Instagram hashtags are important and it is still a powerful way to get more reach and engagements in 2020.
Studies have shown that posts with at least one hashtag has 12.6% more engagement than posts without any hashtag.
Hence, there isn’t any reason that should stop you from using any hashtags on your Instagram posts.
If you are someone new to Instagram hashtags, here are 4 amazing ways that you can use hashtags to improve your Instagram marketing ROIs.
In this article, we’ll show you:
Let’s dive in!
4 Brilliant Ways to Use Instagram Hashtags to Up Your Instagram Game
Tip #1: Show your branded hashtags on your Instagram bio.
First impression counts. Like your business card and resume, your Instagram bio is important to showcase who you are and what you are doing.
Although inserting the branded hashtags on your Instagram bio doesn’t mean your Instagram profile can be easily found within those hashtags, it helps by showing the target audience that they can use that particular hashtag on their posts to join the conversation or community.
It also makes the content grouping easier, thus making it highly searchable if you are planning to post user-generated content (UGC) in your feed in future.
Besides, your Instagram bio is also a great place to show your personality and enhance your online brand image.
Check out how Ayam Brand Singapore builds its online community and brand personality by using its tagline, “Confirm Can Lah” as its branded hashtag. It also showcases it on its Instagram bio together with its another branded hashtag #ayambrandsg.
Other than B2C brands, hashtags are also widely used by B2B companies. For example, HubSpot, an inbound marketing, sale and service software places #GrowBetter hashtag on its Instagram bio to highlight the mission of its brand which is to help businesses to grow better.
Tip #2: Run an Instagram hashtag campaign or giveaway.
As mentioned, user-generated content is one of the key ingredients for any businesses in running Instagram marketing as this kind of content is more authentic.
Hence, running an Instagram hashtag campaign or giveaway is a great way to garner more brand mentions while encouraging the audience to develop user-generated content on Instagram.
One of our advertisers, Glovida has brought its hashtag #GLOin2020 campaign to the next level by collaborating with influencers in Singapore such as @Mabellimeptd, Seraphina, Xiaoqi and so on found through StarNgage.
By our Instagram hashtag tracker to track the hashtag campaign results, we think that this campaign is considered a huge success as it manages to garner over 15,488 likes and 1,037 comments on Instagram. The tool also helps us identify the audience who have mentioned the brand on Instagram.
By running a hashtag campaign, you can easily boost up your engagement rate and amplify your brand awareness instantly.
Tip #3: Use hashtags on your Instagram stories.
According to Hootsuite, 996 million Instagram users use Instagram stories in 2023. Thus, it is no doubt that Instagram Stories are where all the attention is right now.
You will increase your online visibility when you add an Instagram hashtag to your Instagram stories. You can either add it in the form of text, sticker or a location tag. The best part of adding a hashtag to your Instagram stories is that you can simply style it like what you do on normal text in order to make it more eye-catching.
Apart from using its branded hashtag and #OlllllllO hashtag which symbolises the front of the truck (we personally like how creative this idea is :D) on its Instagram posts, Jeep has nailed it by combining our tip #2 and tip #3 – running an Instagram hashtag campaign using Instagram stories as the format.
It creates an aesthetically-pleasing Instagram story to encourage its Instagram followers to develop an Instagram story and tag its Instagram page together with the campaign-specific hashtag #4X4DAY in order to be featured.
Just like normal posts, Instagram Explore page also shows Instagram stories that the Instagram users might be interested. By using relevant hashtags on your Instagram stories, it helps to categorize your Instagram stories, making them discoverable on the Instagram Explore page. Since more than 200 million people check out the Instagram Explore page every day, this enables us to reach out to more people who are new to your brands or products.
Tip #4: Pay attention to branded hashtags for social listening.
As mentioned, we can use the Instagram hashtag search and tracking tool to find out Instagram users who have mentioned the brand. Hence, tracking branded hashtags can be a great way for social listening.
By keeping track of what the people talk about your brand using hashtags, you can easily garner feedbacks and reviews from the public and find out ways to improve your products or services.
Nowadays, there are 65% of customers using social media for customer service. According to a study done by American Express, customers will share their bad experience with 57 people when they have negative customer service experience on social media. Hence, it is imperative to monitor the social mentions and respond to customer’s requests online.
By using hashtags as a social listening tool, you can find out what the audience is talking about your brand and try to resolve the issues when there are customer complaints.
Conclusion
Using Instagram hashtags is an important part of Instagram marketing. It is the key to reach more audience in order to garner more exposure. It enables you to be found by people who are highly interested in your products, generating more engagements. Start using Instagram hashtags if you have not started using any of them. Happy Instagramming!
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