List of Top 100 Beauty Brands of Italy in 2026

List of Top 100

What Are The Top Brands Operating in Italy.

Discover what brands are popular in Italy. Continue reading to know the top brands of Italy. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 1,981 Top Brands on Instagram in Italy.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	KIKO Milano Official @kikomilano	Italy	Beauty and Self Care Product Showcase Health Beauty Personal Goods & General Merchandise Stores	6.3M	0.09%
2	Daniel Molo @danimolo	Italy	Education Upskilling Finance News Video Blogger Celebrities Hair & Beauty	2.4M	0.94%
3	Sephora Italia @sephoraitalia	Italy	Beauty and Self Care Health Beauty Personal Goods & General Merchandise Stores	1.2M	0.09%
4	The Blonde Salad @theblondesalad	Italy	Fashion and Accessories Beauty and Self Care Entertainment and Music Business and Finance News Styling Lifestyle	1M	0.57%
5	ghd Italia @ghditalia	Italy	Beauty and Self Care Product Education Product Showcase Parenting	0.9M	0.17%
6	M•A•C Cosmetics Italia Market @maccosmeticsitalia	Italy	Beauty and Self Care Lifestyle	669.6K	0.04%
7	ClioMakeUp \| Shop @cliomakeup.shop	Italy	Beauty and Self Care Marketing and Advertising Lifestyle	608.1K	0.06%
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8	WYCON Cosmetics @wycon_cosmetics	Italy	Beauty and Self Care	556.8K	0.07%
9	Nyx Professional Makeup It 🇮🇹 @nyxcosmetics_italy	Italy	Beauty and Self Care	536.4K	0.16%
10	Fanola \| Made In Italy @fanola	Italy	Beauty and Self Care Home and Garden Styling Hair Salons Balayage	527.8K	0.10%
11	The Wom Beauty Tips @thewombeautytips	Italy	Beauty	515.1K	1.52%
12	OUDMILANO @oudmilano	Italy	Beauty and Self Care	509K	-
13	Francesca Tocca @francescatocca	Italy	Beauty General Interest	485.2K	6.66%
14	Desio Color Contact Lenses @desioeyes	Italy	Beauty	475.7K	0.04%
15	Benefit Cosmetics Italy @benefitcosmeticsitaly	Italy	Beauty and Self Care Lifestyle	445K	0.04%
16	Douglas Italia @douglasitalia	Italy	Beauty and Self Care Lifestyle	414.7K	0.21%
17	Passione Beauty @passioneunghieofficial	Italy	Beauty and Self Care Marketing and Advertising Home and Garden Nails	412.3K	0.12%
18	Giorgia Tordini @giorgiatordini	Italy	Business and Finance Fashion Fashion Design Modeling Design Hair & Beauty	399.7K	1.62%
19	Mariano Balato Official @balatomarianohair	Italy	Beauty and Self Care Fashion and Accessories Soccer Styling Hair Salons Celebrities	385K	0.07%
20	Capelli Style @capellistyle.it	Italy	Fashion and Accessories Beauty and Self Care	372.1K	0.05%
21	Cosmopolitan Italia @cosmopolitan_it	Italy	Fashion and Accessories Beauty and Self Care News News&Politics	356K	1.13%
22	Professional Makeup Brand @mulaccosmetics	Italy	Beauty and Self Care	353.3K	0.18%
23	Cristiana Magnani @9vaga_flowersart9	Italy	Art Beauty Nature	346.5K	1.81%
24	Acqua di Parma @acquadiparma_official	Italy	Beauty and Self Care Styling Lifestyle	322.1K	0.20%
25	Yves Rocher Italia @yvesrocheritalia	Italy	Beauty and Self Care Lifestyle	320.6K	0.16%
26	diegodallapalma_official @diegodallapalma_official	Italy	Beauty and Self Care	319.6K	0.18%
27	PINK PANDA Italia @pinkpanda.it	Italy	Beauty and Self Care Lifestyle	307.1K	0.08%
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28	Biorepair 🇮🇹 Зубная паста @biorepair_rus	Italy	Beauty and Self Care Product Education Marketing and Advertising Vape Wholesale	285.1K	0.04%
29	Marie Claire Italia @marieclaireitalia	Italy	Fashion and Accessories Beauty and Self Care News News&Politics	284.7K	0.09%
30	Neve Cosmetics @nevecosmetics	Italy	Beauty and Self Care Business	278.2K	0.27%
31	Nabilla Beauty @nabillabeauty	Italy	Beauty and Self Care	277.8K	0.18%
32	AMOUAGE @amouageofficial	Italy	Beauty and Self Care Marketing and Advertising Lifestyle	269.6K	0.65%
33	𝗠𝗮𝗿𝘆 𝗙𝗮𝗯𝗿𝗶𝘇𝗶𝗼🦋 @mary_fabrizio	Italy	Fashion and Accessories Beauty and Self Care	267.3K	0.07%
34	Davines @davinesofficial	Italy	Beauty and Self Care Events Styling	259.7K	0.44%
35	HelloBody Italia @hellobody_it	Italy	Beauty and Self Care	258.8K	0.08%
36	Collistar Italia @collistarbeauty	Italy	Beauty and Self Care Product Education Product Showcase Lifestyle	244.5K	0.50%
37	BRIGITTE VALESCH @brigittevaleschofficial	Italy	Beauty and Self Care Education Lifestyle	238.5K	0.04%
38	We Make-up, and you? @we.makeup	Italy	Beauty and Self Care Product Showcase Lifestyle	231.4K	0.20%
39	KikoMilanoIndia @kikomilanoindia	Italy	Beauty and Self Care	222.5K	0.03%
40	Rosario Savarese Idola @idolapiazzabovio	Italy	Beauty and Self Care Lifestyle	222.4K	0.01%
41	Procosmet Italy @procosmet_italy	Italy	Beauty and Self Care Lifestyle	221.1K	0.01%
42	Cosméticos Brescia @brescia.cosmeticos	Italy	Beauty and Self Care Fashion and Accessories	211.2K	-
43	MONTALE PARFUMS \| Official ۞ @montale	Italy	Fashion Beauty Lifestyle	210.8K	0.34%
44	SkinLaboBeauty @skinlabobeauty	Italy	Beauty	209.3K	0.05%
45	DrRona Rabah @dr.ronarabah	Italy	Beauty and Self Care Aesthetics Doctor	208.3K	0.01%
46	Fgm04 Cosmetica Professionale @fgm04cosmetica	Italy	Beauty and Self Care Product Education	200.8K	0.32%
47	BONAVENTURA (ボナベンチュラ) @bonaventura.official	Italy	Fashion and Accessories Beauty and Self Care Product Education Product Showcase	194.7K	0.40%
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48	Doctor SAM 🇮🇹🇰🇼 @drsamtabban	Italy	Beauty and Self Care Education Careers	191.2K	0.04%
49	Revolution Makeup Italia @makeuprevolutionitalia	Italy	Beauty and Self Care Lifestyle	189.4K	0.03%
50	Clinique Italia Market @cliniqueitalia	Italy	Beauty and Self Care Marketing and Advertising Lifestyle	184.6K	0.10%
51	Avon Italia @avon.italia	Italy	Beauty and Self Care Marketing and Advertising Nails	180.6K	0.11%
52	By Mina Al Sheikhly @byminaalsheikhly	Italy	Beauty and Self Care	179.7K	0.18%
53	Rihanna Italy @rihannawow	Italy	Beauty and Self Care Fashion and Accessories Parenting Modeling	178.5K	1.07%
54	ClioMakeUp \| TeamClio @team.clio	Italy	Beauty and Self Care News Lifestyle	171.9K	0.39%
55	الأخصائية جودي👩‍⚕️ @judyspecialist	Italy	Beauty and Self Care	164.8K	-
56	Garnier Italia @garnieritalia	Italy	Beauty and Self Care Lifestyle	162.7K	0.15%
57	Davines North America @davinesnorthamerica	Italy	Beauty and Self Care Modeling Styling	158K	0.27%
58	Diletta Siniscalchi @diletta.siniscalchi	Italy	Beauty and Self Care Lifestyle	157.6K	0.60%
59	Ferrarini Serena �349/4586959 @seretattoo	Italy	Beauty and Self Care Dogs	156.6K	0.58%
60	Smashbox Cosmetics Italy Market @smashboxitaly	Italy	Beauty and Self Care Parenting Home and Garden	151.1K	0.08%
61	DUOMO PRO @duomopro	Italy	Beauty and Self Care Gym Modeling	149.5K	0.07%
62	MARCOPISANIHAIREXTENSION ®️ @marcopisanihairextension	Italy	Beauty and Self Care	146.5K	0.18%
63	ALDO COPPOLA OFFICIAL @aldocoppola	Italy	Beauty and Self Care	146.2K	0.14%
64	GAMMA+ @gammaplusna	Italy	Beauty and Self Care	141.3K	0.60%
65	Fiore by Saba @_fiorecosmetics_	Italy	Beauty and Self Care	139.5K	0.27%
66	Flaunt’n’Flutter by Reem @flauntnflutterbyreem	Italy	Beauty and Self Care	137.2K	0.05%
67	ADORE Cosmetic Contact Lenses @adore_world	Italy	Beauty and Self Care Celebrities Design Hair & Beauty	136.2K	0.01%
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68	SKIN FIRST® @skinfirstcosmetics.it	Italy	Beauty and Self Care	132.5K	0.50%
69	Marco Artesi Barbiere 🇮🇹💈 @marcoartesibarbiere	Italy	Beauty and Self Care Hair Salons	131.5K	0.03%
70	The Wom Healthy @thewomhealthy	Italy	Beauty and Self Care Fashion and Accessories	130.7K	1.40%
71	Lush Italia @lush_italia	Italy	Beauty and Self Care Marketing and Advertising	130.7K	0.80%
72	NIVEAItalia @niveaitalia	Italy	Beauty and Self Care Lifestyle	124.7K	-
73	🦩 ETHEREA SHOP 🦩 @ethereashop	Italy	Beauty and Self Care Fashion and Accessories	123.6K	0.10%
74	Muschieri Venezia Official @muschierivenezia	Italy	Beauty and Self Care	122.4K	0.19%
75	Pierfrancesco Bove @pierfrancescobove	Italy	Beauty and Self Care Modeling Lifestyle	121.7K	0.37%
76	Rimmel London Italia @rimmellondonita	Italy	Beauty and Self Care Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services	120.5K	0.04%
77	Lucia Panimondo Academy @luciapanimondo_master_pmu	Italy	Beauty and Self Care	120.2K	0.96%
78	WONDER COMPANY @wondercompanyofficial	Italy	Beauty and Self Care Lifestyle	120.1K	-
79	ᴀ ᴛ ᴇ ʟ ɪ ᴇ ʀ ᴇ ᴠ ᴀ @atelier.eva	Italy	Shopping Beauty and Self Care Fashion and Accessories	120.1K	0.41%
80	Lella @lellacosmetics	Italy	Beauty and Self Care Product Showcase Lifestyle	118.4K	0.09%
81	Astra Make-Up 🇮🇹 @astramakeupofficial	Italy	Beauty and Self Care	116.8K	0.75%
82	Kiehl's Italy @kiehlsitaly	Italy	Beauty and Self Care Product Education Product Showcase Lifestyle	113K	0.04%
83	TÉVIANT @teviant	Italy	Beauty and Self Care	113K	-
84	Clarins Italia @clarinsitalia	Italy	Beauty and Self Care Marketing and Advertising	112.7K	0.27%
85	𝐀𝐓𝐇𝐋𝐄𝐓𝐈𝐗 𝐑𝐄𝐇𝐀𝐁 & 𝐑𝐄𝐂𝐎𝐕𝐄𝐑𝐘 @athletixrehab	Italy	Beauty and Self Care	108.6K	0.50%
86	Pinalli @pinalli	Italy	Beauty and Self Care	108K	0.90%
87	Xerjoff @xerjoff	Italy	Beauty and Self Care Luxury Modeling	107.8K	1.00%
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88	Italian Style @italiaemoda	Italy	Fashion and Accessories Beauty and Self Care	106.4K	0.21%
89	Majellando @majellando	Italy	Arts and Crafts Beauty and Self Care Fashion and Accessories Marketing and Advertising	106.1K	0.77%
90	HORION ITALIA 💫 @horionitalia	Italy	Beauty and Self Care	106K	-
91	FLORIAL @florialofficial	Italy	Beauty and Self Care	106K	2.40%
92	🌸 Svetlana Novojilova 🌸 @svetulja15	Italy	Beauty and Self Care Marketing and Advertising Food and Drink	105.7K	3.42%
93	Alkemilla Eco Bio Cosmetic®️🇮🇹 @alkemilla_eco_bio_cosmetic	Italy	Fashion Beauty	104.3K	0.17%
94	La Saponaria @la_saponaria	Italy	Beauty and Self Care	103.8K	0.33%
95	laylacosmetics @laylacosmetics	Italy	Beauty and Self Care Business and Finance Nails	103.5K	0.37%
96	𝐌𝐀𝐌𝐌𝐀 𝐆𝐄𝐀 @geaestetica	Italy	Beauty and Self Care	103K	1.80%
97	FontanaArte, Milano 1932. @fontanaarte	Italy	Beauty Design Interior Design Furniture	102.9K	0.07%
98	Visit Cefalù @visitcefalu	Italy	Photography Beauty	102.5K	0.22%
99	Estetik Dea @estetikdea	Italy	Beauty and Self Care Nails	102.2K	0.45%
100	Santa Maria Novella @santamarianovella1221	Italy	Beauty and Self Care	101.5K	1.00%

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Most Talked-About Brands Ranking Analysis

KIKO Milano Official is ranked #1 as the most popular brand in Italy for 09 in 2026. The average engagement rate is 0.09 with 6,323,008 followers count. In addition to being ranked the number one brand on Instagram, KIKO Milano Official is also the top brand in the Beauty and Self Care category.

Daniel Molo and Sephora Italia are ranked 2nd and 3rd in the list. In terms of user engagement, Daniel Molo has an average engagement rate of 0.94, follower size of 2,419,447. Similarly, Sephora Italia average engagement rate is 0.09, with 1,248,223 followers.

The Blonde Salad is a top Instagram Brand that ranks in 4th place.

Number five on our list is ghd Italia, a top brand in the category of Beauty and Self Care, The follower on Instagram is 910,099.

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List of Top 100 Beauty Brands of Italy in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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