Do you like the black or the white #101 T-shirt the most? 🤍🖤 #KayBojesenDenmark #KayBojesen #KayBojesenDenmarkxMadsNørgaardCopenhagen

The #101 Stripes never go out of style 🖤 #KayBojesenDenmark #KayBojesen #KayBojesenDenmarkxMadsNørgaardCopenhagen

Get an exclusive matching tote bag when you purchase your Monkey x Nørgaard Paa Strøget from rosendahl.com 🖤 Worth 110 DKK. Only available on rosendahl.com. Valid while stock lasts. Link in bio. #KayBojesenDenmark #KayBojesen #KayBojesenDenmarkxMadsNørgaardCopenhagen

In Scandinavia and the rest of the world, people have worked, danced and kissed in the #101 T-shirt. They’ve fallen in love, they’ve cried, done the laundry on a rainy Sunday, all the time while wearing a #101 T-shirt. Every season, the T-shirt comes out in new colour variations, meaning that it is constantly both old and new – and always completely on trend. But the basic design has not changed over the years. For more than 50 years, the #101 T-shirt has kept its original look. To this day, the design idea, shape and lines are exactly the same as in the middle of the last century 🤍 #KayBojesenDenmark #KayBojesen #KayBojesenDenmarkxMadsNørgaardCopenhagen @madsnorgaard @norgaardpaastroget

It is the love of durable and long-lasting products that binds Mads Nørgaard and Kay Bojesen together 🖤 Deep inside, in the top’s fibres and in the annual rings of the wooden figurines is an unchanging, unique and original story that is the essence of everyday design, regardless of the current trends. The kind of design that follows us through life and at the same time helps tell the story of the life that unfolds while we live it – with us as individuals and in the community that unites us as people. A shared understanding and heritage that has given us some of the most iconic milestones in Danish design history. #KayBojesenDenmark #KayBojesen #KayBojesenDenmarkxMadsNørgaardCopenhagen @madsnorgaard @norgaardpaastroget

Our little Monkey is on the run! Find him in the stripes of the Nørgaard paa Strøget #101 T-shirt on rosendahl.com. #KayBojesenDenmark #KayBojesen #KayBojesenDenmarkxMadsNørgaardCopenhagen

We 🤎 Monkeys! Do you have one at home? #KayBojesenDenmark #KayBojesen #Monkey #KayBojesenDenmarkxMadsNørgaardCopenhagen @madsnorgaard @norgaardpaastroget

The collaboration with Mads Nørgaard puts Kay Bojesen’s original stories made of wood in a new context and adds more colours and even more humour to the already smiling and vibrant design. Kay Bojesen had a strong, unpretentious personality and is often said to have brought humour to Danish design with his extraordinary talent for bringing wood to life and creating animals and figurines in the borderline between quality toys and design objects. This philosophy has made Kay Bojesen’s design a covetable gift item for all ages and occasions – true design classics. And the beautiful black and white #101 stripes on Kay Bojesen Monkey x Nørgaard paa Strøget add just the playful and quirky element that Kay Bojesen loved to add to his designs to tell a fun story and spark the imagination. #KayBojesenDenmark #KayBojesen #KayBojesenDenmarkxMadsNørgaardCopenhagen @madsnorgaard @norgaardpaastroget

With the iconic Monkey in new clothes, we build humbly on Kay Bojesen’s design heritage and original stories made of wood with a twinkle in our eye. Kay Bojesen Monkey x Nørgaard paa Strøget is a unique design collaboration with Mads Nørgaard, where we unite love for durable and long-lasting products together, collectively celebrating the humour and the smiling lines with colours and stripes that go far back in Danish design history 🖤 #KayBojesenDenmark #KayBojesen #KayBojesenDenmarkxMadsNørgaardCopenhagen @madsnorgaard @norgaardpaastroget

Get an exclusive tote bag when you purchase a Monkey x Nørgaard paa Strøget from rosendahl.com 🖤 The tote bag is only available on rosendahl.com while stocks last. The tote bag you will receive will match the color shirt on your new Monkey. Worth DKK 110. Link in bio! #KayBojesenDenmark #KayBojesen #KayBojesenDenmarkxMadsNørgaardCopenhagen

Today KAY visited Jægersborggade. Jægersborggade, has gone from living an anonymous life to being one of Copenhagen's hippest and buzzing streets. Have you been there? 🌷

KAY details 🤍