It was a night to remember! Thank you @bridgetpickering from @therapyrufftung for always giving me that gently nudge to step WAY out of my comfort zone and claim a bit of the spotlight. I could not be more prouder of how well our latest SS24 collection was received at @samenswearweek. Shop these runway looks at @therapyrufftung #emiliadesigns #therapy #samenswearweek #SS24 #springlaunch #runwayready

We are heading down the RUNWAY again with the best team ever! @samenswearweek #weekoffashion kicks off TONIGHT 8pm @rufftung and TEAM @therapyrufftung will be a highlight on the runway, officially launching SPRING SUMMER ‘24 and we are super proud to be part of the show along with these talented fellow designers: @katejordancapetown @signaturebydes @bhzaonline @kath_collections @the_wild_company @kinked.za It’s SHOWTIME!! #emiliadesigns #therapy #samenswearweek #SS24 #springlaunch #runwayready

We love this reel created by @1kdresses showcasing how fuss-free our dresses are, requiring very little styling for you to be out the door and into the sunshine looking totally put together! Thank you @1kdresses 🫶🏻

We have thoughtfully curated a wardrobe of interchangeable pieces in our Spring Capsule Collection, that are classically stylish and complement each other. We launch our range “Quiet Luxury” today in JHB for the first time ever with @pia_shop_the_pop. Our excitement is palpable! Join us: 🗓 6 September ⏰ 9am - 6am 🗓 7 September ⏰ 9am - 4pm 📍Summerplace, Hyde Park We can’t wait to meet you! #emiliadesigns #shopthepop #ss23 #jozi #quietluxury

Don’t worry ladies, we haven’t forgotten to add a touch of glamour to our latest Spring Collection ✨ Come and find us tomorrow for an amazing 2 day POP UP hosted by the team that does it best, @pia_shop_the_pop. 🗓 6 September ⏰ 9am - 6am 🗓 7 September ⏰ 9am - 4pm 📍Summerplace, Hyde Park. We can’t wait to meet you! #emiliadesigns #shopthepop #ss23 #jozi #sparkle #shine #quietluxury

Zebra print is not just about black & white. It has a statement making presence, timeless appeal and versatility making it the new neutral this season. Add this stylish print to your capsule collection and spice up your closet with these wild wardrobe staples. We have created a shirt dress that can be worn as a jacket and the perfect drawcord jogger set that can be styled separately. Show your wild side this season and find these pieces at @pia_shop_the_pop @summerplace_hyde_park 6th & & 7th September. 📸 @smile4thebirdie 👱🏻‍♀️ @myfarmisnot_carm #emiliadesigns #shopthepop #ss23 #jozi #zebraprint #shirtdress #shelltop #drawcordoggers #quietluxury

Happy Spring! Your Summer wardrobe is incomplete without a breezy dress. Our Pink Palm tiered dress is perfect for Spring or Summer days creating pretty movement with its three-tiers, puff sleeves, round neckline and floaty silhouette. Fun, casual and chic, its flattering fashion at its best and comes in a range of colours to choose from. Launching at @pia_shop_the_pop @summerplace_hyde_park 6th & 7th September. 📸 @smile4thebirdie 👱🏻‍♀️ @myfarmisnot_carm #emiliadesigns #shopthepop #ss23 #jozi #tiereddress #quietluxury

Our Boho Shirts are back and we have given special attention to their craftsmanship. With their soft silhouette, balloon sleeves and ruffled neckline, it’s a polished version of the peasant blouse making it a chic addition to your transitional wardrobe. Casual, feminine, and flattering, their styling possibilities are endless. Launching at @pia_shop_the_pop @summerplace_hyde_park 6th & 7th September. 📸 @smile4thebirdie 👱🏻‍♀️ @myfarmisnot_carm #emiliadesigns #shopthepop #ss23 #jozi #bohoshirt #quietluxury

We love how this Palm print injects a subtle touch of personality into our Spring Capsule Collection, because in a wardrobe of classics, you need the balance of pattern. Disguised as a jumpsuit but actually a two- piece, this halter neck and matching pants is the perfect choice for summers balmy days or nights. Launching at @pia_shop_the_pop @summerplace_hyde_park on the 6th & 7th September. 📸 @smile4thebirdie 👱🏻‍♀️ @myfarmisnot_carm #emiliadesigns #shopthepop #ss23 #jozi #palmprint #notajumpsuit #quietluxury

Our powder blue linen suit with its minimalistic cut and laid-back silhouette creates the perfect harmony between an every day look and a special occasion. Want to feel like a confident girl boss? Wear it as a 3-piece. Want to create a more relaxed look? Break the pieces up and style with other basics from your wardrobe. Effortless and contemporary this is our fresh take on suiting. Launching at @pia_shop_the_pop @summerplace_hyde_park 6th & 7th September. 📸 @smile4thebirdie 👱🏻‍♀️ @myfarmisnot_carm #emiliadesigns #shopthepop #ss23 #jozi #3-piecesuit #linen #powderblue #quietluxury

Olive Green is one of summers freshest shades and we have used this earthy neutral to create a capsule of fashionable basics. Offset against crisp white or beige, bright pinks or tone on tone, it’s a seamless transition, and our joggers, wide-leg pants and midi-skirt in this satin fabric will slot easily into your existing wardrobe. Launching at @pia_shop_the_pop @summerplace_hyde_park. 📸 @smile4thebirdie 👱🏻‍♀️ @myfarmisnot_carm #emiliadesigns #shopthepop #ss23 #jozi #olivegreen #satin #jogger #widelegpants #midilengthskirt #quietluxury

“Quiet luxury” should be the only trend you pay attention to this season. This three piece suit is tailored to perfection and enduringly chic. It’s the perfect fashion foundation for layering and can be worn as a cool daytime look or a dressy night out. The first in our range of sleek suits that will be launched at @pia_shop_the_pop @summerplace_hyde_park offers an elevated approach to wardrobe fundamentals, and a lasting style staple in your closet. 📸 @smile4thebirdie 👱🏻‍♀️ @myfarmisnot_carm #emiliadesigns #shopthepop #ss23 #jozi #threepiecesuit #sleeksuit #quietluxury