So we discovered that a lake in Michigan shares our name, and for reasons that still aren’t totally clear, we decided to visit that lake and turn our trip into the very first, and most likely last, podcast made by a Swedish oat drink company! “Oatly Lake, Season 1: Deep Waters” is the podcast no one’s been waiting for that reveals more about a random lake in Michigan than you’d ever want to know. Now available on Apple and Spotify and at the link in our bio! (Special thanks to Justin Houseler f...

Is this post being totally lazy by recycling an outdoor ad and running it here on social media as a reminder to watch a puppet show called THE NEW NORM&AL SHOW on oatly.com/normandal? Or is this post being totally lazy by recycling an outdoor ad in order to let you know about something unexpected and weird that can actually turn you into a puppet yourself? We’ll answer that question no one asked by directing you to the Effects tab on our profile, where you can tap "The Norm-ifier” then lip sync ...

If you are thinking that the most remarkable thing about this photo is the oddly large slice of bread, then congratulations! You must be one of the lucky people who live where Creamy Oat Spread is an actual product that you see at your neighborhood market on a regular enough basis to make its existence seem unremarkable. But for most people who'll see this photo today, Creamy Oat Spread is something that only exists on plant-based vision boards or in stories told by Swedish exchange students. An...

You know when you make a joke at a party, and it’s not a very good one, and not only do people not laugh, but they’re literally like, “What the f*ck were you even trying to say?” And then you get that pit in your stomach that seems to be some mixture of regret and anxiety? Well, that was sort of like last week when we posted a photo gallery of images from our recent campaign called “Breakfast Activism.” The photo gallery—and the caption we posted (which is still in our feed for reference)—is not...

UPDATE: See next post for context. ——————————————————————————— It’s come to our attention that we’re a company and because we’re not technically human, we can’t wear our hearts on our sleeves as we don’t have sleeves. So we hired a model to wear a jacket with long sleeves then painstakingly sewed on 16 patches to show you how we feel. Does that actually work? Probably not. Was it fun to do? Yep. Can corporations have fun even when they can’t have feelings? Apparently. Are we thankful you’re stil...

Before reading these boring black and white words just sitting around down here, please swipe through the cool comic book art above that tells the story of how back in 2020, the amazing Silent Barista initiative was formed when we teamed up with our friends in the Shanghai coffee community to create more job opportunities for those who are left out of the labor market. Since its beginning, the Silent Barista program has provided officially certified barista training and job connections to member...

Wait, so even oat drink cartons are trying to navigate the switch to plant-based eating? Don’t overthink it. Just enjoy this episode of ‘THE NEW NORM&AL SHOW’ and maybe stream the full series through the link in our bio.

Once in a generation, a show comes along that strikes a chord in the zeitgeist and changes the trajectory of every show that follows it. This is not that show. But look! Puppets! THE NEW NORM&AL SHOW—Now streaming through the link in our bio.

In this wild and unpredictable world, there are only a handful of universal truths we can be sure of. One of them, if you’ll allow an oat drink company to get philosophical for a moment, is this: Your barista is probably cooler than you. Which is why we’re working with some of them on this new Hey Barista magazine, which showcases their brilliant ideas, perspectives, art, and general musings on everything from the world of female German bodybuilding to the stuffiness of the U.K. opera scene to p...

At some point, you hit a button that allows this oat drink company account to disrupt your scroll on a regular basis, which means you probably know like a bajillion benefits provided by our drinks made from amazing oats that skip the cow altogether. But if you think about it, isn't it kind of weird that in all 1,046 posts, there's never been a single mention of how oat drink cartons perform in a steamroller scenario? That is, not until today. Glad we've finally cleared that up.

Your new year’s resolutions probably don’t include a pledge to read more oat drink ads but if they do, you’re in luck! Because we took pictures of all the oat drink ads that were running in the Wall Street train station in New York last week when everyone was on vacation and have posted the photos of the ads as new ads in the same station this week. And before you go asking if, next week, we’re going to post photos of the photos of the ads as new-new ads, rest assured we will not because that wo...

"If you're an extrovert, introvert, introverted-extrovert, whatever, and you love art, singing, or skating, there are ways to use your passions as a tool for change." Meet Mérida Miller. Problem-solver, hype-girl, 30+ skateboarder and founder of @project.fearless, an initiative that empowers and equips girls to be heard, be confident, and make an impact through learning new skills, supporting each other, and facing their fears. Link to the full story in our bio.