List of Top 100 Accessories Brands of Japan in 2026

List of Top 100

What Are The Top Brands Operating in Japan.
Discover what brands are popular in Japan. Continue reading to know the top brands of Japan. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 3,188 Top Brands on Instagram in Japan.
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Abuta-gun Aioicho Ajiro Akasaka Aobadai Asahikawa-shi Asakusa Atami Azaaniya Azabudai Azabujiyuuban Azusagawa Ueno Bentencho Beppu-shi Bunkyo-ku Chiba-shi Chigasaki-shi Chitsukou Chiyoda Chiyoda-ku Chuo-ku Daiba Daikanyamacho Daimiyou Daita Dougenzaka Doujima Doutombori Ebisu Ebisuhigashi Ebisuminami Ebisunishi Enoshima Fuji-shi Fujisawa-shi Fujiyoshida-shi Fukakusa Yabunouchicho Fukuoka-shi Funabashi-shi Furano-shi Furugome Gifu-shi Ginza Gofukucho Gohongi Gotenyama Hachioji Hakataekichiyuuougai Hakodate-shi Hakone-machi Ashigarashimo-gun Hakuba Hamamatsu-shi Hanedakuukou Harunakomachi Hase Hatagaya Hatsudai Hatsukaichi-shi Hatsuzawamachi Heiwacho Higashi Higashidori-mura Shimokita-gun Higashigotanda Higashiikebukuro Higashimaikocho Higashishimbashi Higashishinagawa Higashishinsaibashi Higashiyashio Hikarigaoka Himeji-shi Hiro Hirosaka Hiroshima Hisayacho Hiyakunincho Ichinofunairicho Iiyama-shi Ikawadanicho Arise Imaizumi Ishigaki-shi Isoya-gun Ito-gun Itoshima-shi Iwaki-shi Iwakuni-shi Izumizaki Jinguumae Jinnan Jiyouzankeionsennishi Jiyuugaoka Kabukicho Kagoshima-shi Kaigandori Kakudacho Kamakura-shi Kamata Kamihonnoujimaecho Kamiishiwara Kamimeguro Kaminarimon Kamiosaki Kamiyamacho Kanazawa-shi Kandahanaokacho Karuizawa-machi Kitasaku-gun Katase Kaigan Kawagoe-shi Kawasaki-shi Kichijiyoujihoncho Kinkakujicho Kitaaoyama Kitakyushu-shi Kitanagoya-shi Kitashinagawa Kitaueno Kitazawa Kiyoubashi Kobe-shi Kosugi Koto-ku Kouenjikita Kugenumakaigan Kumamoto-shi Kuno Kuratanimachi Kurume-shi Kyoto-shi Machida Maihama Makishi Marunouchi Maruyamacho Matsumoto-shi Matsuyama Meguro-ku Meieki Minamiaoyama Minamitoubaru Minamitsuru-gun Minato-ku Minatomachi Minatomirai Mita Miyakojima-shi Miyazaki-shi Motomachi Motoshirocho Motoyoyogicho Munakata-shi Nagasaki Nagatacho Nago-shi Naha-shi Nakagawanishi Nakaikegami Nakajimacho Nakajimakoen Nakano Nakano-ku Nakano-shi Nakase Namba Nambanaka Narihira Nihombashikabutocho Nihombashimuromachi Nihonodori Niigata-shi Nikko-shi Nishiazabu Nishihara Nishiikebukuro Nishiki Nishikujiyouikenouchicho Nishinakasu Nishishinjiyuku Nishishinsaibashi Oazabezaiten Odawara-shi Ofukacho Okayama-shi Okazaki-shi Okinawa-shi Onomichi-shi Osaka Osaka-jo Osakasayama-shi Osu Otabimiyamotocho Otemachi Otsu-shi Roppongi Sagatenriyuuji Susukinobabacho Sagatenriyuuji Tateishicho Saitama-shi Sakae Sakai-shi Sakuragaokacho Sakurajima Sangenjiyaya Sapporo-shi Sarugakucho Sasebo-shi Seki-shi Sendagaya Sendai Sennichimae Senshiyuukuukoukita Setagaya-ku Shiba Shibadaimon Shibuya-ku Shimoda-shi Shimodoyama Shimoshin-jo Shinagawa-ku Shinano-machi Kamiminochi-gun Shinjiyuku Shinjuku-ku Shinkiba Shinkou Shinsaibashisuji Shiraitocho Shirokanedai Shiso-shi Sotokanda Souemoncho Suginami-ku Suimoncho Sumida-ku Tachikawa Taishidou Taito-ku Takaban Takamatsu-shi Takasaki-shi Takashima Takayama-shi Takeshi Kamihoniri Tamano-shi Tanabe-shi Tenjin Tennami Toba-shi Tokoname-shi Tomi-shi Tomigaya Tominagacho Toranomon Toshima Toujidai Toyama-shi Toyogaoka Toyohashi-shi Toyosu Tsutsui Uchidacho Udagawacho Uehara Ueno Uenokoen Ujinakanokiricho Umeda Uruma-shi Usa-shi Utsunomiya-shi Wakamatsucho Yabunouchicho Yaesu Yakushima Yokohama Yomitan-son Nakagami-gun Yoyogi Yoyogikamizonocho Yubari-shi Yuurakucho Yuutenji Yuzawa-machi Minamiuonuma-gun Zoushicho Zushi-shi
All Categories
# Brand Name Country/Region Categories Followers Engagement Rate
1 UNIQLO Global
@uniqlo
Japan
Fashion and Accessories Fashion Design 2.7M 0.07%
2 GU(ジーユー)
@gu_for_all_
Japan
Fashion and Accessories 1.4M 0.16%
3 しまむら
@grshimamura
Japan
Fashion and Accessories 1M 0.43%
4 fifth/フィフス
@fifth_store
Japan
Fashion and Accessories 884.1K 0.04%
5 BEAMS
@beams_official
Japan
Fashion and Accessories Home and Garden Modeling 836.9K 0.35%
6 michill byGMO（ミチル）
@michill_official
Japan
Fashion and Accessories Beauty and Self Care 718.7K 0.27%
7 Rihoas
@rihoas_official
Japan
Fashion and Accessories 545.5K 0.09%
8 ペコリ‐おうちごはんレシピやおうちカフェレシピの料理動画-
@pecolly_official
Japan
Fashion and Accessories Home and Garden Product Service Personal Goods & General Merchandise Stores 535K 1.00%
9 川崎あや
@kawasaki__aya
Japan
Fashion and Accessories News 526.1K 4.02%
10 クリエイターズ・ファイル公式
@creatorsfile_officialgoods
Japan
Fashion and Accessories 520.4K 1.27%
11 WEGO ウィゴー
@wego_official
Japan
Fashion and Accessories News Modeling Styling 513.8K 0.12%
12 キナリノ／キナリノモール
@kinarino_official
Japan
Fashion and Accessories News News&Politics 513.4K 0.08%
13 若槻千夏
@wakatsukichinatsu
Japan
Fashion and Accessories Styling Lifestyle 500.6K 3.00%
14 NYLON JAPAN
@nylonjapan
Japan
Fashion and Accessories News News&Politics 451.5K 0.31%
15 Droptokyo
@drop_tokyo
Japan
Fashion and Accessories Travel News News&Politics 441.3K 0.11%
16 FREAK'S STORE
@freaksstore_official
Japan
Fashion and Accessories Parenting Home and Garden Modeling 433.6K 0.07%
17 Sugoi Mart
@sugoimart
Japan
Fashion and Accessories 431.4K 1.44%
18 ロフト
@loft_official
Japan
Fashion and Accessories Product Education Home and Garden Design Graphics Illustrator 389.9K 0.28%
19 INGNI(イング)
@ingnistore
Japan
Fashion and Accessories 387.1K 0.09%
20 ELLE Japan / エル・ジャパン
@ellejapan
Japan
Fashion and Accessories Beauty and Self Care News News&Politics 368K 0.50%
21 Hypebeast Japan
@hypebeastjp
Japan
Fashion and Accessories Entertainment and Music News News&Politics 367.3K 0.18%
22 CLUÉLmagazine
@cluelmagazine
Japan
Entertainment and Music Fashion and Accessories Photography News News&Politics 355K 0.76%
23 Vivienne Westwood Japan
@viviennewestwoodjapan
Japan
Fashion and Accessories 353K 0.81%
24 尾崎紗代子　Sayoko Ozaki
@osayo_osayo
Japan
Fashion and Accessories Family News Moms 352K 2.01%
25 EVISU OFFICIAL
@evisu1991
Japan
Fashion and Accessories Cars Racing Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 351.6K 0.58%
26 🐾Join The Kawaii Nation 🐾
@my_kawaiination
Japan
Fashion and Accessories Animation and Cosplay Lifestyle 350.4K 3.30%
27 Re:EDIT（リエディ） OFFICIAL
@reedit_official
Japan
Fashion and Accessories Product Showcase Home and Garden Visualizations 313.7K 0.21%
28 salut!（サリュ!）: インテリア雑貨屋さん
@salut_shop
Japan
Fashion and Accessories Home and Garden Product Showcase Singer Music Producers 312.3K 0.37%
29 コンバースジャパン
@converse_jp
Japan
Fashion and Accessories Home and Garden 310.8K 0.59%
30 Hender Scheme
@henderscheme
Japan
Fashion and Accessories Home and Garden Styling Modeling 310.7K 0.75%
31 kataoka jewelry
@kataoka_jewelry
Japan
Fashion and Accessories Jewelry & Watches 305.5K 0.15%
32 VERY編集部
@veryweb.jp
Japan
Fashion and Accessories Food News 298.3K 0.27%
33 Onitsuka Tiger
@onitsukatigerofficial
Japan
Fashion and Accessories Styling Lifestyle 295.4K -
34 XIAOMA｜Hermès Specialist
@ginza.xiaoma
Japan
Fashion and Accessories 279.2K 0.07%
35 URBAN RESEARCH
@urban_research
Japan
Fashion and Accessories Design Lifestyle 278.7K -
36 PEACH JOHN / ピーチ・ジョン
@peachjohn_official
Japan
Fashion and Accessories Parenting Modeling 276.1K 0.12%
37 The North Face Purple Label
@thenorthface.purplelabel
Japan
Fashion and Accessories Styling Streetwear 276.1K 0.32%
38 CASIO BABY-G Official
@babyg_casio
Japan
Fashion and Accessories Lifestyle 275.3K 0.36%
39 oookickooo イラストレーターきくちあつこ
@oookickooo
Japan
Fashion and Accessories Arts and Crafts Illustrator 273.7K 0.55%
40 atmos tokyo official
@atmos_tokyo
Japan
Fashion and Accessories Health and Medical Services Basketball Shoes Streetwear 269K 0.18%
41 𝐋𝐀𝐑𝐌𝐄 ／ ラルム
@larmemagazine
Japan
Fashion and Accessories News Styling 265.9K 1.52%
42 AMI(AMIAYA)
@amixxamiaya
Japan
Fashion and Accessories Modeling Fashion Design 265.4K 0.64%
43 ジャーナル スタンダード
@journalstandard.jp
Japan
Fashion and Accessories News Design Lifestyle 263.3K 0.22%
44 w closet
@wclosetwearsinc
Japan
Fashion and Accessories 263K 0.40%
45 BASEMENT online ベースメントオンライン
@basement_online
Japan
Fashion and Accessories 261K 0.13%
46 パタゴニア
@patagoniajp
Japan
Outdoor Activity Fashion and Accessories Home and Garden Parenting 253.8K 0.57%
47 京都グルメ【公式】KYOTO STYLE
@kyoto_style
Japan
Fashion and Accessories Travel Food Cooking Chef 251.9K 1.33%
48 ♡ Yami ♡
@real___yami
Japan
Beauty and Self Care Fashion and Accessories Parenting Geek Anime Comics 251.3K 3.01%
49 X-girl_OFFICIAL
@xgirljp
Japan
Fashion and Accessories Modeling Streetwear 247.6K 1.30%
50 AMORE Vintage
@amore_tokyo
Japan
Fashion and Accessories Fashion Design 246.7K 0.12%
51 mana maruyama
@manaodays
Japan
Fashion and Accessories 241.2K 0.67%
52 JILL by JILL STUART / ジルバイジルスチュアート
@jillbyjillstuart_official
Japan
Fashion and Accessories Product Showcase Lifestyle Design 237.7K 0.12%
53 VOGUE GIRL JAPAN
@voguegirljapan
Japan
Fashion and Accessories News 233.3K 0.60%
54 COHINA -150cm前後の小柄女性向けブランド-
@cohina.official
Japan
Fashion and Accessories Modeling 233.2K 0.08%
55 ALEXIA STAM
@alexiastam_official
Japan
Fashion and Accessories Home and Garden Lifestyle Styling 232.1K 0.80%
56 本島 彩帆里
@saoooori89
Japan
Beauty and Self Care Fashion and Accessories Celebrities Animals & Pets 229.3K 1.07%
57 Off-White™ Tokyo
@off____white____tokyo
Japan
Fashion and Accessories Arts and Crafts Shoes 228.8K 0.30%
58 CLASSY. / CLASSY.ONLINE公式
@classy_mag_insta
Japan
Fashion and Accessories News 225.8K 0.31%
59 SPUR
@spurmagazine
Japan
Fashion and Accessories News News&Politics 225.5K 0.21%
60 Yohei Fukuda
@yoheifukudashoemaker
Japan
Fashion and Accessories Styling Lifestyle Design Celebrities 224.8K 0.28%
61 adidas Tokyo
@adidastokyo
Japan
Fashion and Accessories Sports Streetwear Lifestyle 223.8K 0.97%
62 Carhartt WIP Japan
@carharttwip_jp
Japan
Fashion and Accessories Parenting Modeling Shoes 223.6K 0.61%
63 𝐄𝐕𝐑𝐈𝐒 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥
@evris_official
Japan
Fashion and Accessories 222.4K 0.20%
64 CanCam公式♡オトナきれいファッション | ビューティ | ライフスタイル
@cancam_official
Japan
Fashion and Accessories Entertainment and Music News Modeling Fashion Design 218.1K 1.11%
65 ケイト・スペード ニューヨーク日本公式アカウント
@katespadejapan
Japan
Fashion and Accessories 216.3K 0.32%
66 VINTAGE QOO TOKYO
@vintageqoo
Japan
Fashion and Accessories Lifestyle Styling 215.8K 0.10%
67 古着女子
@furuzyo
Japan
Fashion and Accessories 215.3K 0.23%
68 𝘂 𝗱𝗿𝗲𝘀𝘀𝗲𝗿 | ユードレッサー
@u_dresser
Japan
Fashion and Accessories Arts and Crafts 215.2K 0.34%
69 MAISON SPECIAL WOMEN
@maisonspecial_women
Japan
Fashion and Accessories Parenting Home and Garden 215K 0.08%
70 SAYAKA HARA
@sayakahara_willfully
Japan
Fashion and Accessories 210.2K 0.32%
71 minä perhonen
@mina_perhonen.jp
Japan
Fashion and Accessories Arts and Crafts Home and Garden 209.8K 1.22%
72 東京グルメ【公式】TOKYO STYLE
@tokyo____style
Japan
Fashion and Accessories 208.7K 1.32%
73 merry jenny
@merryjenny_instagram
Japan
Fashion and Accessories Arts and Crafts Modeling 205.7K 0.42%
74 ワークマン公式
@workman_plus
Japan
Fashion and Accessories 205.5K 1.40%
75 ＬＵＮＡＳＯＬ｜ルナソル
@lunasolofficial
Japan
Fashion and Accessories Parenting 203.8K 0.28%
76 AMAIL
@amail_official
Japan
Fashion and Accessories Product Showcase Styling Modeling 201.6K 0.10%
77 STYLENANDA JAPAN
@stylenanda_japan
Japan
Fashion and Accessories 201.3K 0.13%
78 STYLEMIXER/スタイルミキサー/スタミキ
@style_mixer
Japan
Fashion and Accessories 196.9K 0.11%
79 illustrator ヤベミユキ
@miyukiooo.y
Japan
Fashion and Accessories 191.5K 0.23%
80 AZUL BY MOUSSY
@azulbymoussy_official
Japan
Fashion and Accessories 188.3K 0.30%
81 Asami 30代低身長のコスパファッション
@__as.t
Japan
Fashion and Accessories 187.6K 0.51%
82 natural couture (ナチュラルクチュール)
@naturalcouture_official
Japan
Fashion and Accessories Lifestyle 185.9K 0.20%
83 UNIQLO Hong Kong & Macau
@uniqlo_hk_macau
Japan
Fashion and Accessories Parenting Modeling Lifestyle 185.7K 0.28%
84 エクセル
@excelmake
Japan
Fashion and Accessories Parenting Home and Garden 183.6K 0.27%
85 Berna
@berna__official
Japan
Fashion and Accessories 183.3K 2.40%
86 Ank Rouge
@ankrouge_official
Japan
Fashion and Accessories Modeling Lifestyle 182.5K 0.33%
87 Marisol
@marisolmagazine
Japan
Fashion and Accessories Beauty and Self Care Magazine Publishers 182.2K 0.60%
88 SHIRTSTUCKEDIN
@shirtstuckedin
Japan
Auto and Vehicles Fashion and Accessories Automotive Design 181.1K 1.46%
89 UNITED TOKYO
@united_tokyo
Japan
Fashion and Accessories Parenting Modeling 181.1K 0.15%
90 GOGOSING公式Instargram💕
@gogosing_jp
Japan
Fashion and Accessories Product Showcase News Gym Modeling 179.3K 0.10%
91 RANDEBOO
@randeboo_official
Japan
Fashion and Accessories Styling 176.3K 0.03%
92 Levi's® Japan
@levis_japan
Japan
Fashion and Accessories Parenting Styling 175.3K 0.49%
93 NUBIAN
@nubian_tokyo
Japan
Fashion and Accessories Home and Garden Modeling Styling 174.2K 0.10%
94 CHARLES & KEITH JAPAN
@charleskeith_jp
Japan
Fashion and Accessories 172.9K 0.20%
95 mite( ミテ )
@mite__official
Japan
Fashion and Accessories Arts and Crafts Animation and Cosplay Funny Modeling Styling 172.8K 0.16%
96 épine（エピヌ）
@epineofficial
Japan
Fashion and Accessories Styling Lifestyle 171.1K 0.60%
97 MATES メイト
@matescollection
Japan
Fashion and Accessories 170.4K 4.50%
98 chuu japan
@chuu_japan
Japan
Fashion and Accessories 167.5K 0.08%
99 YumeTwins
@yumetwins
Japan
Fashion and Accessories 167.1K 0.30%
100 MOUSSY SNAP
@moussysnap
Japan
Fashion and Accessories Parenting Styling 165.4K 0.06%
See Full List

Most Talked-About Brands Ranking Analysis

UNIQLO Global is ranked #1 as the most popular brand in Japan for 09 in 2026. The average engagement rate is 0.07 with 2,671,578 followers count. In addition to being ranked the number one brand on Instagram, UNIQLO Global is also the top brand in the Fashion and Accessories category.
GU(ジーユー) and しまむら are ranked 2nd and 3rd in the list. In terms of user engagement, GU(ジーユー) has an average engagement rate of 0.16, follower size of 1,363,540. Similarly, しまむら average engagement rate is 0.43, with 971,745 followers.
fifth/フィフス is a top Instagram Brand that ranks in 4th place.
Number five on our list is BEAMS, a top brand in the category of Fashion and Accessories, The follower on Instagram is 836,883.