# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
---|---|---|---|---|---|---|---|
1 |
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N E K A
|
776.1K
|
0.66%
|
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2 |
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𝑺𝒂𝒓𝒂 𝑹𝒊𝒗𝒆𝒓𝒂
|
426.1K
|
1.32%
|
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3 |
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Roberto Durán
|
254.7K
|
2.97%
|
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4 |
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Domil Leira🇵🇦
|
233.3K
|
0.24%
|
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5 |
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Felipe Baloy
|
211.6K
|
1.02%
|
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6 |
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Johan Camargo
|
207.8K
|
12.7%
|
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7 |
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Nicolle Ferguson
|
185.9K
|
2.27%
|
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8 |
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LPF TIGO
|
155.7K
|
2.43%
|
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9 |
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Gracias a Dios G❤️R❤️L❤️G❤️
|
155.4K
|
2.42%
|
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10 |
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E R I K R O D R I G U E Z
|
150.2K
|
0.96%
|
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11 |
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Luis Choy
|
116K
|
0.05%
|
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12 |
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Panam Sports
|
114.7K
|
0.51%
|
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13 |
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Miguel Remon
|
105.8K
|
0.54%
|
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14 |
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Deportivo Árabe Unido de Colón
|
91.2K
|
0.94%
|
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15 |
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Armando Cooper
|
90K
|
2.5%
|
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16 |
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David Wong
|
85.1K
|
1.12%
|
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17 |
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KAREN JORDAN
|
79.5K
|
0.65%
|
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18 |
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Anibal Godoy
|
79.1K
|
8.67%
|
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19 |
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ⓈⒶⓇⒶ Ⓨ ⓇⒶⒽⒶⒷ 💍👑
|
77.6K
|
0.8%
|
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20 |
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Tauro FC
|
75K
|
1.15%
|
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21 |
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Jhony Mosquera
|
71.8K
|
1.1%
|
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22 |
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R A U L C U B I L L A
|
69.8K
|
0.13%
|
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23 |
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Puma Rodriguéz🇵🇦
|
63.7K
|
5.05%
|
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24 |
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Ashly Isaza Garrido
|
63.3K
|
3.14%
|
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25 |
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𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗢𝗻𝗹𝘆𝗕𝗲𝗶𝘀𝗯𝗼𝗹 ⚾
|
63.2K
|
0.9%
|
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26 |
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𝑴𝒆𝒍𝒊𝒔𝒔𝒂 𝑮𝒂𝒍𝒍𝒆𝒈𝒐 𝑮𝒊𝒓𝒂𝒍𝒅𝒐
|
60.1K
|
1.89%
|
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27 |
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José Carlos González
|
54K
|
1.07%
|
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28 |
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José Calderón Frias
|
53.2K
|
4.13%
|
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29 |
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Club Deportivo Universitario
|
52.9K
|
1.27%
|
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30 |
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Joselyne ' La Pantera'Edwards
|
48.9K
|
3.2%
|
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31 |
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Juan Carlos Yeep
|
47.3K
|
0.8%
|
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32 |
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Irving Saladino Aranda
|
47.1K
|
2.5%
|
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33 |
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Roberto Chen Rodriguez
|
44.5K
|
6.46%
|
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34 |
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Carolena Carstens 🇵🇦
|
44.5K
|
3.43%
|
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35 |
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Selección de Panamá
|
43.4K
|
1.91%
|
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36 |
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Abdiel Arroyo
|
41.7K
|
2.55%
|
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37 |
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PANDEPORTES
|
40.6K
|
1.97%
|
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38 |
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Fidel Escobar
|
39.9K
|
14.47%
|
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39 |
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Ayaxs Stanziola
|
39.4K
|
0.08%
|
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40 |
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fidelvarane21
|
38K
|
7.8%
|
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41 |
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Alonso Edward🇵🇦
|
37.7K
|
3.5%
|
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42 |
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SRP🇵🇦🏁
|
36.3K
|
1.01%
|
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43 |
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Gustavo Puente
|
36.3K
|
0.16%
|
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44 |
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507extremo.com
|
34.5K
|
0.52%
|
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45 |
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Yossi Yoseph Jimenez Mendoza
|
34K
|
6.29%
|
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46 |
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Potros del Este
|
33.2K
|
1.66%
|
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47 |
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el matador tejada
|
32.6K
|
4.6%
|
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48 |
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COCLÉ REPORTA
|
32.5K
|
0.2%
|
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49 |
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JesusLacruz♣
|
31.7K
|
0.44%
|
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50 |
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PANAMA SPORTS MAGAZINE
|
30.6K
|
0.18%
|
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51 |
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Luis Carlos Ovalle 🇵🇦
|
30.4K
|
1.7%
|
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52 |
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Alvarez Kataleya
|
29.8K
|
10.7%
|
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53 |
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SOMOSMAREAROJA
|
29.7K
|
0.62%
|
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54 |
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🇯🇵NISSAN🔰LEGENDS🇯🇵 507
|
28.8K
|
3.18%
|
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55 |
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Miguel Camargo
|
27.6K
|
5.1%
|
Get contacts | Check fake followers | ||
56 |
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Adolfo Machado
|
27.2K
|
1%
|
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57 |
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GEINY “labios morado” PAJARO 💜
|
27K
|
4.9%
|
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58 |
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🇵🇦 Alvaro Salazar 🇺🇸 N.Y.C.🗽📍
|
26.3K
|
3.18%
|
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59 |
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maxtchekvids
|
26.1K
|
1.26%
|
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60 |
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HERRERA FÚTBOL CLUB
|
26K
|
4.01%
|
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61 |
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Atlético Chiriquí (Oficial)
|
25.4K
|
2.7%
|
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62 |
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🇵🇦 Sergio Moreno
|
25.3K
|
5.5%
|
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63 |
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Atlético Tocumen
|
23.9K
|
0.25%
|
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64 |
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Aqui Beisbol
|
23.6K
|
1%
|
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65 |
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Amilcar Henriquez E.
|
23.2K
|
13.1%
|
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66 |
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Roman Torres
|
22.9K
|
10.4%
|
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67 |
22.9K
|
11.4%
|
Get contacts | Check fake followers | |||
68 |
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Jorge Emilio Simons
|
22K
|
0.58%
|
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69 |
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Michelle Holder
|
21.9K
|
2.51%
|
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70 |
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chicharito
|
21.6K
|
4.58%
|
Get contacts | Check fake followers | ||
71 |
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josephopx
|
21.4K
|
1.93%
|
Get contacts | Check fake followers | ||
72 |
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Jehova Es Mi Pastor 🙏
|
21.1K
|
0.95%
|
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73 |
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Cesar Barria
|
20.9K
|
2.59%
|
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74 |
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Marta Cox🇵🇦
|
20.3K
|
13.7%
|
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75 |
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Nico Muñoz 19 🇵🇦
|
20K
|
8.3%
|
Get contacts | Check fake followers | ||
76 |
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🇵🇦 Triple Play PTY 🇵🇦
|
19.4K
|
2.37%
|
Get contacts | Check fake followers | ||
77 |
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Leandro Moisès
|
19K
|
1.08%
|
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78 |
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Emerson Rios
|
18.8K
|
2.04%
|
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79 |
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ALIANZA FC PANAMÁ
|
18.7K
|
2.3%
|
Get contacts | Check fake followers | ||
80 |
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Arturo Pierre
|
18.5K
|
0.64%
|
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81 |
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Cesar Augusto Melendez
|
18.2K
|
1.63%
|
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82 |
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Julissa Del Carmen Aguilar
|
17.9K
|
10.97%
|
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83 |
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LA ALBINEGRA
|
17.8K
|
1.1%
|
Get contacts | Check fake followers | ||
84 |
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Edgar Gonzalez "El Titi"
|
17.6K
|
1.2%
|
Get contacts | Check fake followers | ||
85 |
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Paname Football
|
17.2K
|
2.19%
|
Get contacts | Check fake followers | ||
86 |
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Luan Chaves
|
16.9K
|
0.18%
|
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87 |
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Erika Aizprúa Hernández 🌙
|
16.7K
|
16.3%
|
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88 |
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🇵🇦ℂ𝕒𝕣𝕝𝕠𝕤 𝕊𝕞𝕒𝕝𝕝🇵🇦
|
16.7K
|
10.99%
|
Get contacts | Check fake followers | ||
89 |
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Yanais Cecil'ia
|
16.7K
|
2.1%
|
Get contacts | Check fake followers | ||
90 |
16.6K
|
4.2%
|
Get contacts | Check fake followers | |||
91 |
15.7K
|
1%
|
Get contacts | Check fake followers | |||
92 |
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Cristina Mata
|
15K
|
1.68%
|
Get contacts | Check fake followers | ||
93 |
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Barcelona Soccer School •BSS•
|
14.7K
|
1.1%
|
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94 |
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Cuenta Oficial
|
14.7K
|
6.5%
|
Get contacts | Check fake followers | ||
95 |
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Atheyna Bylon Oly
|
14.6K
|
2.64%
|
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96 |
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Chemito Moreno
|
14.5K
|
0.9%
|
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97 |
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C R I S T I A N-Z U Ñ I G A
|
14.3K
|
3%
|
Get contacts | Check fake followers | ||
98 |
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Rain Sand Shop
|
14.1K
|
0.18%
|
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99 |
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Nelson Omar
|
13.9K
|
5%
|
Get contacts | Check fake followers | ||
100 |
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BARRA PLAZINA
|
13.8K
|
1.6%
|
Get contacts | Check fake followers |
Influencer marketing has become a powerhouse strategy for brands looking to connect with audiences in Latin America, and Panama is emerging as a vibrant hub in this landscape. With its unique digital ecosystem and growing social media penetration, Panama presents distinct opportunities for brands seeking authentic connections with local consumers. The country's influencer scene combines the vibrancy of Latin American culture with the cosmopolitan influence of its position as a global crossroads.
For brands looking to navigate Panama's influencer marketing landscape, understanding the local digital ecosystem, cultural nuances, and key players is essential for campaign success. This comprehensive guide explores everything you need to know about influencer marketing in Panama – from the country's social media demographics to its top content creators, pricing benchmarks, and regulatory considerations.
Internet Penetration Rate
Social Media Users
Daily Social Media Usage
Panama's digital ecosystem is rapidly evolving, with approximately 72% of its 4.3 million population having access to the internet. Social media penetration stands at an impressive 91% among internet users, making it one of the most connected countries in Central America. This digital connectivity has created fertile ground for influencer marketing to flourish.
Primary platform for lifestyle and fashion influencers
Rapidly growing among Gen Z audience
Dominant for long-form content and tutorials
Strong presence among broader demographics
Panama's influencer ecosystem is characterized by its diversity and multicultural influences. The country's position as a bridge between North and South America has created a unique blend of cultural influences that shape its creator community. Panamanian influencers often showcase the country's natural beauty, urban lifestyle in Panama City, and cultural traditions while embracing global trends.
1K - 10K Followers
10K - 50K Followers
50K - 500K Followers
500K+ Followers
Understanding the pricing landscape is crucial for planning effective campaigns in Panama. Rates can vary significantly based on multiple factors including follower count, engagement rate, content type, and exclusivity requirements.
1K-10K followers
$50-$300
10K-50K followers
$200-$800
50K-500K followers
$800-$3,000
500K+ followers
$3,000-$10,000+
When negotiating with Panamanian influencers, keep in mind that rates can be affected by several factors:
While Panama's regulatory framework for influencer marketing is still developing, brands should adhere to international best practices to ensure compliance and maintain consumer trust.
TikTok adoption is accelerating rapidly among Panama's Gen Z audience, creating new opportunities for brands to connect through short-form video content.
Environmental consciousness is growing in Panama, with influencers increasingly promoting eco-tourism, conservation efforts, and sustainable brands.
Direct shopping features on Instagram and Facebook are changing how Panamanian consumers discover and purchase products through influencers.
Influencers are building more intimate communities through Discord servers, Telegram channels, and exclusive content platforms.
Audio content is gaining traction, with influencers launching podcasts to deepen connections with their audiences through long-form conversations.
Panamanian influencers are increasingly partnering with creators from Colombia, Costa Rica, and other Latin American countries to expand their reach.
Challenge: Promote domestic tourism recovery post-pandemic
Strategy: Partnered with travel influencers like Joey Bonura and Luis Carlos Reyes to showcase Panama's diverse destinations
Execution: Created a series of immersive content highlighting lesser-known destinations across Panama's provinces
Results:
Challenge: Increase financial literacy among young Panamanians
Strategy: Collaborated with business influencers and content creators to demystify financial concepts
Execution: Series of TikTok videos and Instagram Reels breaking down personal finance topics in accessible ways
Results:
Panama's influencer marketing landscape offers brands a unique opportunity to connect with a digitally engaged audience through authentic content creators who understand the local culture. By leveraging the country's diverse influencer ecosystem – from nano influencers with highly engaged niche communities to macro influencers with nationwide reach – brands can create impactful campaigns that resonate with Panamanian consumers.
Success in this market requires understanding Panama's distinct cultural context, digital trends, and consumer behaviors. Brands that invest in building genuine relationships with the right influencers, respect the country's emerging regulations, and adapt to evolving platforms will be well-positioned to capitalize on the growth of influencer marketing in Panama.
As the landscape continues to evolve, stay attuned to emerging trends like short-form video, sustainability-focused content, and social commerce integration. These developments, combined with Panama's increasing digital connectivity, will shape the future of influencer marketing in this vibrant Central American hub.
StarNgage provides the tools, insights, and connections you need to navigate Panama's dynamic influencer ecosystem. Our AI-powered platform can help you identify the perfect Panamanian influencers for your brand, manage collaboration workflows, and measure campaign performance – all in one seamless experience. Sign up today and discover how we can amplify your brand's presence in Panama through authentic creator partnerships.
Contact us to learn more about our specialized services for the Panamanian market and how we've helped global brands succeed with local influencer strategies throughout Latin America.