# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
---|---|---|---|---|---|---|---|
1 |
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Barbie Forteza
|
2.9M
|
1.35%
|
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2 |
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𝑴𝒂𝒇𝒆 𝑩𝒆𝒓𝒕𝒆𝒓𝒐
|
1.5M
|
4.48%
|
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3 |
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Roy Fernandes
|
1.1M
|
4.8%
|
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4 |
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Sofia Ribeiro
|
1.1M
|
1.69%
|
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5 |
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Sara Matos
|
1M
|
0.87%
|
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6 |
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Lourenco Ortigao
|
966.3K
|
1.84%
|
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7 |
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Diana Chaves
|
923.5K
|
1.28%
|
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8 |
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Katie Stevens
|
918.7K
|
2.49%
|
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9 |
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𝐏𝐞𝐝𝐫𝐨 𝐓𝐞𝐢𝐱𝐞𝐢𝐫𝐚
|
881.7K
|
0.89%
|
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10 |
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Maria Ivakova (Masha)
|
868.5K
|
0.93%
|
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11 |
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Oceana Basílio
|
729.3K
|
0.5%
|
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12 |
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Sara Prata
|
604.2K
|
1.42%
|
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13 |
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Maria Cerqueira Gomes
|
519.9K
|
1.78%
|
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14 |
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Eduardo Madeira
|
519.8K
|
0.42%
|
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15 |
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Júlia Van Zeller Palha
|
471.8K
|
1.95%
|
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16 |
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Francys Goncalves
|
439.3K
|
0.34%
|
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17 |
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Fernanda Serrano
|
355.8K
|
2.06%
|
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18 |
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Teresa Guilherme
|
353.8K
|
0.54%
|
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19 |
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Débora Monteiro
|
327.8K
|
1.3%
|
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20 |
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Sílvia Rizzo
|
318.3K
|
0.58%
|
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21 |
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Ana Sofia Martins
|
312.5K
|
0.51%
|
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22 |
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Carlos Nóbrega
|
298K
|
1.26%
|
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23 |
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Fernando Guerra
|
281K
|
0.33%
|
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24 |
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Nicolas Sattler
|
280.4K
|
5.6%
|
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25 |
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Paula Lobo Antunes
|
276.6K
|
0.63%
|
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26 |
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Isabela Valadeiro
|
268.3K
|
1.4%
|
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27 |
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Vera Kolodzig
|
259.3K
|
2.6%
|
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28 |
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Mafalda Marafusta
|
250.6K
|
2.91%
|
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29 |
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Sofia Sousa
|
246.3K
|
1.9%
|
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30 |
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José Condessa
|
231.9K
|
5.7%
|
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31 |
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Alícia Beatriz Aveiro
|
210.4K
|
1.95%
|
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32 |
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Ricardo de Sá
|
209K
|
0.14%
|
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33 |
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Ana Rita Clara
|
205.1K
|
0.34%
|
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34 |
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Ana Gabriela Luna Castillo
|
199K
|
1.49%
|
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35 |
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Javi Garcia
|
197.6K
|
2.1%
|
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36 |
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sou a berdadeira Gisela João
|
197.3K
|
1.28%
|
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37 |
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Shakira Portugal 🇵🇹
|
192.4K
|
1.9%
|
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38 |
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Joana Balaguer
|
185.6K
|
0.31%
|
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39 |
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Laranjinha
|
156.9K
|
1.1%
|
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40 |
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Beatriz Leonardo
|
154.6K
|
1.21%
|
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41 |
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Pêpê Rapazote
|
151.3K
|
2.32%
|
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42 |
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Sofia Cerveira
|
148.9K
|
0.82%
|
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43 |
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Kelly Duran | Pica pau
|
144K
|
0.23%
|
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44 |
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Ruben Semedo
|
138.3K
|
8.8%
|
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45 |
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IRMA
|
133.6K
|
0.54%
|
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46 |
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Maria Vasques
|
131.9K
|
2.38%
|
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47 |
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Leonor Seixas
|
127.1K
|
2.6%
|
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48 |
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Filipe Vargas
|
123.7K
|
1.12%
|
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49 |
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Mariana Pacheco
|
120.8K
|
1.1%
|
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50 |
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Felipe Gaia
|
120K
|
0.98%
|
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51 |
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Marta Faial
|
116.8K
|
1.71%
|
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52 |
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Ana Varela
|
114.6K
|
2.27%
|
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53 |
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SOFIA REIS | Mexiquer
|
110.8K
|
0.59%
|
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54 |
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Afonso Pimentel
|
108.4K
|
5%
|
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55 |
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Sofia Monteiro Grillo
|
108K
|
0.91%
|
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56 |
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Susana Teixeira | ✍🏻
|
101K
|
8.24%
|
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57 |
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Roxana Dias
|
95.6K
|
0.9%
|
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58 |
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Dibujados
|
95.6K
|
1.13%
|
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59 |
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𝐌𝐚𝐫𝐠𝐚𝐫𝐢𝐝𝐚 𝐒𝐢𝐥𝐯𝐚 ☾
|
94.4K
|
2.71%
|
Get contacts | Check fake followers | ||
60 |
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𝗗𝗶𝗲̂𝗴𝗼 𝗔𝗻𝘁𝗵𝘂𝗻𝘆
|
94K
|
1.2%
|
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61 |
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Devin Lj Clark 🇵🇹🇧🇧
|
86.9K
|
0.3%
|
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62 |
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Pedro García
|
84.3K
|
0.2%
|
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63 |
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Miguel Costa
|
83.5K
|
3.01%
|
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64 |
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9 MILLER
|
81.8K
|
3.65%
|
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65 |
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SIENNA
|
78.2K
|
0.29%
|
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66 |
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Jhon Murillo†̥🇻🇪
|
77.4K
|
3.5%
|
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67 |
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Tamara Do Vale 🤍💕
|
74.2K
|
0.34%
|
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68 |
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Chelsea Sheets
|
73.5K
|
0.57%
|
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69 |
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River Flash TV
|
72.4K
|
0.05%
|
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70 |
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𝙟𝙚𝙣𝙣𝙞𝙛𝙚𝙧 𝙡𝙤𝙥𝙚𝙯 <3, im nana 🇵🇹
|
70K
|
0.4%
|
Get contacts | Check fake followers | ||
71 |
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Diogo Martins
|
68K
|
3.58%
|
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72 |
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Claudio Carromeu
|
64.7K
|
4.8%
|
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73 |
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Frederico Amaral
|
60.4K
|
1.71%
|
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74 |
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Joana Alvarenga
|
59.1K
|
0.64%
|
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75 |
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Inês Campos Costa
|
57.6K
|
1.91%
|
Get contacts | Check fake followers | ||
76 |
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Marco Martins
|
57.1K
|
2.89%
|
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77 |
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Pedro Guedes
|
56.5K
|
3.9%
|
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78 |
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Zeca Rodrigues
|
56K
|
9.5%
|
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79 |
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Diana Nicolau
|
55.5K
|
1.89%
|
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80 |
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Tiago Felizardo
|
54.9K
|
7.2%
|
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81 |
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The Fate Of The Furious
|
53.9K
|
1.4%
|
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82 |
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José Luís Peixoto
|
53.3K
|
2.2%
|
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83 |
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Jani Zhao
|
52.4K
|
1.77%
|
Get contacts | Check fake followers | ||
84 |
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tânia
|
51.5K
|
0.3%
|
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85 |
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Mariana A Miserável
|
50.1K
|
1.41%
|
Get contacts | Check fake followers | ||
86 |
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VENELUSOS
|
49.3K
|
0.98%
|
Get contacts | Check fake followers | ||
87 |
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Matilde FMF
|
48.3K
|
2.14%
|
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88 |
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Raquel Dias
|
45K
|
1%
|
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89 |
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PRISCILA
|
44.8K
|
1.6%
|
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90 |
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Marco Carreira
|
43.3K
|
1.08%
|
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91 |
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Telmo Crisóstomo
|
41K
|
-
|
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92 |
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Kristin
|
39.7K
|
0.66%
|
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93 |
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Sara Alves
|
36.3K
|
5.35%
|
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94 |
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maratleiras
|
34.6K
|
1.09%
|
Get contacts | Check fake followers | ||
95 |
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Kivson Martins
|
34K
|
1.54%
|
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96 |
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𝓇𝒶𝒸𝒽𝑒𝓁 𝒸𝑜𝓉𝓉𝒶𝑔𝑒 ♡
|
33.4K
|
0.36%
|
Get contacts | Check fake followers | ||
97 |
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João Catarino 🚀
|
32.6K
|
6.11%
|
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98 |
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⠀⠀⠀⠀⠀⠀⠀L U Í S S I M Õ E S ®
|
31K
|
3%
|
Get contacts | Check fake followers | ||
99 |
30.9K
|
0.3%
|
Get contacts | Check fake followers | |||
100 |
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➳ Dαчαпα Dε Aɢυıαя ♔
|
29K
|
0.41%
|
Get contacts | Check fake followers |
Influencer marketing in Portugal has experienced significant growth, transforming how brands connect with Portuguese audiences. As social media usage continues to rise across the country, Portuguese influencers have become powerful voices that shape consumer behavior and brand perceptions. This comprehensive guide explores Portugal's unique influencer landscape, highlighting top creators across various niches, effective collaboration strategies, and the distinctive characteristics of the Portuguese influencer ecosystem.
For brands looking to penetrate the Portuguese market, understanding the local digital culture, consumer preferences, and content trends is essential for campaign success. With its vibrant creator community and highly engaged audience base, Portugal offers exciting opportunities for brands to create authentic connections through strategic influencer partnerships.
Internet Penetration in Portugal
Social Media Users
Trust Influencer Recommendations
Portugal has embraced digital transformation with enthusiasm. The country boasts an 84.2% internet penetration rate and approximately 8.3 million active social media users from a population of about 10.3 million. Instagram, YouTube, and Facebook lead as the most popular platforms, while TikTok has seen explosive growth, particularly among Gen Z Portuguese users.
Portuguese social media users are highly engaged, spending an average of 2 hours and 18 minutes daily on social platforms. This deep digital immersion has created fertile ground for influencer marketing to flourish across the country.
Followers: 1,000-10,000
€50-€300
Per post or collaboration
High engagement rates, typically 5-8%. Often focused on local Portuguese communities.
Followers: 10,000-50,000
€300-€800
Per post or collaboration
Strong niche audiences with 3-5% engagement. Popular in Portuguese regional markets.
Followers: 50,000-500,000
€800-€3,000
Per post or collaboration
Well-established in specific Portuguese industries with 2-4% engagement rates.
Followers: 500,000+
€3,000-€15,000+
Per post or collaboration
Portugal's top-tier creators, often celebrities with national recognition and 1-3% engagement.
Unlike many other European markets, Portuguese influencers predominantly create content in Portuguese rather than English. This linguistic focus significantly impacts campaign localization strategies and engagement with the local audience. Brands must consider language barriers when planning collaborations and should often create Portuguese-specific content rather than repurposing global campaigns.
Portuguese influencers maintain exceptionally close relationships with their followers, often engaging on a personal level beyond what's typical in larger markets. This community-oriented approach means Portuguese audiences expect authenticity and genuine recommendations. Successful campaigns emphasize relationship-building and community values rather than purely transactional content.
Portugal's diverse regions from Lisbon to Porto, Algarve to Madeira each have distinct influencer ecosystems and preferences. Regional influences are strong, with notable differences in content styles, audience expectations, and brand receptiveness across different parts of the country. Successful campaigns often incorporate regional nuances and collaborate with influencers who represent specific Portuguese localities.
The Portuguese influencer landscape is highly responsive to seasonal trends, with distinct content patterns emerging during summer beach season, wine harvest periods, holiday festivals, and other culturally significant times. Effective campaigns align with these seasonal rhythms and cultural moments that resonate deeply with Portuguese audiences.
Campaign Objective: Increase awareness of Douro Valley wines among younger Portuguese consumers
Strategy: Partnered with 8 micro-influencers from different regions of Portugal, focusing on food pairing and lifestyle content rather than traditional wine marketing.
Results: 143% increase in website visits from the 25-34 demographic, 76% growth in Instagram following, and 32% increase in regional wine tour bookings.
Key Success Factors: Authentic storytelling around Portuguese heritage, regional pride, and modern lifestyle integration.
Campaign Objective: Introduce a new sustainable fashion brand emphasizing Portuguese craftsmanship
Strategy: Long-term ambassador program with 3 mid-tier Portuguese fashion influencers who documented the entire production process from local materials to finished products.
Results: Sold out first collection within 72 hours, generated 15,000+ user-generated content pieces, and established brand as a leader in Portuguese sustainable fashion.
Key Success Factors: Transparent production storytelling, emphasis on Portuguese artisanal techniques, and authentic alignment with influencers' existing values.
Portugal follows EU advertising regulations but has additional local considerations. The Portuguese Consumer Protection Authority (ASAE) requires clear disclosure of commercial relationships. All sponsored content must be labeled with Portuguese terms like "Publicidade" or "Parceria Paga" (not just #ad or #sponsored).
Recent regulatory updates have increased scrutiny on health claims, financial advice, and content targeting minors. Non-compliance penalties have increased significantly since 2022, with fines reaching up to €45,000 for serious violations.
Portuguese creators are shifting heavily toward short-form vertical video, with TikTok and Instagram Reels seeing 215% growth in Portuguese creator adoption since 2021.
Portuguese influencers are increasingly incorporating direct shopping features, with in-app purchasing growing 78% year-over-year as platforms expand e-commerce capabilities.
Environmental consciousness is rapidly growing, with 64% of Portuguese influencers incorporating sustainability messaging into their content regardless of niche.
Portugal's influencer marketing landscape offers unique opportunities for brands seeking to connect with the Portuguese audience. With its high digital engagement, strong community orientation, and distinctive regional characteristics, the Portuguese market demands a tailored approach that respects local cultural nuances while leveraging the powerful voices of its diverse creator ecosystem.
Success in Portugal comes from understanding the market's unique dynamics—from language preferences and regional distinctions to regulatory requirements and platform trends. Brands that invest in authentic relationships with Portuguese influencers, create culturally relevant content, and measure performance with market-specific benchmarks will find a receptive and engaged audience in this vibrant European market.
As Portugal's digital landscape continues to evolve, forward-thinking brands have an opportunity to establish meaningful connections through strategic influencer partnerships that resonate with Portuguese values, traditions, and aspirations. By approaching the market with cultural sensitivity and genuine engagement, international brands can effectively harness the power of influencer marketing to build lasting presence and loyalty among Portuguese consumers.
Ready to launch your brand in the Portuguese market with a powerful influencer strategy? StarNgage connects you with Portugal's most authentic and engaging creators across every niche and platform. Our AI-powered platform simplifies discovering the perfect Portuguese influencer partners, managing campaigns with local expertise, and measuring results with market-specific insights.
Sign up today to access our curated network of Portuguese influencers and receive a complimentary market analysis to kickstart your journey into this vibrant and receptive European market. Contact our team for personalized guidance on navigating Portugal's unique influencer landscape and creating campaigns that truly resonate with Portuguese audiences.