SAFRA #SwimforHope Charity Campaign

Influencer Marketing Case Studies: SAFRA #SwimForHope Campaign

SAFRA Swim for Hope is an annual charity event that allows members of the public to swim for a good cause. Every lap a participant swims during the event will raise $1 to help needy families and children. To generate awareness and participation in the event, SAFRA collaborated with StarNgage to engage everyday influencers to give a shout-out for the event. The campaign consists of a teaser post featuring a pool-side visual by the influencer and a repost of the official registration announcement post by SAFRA.

Goals

• Primary Objective – To generate awareness & participation in SAFRA Swim For Hope event.

Approach

• Engaged young local micro-influencers to give a shout-out to the event on Instagram.

Offer

• SAFRA Reward Vouchers

Results

• Exposure to over 180,000 followers of influencers
• Over 36 campaigns related posts
• Likes received: 9500+ Likes
• Comments received: 200+ Comments

LOGAN WAS LIKE WEW. Not the best plot but the action was intense. Thank you @safrasg and @shawcineplexes for the weekend invite! Enjoy a 1-for-1 weekend movie deal as a SAFRA member at Shaw Theatres! Participate in SAFRA's instagram hashtag contest by hashtagging your photos #SAFRAmoviebenefits! Top 20 fan posts will win $50 Shaw Premiere Gift vouchers 😊 For more details, go to www.SAFRA.sg/indulge/ #SAFRA1For1Movie#SAFRAmoviebenefits#SAFRAsg#BuildingBonds#CreatingMemories

A post shared by Cheryl Allison Lim 21 💕 (@cherzinga) on Mar 4, 2017 at 3:44am PST

Weekends calling, don't forget to enjoy 1-for-1 weekend movie deal as a SAFRA member at Shaw Threatres ✨ — Thank you @safrasg @starngage for the movie invite last Saturday! Join in SAFRA’s instagram Hashtag contest and stand to win $50 Shaw Premiere Gift Vouchers! For more details, go to this url http://bit.ly/2lb49of (Link in bio) #SAFRA1For1Movie, #SAFRAMovieBenefits #SAFRAsg #BuildingBonds #CreatingMemories

A post shared by PHYLLIS TAN. 💋 (@phyllisphyrris) on Mar 9, 2017 at 6:36am PST

As the weekend is nearing, remember flash your SAFRA member card to enjoy 1-for-1 weekend movie deal at Shaw Theatres 🎭 Also, take part in @safrasg Instagram Hashtag Contest by posting your movie date photos and hashtag #SAFRA1For1Movie & #SAFRAMovieBenefits 👫📽The top 20 posts will walk away with $50 Shaw Premiere Gift Vouchers. For more information, check out this link http://bit.ly/2lb49of #BuildingBonds #CreatingMemories #ThrowbackThursday

A post shared by C L A R I E. T E O (@xclarieacaciateo) on Mar 9, 2017 at 9:04pm PST

Calling all SAFRA Members!!! Flash your member card to enjoy 1-for-1 weekend movie deal at Shaw Theatres 🎭 Also, do participate in @safrasg Instagram Hashtag Contest by posting your movie date photos and hashtag #SAFRA1For1Movie & #SAFRAMovieBenefits 👫📽The top 20 posts will walk away with $50 Shaw Premiere Gift Vouchers! For more information, check out this link, http://bit.ly/2lb49of Special thanks to @safrasg and @starngage for the tickets to Logan the movie today ✨#BuildingBonds #CreatingMemories #starngage

A post shared by C L A – R I E (@xclarieacaciateo) on Mar 3, 2017 at 11:47pm PST