# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
---|---|---|---|---|---|---|---|
1 |
![]()
JOHOR DARUL TA’ZIM FC
|
2.1M
|
1.12%
|
Get contacts | Check fake followers | ||
2 |
![]()
Datuk Wira Lee Chong Wei
|
1.6M
|
0.89%
|
Get contacts | Check fake followers | ||
3 |
![]()
Lee Zii Jia 李梓嘉
|
1.3M
|
4.96%
|
Get contacts | Check fake followers | ||
4 |
![]()
Leng Yein / DJ Leng Yein
|
1.3M
|
0.09%
|
Get contacts | Check fake followers | ||
5 |
![]()
Hafizh Syahrin Abdullah
|
779.2K
|
1.75%
|
Get contacts | Check fake followers | ||
6 |
![]()
Zeem
|
619.5K
|
1.1%
|
Get contacts | Check fake followers | ||
7 |
![]()
Ahmad Ezzrin Loy
|
574.4K
|
0.68%
|
Get contacts | Check fake followers | ||
8 |
![]()
خير فهمي
|
522.1K
|
0.86%
|
Get contacts | Check fake followers | ||
9 |
![]()
Yussry_Edoo (P.J.K PERLIS)
|
493.9K
|
2.59%
|
Get contacts | Check fake followers | ||
10 |
![]()
Farah Ann OLY
|
446.6K
|
2.31%
|
Get contacts | Check fake followers | ||
11 |
![]()
𝒩𝓊𝓇 𝒟𝒽𝒶𝒷𝒾𝓉𝒶𝒽 𝒮𝒶𝒷𝓇𝒾
|
384.8K
|
10.93%
|
Get contacts | Check fake followers | ||
12 |
![]()
PETRONAS Motorsports
|
378.5K
|
9.19%
|
Get contacts | Check fake followers | ||
13 |
![]()
Soh Wooi Yik 苏伟译
|
349.6K
|
7.18%
|
Get contacts | Check fake followers | ||
14 |
![]()
Pandelela Rinong
|
347.3K
|
0.21%
|
Get contacts | Check fake followers | ||
15 |
![]()
PETRONAS SRT
|
343K
|
1.34%
|
Get contacts | Check fake followers | ||
16 |
![]()
Aaron Chia Teng Fong 谢定峰
|
294.7K
|
5.29%
|
Get contacts | Check fake followers | ||
17 |
![]()
B R E N D A N. G A N
|
292.4K
|
1.82%
|
Get contacts | Check fake followers | ||
18 |
![]()
Foong Yi Xin
|
292.2K
|
0.8%
|
Get contacts | Check fake followers | ||
19 |
![]()
Leng Sean
|
276.8K
|
0.22%
|
Get contacts | Check fake followers | ||
20 |
![]()
Ann Pow
|
259.9K
|
5.64%
|
Get contacts | Check fake followers | ||
21 |
![]()
Official Selangor FC
|
247.2K
|
0.98%
|
Get contacts | Check fake followers | ||
22 |
![]()
Ng Ka Long 伍家朗
|
245.5K
|
2.23%
|
Get contacts | Check fake followers | ||
23 |
![]()
Welson Sim
|
233.6K
|
1.45%
|
Get contacts | Check fake followers | ||
24 |
![]()
陈炳顺Chan Peng Soon
|
219.6K
|
1.85%
|
Get contacts | Check fake followers | ||
25 |
![]()
La japonesa-malaya-argenta mas chiquita que conoces
|
215.1K
|
1.07%
|
Get contacts | Check fake followers | ||
26 |
![]()
SAHARUL RIDZWAN OFFICIAL FC
|
209.4K
|
0.03%
|
Get contacts | Check fake followers | ||
27 |
![]()
Tan Boon Heong
|
193.5K
|
5.72%
|
Get contacts | Check fake followers | ||
28 |
![]()
EEYI TEO // 张御宇
|
189.7K
|
5.72%
|
Get contacts | Check fake followers | ||
29 |
![]()
Thinaah Muralitharan
|
188.9K
|
9.57%
|
Get contacts | Check fake followers | ||
30 |
![]()
Nur Izwani 👠 Dekno 👟
|
182K
|
0.8%
|
Get contacts | Check fake followers | ||
31 |
![]()
Nicol David
|
181.4K
|
10.04%
|
Get contacts | Check fake followers | ||
32 |
![]()
DJ PERRY
|
173K
|
3.52%
|
Get contacts | Check fake followers | ||
33 |
![]()
Kesavan | Online Fitness Coach
|
169.1K
|
19.6%
|
Get contacts | Check fake followers | ||
34 |
![]()
SRI PAHANG FC
|
168.8K
|
1.8%
|
Get contacts | Check fake followers | ||
35 |
![]()
Berita Bola Sepak Terkini 🇲🇾
|
160.6K
|
0.77%
|
Get contacts | Check fake followers | ||
36 |
![]()
BAM
|
159.2K
|
3.14%
|
Get contacts | Check fake followers | ||
37 |
![]()
Diogo Luis Santo
|
153.3K
|
4.87%
|
Get contacts | Check fake followers | ||
38 |
![]()
OakSoeKhant
|
150.5K
|
0.8%
|
Get contacts | Check fake followers | ||
39 |
![]()
K E L 🔴⚪️
|
148.2K
|
0.91%
|
Get contacts | Check fake followers | ||
40 |
![]()
Ng Tze Yong 黄智勇
|
147.5K
|
18.96%
|
Get contacts | Check fake followers | ||
41 |
![]()
PERKEMBANGAN BOLASEPAK SEMASA
|
144.5K
|
3.63%
|
Get contacts | Check fake followers | ||
42 |
![]()
Terengganu Football Club️️
|
142.1K
|
2.1%
|
Get contacts | Check fake followers | ||
43 |
![]()
Malaysian Football ⚽🇲🇾
|
141.4K
|
3.7%
|
Get contacts | Check fake followers | ||
44 |
![]()
LEE TUCK
|
131.6K
|
2.85%
|
Get contacts | Check fake followers | ||
45 |
![]()
Fitri Omar
|
130K
|
1.4%
|
Get contacts | Check fake followers | ||
46 |
![]()
Raqib Majid
|
122.2K
|
1.48%
|
Get contacts | Check fake followers | ||
47 |
![]()
Haziq
|
115.2K
|
3.85%
|
Get contacts | Check fake followers | ||
48 |
![]()
SHAHIRAH MUSTAFFA
|
111K
|
4.27%
|
Get contacts | Check fake followers | ||
49 |
![]()
zahidbaharudin
|
111K
|
0.08%
|
Get contacts | Check fake followers | ||
50 |
![]()
YOUR FITNESS EXPERT
|
109.7K
|
0.37%
|
Get contacts | Check fake followers | ||
51 |
![]()
HarimauMalaya
|
106.8K
|
0.2%
|
Get contacts | Check fake followers | ||
52 |
![]()
MUSC Motorsports
|
103.9K
|
3.6%
|
Get contacts | Check fake followers | ||
53 |
![]()
Muhd Arif
|
103.1K
|
29%
|
Get contacts | Check fake followers | ||
54 |
![]()
Hafizal Hamad
|
102.8K
|
17.1%
|
Get contacts | Check fake followers | ||
55 |
![]()
DHB
|
102.5K
|
0.3%
|
Get contacts | Check fake followers | ||
56 |
![]()
Dennis Yin
|
102.2K
|
0.97%
|
Get contacts | Check fake followers | ||
57 |
![]()
A L L I S O N Y E E
|
101.7K
|
2.08%
|
Get contacts | Check fake followers | ||
58 |
![]()
Muhammad Ziyad Zolkefli
|
100.4K
|
1.03%
|
Get contacts | Check fake followers | ||
59 |
![]()
Faiz Ariffin
|
99.8K
|
0.42%
|
Get contacts | Check fake followers | ||
60 |
![]()
officialfanclubhafizhsyahrin
|
99K
|
0.95%
|
Get contacts | Check fake followers | ||
61 |
![]()
Goh Sze Fei
|
97.2K
|
3.86%
|
Get contacts | Check fake followers | ||
62 |
![]()
Linda_Said 🇲🇾
|
95.1K
|
12.35%
|
Get contacts | Check fake followers | ||
63 |
![]()
#KhalishFitness
|
92.1K
|
2.67%
|
Get contacts | Check fake followers | ||
64 |
![]()
Tan Wee Kiong • 陈蔚强
|
91.6K
|
1.51%
|
Get contacts | Check fake followers | ||
65 |
![]()
Gonzalo Cabrera
|
89.2K
|
4.01%
|
Get contacts | Check fake followers | ||
66 |
![]()
SIN ER BADMINTON ACADEMY
|
88.3K
|
3.66%
|
Get contacts | Check fake followers | ||
67 |
![]()
Leona Chin Motorsport Athlete
|
88.2K
|
0.48%
|
Get contacts | Check fake followers | ||
68 |
![]()
Ahmad Amsyar Azman
|
88K
|
0.94%
|
Get contacts | Check fake followers | ||
69 |
![]()
Sergio Ezequiel Aguero
|
86.5K
|
4.2%
|
Get contacts | Check fake followers | ||
70 |
![]()
SMT Sports
|
85.1K
|
0.2%
|
Get contacts | Check fake followers | ||
71 |
![]()
Hasnida Hanim Ahmad Kamil
|
83.6K
|
0.54%
|
Get contacts | Check fake followers | ||
72 |
![]()
LATIFROMLY
|
82.2K
|
2.74%
|
Get contacts | Check fake followers | ||
73 |
![]()
MALAYSIA FOOTBALL 🐯
|
82.2K
|
2.7%
|
Get contacts | Check fake followers | ||
74 |
![]()
Zaidatul Husna Zulkifli
|
78.4K
|
1.5%
|
Get contacts | Check fake followers | ||
75 |
![]()
Mr Bell Deto
|
78.3K
|
0.29%
|
Get contacts | Check fake followers | ||
76 |
![]()
Genevieve Ling
|
75.2K
|
1.22%
|
Get contacts | Check fake followers | ||
77 |
![]()
MELAKA UNITED FC
|
74.5K
|
1.61%
|
Get contacts | Check fake followers | ||
78 |
![]()
LAI PEI JING 赖沛君 👑
|
73K
|
7.84%
|
Get contacts | Check fake followers | ||
79 |
![]()
Cheong Jun Hoong 张俊虹
|
72.3K
|
0.51%
|
Get contacts | Check fake followers | ||
80 |
![]()
Natalia Ng 黄彩菱
|
67.9K
|
0.52%
|
Get contacts | Check fake followers | ||
81 |
![]()
Daniel Leong
|
67.7K
|
4.25%
|
Get contacts | Check fake followers | ||
82 |
![]()
LigaBolasepakMalaysia
|
66.6K
|
1.8%
|
Get contacts | Check fake followers | ||
83 |
![]()
Penang FC
|
65.4K
|
1.4%
|
Get contacts | Check fake followers | ||
84 |
![]()
NINA KSC 许秀青
|
65.2K
|
2.77%
|
Get contacts | Check fake followers | ||
85 |
![]()
Ricky Daud
|
64.8K
|
0.2%
|
Get contacts | Check fake followers | ||
86 |
![]()
Hariz Hazriq (A Keeklr Talent)
|
64.3K
|
0.64%
|
Get contacts | Check fake followers | ||
87 |
![]()
Malayan Football | Malaysia
|
64.1K
|
1.8%
|
Get contacts | Check fake followers | ||
88 |
![]()
Ain Ramli
|
60.2K
|
1.07%
|
Get contacts | Check fake followers | ||
89 |
![]()
JIJI | CALISTHENICS 🇲🇾
|
59.7K
|
3.3%
|
Get contacts | Check fake followers | ||
90 |
![]()
Luqman Zaheruddin
|
59.6K
|
3%
|
Get contacts | Check fake followers | ||
91 |
![]()
Terengganu FA
|
59.1K
|
1.8%
|
Get contacts | Check fake followers | ||
92 |
![]()
🌹nyek nyek🌹
|
55.7K
|
4.6%
|
Get contacts | Check fake followers | ||
93 |
![]()
HARIZON RAMLI 🇲🇾
|
53K
|
0.34%
|
Get contacts | Check fake followers | ||
94 |
![]()
Faisal Halim
|
52.9K
|
12.8%
|
Get contacts | Check fake followers | ||
95 |
![]()
A Z L A N M U B I N
|
52.7K
|
2.24%
|
Get contacts | Check fake followers | ||
96 |
![]()
Tengku Djan Ley
|
52.7K
|
0.97%
|
Get contacts | Check fake followers | ||
97 |
![]()
혜민 𝐀𝐬𝐡𝐥𝐞𝐲 𝐂𝐡𝐢𝐧☁️
|
51.7K
|
4.89%
|
Get contacts | Check fake followers | ||
98 |
![]()
Hoo Pang Ron
|
51.5K
|
9.51%
|
Get contacts | Check fake followers | ||
99 |
![]()
Abee Low
|
50.7K
|
0.11%
|
Get contacts | Check fake followers | ||
100 |
![]()
433Malaysia
|
50.2K
|
1.65%
|
Get contacts | Check fake followers |
In the vibrant digital landscape of Malaysia, influencer marketing has evolved from a novel concept to a cornerstone strategy for brands seeking authentic connection with their target audience. As Malaysian consumers increasingly look to social media personalities for product recommendations and lifestyle inspiration, understanding the nuances of the local influencer ecosystem has become essential for marketing success.
Malaysia's unique multicultural identity, combined with its high social media penetration rate, creates a distinctive environment for influencer collaborations. From Kuala Lumpur's cosmopolitan content creators to niche influencers representing Malaysia's diverse cultural tapestry, the opportunities for brands are as varied as they are valuable.
Social Media Penetration in Malaysia
Social Media Users in Malaysia
Estimated Influencer Marketing Spend
Malaysia's influencer ecosystem reflects the nation's cultural diversity, with content creators spanning multiple languages including Bahasa Malaysia, English, Mandarin, Tamil, and various dialects. This multilingual approach allows brands to connect with specific demographic segments across the Malaysian population.
The Malaysian influencer landscape is characterized by its youthful demographic – approximately 70% of influencers fall between the ages of 18-34, mirroring the country's internet-savvy younger population. While urban centers like Kuala Lumpur and Penang host the highest concentration of influencers, there's growing representation from East Malaysia and smaller cities, offering brands access to previously untapped regional markets.
Platform | User Base | Key Demographics | Content Format |
---|---|---|---|
14.3 million | 18-34 years, urban | Visual posts, Stories, Reels | |
26 million | 25-54 years, nationwide | Text, images, videos | |
TikTok | 16.2 million | 16-24 years, nationwide | Short-form videos |
YouTube | 24 million | 18-44 years, nationwide | Long-form videos |
Twitter/X | 4.5 million | 18-29 years, urban | Text, images, short videos |
Malaysia's influencer ecosystem boasts diverse talent across multiple niches. These content creators have built substantial followings through authentic engagement and quality content tailored to Malaysian audiences. Let's explore the country's leading influencers by category:
1,000-10,000 followers
RM200-RM800
Highest engagement rates (5-8%) and authentic community connections, ideal for local targeting.
10,000-50,000 followers
RM800-RM3,000
Strong niche authority with 3-5% engagement rates, balancing reach and community trust.
50,000-500,000 followers
RM3,000-RM10,000
Professional content creators with 2-4% engagement, suitable for broader campaign reach.
500,000+ followers
RM10,000-RM50,000+
Maximum reach with 1-2.5% engagement, offering mainstream exposure and prestige.
Best for: Fashion, beauty, lifestyle, and food marketing
Malaysian usage: Dominant platform for influencer marketing with highest engagement rates
Content types: Carousel posts for product showcases, Stories for day-in-the-life content, Reels for product demonstrations
Target audience: Urban millennials and Gen Z with disposable income
Best for: Viral challenges, reaching younger audiences, trendy products
Malaysian usage: Fastest growing platform with exceptional reach among Gen Z
Content types: Creative challenges, entertaining product integrations, educational content in under 60 seconds
Target audience: Teens and young adults across all regions of Malaysia
Best for: In-depth reviews, tutorials, and educational content
Malaysian usage: Trusted platform for detailed product information and reviews
Content types: Unboxing videos, honest reviews, day-in-the-life content, educational pieces
Target audience: Research-oriented consumers across all age groups
Best for: Reaching older millennials and Gen X, community building
Malaysian usage: Widespread adoption across all demographics, especially outside urban centers
Content types: Live streams, longer text posts with images, community discussions
Target audience: Wide demographic range, especially 30-55 year olds and suburban/rural users
Best for: Direct e-commerce conversions, flash sales, product demonstrations
Malaysian usage: Growing rapidly as Malaysian consumers embrace livestream shopping
Content types: Live product demonstrations, Q&A sessions, exclusive discounts
Target audience: Value-conscious consumers ready to make immediate purchases
Best for: Event promotions, quick announcements, engaging with trending topics
Malaysian usage: Popular among urban professionals and those following current events
Content types: Short updates, event coverage, participation in trending conversations
Target audience: News-conscious urban professionals and politically engaged users
Live shopping through Shopee and Lazada is exploding in Malaysia, with influencers driving direct sales through integrated shopping links and exclusive codes.
Malaysian brands are increasingly using AI tools to identify optimal influencer partnerships based on audience alignment and engagement patterns.
Groups of niche Malaysian micro-influencers are forming collectives to offer brands coordinated campaign deployment across multiple micro-communities.
Brands are working with influencers from specific Malaysian states and cities to create highly targeted campaigns relevant to regional communities and cultures.
Computer-generated Malaysian virtual influencers are gaining traction, offering brands consistent messaging and controlled personas.
Malaysian consumers increasingly support influencers and brands aligned with social causes, creating opportunities for meaningful cause-related marketing.
Track total potential audience reached and actual content views, comparing performance across different Malaysian demographics.
Measure likes, comments, shares, and saves relative to follower count, benchmarking against Malaysian industry standards.
Track percentage of viewers who click promotional links, particularly relevant for Malaysian e-commerce campaigns.
Measure percentage of Malaysian audience who complete desired actions like purchases or sign-ups using unique tracking codes.
Calculate return on investment by comparing campaign costs against generated revenue and brand value increase in Malaysian market.
Analyze tone and content of Malaysian audience comments to gauge authentic reception and brand perception changes.
The Malaysian influencer marketing landscape presents a unique opportunity for brands looking to connect authentically with a diverse, digitally-engaged audience. With its multicultural composition, high social media penetration rates, and distinct regional characteristics, Malaysia requires a tailored approach that respects local sensibilities while embracing global best practices.
Success in this vibrant market depends on selecting the right influencers who genuinely resonate with target demographics, creating culturally appropriate content that speaks to Malaysian values, and building sustainable partnerships rather than pursuing one-off collaborations. The most effective campaigns incorporate multilingual elements, respect religious and cultural observances, and maintain transparent disclosure practices in line with local expectations.
As the Malaysian influencer ecosystem continues to evolve with emerging technologies and changing consumer preferences, brands that stay adaptable while maintaining authentic connections will be best positioned to leverage this powerful marketing channel for sustainable growth and meaningful community engagement.
Ready to harness the full potential of Malaysian influencer marketing for your brand? StarNgage offers a comprehensive AI-powered platform that connects you with the perfect Malaysian influencers across all categories and audience segments. From identifying nano-influencers with hyper-engaged local followings to managing campaigns with Malaysia's biggest content creators, our data-driven approach ensures maximum ROI and authentic engagement.
Sign up today to access our database of verified Malaysian influencers, automated campaign management tools, and detailed performance analytics tailored to the unique aspects of the Malaysian market. Contact our team to discover how we can elevate your brand presence across Malaysia's diverse digital landscape.