1K
0.68%
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77
Baloncestoaldia Jose Luis Muñoz
66K
10.82%
获取联系人 检查虚假粉丝
78
Jose Rondon
61.7K
7.01%
获取联系人 检查虚假粉丝
79
UCV FC
61.1K
0.73%
获取联系人 检查虚假粉丝
80
Jose Estredo Perez Jr 🇻🇪
60.9K
1.53%
获取联系人 检查虚假粉丝
81
bdbeisbol Oficial
60.5K
0.78%
获取联系人 检查虚假粉丝
82
RM Sport Shop | Camisetas de Fútbol, NBA, MLB, NFL
60.4K
1.1%
获取联系人 检查虚假粉丝
83
PORTUGUESA FÚTBOL CLUB
60.4K
0.9%
获取联系人 检查虚假粉丝
84
Gente Bella Magazine
58.6K
0.27%
获取联系人 检查虚假粉丝
85
Basket Vinotinto
57.1K
0.95%
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86
Michelle Scherzinger
57K
-
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87
Claudymar Garces💕 OLY
57K
7%
获取联系人 检查虚假粉丝
88
Adrian Niño
55.7K
7.22%
获取联系人 检查虚假粉丝
89
fernando lossada MD.- 🇻🇪
55.6K
0.31%
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90
Sandy Leon
55.5K
2.9%
获取联系人 检查虚假粉丝
91
VALVI | Fitness Lifestyle
55.1K
2.1%
获取联系人 检查虚假粉丝
92
José Manuel Velázquez R.
52.4K
1.88%
获取联系人 检查虚假粉丝
93
Club LaTribu Fanáticos Caribes
48.8K
3.2%
获取联系人 检查虚假粉丝
94
@lapatillasport
48.1K
0.4%
获取联系人 检查虚假粉丝
95
Mayora Julio OLY
47.5K
0.9%
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96
Jhoulys Chacin
46.8K
2.5%
获取联系人 检查虚假粉丝
97
Angeles Saez
46.6K
2%
获取联系人 检查虚假粉丝
98
Alvis Cedeño
45.6K
2.65%
获取联系人 检查虚假粉丝
99
Vanessa Maradona Mendoza
45.4K
-
获取联系人 检查虚假粉丝
100
Leones del Caracas
45.2K
2.3%
获取联系人 检查虚假粉丝

The Ultimate Guide to Influencer Marketing in Venezuela: Trends, Top Creators & Strategy

Venezuela's influencer marketing landscape presents unique opportunities amidst its challenging economic environment. As digital connectivity continues to grow across the country, brands are increasingly turning to influencers to reach Venezuelan audiences in authentic ways. This comprehensive guide explores the current state of influencer marketing in Venezuela, highlighting the country's top creators, platform preferences, and strategies for effective campaigns.

Despite economic constraints, Venezuelan influencers have demonstrated remarkable resilience and creativity, building engaged communities that brands can leverage for meaningful connections. Understanding the nuances of this market is essential for both local and international companies looking to establish a presence in this dynamic Latin American nation.

The State of Influencer Marketing in Venezuela

72%

Internet Penetration Rate

23.1M

Social Media Users

$15M

Annual Influencer Marketing Spend

Venezuela's influencer ecosystem has evolved significantly in recent years, becoming a vital marketing channel amid traditional media challenges. With approximately 72% internet penetration and over 23 million social media users in a country of around 28 million people, digital platforms offer extensive reach. Despite the country's economic difficulties, influencer marketing is growing as brands recognize its cost-effectiveness compared to traditional advertising.

Key Insights: Venezuelan Influencer Landscape

  • Instagram dominates as the preferred platform for influencer marketing in Venezuela
  • TikTok has seen explosive growth, especially among younger Venezuelan audiences
  • Micro-influencers (10K-50K followers) often deliver higher engagement rates than celebrities
  • Content related to lifestyle, beauty, food, and entertainment performs exceptionally well
  • Many top Venezuelan influencers now operate from neighboring countries but maintain strong connections with their homeland audience

Social Media Platform Breakdown in Venezuela

Instagram

65%

Dominant platform for influencer campaigns with highest user engagement

Popular for lifestyle, beauty, fashion, and food content

TikTok

20%

Fastest growing platform with strong youth appeal

Trending for dance, humor, and educational content

YouTube

10%

Important for long-form content and tutorials

Popular for educational, gaming, and DIY content

Twitter

5%

Used primarily for news, opinions, and political content

Important for thought leaders and journalists

The Venezuelan social media landscape reflects both global trends and local preferences. Instagram remains the cornerstone of influencer marketing in Venezuela, with its visual nature aligning perfectly with lifestyle and aspirational content that resonates with audiences seeking escapism from economic challenges. TikTok's rapid growth mirrors its global trajectory but has particular significance in Venezuela, where its accessibility and entertainment value have made it a cultural phenomenon among Gen Z users.

Top Influencers in Venezuela by Category

Food & Culinary Influencers
  • Sumito Estévez (@sumitoestevez) – Renowned chef and culinary educator with 700K+ followers
  • Jorge Rausch (@jorge.rausch) – Celebrity chef with 850K+ followers known for fusion cuisine
  • Héctor Romero (@hectorcocinero) – Popular for accessible Venezuelan recipes with 450K+ followers
  • Nancy López (@nancy_cocina) – Specializes in traditional Venezuelan cuisine with 320K+ followers
  • Mirciny Moliviatis (@mircinymoli) – Food entrepreneur and TV personality with 480K+ followers
Beauty & Fashion Influencers
  • Mariale Marrero (@mariale) – Global beauty icon with 7M+ followers across platforms
  • Vanessa Senior (@vanessasenior) – Fashion and lifestyle influencer with 1.2M+ followers
  • José Gregorio Hernández (@josegregoriohm) – Male fashion influencer with 650K+ followers
  • Corina Smith (@corinasmith) – Singer and fashion trendsetter with 3M+ followers
  • Valentina Figuera (@valentinafiguera) – Former Miss Venezuela with 980K+ followers
Entertainment & Comedy Influencers
  • Nacho (@nacholacriatura) – Venezuelan singer and entertainer with 11M+ followers
  • José Rafael Guzmán (@guzmanvision) – Comedian and content creator with 2.5M+ followers
  • Lele Pons (@lelepons) – Global superstar with Venezuelan roots and 47M+ Instagram followers
  • Led Varela (@ledvarela) – Stand-up comedian with 1.8M+ followers
  • George Harris (@georgeharriscomedy) – Comedian popular for cultural commentary with 1.3M+ followers
Fitness & Wellness Influencers
  • Sascha Fitness (@saschafitness) – Fitness icon with 4.5M+ followers focusing on nutrition and workouts
  • Michelle Lewin (@michelle_lewin) – Global fitness celebrity of Venezuelan origin with 13.7M+ followers
  • Yorgelys Rodríguez (@yorgely_fit) – Fitness coach with 780K+ followers specializing in home workouts
  • Karina Ferreiro (@karinaferreiro) – Wellness coach with 560K+ followers
  • Andrés Linares (@andreslinares10) – Male fitness model and trainer with 820K+ followers
Tech & Digital Content Creators
  • Fran MF (@franmf) – Tech reviewer and content creator with 650K+ followers
  • Daniel Sosa (@danielsosae) – Digital marketing expert with 420K+ followers
  • Carlos Quintero (@cqto) – App developer and tech educator with 380K+ followers
  • Patricia Vieira (@patvieira.tech) – Female tech influencer with 290K+ followers
  • Luis Carlos Díaz (@luiscarlos) – Digital rights activist and tech commentator with 470K+ followers
Business & Entrepreneurship Influencers
  • Lorenzo Mendoza (@lorenzomendozaj) – Business leader and entrepreneur with 890K+ followers
  • Nelson Bocaranda (@nelsonbocaranda) – Business journalist with 2.8M+ followers
  • Patricia Velásquez (@wayuuprincess) – Model turned entrepreneur with 670K+ followers
  • Oscar Meza (@oscarmeza.eco) – Economist and business analyst with 510K+ followers
  • Juan Carlos Escotet (@juancescotet) – Banking magnate and investment influencer with 440K+ followers

Influencer Compensation & Campaign Pricing in Venezuela

Understanding the pricing structure for influencer collaborations in Venezuela requires considering the country's unique economic situation. While rates are significantly lower than global averages, they must be viewed in the context of the local economy and purchasing power. Most transactions with Venezuelan influencers are conducted in US dollars rather than the local currency.

Nano Influencers
1K-10K followers

$25-$100

Per sponsored post

  • Highest engagement rates
  • Niche local audiences
  • Often accept product exchange
Micro Influencers
10K-50K followers

$100-$300

Per sponsored post

  • Strong community connections
  • Good engagement-to-cost ratio
  • Usually specialized in one niche
Mid-Tier Influencers
50K-500K followers

$300-$1,200

Per sponsored post

  • Broader reach across Venezuela
  • Professional content production
  • Often offer content packages
Macro Influencers
500K+ followers

$1,500-$5,000+

Per sponsored post

  • Celebrity status in Venezuela
  • Often have diaspora audience
  • Full campaign capabilities

Strategy: Building Effective Influencer Campaigns in Venezuela

Creating successful influencer marketing campaigns in Venezuela requires understanding the country's unique cultural context and economic realities. Here's a framework for developing effective strategies:

Building Authentic Partnerships

  • Prioritize value alignment: Venezuelan audiences respond strongly to shared values between influencers and brands
  • Long-term relationships: Develop ongoing partnerships rather than one-off posts for greater credibility
  • Co-creation approach: Allow influencers creative freedom to adapt messaging to their audience
  • Consider diaspora connections: Many influencers maintain strong ties with both local and expatriate communities

Content Strategies That Resonate

  • Solution-oriented content: Focus on how products solve everyday challenges faced by Venezuelans
  • Educational value: How-to content and tutorials perform exceptionally well
  • Aspirational yet attainable: Balance aspirational content with realistic accessibility
  • Cultural relevance: Incorporate Venezuelan cultural references, humor and local traditions

Challenges & Considerations for Venezuelan Campaigns

  • Economic sensitivity: Campaigns must acknowledge economic realities faced by Venezuelan consumers
  • Internet reliability: Create content that performs well even with inconsistent connectivity
  • Political sensitivities: Remain neutral on polarizing political issues
  • Payment logistics: Establish clear payment methods that work across borders
  • Diaspora audiences: Consider how to reach both in-country and expatriate Venezuelans
  • Regulatory compliance: Navigate both Venezuelan regulations and platform-specific requirements

Case Study: Successful Venezuelan Influencer Campaigns

Polar Foods x Venezuelan Food Influencers

Campaign Overview

Polar Foods, Venezuela's largest food company, partnered with 15 food influencers for a campaign celebrating traditional Venezuelan recipes using their products during holiday seasons.

Strategy
  • Focused on micro-influencers (10K-50K followers) across Venezuela
  • Created authentic cooking tutorials using Polar products
  • Highlighted affordable meal options during economic hardship
Results
  • 4.2M total impressions across Instagram and TikTok
  • 7.8% average engagement rate (3x industry standard)
  • 22% reported increase in product sales during campaign period

Movistar Venezuela x Tech Influencers

Campaign Overview

Telecommunications provider Movistar launched a data plan campaign targeting young professionals, partnering with tech and business influencers to highlight connectivity solutions for remote workers.

Strategy
  • Collaborated with mid-tier influencers (50K-500K followers)
  • Created day-in-the-life content showing reliable connectivity
  • Developed custom discount codes for each influencer's audience
Results
  • 2.8M total impressions across platforms
  • 155% increase in new plan signups during campaign
  • 45% of new customers used influencer discount codes

Measuring Campaign Success in Venezuela

Effective measurement is essential for optimizing influencer campaigns in the Venezuelan market. Consider these key metrics and approaches:

Metric Category Key Performance Indicators Venezuelan Benchmarks Measurement Tools
Reach & Awareness Impressions, Reach, Follower Growth 10-15% audience growth during campaigns Platform analytics, UTM tracking
Engagement Likes, Comments, Shares, Saves 5-7% engagement rate (higher than global average) Native analytics, sentiment analysis tools
Conversion Click-through Rate, Sales, Sign-ups 2-4% CTR on tracked links Promo codes, dedicated landing pages
Brand Impact Sentiment, Brand Lift, Purchase Intent 20-30% increase in positive sentiment Surveys, focus groups, social listening

Emerging Trends in Venezuelan Influencer Marketing

Live Commerce

Live shopping events on Instagram and TikTok are gaining tremendous traction, allowing Venezuelan influencers to showcase products in real-time and drive immediate sales through direct links.

Cross-Border Collaborations

Venezuelan influencers based in Colombia, Panama, and the US are creating powerful cross-border campaigns that reach both local audiences and the extensive Venezuelan diaspora.

Micro-Patronage Models

Venezuelan creators are pioneering subscription-based models where fans provide direct support through platforms like Patreon and local alternatives, creating sustainable income streams.

Conclusion

Venezuela's influencer marketing landscape offers unique opportunities for brands willing to invest in understanding its complexities. Despite economic challenges, Venezuelan audiences remain highly engaged with digital content, particularly when it addresses their specific needs and aspirations. The country's influencers have demonstrated remarkable resilience and creativity, building passionate communities both within Venezuela and across its extensive diaspora.

For successful campaigns in this market, brands should prioritize authentic partnerships with influencers who truly connect with Venezuelan audiences. Focus on creating content that provides genuine value—whether through entertainment, education, or practical solutions to everyday challenges. By approaching the Venezuelan market with cultural sensitivity and a commitment to meaningful engagement, brands can unlock significant opportunities for growth and connection.

As this ecosystem continues to evolve, those who invest in building relationships with Venezuelan creators now will be well-positioned to benefit from the country's eventual economic recovery and the growing purchasing power of its digitally connected population.


Unlock Your Brand's Potential with StarNgage's AI-Powered Influencer Marketing

Ready to elevate your brand's presence in Venezuela or any market worldwide? StarNgage offers a comprehensive AI-powered influencer marketing platform that simplifies every aspect of your campaign—from discovering the perfect Venezuelan influencers to tracking real-time performance metrics that drive results.

Sign up for StarNgage today and gain access to our network of carefully vetted influencers, powerful campaign management tools, and data-driven insights that transform your marketing strategy. Contact us now to learn how we can help your brand create authentic connections that drive meaningful engagement and measurable ROI.


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在委内瑞拉国家的Instagram网红中,排名第二的是@tomasrincon8,拥有1,199,771个全球订阅者。此外,@todoloquepasaenvenezuela也保持着显著的存在,目前拥有1,103,834个订阅者。
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