# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
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1 |
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Isabelle Daza-Semblat
|
3.5M
|
0.22%
|
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2 |
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Alex Fong Lik Sun
|
267.4K
|
0.25%
|
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3 |
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SIOBHÁN HAUGHEY (何詩蓓)
|
264.1K
|
4.21%
|
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4 |
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Chloe So 蘇皓兒
|
244.7K
|
4.02%
|
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5 |
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Stephanie Ho 何雁詩
|
234.3K
|
0.86%
|
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6 |
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KALIA LAI
|
157.7K
|
2.06%
|
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7 |
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Chosing Law
|
147.3K
|
2.96%
|
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8 |
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Moonie Chu 朱嘉望
|
139.3K
|
1.05%
|
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9 |
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Bruce Lee
|
126.1K
|
0.79%
|
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10 |
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YeungManWai楊文蔚
|
119.6K
|
2.79%
|
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11 |
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amirnaeem7 hasani
|
117.9K
|
6.03%
|
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12 |
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Calista Lam 林芷煖
|
106.4K
|
5.35%
|
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13 |
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正宗教練
|
101.9K
|
10.56%
|
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14 |
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Mark Kressin
|
89.9K
|
1.06%
|
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15 |
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Chun Man Tang
|
87.1K
|
5.83%
|
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16 |
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曹星如 Tso Sing Yu
|
78.6K
|
1.73%
|
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17 |
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Jeff Lyndon 高煉惇
|
70.4K
|
-
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18 |
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Ryan Choi
|
66.2K
|
8.27%
|
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19 |
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Ken Choi
|
64K
|
0.2%
|
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20 |
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Sharlene Wong 王虹茵
|
60.2K
|
2.78%
|
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21 |
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Nicholas Edward Choi 崔浩然 최호연
|
59K
|
2.64%
|
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22 |
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Elvis Chan 陳浩然
|
58K
|
1.53%
|
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23 |
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辰于楓 ᴄᴀᴠᴀʟ ᴄʜᴏ
|
52.3K
|
2.04%
|
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24 |
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Pine
|
50.7K
|
2.33%
|
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25 |
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penny ccw
|
47.2K
|
10.56%
|
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26 |
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Lee Cheuk Yiu 李卓耀
|
46.6K
|
10.67%
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27 |
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Vivian Wing Yu Ma 馬詠茹
|
46K
|
5.52%
|
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28 |
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Minnie Soo
|
43.1K
|
22.6%
|
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29 |
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蜘蛛女- 鄭麗莎 Lisa Cheng
|
41K
|
0.61%
|
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30 |
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NELLY NEL
|
39.4K
|
4.63%
|
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31 |
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Irfan Shamshuddin
|
36.6K
|
2.44%
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32 |
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Stacey 💗
|
35.6K
|
8.22%
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33 |
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Sasha“Gwei Lo”Palatnikov
|
33.5K
|
1.45%
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34 |
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Alvinization
|
33.2K
|
1.61%
|
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35 |
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Yu Chui Yee Alison 余翠怡
|
33K
|
6.51%
|
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36 |
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劉芷盈 Mizer 💋米莎👠
|
32.8K
|
1.1%
|
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37 |
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Brian Cook Hong Kong Athlete
|
29.2K
|
0.6%
|
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38 |
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Violet Yin紫妍💜Lifestyle Blogger
|
27.2K
|
1.55%
|
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39 |
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Kata Ng
|
26.5K
|
3.99%
|
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40 |
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Bryant Austin
|
25.9K
|
4.01%
|
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41 |
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Kitty Choi 蔡佩賢
|
25.6K
|
1.78%
|
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42 |
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Camille Cheng 鄭莉梅
|
23.5K
|
22.6%
|
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43 |
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Yvette Kong
|
22.9K
|
2.79%
|
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44 |
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區思晴 ᴊᴇssɪᴇ ❤️ AU SZE CHING 🤤
|
22.8K
|
1.3%
|
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45 |
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Venise Chan 陳詠悠
|
22.3K
|
8.8%
|
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46 |
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KAYLIN HSIEH 佘繕妡
|
22.1K
|
8.02%
|
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47 |
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Charles Kaki NG 伍家麒
|
21K
|
1.83%
|
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48 |
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Pétur Gunnarsson 🇮🇸
|
20.7K
|
1.3%
|
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49 |
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Cricket Hong Kong, China
|
20.7K
|
1.35%
|
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50 |
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中場發電機 Midfieldgenerat
|
20.6K
|
18.3%
|
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51 |
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Red Bull Hong Kong
|
20.5K
|
0.6%
|
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52 |
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🧚🏻♀️
|
20.5K
|
2.12%
|
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53 |
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Katy 💯
|
20.2K
|
0.8%
|
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54 |
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咖哩仔
|
19.8K
|
4.01%
|
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55 |
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coco lin | 連翊希
|
19.7K
|
14.7%
|
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56 |
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Louis Chen
|
19.5K
|
5.67%
|
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57 |
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Hong Kong Rugby Sevens
|
17.4K
|
2.8%
|
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58 |
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Aleks Shliakotin
|
17.3K
|
3.22%
|
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59 |
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Ballin HK👉🏻占士
|
17.3K
|
12.78%
|
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60 |
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Leanne Szeto 司徒兆殷
|
16.5K
|
3.08%
|
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61 |
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Equestrian Team HKG
|
16.2K
|
0.6%
|
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62 |
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Saeid Hassanipour Sefatazgomi
|
15.9K
|
4.03%
|
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63 |
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Wong Ho Chung
|
15.9K
|
14.36%
|
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64 |
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Charlie 陳卓琳👧🏻
|
15.7K
|
8.4%
|
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65 |
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Hong Kong Eastern Basketball Team
|
15.1K
|
4.54%
|
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66 |
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《主店》足球⚽️籃球🏀運動精品
|
14.9K
|
0.3%
|
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67 |
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Greg Koenig
|
14.9K
|
56.6%
|
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68 |
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Onyee Ng 吳安儀
|
14.8K
|
4.44%
|
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69 |
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helena yeung
|
14.1K
|
1.68%
|
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70 |
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李皓晴
|
13.9K
|
14.2%
|
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71 |
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牛佬🐮 Yau Kwong Wa
|
13.7K
|
4.13%
|
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72 |
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平民王KingCivilian
|
13K
|
6%
|
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73 |
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蔡再懃🏀
|
13K
|
6.65%
|
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74 |
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Sun Hung Kai Scallywag HKG2276
|
13K
|
2.53%
|
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75 |
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Gary | CUHK 🇭🇰 | NUS 🇸🇬
|
12.7K
|
16%
|
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76 |
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LEE KI
|
12.7K
|
4.8%
|
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77 |
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Lawrence
|
12.7K
|
1.78%
|
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78 |
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♥Emilynwy♥吳詠瑢♥
|
12.7K
|
8.84%
|
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79 |
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Cyrus So Yi Chun
|
12.6K
|
5.6%
|
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80 |
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Hugo 808
|
12.6K
|
1.6%
|
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81 |
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Fortune Cheng
|
12.5K
|
1.6%
|
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82 |
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Tumbling 💗
|
11.9K
|
8.73%
|
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83 |
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𝐆𝐚𝐫𝐲 𝐋𝐚𝐮 劉嘉瑋(加利)
|
11.3K
|
7.18%
|
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84 |
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Yoo Jae Suk Hong Kong Fans Club
|
11.2K
|
1.92%
|
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85 |
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Lam Yu 👽
|
10.5K
|
4.05%
|
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86 |
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Alberto Mina UFC
|
10.4K
|
3%
|
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87 |
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Denise Yeung 楊嘉怡
|
10.2K
|
0.94%
|
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88 |
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Hung Wing Yan Winne - OLY
|
9.4K
|
14.4%
|
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89 |
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𝔻𝕖𝕒𝕟𝕚𝕖, ℂ𝕙𝕖𝕦𝕜 𝕋𝕚𝕟𝕘 卓婷
|
9.3K
|
2.45%
|
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90 |
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Doris Ng
|
9.3K
|
9.1%
|
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91 |
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🌈🚑 ᴢᴀᴄʜ 🇭🇰
|
9.2K
|
2.62%
|
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92 |
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Kenneth To - 杜敬謙
|
9K
|
14.19%
|
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93 |
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睇體 ontv sports
|
8.9K
|
2.46%
|
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94 |
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wesleyy6
|
8.6K
|
4.58%
|
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95 |
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E P A P H R A S ( E P )
|
8.4K
|
8.4%
|
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96 |
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理性足球
|
8.3K
|
9.42%
|
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97 |
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蔣嘉琦 KEI CHIONG
|
8.2K
|
6%
|
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98 |
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! Elεƞα♆SтB💋
|
8K
|
1.8%
|
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99 |
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東方足球隊 Eastern FC
|
7.8K
|
5.5%
|
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100 |
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Roselina Doneva
|
7.8K
|
6.6%
|
Get contacts | Check fake followers |
Hong Kong's vibrant influencer marketing landscape stands as a dynamic force in the global digital ecosystem. As a gateway between East and West, this bustling metropolis boasts a unique social media environment where traditional Chinese values merge with international trends, creating distinctive opportunities for brands looking to connect with audiences through authentic creator partnerships.
In this comprehensive guide, we'll navigate the intricacies of Hong Kong's influencer marketing terrain—from understanding the market's unique characteristics to identifying the city's most impactful creators across various niches. Whether you're a global brand looking to enter the Hong Kong market or a local business seeking to amplify your digital presence, this resource provides actionable insights to develop effective influencer collaborations in this thriving Asian hub.
Internet Penetration Rate
Social Media Users
Annual Influencer Marketing Spend
Hong Kong's influencer marketing ecosystem has witnessed substantial growth in recent years, driven by the city's impressive digital connectivity and social media adoption. With over 7.5 million active social media users in a population of roughly 7.4 million people, the city represents one of the most digitally engaged markets in Asia.
What makes Hong Kong particularly interesting for influencer marketing is its unique position as a cultural bridge. Consumers here are receptive to both Western and Eastern content styles, allowing brands to experiment with diverse campaign approaches. At the same time, the market demands authenticity, with Hong Kong audiences increasingly able to distinguish genuine recommendations from forced promotions.
Unlike mainland China's separate ecosystem dominated by platforms like Weibo and WeChat, Hong Kong's social media landscape more closely resembles global patterns, with Instagram, YouTube, and increasingly TikTok serving as the primary platforms for influencer activity. This makes Hong Kong an ideal testing ground for brands looking to expand into greater China while working with familiar social platforms.
Hong Kong's influencer ecosystem spans diverse categories, each dominated by creators who have mastered the art of connecting with their audiences. Here's a breakdown of the most impactful voices across key niches:
Platform | Penetration | Primary Audience | Content Focus | Influencer Opportunities |
---|---|---|---|---|
71% | 18-34 year olds | Lifestyle, Fashion, Food, Travel | High engagement, visual storytelling, Stories + Feed + Reels | |
YouTube | 85% | All demographics | Long-form tutorials, reviews, vlogs | In-depth product reviews, sponsored content, educational material |
TikTok | 45% | 16-24 year olds | Short-form entertainment, trends | Viral challenges, authentic brand moments, youth engagement |
80% | 25+ (skewing older) | News, community, events | B2B content, community building, local business promotions | |
Xiaohongshu (Little Red Book) |
25% | Female-dominated audience | Product reviews, lifestyle hacks | Growing platform for beauty, fashion, and lifestyle recommendations |
Hong Kong's influencer ecosystem reflects its unique position as a global financial hub with deep cultural roots. Several factors distinguish this market from both mainland China and Western influencer landscapes:
Hong Kong influencers often create content in multiple languages—typically Cantonese, English, and increasingly Mandarin—to reach diverse audience segments. This multilingual approach helps brands connect with both local Hong Kongers and expatriate communities. The most successful influencers seamlessly switch between languages, sometimes even within the same post or video, reflecting Hong Kong's cosmopolitan identity.
Hong Kong's top creators stand out for their ability to bridge Eastern and Western cultural contexts. They often interpret global trends through a distinctly Hong Kong lens while making local traditions accessible to international audiences. This cultural dexterity is particularly valuable for international brands looking to localize their message without losing authenticity. Successful campaigns often incorporate elements of both Western marketing approaches and Chinese cultural sensibilities.
Hong Kong's compact urban environment shapes its influencer content. Many creators excel at showcasing "hidden gems" within the dense cityscape—secret cafés, rooftop views, or architectural details that locals might otherwise miss. The city's unique vertical urbanism has birthed distinctive content niches like micro-apartment styling, space-saving hacks, and urban exploration that resonate strongly with local audiences who share similar living experiences.
Unlike mainland China where platforms like Facebook, Instagram, and YouTube are blocked, Hong Kong influencers operate across both Western social media and Chinese platforms. This creates unique cross-platform strategies where content is often adapted for different platforms rather than simply reposted. The growing influence of mainland Chinese platforms like Xiaohongshu (Little Red Book) alongside established Western networks creates distinctive opportunities for brands to develop integrated campaigns.
The cost of working with Hong Kong influencers varies significantly based on follower count, engagement rates, content format, and the influencer's personal brand value. Understanding these pricing tiers can help brands budget effectively for influencer campaigns in this market:
(1K-10K followers)
HK$800-3,000
(10K-50K followers)
HK$3,000-10,000
(50K-250K followers)
HK$10,000-50,000
(250K+ followers)
HK$50,000-250,000+
Hong Kong's influencer rates typically run 15-30% higher than those in Southeast Asian markets (like Thailand or Malaysia) but remain approximately 20-25% lower than Singapore rates. Several factors contribute to pricing variability:
Hong Kong's sophisticated digital market requires nuanced approaches to measuring influencer marketing success. Brands operating in this market should consider these key metrics when evaluating campaign performance:
Hong Kong Instagram average: 1.2-3.8% (higher for nano/micro influencers). Look for rates above category averages when selecting partners.
Evaluate comment quality beyond quantity. Substantive comments about product features indicate higher interest than generic praise.
Content saves (particularly on Instagram) strongly correlate with purchase intent in the Hong Kong market.
Hong Kong consumers respond well to limited-time offers. Unique codes per influencer provide clear attribution data.
Measure not just clicks but time-on-site and pages per session to evaluate traffic quality from influencer sources.
Track increases in brand-related searches during campaign periods as an indicator of awareness impact.
To create successful influencer marketing campaigns in Hong Kong, brands must balance global best practices with local market nuances. Here are strategies that have proven particularly effective in this unique market:
Hong Kong consumers value consistency and authenticity. Rather than one-off promotions, successful brands develop longer-term relationships with select influencers. These sustained partnerships build credibility as audiences witness the influencer's genuine, evolving relationship with the brand over time.
Despite Hong Kong's high digital adoption, the compact urban environment makes offline touchpoints critically important. The most effective campaigns bridge digital content with physical experiences, driving online audiences to in-store events, pop-ups, or exclusive retail experiences.
Rather than focusing exclusively on either reach or engagement, successful Hong Kong campaigns often deploy a strategic mix of influencer tiers. This typically involves a small number of celebrities/macro-influencers for awareness, supported by a larger group of micro-influencers who drive deeper engagement and conversion.
Hong Kong's unique cultural calendar combines traditional Chinese festivals with Western celebrations. Campaigns that thoughtfully align with these cultural moments—from Chinese New Year to Mid-Autumn Festival to Christmas—perform significantly better than generic promotions.
While Hong Kong's regulatory environment for influencer marketing is less restrictive than some markets, brands and creators still need to navigate important compliance issues:
TikTok's explosive growth in Hong Kong is shifting influencer content toward short, entertaining videos. Brands are increasingly prioritizing creators who excel in concise, engaging video storytelling over traditional photo content. Vertical video optimized for mobile viewing is now essential for reaching younger Hong Kong audiences.
Hong Kong's tech-savvy market is increasingly receptive to virtual influencers—computer-generated personalities with growing followings. These digital creators offer brands consistent messaging and 24/7 availability without the unpredictability of human influencers. Local virtual influencers like Jin Liang are gaining followings by blending Hong Kong cultural references with futuristic aesthetics.
The line between content and commerce continues to blur as platforms enhance shopping capabilities. Hong Kong influencers are increasingly incorporating direct purchasing options into their content, creating seamless shopping experiences. Live shopping events—where influencers showcase products in real-time streams with integrated purchasing—are becoming particularly popular.
Hong Kong's influencer marketing landscape offers unique opportunities for brands seeking to connect with this dynamic, digitally-savvy market. By understanding the city's distinctive cultural context, platform preferences, and creator ecosystem, marketers can develop campaigns that resonate authentically with Hong Kong audiences.
The most successful brands in this market recognize that Hong Kong is neither simply a Western market nor merely an extension of mainland China—it's a unique environment requiring tailored approaches. From selecting the right mix of multilingual influencers to developing campaigns that bridge online and offline experiences, success depends on strategies that honor Hong Kong's distinctive character.
As the influencer marketing landscape continues evolving, brands that invest in building genuine relationships with Hong Kong creators—rather than pursuing one-off promotions—will be best positioned to build lasting connections with consumers in this vibrant global hub.
Ready to elevate your brand's presence in Hong Kong through strategic influencer partnerships? StarNgage's AI-powered platform makes it easy to discover, vet, and collaborate with Hong Kong's most impactful creators across all categories and platforms. Our data-driven approach takes the guesswork out of influencer selection, helping you identify partners with authentic audience connections and proven engagement.
From campaign planning and execution to performance tracking and ROI measurement, our all-in-one creator suite streamlines your influencer marketing efforts while maximizing results. Sign up today to access our network of vetted Hong Kong influencers and take your brand's social presence to new heights.