List of Top 100 Beauty Brands of Sweden in 2026

List of Top 100

What Are The Top Brands Operating in Sweden.

Discover what brands are popular in Sweden. Continue reading to know the top brands of Sweden. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 547 Top Brands on Instagram in Sweden.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	NA-KD.com @nakdfashion	Sweden	Fashion and Accessories Styling Lifestyle Hair & Beauty Celebrities Health & Fitness	3.3M	0.10%
2	Bianca Ingrosso @biancaingrosso	Sweden	Beauty and Self Care Business and Finance Design Modeling Celebrities Health & Fitness Hair & Beauty	1.4M	1.48%
3	IDEAL OF SWEDEN @idealofsweden	Sweden	Fashion and Accessories Product Education Styling Lifestyle Hair & Beauty Celebrities Health & Fitness	835.7K	0.08%
4	SWATI COSMETICS ® @swaticosmetics	Sweden	Beauty Beauty and Self Care	282.5K	0.01%
5	Zlatan Ibrahimović Parfums @zlatanibrahimovicparfums	Sweden	Beauty Soccer Design	237K	2.10%
6	Fari 🤍 @isthatfarida	Sweden	Beauty and Self Care Coaching Gym	207.1K	1.11%
7	Julia Dang @juliaadang	Sweden	Fashion and Accessories Education Upskilling Celebrity Hair & Beauty Media General Interest	175.6K	4.78%
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8	MAKE UP STORE @makeupstore	Sweden	Beauty and Self Care Hair & Beauty Celebrities DIY & Crafts	165K	0.03%
9	Superfront @superfrontdotcom	Sweden	Beauty Design Interior Design Decoration	157.1K	0.02%
10	By Chris Hairstyles & More @bychris.se	Sweden	Beauty and Self Care News	151.6K	0.02%
11	MADIHA IHSAN @opalbymadihaihsan	Sweden	Art Beauty	146.2K	0.37%
12	MLLR DESIGN Maja Sevelius @mllrdesign	Sweden	Arts and Crafts Product Showcase Nails Hair & Beauty Celebrities	145.2K	0.03%
13	PlazaUomo & A Story To Read @plazauomo	Sweden	Fashion and Accessories News News&Politics Celebrities Design Hair & Beauty	133.2K	0.82%
14	𝗩𝗶𝘃𝗮𝗹𝗼𝗼𝗸 𝗠𝗼𝗿𝗼𝗰𝗰𝗼 🇲🇦 @viva_look_morocco	Sweden	Beauty and Self Care	127.2K	0.03%
15	KICKS @kicks.se	Sweden	Beauty and Self Care Product Showcase Design Interior Design	119.9K	0.23%
16	LH cosmetics @lhcosmetics	Sweden	Beauty and Self Care Business	118.8K	0.50%
17	ELLE Sverige @ellesverige	Sweden	Fashion and Accessories Beauty and Self Care News Design Interior Design	117K	0.28%
18	Claudia Figueroa Nannskog @clujarobi	Sweden	Beauty and Self Care Lifestyle Hair & Beauty Celebrities	103.5K	12.11%
19	Johanna Lind Bagge @johannalindbagge	Sweden	Beauty and Self Care	101.2K	2.60%
20	Viktoria T. Hagen 🌹 @flukeofmakeup	Sweden	Beauty and Self Care Business Hair & Beauty Celebrities	100.9K	1.86%
21	Josefin Dahlberg @josefindahlberg.se	Sweden	Beauty and Self Care Education Design Interior Design	98K	1.19%
22	Rapunzel of Sweden @rapunzelofsweden	Sweden	Beauty and Self Care Styling	93.1K	0.08%
23	tershine - swedish perfection @tershine	Sweden	Beauty and Self Care	86.7K	1.20%
24	FOREO UK & IRELAND @foreo_uk	Sweden	Beauty and Self Care Product Education Media/News Company Publishers	85.4K	0.10%
25	Rayan afram @rayanhairstyles	Sweden	Beauty and Self Care Modeling	85.2K	0.43%
26	Skincity @skincitysverige	Sweden	Beauty and Self Care	84.5K	0.43%
27	MATHILDA HÄRNEBORN @mathildaharneborn	Sweden	Beauty and Self Care News Health & Fitness	83.8K	3.14%
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28	marjorie lacombe @creativekipi	Sweden	Beauty and Self Care Fashion and Accessories Lifestyle Architecture Nature & Outdoors	83.4K	0.73%
29	Sephora Scandinavia @sephora_scandinavia	Sweden	Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores	82.4K	0.32%
30	Cocopanda @cocopanda_sverige	Sweden	Beauty and Self Care Design Interior Design	80.1K	0.18%
31	Soma Altamimi @makeup.by.soma	Sweden	Beauty and Self Care Business	78K	0.09%
32	MOBILE \| MAKEUP & BEAUTY @sminkdstreet	Sweden	Beauty and Self Care Business	74.5K	0.10%
33	IsaDora @isadoraofficial	Sweden	Beauty Business	74.4K	0.19%
34	Nailsweden @mathilda.tingshagen	Sweden	Beauty and Self Care Nails	74.4K	0.30%
35	Mockberg @mockberg	Sweden	Fashion and Accessories Lifestyle Celebrities Hair & Beauty	71.4K	0.09%
36	L:a Bruket @labruket	Sweden	Beauty and Self Care	71.4K	0.28%
37	FOREO Portugal @foreo_portugal	Sweden	Beauty and Self Care	70.2K	-
38	BEAUTY QUEENS @beauty.queeens	Sweden	Beauty and Self Care Design	68.6K	0.21%
39	Angelina Rossi @naglargoteborg	Sweden	Beauty and Self Care Education Home and Garden Nails	67.4K	0.81%
40	GLOSSYBOX @glossybox_sweden	Sweden	Beauty and Self Care News Design Interior Design Lifestyle	66.7K	0.28%
41	Yves Rocher Nordic @yvesrochernordic	Sweden	Beauty and Self Care	66.1K	0.12%
42	Helene Sjöstedt @helenesjostedt	Sweden	Beauty and Self Care Arts and Crafts Business	61.6K	3.24%
43	YOUR NAIL BRAND @missfancy.se	Sweden	Beauty and Self Care Product Education Nails	61.1K	0.20%
44	Pawtherapy @pawtherapy	Sweden	Pets Celebrities Hair & Beauty	59.4K	2.27%
45	Hairtalk Sweden @hairtalkextensions	Sweden	Beauty and Self Care Education Product Showcase	56.7K	0.18%
46	SELF Clinic Swe @selfclinicswe	Sweden	Beauty and Self Care Lifestyle Styling Hair & Beauty Celebrities Health & Fitness	56.3K	0.10%
47	STYLEQUEST @stylequest.se	Sweden	Fashion and Accessories Travel Food Beauty and Self Care Food and Drink Lifestyle Celebrities Design Hair & Beauty	55.2K	0.64%
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48	purenailsbyemma @purenailsbyemma	Sweden	Beauty and Self Care Nails	53.2K	3.31%
49	luxurytreatments T&L AB @luxurytreatment	Sweden	Beauty and Self Care Design Interior Design	52.5K	0.13%
50	Forever Living Products Scandinavia \| @foreverscandinaviahq	Sweden	Beauty and Self Care	49.2K	1.00%
51	M·A·C Cosmetics Nordic Market @maccosmeticsnordics	Sweden	Beauty and Self Care	46.4K	0.25%
52	Johnny Yachuh @johnny_yachuh	Sweden	Beauty and Self Care	46.1K	0.60%
53	Yasuragi Spa Hotel Conference @yasuragisweden	Sweden	Beauty and Self Care Food	45.7K	0.37%
54	S K A N D I N A V I S K @skandinavisk	Sweden	Beauty and Self Care Lifestyle	45.3K	0.24%
55	Elvira @inspobyelvirall	Sweden	Fashion and Accessories Home and Garden Hair & Beauty	45.2K	13.08%
56	Sali Beauty Clinic & Academy @salibeautyclinicacademy	Sweden	Beauty and Self Care Education	45.1K	-
57	Elina Bembli @elinasnailart	Sweden	Beauty and Self Care Events Lifestyle	45K	0.57%
58	Sanna Andrén Nail Care Sweden® @sannaandrennailcaresweden.se	Sweden	Beauty and Self Care Nails	44.1K	0.04%
59	Hickap - Find Your Beautywellness @hickap	Sweden	Beauty and Self Care Design	43.1K	0.65%
60	FreedomStyles @freedomstyles2	Sweden	Beauty and Self Care Fashion and Accessories Education Styling Hair & Beauty Celebrities	40.8K	0.10%
61	Oriflame España Oficial @oriflameespana	Sweden	Beauty and Self Care	40.8K	0.30%
62	Nathalie Isla \| Nail Artist @nailsbyislv	Sweden	Beauty and Self Care Nails	40.2K	0.10%
63	VICTUS MEDICAL GROUP @victusmedical	Sweden	Beauty and Self Care	38.6K	0.11%
64	Girly Butik @girly.butik	Sweden	Beauty and Self Care Fashion and Accessories Home and Garden	37.9K	0.06%
65	Louise Selenius @lollos_naglar	Sweden	Beauty and Self Care Home and Garden Design Nails Interior Design	37K	0.19%
66	beauty by elin amour @amoursfilar	Sweden	Beauty and Self Care Nails	36.5K	0.51%
67	Dr Berne @drberne	Sweden	Beauty and Self Care	36.5K	0.62%
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68	ATELIER SAMAN AMEL @samanamel	Sweden	Beauty and Self Care Styling Design Celebrities Hair & Beauty	36.2K	1.55%
69	SACHAJUAN @sachajuan	Sweden	Beauty and Self Care Styling	35.3K	0.40%
70	J O S S A N 💎 @jossannails	Sweden	Beauty and Self Care Home and Garden Lifestyle	35.2K	1.96%
71	Ahmad.a.naser @ahmad.a.naser	Sweden	Beauty and Self Care	34.9K	0.90%
72	LCHF-Arkivet @lchfarkivet.se	Sweden	Food Fitness and Health Food & Drink Health & Fitness Cooking Health Beauty Health/Beauty Personal Goods & General Merchandise Stores	34.4K	0.78%
73	GLOWiD.se @glowid	Sweden	Beauty and Self Care	34.1K	0.83%
74	Bangerhead @bangerhead	Sweden	Beauty and Self Care	33.8K	0.29%
75	Hairbyjalle @hairbyjalle	Sweden	Beauty and Self Care	33.4K	0.05%
76	oriflame sweden @oriflame.soffi	Sweden	Beauty and Self Care	33.1K	0.20%
77	𝑯𝒂𝒗𝒗𝒂 𝑺𝒐𝒍𝒕𝒂𝒏𝒐𝒗𝒂 @_eva_beauty__	Sweden	Beauty and Self Care Romance and Wedding Health Beauty Health/Beauty Personal Goods & General Merchandise Stores	32.7K	0.13%
78	Magnus Brännström @magnus_brannstrom	Sweden	Beauty and Self Care	32.6K	5.49%
79	MANASI 7 @officialmanasi7	Sweden	Beauty and Self Care	32.2K	0.50%
80	Bella Lövkvist @bellalovkvist	Sweden	Beauty and Self Care	32.2K	5.07%
81	Verso Skincare Pioneers in Vitamin A/Retinol @versoskincare	Sweden	Beauty and Self Care Organics	32.2K	0.25%
82	GLOSSY @glossy.se	Sweden	Beauty and Self Care Lifestyle	32.1K	0.13%
83	𝓜𝓮𝓭𝓲𝓬𝓪𝓵 𝓑𝓮𝓪𝓾𝓽𝔂 𝓒𝓵𝓲𝓷𝓲𝓬 @sherry_beauty_estetik	Sweden	Beauty and Self Care Design Interior Design	31.5K	1.10%
84	♥ OFFMIND Nails💅🏻 @offmind	Sweden	Beauty and Self Care Fitness and Health Nails Hair & Beauty Celebrities	31.3K	0.36%
85	• Dr. Paolo Montemurro • @paolomontemurro	Sweden	Beauty and Self Care Marketing and Advertising Modeling	31.2K	0.36%
86	𝐒𝐄𝐋𝐄𝐍𝐀 @selena_q71	Sweden	Beauty and Self Care	30.5K	2.00%
87	Malika Sadik - ledande inom PMU 🖋️ @malikasbeautystudio	Sweden	Beauty and Self Care	30.5K	0.58%
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88	MIKAELA HÖÖK @mikaelah00k	Sweden	Arts and Crafts Entertainment and Music Product Showcase Upskilling Hair & Beauty Design	30.4K	2.30%
89	Ida-Louise @idalouiseloebbert	Sweden	Education Arts and Crafts Celebrities Hair & Beauty	29.9K	3.61%
90	sweden @oriflame_cosmtic	Sweden	Beauty and Self Care	29.5K	0.10%
91	Nordicfeel Sverige @nordicfeelse	Sweden	Beauty and Self Care News	29.4K	0.30%
92	MARIA ÅKERBERG @mariaakerbergofficial	Sweden	Beauty and Self Care	28.7K	0.80%
93	LÖWENGRIP @lowengrip	Sweden	Beauty and Self Care Lifestyle	28.5K	0.44%
94	Peach Stockholm @peachstockholm	Sweden	Beauty and Self Care	28.3K	0.70%
95	Oriflame @oriflamedjazair	Sweden	Beauty and Self Care Lifestyle	27.8K	0.60%
96	Rabiya \| Henna Artist Sweden @henna_by_rabiya	Sweden	Beauty and Self Care	27.8K	0.46%
97	AGNES VON HAUSSWOLFF @hausswolffsnaglar	Sweden	Beauty and Self Care Nails	27.6K	0.37%
98	Mihaela GM @mihaellaa22	Sweden	Beauty and Self Care	27.3K	9.61%
99	muse candles @muse_candles	Sweden	Beauty and Self Care Home and Garden	27.2K	0.38%
100	Depend Cosmetic @dependcosmetic	Sweden	Beauty and Self Care Product Showcase Nails	26.5K	0.45%

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Most Talked-About Brands Ranking Analysis

NA-KD.com is ranked #1 as the most popular brand in Sweden for 09 in 2026. The average engagement rate is 0.10 with 3,317,843 followers count. In addition to being ranked the number one brand on Instagram, NA-KD.com is also the top brand in the Fashion and Accessories category.

Bianca Ingrosso and IDEAL OF SWEDEN are ranked 2nd and 3rd in the list. In terms of user engagement, Bianca Ingrosso has an average engagement rate of 1.48, follower size of 1,429,301. Similarly, IDEAL OF SWEDEN average engagement rate is 0.08, with 835,673 followers.

SWATI COSMETICS ® is a top Instagram Brand that ranks in 4th place.

Number five on our list is Zlatan Ibrahimović Parfums, a top brand in the category of Beauty, The follower on Instagram is 236,969.

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List of Top 100 Beauty Brands of Sweden in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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