How can I make better fashion choices? 👇⁠ ⁠ ⁠ At the heart of what we do is the belief that you have a right to know how fashion brands impact the issues you care about—and it should be as easy as checking a product’s price tag.⁠ ⁠ The Good On You app and web directory give you the power to see through the sustainability spin and support the brands that are making real progress.⁠ ⁠ Behind the scenes, our ratings methodology is the fashion industry’s most robust and comprehensive.⁠ ⁠ We bring together the world’s leading and most reliable sources of information on sustainability, analysing more than 500 data points across 100 key issues. Using our proprietary tech, Good On You analysts evaluate how well each brand addresses their impact on people, the planet, and animals, before giving a score from “1-We Avoid” to “5-Great”.⁠ ⁠ And we only and always use publicly available data.⁠ ⁠ Why?⁠ ⁠ Because we believe transparency promotes accountability. It enables scrutiny of claims about current practice and helps keep brands to their promises.⁠ ⁠ It’s also fundamental to your rights that brands fully, accurately, and consistently report on their impacts.⁠ ⁠ 👏 As a consumer, you have a right to know how brands impact on people, the planet, and animals. And that’s what we help you do everyday.⁠ ⁠ ➡️ Head to the link in bio to learn more about how we rate⁠ ⁠ ⁠ ⁠ ⁠ #sustainablefashion #fastfashion #consciousconsumer #ethicalconsumer #sustainablestyle #consciousstyle #goodonyou #goodonyouapp #ethicalfashion

🧶 Do you darn old socks?⁠ Take your shoes to the cobblers?⁠ ⁠ Or put patches on your elbows and knees when they thin out?⁠ ⁠ A 2017 study suggests extending the life of our clothes is “the single best thing we can do for the planet”.⁠ ⁠ ➡️ Swipe to learn more about why we should wear clothes until they're worn out.⁠ ⁠ 🔗 Then head to the link in bio to access the full story.⁠ ⁠ ⁠ ⁠ #sustainablefashion #fastfashion #consciousconsumer #ethicalconsumer #sustainablestyle #consciousstyle #goodonyou #goodonyouapp

Marking a milestone 🎉⁠ ⁠ Today, we are recognising a significant milestone: we've rated 5,000 fashion brands and counting! 🌟⁠ ⁠ Since our beginnings in 2015, Good On You’s mission has been to empower consumers to make more informed fashion choices that have a more positive impact on people, the planet, and animals.⁠ ⁠ We know that understanding the true impacts of a brand is complex, so we've made it our duty to simplify the process for shoppers.⁠ ⁠ Every single brand that we rate undergoes a rigorous evaluation against our comprehensive rating system. Our methodology captures the intricacy of sustainability, analysing up to 1,000 data points across 100 key issues for each brand.⁠ ⁠ To ensure the utmost integrity, our ratings are based solely on transparent and publicly available information. We rely on credible third-party indices certification schemes and standards, along with brands' own public reporting. Our expert team of analysts verifies and assesses this data meticulously, so consumers can trust that the information is reliable and accurate.⁠ ⁠ So, what does our rating system look like?⁠ ⁠ We distill all the data into a simple five-point score, ranging from "We Avoid" (1) to "Great" (5). This user-friendly rating allows consumers to see through the sustainability spin and navigate the fashion landscape with confidence and clarity.⁠ ⁠ We make Good On You ratings available on our app and website, and across our partner platforms, including FARFETCH, Microsoft Bing Shopping, Otrium, THE OUTNET, Klarna and many more.⁠ ⁠ By supporting brands that are making real progress, retailers and consumers are igniting positive change within the fashion industry. Together, we're creating a more sustainable future, one conscious choice at a time.⁠ ⁠ 💚 Thank you for being part of our journey as we continue to expand our database, rating brands that impact our world.⁠ ⁠ 🔗 Tap the link in our bio to explore our 5,000 ratings.⁠ ⁠ ⁠ ⁠ ⁠ #sustainablefashion #consciousconsumer #ethicalconsumer #sustainablestyle #consciousstyle #goodonyou #goodonyouapp #fashionratings

✨GIVEAWAY✨⁠ ⁠ @‌tripulseofficial is a Swedish activewear label with a “Great” rating, that makes high-performance products that protect people and the planet.⁠ ⁠ 🎽 Tripulse is committed to lower-impact materials like TENCEL Lyocell. This “Great” brand takes a holistic approach to its work, with products designed in Sweden and responsibly manufactured within the EU, balancing care in production with care for workers. If you're looking to invest in new, plastic-free activewear, consider Tripulse's versatile and timeless designs.⁠ ⁠ 👀 To celebrate their “Great” rating, we’re giving away a €100 Tripulse gift card.⁠ ⁠ To win, simply:⁠ 🌱 Follow @‌tripulseofficial and @‌goodonyou_app.⁠ ⭐ Like this post.⁠ 👥 Tag a friend in the comments.⁠ ⁠ ⁠⁠⁠The giveaway is open worldwide and closes on December 10.⁠ Winners will be tagged in the post and contacted via direct message.⁠ ⁠ 💚 Good On You exists to help you see through fashion's greenwashing and make informed choices. We occasionally share sponsored stories about brands that have first been rated “Good” or “Great” by our fully independent ratings team. Brands can’t pay to be rated, and our rigorous methodology is based on transparency and verifiable data. #Ad collaborations like this help support our work.⁠⁠

👀 New month, new news in sustainable fashion: here’s what you need to know this December.⁠ ⁠ Every month the Good On You team tracks top stories, updating you in the world of ethical and sustainable fashion. Swipe along and take a look, with stories including:⁠ ⁠ 🌱 @‌fashionnetworkcom looks at the OECD's investigation of SHEIN, an inquiry on social and environmental practices including human rights and appropriate working conditions.⁠ ⁠ 🌱 @‌guardian reports thousands of garment workers in Bangladesh are protesting for higher pay, demanding the minimum to cover basic living costs.⁠ ⁠ 🌱 Undercover reporting from @‌bbcnews found that fast fashion brand Boohoo broke promises “to make its clothes fairly and ethically.”⁠ ⁠ 🌱 @‌washingtonpost explores the importance of an “emotionally durable wardrobe,” a means to love what you have and reduce consumption.⁠ ⁠ 🔗 Dive deeper into each story at the link in bio!⁠ ⁠ #SustainableFashion #FastFashion #ConsciousConsumer #EthicalConsumer #SustainableStyle #ConsciousStyle #GoodOnYou #GoodOnYouApp #SlowFashion

🎁 The holidays mean gifts–and gifting means a temptation to needlessly spend.⁠ ⁠ 💡 But we don’t have to shop, shop, shop! Holiday shopping stresses finances and mental health—and it’s important to take an approach that reflects your values. Opt for experiences, sharing your time, and finding ways to support your community. Make something yourself—bake bread, write a story, customise clothing—or source quality, unique items second hand. When in doubt, plants make great gifts.⁠ ⁠ 🪡 Gifting should be creative, involving outside-of-the-box thinking that side-steps consumption. If you prefer to give a more and tangible gift (and know the person receiving would love that too), opt for lower-impact items from verified venues who take transparent, actionable steps to protect people and the planet.⁠ ⁠ 🪴 Be sure to make informed decisions. Consider brands with a “Good” or “Great” rating, who share information about their supply chain, circularity, materials, and more. Swipe for more sustainable ideas for intentional gift-giving.⁠ ⁠ 🔗 For more “Good” or “Great” brands to consider along with ideas of what to give, visit the link in bio.⁠ ⁠ #SustainableFashion #FastFashion #ConsciousConsumer #EthicalConsumer #SustainableStyle #ConsciousStyle #GoodOnYou #GoodOnYouApp #SustainableChristmas #ZeroWasteChristmas

More ethical alternatives to Primark ⬇️⁠ ⁠ Primark is known for on-trend fast fashion. While it’s shifted to using more responsible materials, it’s still not enough as workers aren't paid living wages or provided safe, healthy working conditions.⁠ ⁠ 🤔 Overall, we rate Primark “Not Good Enough“. Primark’s business model is based on creating vast amounts of short-lived, poorly-made fast fashion products, which inherently contradicts the values of ethical fashion and is ultimately bad news for the planet, people, and animals. Low prices, sure–but at what cost?⁠ ⁠ If you’re looking to ditch Primark’s poorly-made, cheap, and harmful clothes, start by checking second hand alternatives.⁠ ⁠ We’ve also found brands similar in style to Primark with “Good” and “Great” ratings, that are making a solid effort in sustainability and ethics:⁠ ⁠ 🔹 @‌armedangels⁠ 🔹 @‌brotherswestand⁠ 🔹 @‌honest_basics⁠ 🔹 @‌jyotifairworks⁠ 🔹 @‌kingsofindigo⁠ 🔹 @‌larelaxed⁠ 🔹 @‌plantfacedclothing⁠ 🔹 @‌sense_organics⁠ 🔹 @‌sustainbykat⁠ 🔹 @‌yesfriendsbrand⁠ ⁠ 🔗 Pop by the link in bio to learn more about each brand.⁠ ⁠ #SustainableFashion #FastFashion #ConsciousConsumer #EthicalConsumer #SustainableStyle #ConsciousStyle #GoodOnYou #GoodOnYouApp

🗓️ November’s almost over, and the Good On You ratings team has a few newly rated brands to be aware of.⁠ ⁠ Our brand ratings keep track of how well (or not-well in some cases) fashion brands do as far as people, the planet, and animals. This helps you make more informed decisions and discover new “Good” and “Great” brands from around the world to support,⁠ ⁠ If you’re looking for “Good” and “Great” brands to have in your back pocket, here are six with new ratings to keep in mind:⁠ ⁠ 🔎 @‌eco_intimates⁠ 🔎 @‌guterstoff_com⁠ 🔎 @‌hernestproject⁠ 🔎 @‌recreateclothing⁠ 🔎 @‌solerebels⁠ 🔎 @‌teras_2017⁠ ⁠ From Ethiopian recycled tyre shoes to New Zealand-made streetwear, read more about these brands at the link in bio ⬆️⁠ ⁠ #SustainableFashion #FastFashion #ConsciousConsumer #EthicalConsumer #SustainableStyle #ConsciousStyle #GoodOnYou #GoodOnYouApp #SlowFashion #EthicalFashion

🙅‍♀️ Tomorrow, the world will once again fall under the Black Friday spell.⁠ ⁠ Brace yourselves because you're about to be bombarded with promotions and messaging telling you to buy stuff.⁠ ⁠ It’s so easy, and so human, to feel some major FOMO when you’re surrounded by messages claiming that you need to take advantage of these "amazing deals" on items that will "make your life better".⁠ ⁠ Give yourself the gift of taking a moment to shift from unconscious to conscious consumer. Before you reach for your wallet, ask yourself these three questions:⁠ ⁠ 👉 How much do I already own?⁠ ⁠👉 How much will I use it?⁠ ⁠👉 How long will it last?⁠ ⁠ After careful consideration, you may find that you don’t really need any new stuff after all. If you do still want to buy new, empower yourself to make ethical choices. Resisting the impulse to buy loads of cheap items in favour of investing in quality pieces not only makes your look more streamlined, it also reduces the amount you consume and spend overall.⁠ ⁠ 🔗 Head to the link in our bio for more tips on how not to fall into the Black Friday trap.⁠ ⁠ #SustainableFashion #FastFashion #ConsciousConsumer #EthicalConsumer #SustainableStyle #ConsciousStyle #GoodOnYou #GoodOnYouApp #BlackFriday

It's that time of the year again 👇⁠ ⁠ It's the holiday season, and our mailboxes and social media feeds are being bombarded with Black Friday promotions.⁠ ⁠ During Black Friday and its online-cousin, Cyber Monday, retailers have one big goal: attract consumers to their store and website with one unmissable deal, hoping that you'll fill your cart with more things you don't need once you're there.⁠ ⁠ 🙅‍♀️ The overconsumption encouraged during this time can never be sustainable. Even when brands put a "sustainable" spin on Black Friday by pushing "eco-friendly" deals, something feels icky.⁠ ⁠ So this year, we're taking a step back to shed light on the environmental and social damage of Black Friday.⁠ ⁠ It's time to stop before you shop and ask: what is Black Friday? Where did it come from? What's wrong with it? And most importantly, how can we, conscious consumers, fight against the tide?⁠ ⁠ ➡️ Swipe to get the answers to these questions.⁠ ⁠ 🔗 Then head to the link in bio to read the full story.

More sustainable alternatives to Adidas’ Samba sneakers 👇 The Sambas are second only to Stand Smiths in the history of Adidas’ best sellers, and for good reason. Categorised by their tasteful, low-profile silhouette and gum sole that makes them a staple style in everyone’s closet, the Sambas have been worn by footballers, celebrities, schoolkids, influencers, and everyone in between since their release. They’ve seen a particularly impressive resurgence in the era of Y2K comebacks in recent years and have flooded social media this summer, gracing the feet of “Rihanna, Kendall Jenner, Kaia Gerber, Bella Hadid, Laura Harrier, Jennifer Lawrence, Katie Holmes, Zoë Kravitz, and so many more”, according to Who What Wear. Unfortunately, we rate Adidas “Not Good Enough”, as the brand isn’t doing enough to protect people, planet and animals. So, if you’re keen on the style that’s making splashes but prefer to support better brands treating people, the planet, and animals with the high standard of care they deserve, these alternatives to Adidas’ Sambas might do the trick: 1️⃣ @cogshoes 2️⃣ @veja 3️⃣ @cariuma 4️⃣ @goodguysdontwearleather 5️⃣ @loci_wear 6️⃣ @flamingoslife 7️⃣ @grounded.people And remember to care for your sneakers so they can stay trendy in your own rotation for years to come! ➡️ Head to the link in bio to learn more about each brand. #sustainablefashion #fastfashion #consciousconsumer #ethicalconsumer #sustainablestyle #consciousstyle #goodonyou #good onyouapp #adidassamba

📰 ICYMI: the biggest stories in sustainable fashion as we enter November: Every month, the Good On You team scours the internet, so you can have easy access to the ethical and sustainable fashion news that matters: 1️⃣ In an impactful TED talk designer @amy_powney explores the fashion industry’s brutal impact on the environment and human health, modelling what ethical, planet-friendly clothing can look like, and inviting us all to think beyond the label. 2️⃣ For the Guardian, writer @luciannetonti introduces Renewcell, the world’s first commercial-scale textile-to-textile recycling factory that could be the missing link the fashion industry needs to tackle the waste crisis. 3️⃣ @fashionunitedhq reports that the Sustainable Apparel Coalition announced the launch of the Manufacturer Climate Action Program (MCAP) in collaboration with US sports brand Nike and US retail corporation Target. 4️⃣ Physics World covers the story of Spinnova, a lower-impact fibre akin to spider silk that transforms cellulose from Forest Stewardship Council (FSC)-certified wood into textile fibre without using any chemicals. ➡️ Swipe to discover all the news that caught our attention this month. 🔗 Then head to the link in bio to dive deeper into each story. #sustainablefashion #fastfashion #consciousconsumer #ethicalconsumer #sustainablestyle #consciousstyle #goodonyou #goodonyouapp