Influencer Marketing Case Study: Ayam Brands Social Media Influencer Campaign
Ayam Brand is a prepared food company. Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications and are certified ‘Halal’. Its main products are canned fish (sardines, mackerel, tuna), Asian ingredients (coconut, Asian sauces and pastes), and canned fruits and vegetables, especially baked beans.
Ayam Brand partnered with StarNgage to run a long term influencer marketing campaign to promote its products. From the pool of engaged influencers, StarNgage will track their post performance. Good performing ones will be selected as one of Ayam Brand’s social ambassadors and to be engaged on a monthly/regular basis for a long term community building plan. /p>
Goals
- Primary Objective – To generate awareness of Ayam Brand products.
- Secondary Objective(s) – To build a strong and always-on influencer community for Ayam Brand.
Approach
- Engaged micro-influencers every month to review and promote Ayam Brand products
Offer
-
Ayam Brand products sent FOC to influencers for review
1st Month Results
- Exposure to over 200,000 followers of influencers
- Over 34 campaigns related posts
- Likes received: 17,000+ Likes
- Comments received: 440+ Comments
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